Helix Sleep Inc.

Who owns Helix Sleep?

Helix Sleep is owned by Cerberus Capital Management, a private equity firm with approximately $70 billion in assets under management. Cerberus acquired Helix Sleep and Brooklyn Bedding in 2021 and combined them under a holding company. The founders retained a significant minority ownership interest. The combined business operates under the 3Z Brands umbrella.

Is Helix Sleep publicly traded?

No. Helix Sleep is a privately held company and does not trade on any stock exchange. It does not have a stock ticker. Before the Cerberus acquisition, Helix raised approximately $8.15 million in private funding, including a Series A round in 2016. Investors cannot buy shares in Helix Sleep.

How much revenue does Helix Sleep generate?

Helix Sleep reports annual revenue of approximately $100 million. This figure comes from third-party data providers and company statements. Because the company is privately held and owned by Cerberus Capital Management, it does not file public financial reports with the SEC. Detailed segment-level revenue breakdowns are not available.

What is the relationship between Helix Sleep and Brooklyn Bedding?

Helix Sleep and Brooklyn Bedding are sister brands under the same holding company, which is controlled by Cerberus Capital Management. Cerberus acquired both companies in 2021 and combined them. They maintain separate brand identities and product lineups but share manufacturing infrastructure at the Phoenix, Arizona facility. John Merwin, CEO of Brooklyn Bedding, leads the combined business.

Who founded Helix Sleep?

Helix Sleep was founded in January 2015 by Adam Tishman, Kristian von Rickenbach, and Jerry Lin. The founders launched the website on August 4, 2015. They developed the personalization concept, using a sleep quiz to match customers to specific mattress models. The founders continue to lead the direct-to-consumer segment of the combined business.

Where are Helix mattresses manufactured?

Helix mattresses are manufactured at the Brooklyn Bedding facility in Phoenix, Arizona. This facility was integrated into Helix's operations following the 2021 Cerberus acquisition. Before the merger, Helix used third-party manufacturers. The Phoenix facility now produces mattresses for both the Helix and Brooklyn Bedding brands.

What brands does Helix Sleep own?

Helix Sleep Inc. operates three brands. Helix Sleep is the flagship personalized mattress brand. Birch by Helix, launched in 2019, is the natural and organic sleep brand. Allform by Helix, launched in 2020, is the modular sofa brand. The company also shares a holding company with Brooklyn Bedding, which operates as a separate brand.

Helix Sleep was founded in January 2015 by Adam Tishman, Kristian von Rickenbach, and Jerry Lin. The three founders developed the concept around personalized sleep products. Instead of offering one mattress for all customers, they designed a lineup of multiple models tuned for different sleep profiles. A proprietary sleep quiz would match each customer to the best model.

The company raised an $800,000 angel round in March 2015, before launching its website on August 4, 2015. The initial product line included several hybrid mattress models differentiated by firmness, support, and cooling features. The personalization approach resonated with consumers who were overwhelmed by the number of mattress options available from both traditional retailers and new direct-to-consumer brands.

In August 2016, Helix raised a $7.3 million Series A round with six investors. The funding supported product development, marketing, and team expansion. Total private funding reached approximately $8.15 million before the Cerberus acquisition. Investors included Western Technology Investment and Jonathan Klein.

The company expanded its brand portfolio in 2019 and 2020. Birch by Helix launched in May 2019 as an all-natural and sustainable sleep brand. Birch products use organic certified materials including organic cotton, organic wool, and natural latex. The brand targets eco-conscious consumers and competes with Avocado Green Mattress and other natural mattress brands. Allform by Helix launched in May 2020 as a modular sofa brand, applying Helix's customization approach to living room furniture.

The most significant event in the company's history was the September 2021 Cerberus Capital Management acquisition. Cerberus signed agreements to acquire both Helix Sleep and Brooklyn Bedding and combine them under a holding company. The transactions closed in October 2021. The deal gave Helix access to Brooklyn Bedding's manufacturing facility in Phoenix, Arizona, creating vertical integration from production through direct-to-consumer sales.

The founders, Adam Tishman, Kristian von Rickenbach, and Jerry Lin, retained a significant minority ownership interest in the combined business. John Merwin, CEO of Brooklyn Bedding, became the leader of the combined company. The Helix co-founders took leadership of the direct-to-consumer segment.

Following the merger, Helix expanded into physical retail. The vertical integration with Brooklyn Bedding gave Helix the margin structure needed to support retail partnerships. By August 2025, Helix had established a retail program that used its brand recognition to benefit retail partners. The company continued selling directly through its website alongside the retail channel.

The Helix Midnight Luxe emerged as the brand's flagship model. Multiple review organizations named it a top-rated mattress pick for 2026, citing its hybrid construction, pressure relief, and value pricing. The Midnight Luxe targets side sleepers and combination sleepers.

Helix Sleep uses CertiPUR-US certified foams in its mattresses. This certification means the foams are tested for low volatile organic compound emissions and are made without ozone depleters, heavy metals, mercury, lead, and certain flame retardants. The certification applies to the foam components in Helix hybrid and memory foam mattresses.

The Birch by Helix brand is the company's sustainability-focused line. Birch products use organic certified materials including organic cotton, organic wool, and natural latex. The cotton and wool components are Global Organic Textile Standard certified. Birch targets consumers who prioritize natural materials and environmental certifications over conventional foam construction.

Helix does not publish a formal environmental impact report or quantified carbon footprint data. The company's sustainability claims focus on material certifications rather than comprehensive emissions accounting. Manufacturing in the United States shortens the supply chain relative to imported mattresses, which the company cites as a sustainability benefit.

The 100-night sleep trial and 10 to 15 year warranty encourage long-term product use. Longer-lasting mattresses reduce replacement frequency and associated waste. The company offers old mattress removal through third-party partners in some markets, which helps direct used mattresses to disposal or recycling channels.

Helix Sleep mattresses have received recognition from multiple sleep product review organizations. The Helix Midnight Luxe has been named a top-rated mattress pick for 2026 by several consumer review sites. Reviewers cite its hybrid construction, pressure relief, and value pricing. The Midnight Luxe is frequently recommended for side sleepers and combination sleepers.

Sleep Foundation has rated Helix mattresses among the best hybrid and best personalized mattresses in its annual rankings. The personalization quiz and the breadth of the mattress lineup are commonly cited as strengths. The quiz helps narrow the selection but may not fully replace in-person testing for all customers.

The Birch by Helix line has received recognition in the natural and organic mattress category. Review organizations have cited its use of organic cotton, organic wool, and natural latex as differentiators from conventional foam mattresses. Birch has appeared on best organic mattress lists from multiple publications.