Who Owns Saatva?

Saatva launched in 2010 as one of the first direct-to-consumer mattress brands. Ron Rudzin and Ricky Joshi founded the company after observing that the mattress industry had developed a poor reputation over several decades. They cited misleading marketing, high-pressure salespeople, and inflated prices as problems that made buying a mattress a miserable experience.

The founders chose an online-only model. Rather than opening brick-and-mortar stores, they sold mattresses through a website and offered free white-glove delivery, meaning delivery teams hand-delivered and set up each mattress in the customer's home. Saatva mattresses were never compressed into a box for doorstep shipping, a practice that differentiated the brand from bed-in-a-box competitors like Casper and Tuft and Needle.

The original Saatva Mattress was an innerspring model with a euro pillow top. The company later expanded into memory foam with the Loom and Leaf brand and natural latex with the Zenhaven brand. Each product line targeted a different material preference while maintaining the premium positioning and white-glove delivery model.

Saatva grew rapidly through the 2010s. In 2015, the company ranked 101st on Inc. magazine's list of the top 500 retailers. It was the fastest growing major direct-to-consumer mattress brand from 2019 to 2021. The company expanded its product range beyond mattresses to include bed frames, foundations, bedding, pillows, and sleep accessories.

In 2021, Saatva's manufacturing partner Bedding Industries of America opened a factory in Rialto, California to support West Coast production. BIA acquired a Chicago manufacturing operation in 2022, adding Midwest capacity. These investments expanded the domestic manufacturing footprint that supplied Saatva products.

The November 2023 merger with Bedding Industries of America formalized a relationship that had existed since Saatva's founding. BIA had been the exclusive mattress supplier to Saatva since 2010. The merger created a vertically integrated company with factories in New Jersey, Illinois, and California, plus a network of 11 domestic licensees. The deal also gave Saatva access to BIA's other brands, including Eclipse, Eastman House, and Millbrook.

By 2025, Saatva reported revenues approaching $650 million with high double-digit growth. The company expanded its product line to include bedroom furnishings, rugs, lighting, and youth collections. It also opened additional Viewing Rooms, which are physical showrooms where customers can try products before ordering online. The company celebrated its 15th anniversary in 2025.