
Nectar Sleep is owned by Resident Home LLC, which was acquired by Ashley Home, an affiliate of Ashley Global Retail, in March 2024 for approximately $1 billion. Ashley is one of the largest furniture retailers in the world, operating over 1,125 stores across 67 countries. Nectar is not publicly traded. The brand operates as part of Resident Home's portfolio alongside DreamCloud, Awara, and Siena. Nectar mattresses are manufactured in multiple countries including China, Vietnam, Mexico, and the United States.
Parent Company
Resident Home LLC
Acquired
2024
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Nectar Sleep | Resident Home LLC | Brand division |
Nectar Sleep was founded in 2016, with the brand launching publicly in 2017. The company was originally operated under DreamCloud Holdings before being consolidated under Resident Home in 2019. Nectar's founding team, including Craig Schmeizer and Eric Hutchinson, set out to compete in the growing bed-in-a-box market with a value-oriented proposition.
Nectar's original mattress was an all-foam memory foam mattress priced below competitors like Casper and Purple. The brand distinguished itself with a 365-night trial, significantly longer than the 100-night trials offered by most competitors, and a lifetime warranty called the Forever warranty. These terms were designed to reduce purchase friction and build consumer trust.
The brand grew rapidly through aggressive digital advertising. Nectar became one of the most visible mattress brands in online search results, spending heavily on Google and Facebook ads. By 2019, Nectar had become one of the fastest-growing consumer brands in the United States, reportedly generating over $300 million in annual revenue. The UK operation followed the same playbook, and Nectar became one of the most visible mattress names in British search results.
In 2019, Nectar was consolidated under Resident Home, a new parent company formed to manage multiple DTC mattress brands. Resident Home also operated DreamCloud, a hybrid mattress brand, and later added Awara, an organic latex mattress brand, and Siena, a budget brand. Each brand targeted a different price point, but all shared the same corporate infrastructure.
Nectar expanded its product line beyond the original memory foam mattress. The brand added the Nectar Premier and Nectar Premier Copper, which feature additional comfort layers, enhanced cooling technology using phase-change materials and copper-infused foam, and increased mattress height. The company also added hybrid models, bed frames, pillows, and bedding accessories.
In March 2024, Ashley Home acquired Resident Home for approximately $1 billion. The acquisition gave Ashley, primarily a furniture retailer, direct ownership of established DTC mattress brands. Following the acquisition, Nectar mattresses became available through Ashley's retail stores in addition to the brand's website. Ashley shut down a Resident Home plant in Indiana in January 2025, laying off 106 workers, as part of post-acquisition restructuring.
In 2026, Nectar faced a class-action lawsuit settlement related to fiberglass in its mattresses. A federal court preliminarily approved a $9 million settlement covering Ashley, Nectar, DreamCloud, and Siena mattresses sold between October 2017 and June 2024. The settlement addresses claims that fiberglass fire barriers in certain models caused property damage and health issues.
What is Resident Home?
Resident Home LLC is a direct-to-consumer sleep products company that operates a portfolio of mattress brands including Nectar, DreamCloud, Awara, and Siena. The company was founded in 2019 and is headquartered in New York, New York. In March 2024, Ashley Home acquired Resident Home for approximately $1 billion.
Who owns Resident Home?
Resident Home is owned by Ashley Home, an affiliate of Ashley Global Retail. Ashley acquired Resident Home in March 2024 for approximately $1 billion. Ashley is one of the largest furniture retailers in the world, operating over 1,125 stores across 67 countries. Before the Ashley acquisition, Resident Home was majority-owned by Sixth Street Partners.
What brands does Resident Home own?
Resident Home operates four mattress brands: Nectar (value memory foam), DreamCloud (hybrid), Awara (organic latex), and Siena (budget). Each brand targets a different price point and consumer segment but shares the same corporate infrastructure, including customer service and logistics.
Is Resident Home publicly traded?
No, Resident Home is not publicly traded. The company is a subsidiary of Ashley Home, an affiliate of Ashley Global Retail, which is privately held. Neither Resident Home nor Ashley Global Retail discloses financial results publicly.
What is the FTC case against Resident Home?
The FTC charged Resident Home and its founder, Ran Reske, with falsely advertising that mattresses made in China were "Made in USA." In January 2022, the company paid $753,000 to settle the charges. The FTC designated Resident Home a repeat offender, noting similar false claims made between 2018 and 2023. Consumer refunds were issued in March 2023.
What is the fiberglass lawsuit about?
A federal court preliminarily approved a $9 million class-action settlement in 2026 covering Nectar, DreamCloud, Ashley, and Siena mattresses sold between October 2017 and June 2024. The lawsuit alleged that fiberglass fire barriers in certain models caused property contamination and health issues. The claim deadline is July 17, 2026.
How much did Ashley pay for Resident Home?
Ashley Home acquired Resident Home in March 2024 for approximately $1 billion. The acquisition was described at the time as the most successful direct-to-consumer mattress exit in history. The founders of Resident Home stayed on as co-CEOs following the acquisition.
Where are Resident Home mattresses manufactured?
Resident Home's mattresses are manufactured in multiple countries, including China, Vietnam, Malaysia, Mexico, and the United States. The company's use of overseas manufacturing has been a source of regulatory controversy, particularly the FTC's enforcement action over false "Made in USA" claims.
Nectar's US models use CertiPUR-US certified foams. This certification verifies that foams are made without ozone depleters, certain flame retardants, formaldehyde, and heavy metals, and meet low VOC emission standards. The UK version of the Nectar mattress does not carry CertiPUR-US certification, according to independent reviewers, and the UK product specification differs from the US version.
Nectar does not hold certifications like GOTS organic, GOLS latex, or OEKO-TEX that some competitors offer. The brand's sustainability initiatives are limited compared to brands like Saatva or Avocado that emphasize natural and organic materials.
The most significant ethical issue facing Nectar is its parent company's history of false "Made in USA" advertising. The FTC charged Resident Home and its owner, Ran Reske, with falsely claiming that mattresses made in China were manufactured in the United States. The company paid $753,000 to settle these charges and was designated a repeat offender. The FTC issued consumer refunds in March 2023 related to these settlements.
Nectar mattresses sold between October 2017 and June 2024 are covered by a $9 million class-action settlement related to fiberglass fire barriers. The settlement, preliminarily approved in 2026, addresses claims that fiberglass in certain Nectar, DreamCloud, Ashley, and Siena mattresses caused property damage and health issues. The settlement provides vouchers to affected consumers.
Nectar mattresses have been recognized by several mattress review organizations. The Nectar Classic is cited as a top pick in 2026 rankings by multiple review sites, though some of these sites are owned by Pillar4 Media, which has financial relationships with Nectar's parent company. Independent testing organizations like Sleep Foundation have reviewed Nectar mattresses positively for value and pressure relief.
Nectar's 365-night trial and lifetime warranty are among the longest in the industry and are frequently cited as standout features in product reviews. However, consumer reviews on independent platforms like Trustpilot and the Better Business Bureau are mixed, with common complaints about refund delays, warranty claim difficulties, and delivery issues.
Nectar Sleep and its parent company have faced significant regulatory and legal controversies. The most notable is the FTC's enforcement action over false "Made in USA" advertising. The FTC charged Nectar Brand LLC and Resident Home with falsely advertising that mattresses made in China were manufactured in the United States. In January 2022, the defendants paid $753,000 to settle the charges. The FTC designated Resident Home a repeat offender, noting similar false claims made between 2018 and 2023. Consumer refunds were issued in March 2023.
In 2026, a federal court preliminarily approved a $9 million class-action settlement covering Nectar, DreamCloud, Ashley, and Siena mattresses sold between October 2017 and June 2024. The lawsuit alleged that fiberglass fire barriers in certain mattress models caused property contamination and health issues. The settlement provides vouchers to affected consumers, with a claim deadline of July 17, 2026, and a final approval hearing scheduled for September 24, 2026.
Nectar has also faced a class-action lawsuit in California over allegedly misleading "limited-time" sale pricing. The brand runs frequent promotional discounts, and the lawsuit alleged that these "sales" were not genuinely time-limited, misleading consumers about the urgency of purchase.
Consumer complaints about Nectar's warranty and return processes are common. The brand's lifetime warranty requires that mattresses exhibit at least 1.5 inches of sagging to qualify for replacement, and stains can void the warranty. Refund delays of weeks to months have been reported by consumers on Trustpilot, the Better Business Bureau, and ConsumerAffairs.
No major Consumer Product Safety Commission recalls have been issued specifically for Nectar mattresses as of August 2026, though the fiberglass class-action settlement addresses safety concerns related to fire barrier materials.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Casper Sleep | United States | 2014 | Premium | United states | All Genders | |
| Serta Simmons Bedding | United States | 2012 | Mass market | United states | All Genders |
Furniture AppliancesOwned by Casper Sleep Inc.
Pioneer of the bed-in-a-box mattress model, now owned by foam manufacturer Carpenter Co.
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Market Positioning: Nectar Sleep competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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