Who Owns Crosley?

The Crosley name carries genuine American heritage. Powel Crosley Jr. founded the original Crosley Corporation in Cincinnati in the 1920s, building it from a radio maker into a manufacturer of appliances, automobiles, and a broadcasting empire anchored by the nation's most powerful station, WLW. By the 1940s Crosley was a household name in American kitchens and living rooms.

Crosley sold the company to aviation conglomerate AVCO in 1945 for approximately $22 million, and the brand passed through subsequent owners while the original appliance business faded. The modern Crosley appliance brand was revived in 1976 by new owners who acquired the appliance rights and rebuilt around an independent dealer model.

The revived brand established its identity on channel strategy rather than manufacturing. Crosley positioned itself as the appliance line for independent dealers, retailers who needed a brand that would not also be sold at big box chains. The 10 year major component warranty became a signature selling point.

Today the brand covers refrigerators, freezers, ranges, dishwashers, washers, dryers, and air conditioners, distributed through dealers across the US, Canada, and Latin America. The company moved its headquarters to Cedar Point, North Carolina in March 2025.