Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Furniture & Appliances
  4. Kenmore Appliances
Kenmore Appliances logo
Furniture & Appliances

Who Owns Kenmore Appliances?

Kenmore is owned by Transformco (Transform Holdco LLC), a private American company that acquired Sears' assets in 2019. Kenmore was created by Sears, Roebuck and Company in 1927 as a private label appliance brand. Transformco is affiliated with ESL Investments, the hedge fund led by Eddie Lampert. Kenmore appliances are manufactured by third-party companies including Whirlpool, LG, and Electrolux, not by Transformco itself.

Parent Company

Transformco (Transform Holdco LLC)

Acquired

2019

Status

Private

Headquarters

Hoffman Estates, Illinois, USA

Kenmore Appliances Timeline

1927

Kenmore Appliances

Founded by Sears, Roebuck and Company

Founded
2019
Acquired by Transformco (Transform Holdco LLC)

Transformco (Transform Holdco LLC) acquired Kenmore Appliances

Acquired
mid rangemass marketNorth AmericaOfficial Website

Who Owns Kenmore Appliances?

  • Parent Company: Transformco (Transform Holdco LLC)
  • Ownership Type: Wholly owned
  • Acquisition Year: 2019
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Kenmore AppliancesTransformco (Transform Holdco LLC)Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonKenmore Appliances on Amazon

History of Kenmore Appliances

  • Founded: 1927
  • Founders: Sears, Roebuck and Company
  • Acquired by Transformco (Transform Holdco LLC): 2019

Kenmore was introduced in 1927 by Sears, Roebuck and Company as a private label brand for laundry appliances. The first Kenmore product was an electric washing machine sold through the Sears mail-order catalog. The brand was named after the Kenmore neighborhood in Chicago, where Sears executive Richard Sears lived.

Throughout the 1930s and 1940s, Kenmore expanded beyond washing machines to include irons, toasters, and vacuum cleaners. After World War II, Kenmore added refrigerators, ranges, and dishwashers to its product line. By the 1950s, Kenmore had become one of the best-selling appliance brands in the United States, sold exclusively through Sears stores and the Sears catalog.

Kenmore's business model was unique among appliance brands. Sears did not manufacture Kenmore products. Instead, Sears contracted with major appliance manufacturers including Whirlpool, General Electric, Electrolux, and later LG and Samsung to produce appliances to Sears' specifications. These manufacturers built appliances with Kenmore branding and features, while Sears handled retail distribution, warranty service, and customer support.

This model allowed Sears to offer a wide range of appliances under a single brand name without investing in manufacturing infrastructure. Consumers benefited from competitive pricing and Sears' warranty service. For decades, Kenmore was consistently rated among the most reliable appliance brands by Consumer Reports.

In the 1990s and 2000s, Kenmore introduced the Kenmore Elite line, targeting the premium segment with higher-end features and design. The brand also expanded into small appliances, water heaters, and air conditioners. Kenmore became the largest appliance brand in the United States by sales volume, with over 50% market share in some categories.

Sears' financial decline in the 2000s and 2010s severely impacted Kenmore. As Sears closed stores and lost market share, Kenmore's sales declined. In 2017, Sears sold its Kenmore-branded appliances on Amazon for the first time, ending decades of exclusive Sears distribution. Sears also explored selling the Kenmore brand to ESL Investments (Eddie Lampert's hedge fund) in 2018, but the transaction did not close before Sears filed for bankruptcy.

Sears Holdings Corporation filed for Chapter 11 bankruptcy in October 2018. In January 2019, ESL Investments won a bankruptcy auction for Sears' surviving assets, including the Kenmore brand. The transaction closed in February 2019, and the surviving entity was named Transformco (Transform Holdco LLC).

Under Transformco ownership, Kenmore has continued to sell appliances through Sears stores, the Sears website, and third-party retailers including Amazon and Home Depot. However, the brand's market share has continued to decline as Sears stores have closed. As of 2025, fewer than 20 Sears stores remain operational, limiting Kenmore's traditional retail channel.

Kenmore has attempted to expand its distribution beyond Sears. The brand sells appliances through Amazon, Home Depot, and its own website. However, without a strong retail presence, Kenmore faces challenges competing with brands like Whirlpool, GE, LG, and Samsung, which have broad distribution through Home Depot, Lowe's, Best Buy, and independent dealers.

About Transformco (Transform Holdco LLC)

Who owns Transformco?
Transformco is wholly owned by ESL Investments, a hedge fund based in Bay Harbor Islands, Florida, and led by billionaire Eddie Lampert. ESL Investments acquired the go-forward assets of Sears Holdings Corporation out of Chapter 11 bankruptcy in February 2019 for approximately $5.2 billion through an affiliate called Transform Holdco LLC. Lampert serves as chairman and CEO. The company is privately held and does not file financial reports with the SEC.

How many Sears and Kmart stores are left?
As of early 2026, Sears operates just five full-line stores in the United States, located in California, Florida, Massachusetts, and Texas. The last full-line Kmart on the U.S. mainland closed in Bridgehampton, New York, in 2024. A small-format Kmart in Miami and a few locations in Guam and the U.S. Virgin Islands remained. At formation in 2019, Transformco inherited 223 Sears and 202 Kmart stores, meaning the footprint has shrunk by over 98 percent.

Does Transformco still own Kenmore?
Yes. Kenmore is the primary brand that Transformco owns outright. The company has expanded Kenmore's distribution beyond Sears stores through a partnership with Amazon (launched in 2017 under Sears Holdings) and a January 2024 exclusive distribution agreement with O'Rourke Sales Company, which brought Kenmore appliances to independent retailers, rent-to-own stores, and military exchanges nationwide.

What happened to the Craftsman and DieHard brands?
Sears Holdings sold the Craftsman brand to Stanley Black & Decker in March 2017 for approximately $900 million, retaining a royalty-free license to sell Craftsman products through its own channels for 15 years. Transformco sold the DieHard brand to Advance Auto Parts in December 2019 for $200 million, retaining a perpetual license to develop DieHard products in non-automotive categories and a supply agreement for batteries sold through Sears channels.

What was the Sears bankruptcy?
Sears Holdings Corporation filed for Chapter 11 bankruptcy on October 15, 2018, in the U.S. Bankruptcy Court for the Southern District of New York. At the time, the company operated roughly 700 stores and had accumulated more than $11 billion in losses since 2010. ESL Investments won a court-supervised auction in January 2019 with a bid of approximately $5.2 billion, and the sale closed on February 11, 2019, creating Transformco. The original Sears Holdings remains in bankruptcy as a liquidating entity.

Is Transformco profitable?
Transformco does not publicly disclose financial results because it is a privately held company. Revenue is estimated at approximately $1 to $2 billion annually, and the employee count has fallen from approximately 45,000 at formation to an estimated 5,000 or fewer in 2026. Industry analysts have questioned whether the remaining store footprint can support overhead costs, and the company's supplier base has diminished along with its retail presence.

What is Eddie Lampert's role at Transformco?
Eddie Lampert is chairman and CEO of Transformco, roles he also held at Sears Holdings before the bankruptcy. He is the founder and CEO of ESL Investments, the hedge fund that acquired the Sears assets. Lampert engineered the 2004 Kmart-Sears merger and has been the dominant figure in the Sears corporate story for over two decades. His stewardship of the company has drawn criticism from retail analysts and creditors who argue his strategies prioritized financial engineering over operational investment.

  • Founded: 2019
  • Headquarters: Hoffman Estates, Illinois, USA
  • Company Type: Privately Held
  • Revenue: approximately $1 to $2 billion (estimated)
  • Employees: Approximately 5,000 (estimated)

Visit Transformco (Transform Holdco LLC) website

View full company profile for Transformco (Transform Holdco LLC)

Where Is Kenmore Appliances Made / Based?

  • Headquarters: Hoffman Estates, Illinois, USA

Kenmore Appliances Categories & Tags

AppliancesHome AppliancesSears BrandWashing MachinesRefrigerators

Kenmore Appliances Sustainability & Ethics

Kenmore appliances are subject to the energy efficiency standards of their manufacturing partners. Many Kenmore products are ENERGY STAR certified, meeting U.S. Department of Energy and EPA efficiency guidelines.

Transformco does not publish a sustainability report. The company's environmental initiatives are limited and not independently verified. Kenmore does not hold independent sustainability certifications separate from its manufacturing partners.

As a brand owner that contracts manufacturing to third parties, Kenmore's environmental impact is determined by the practices of its manufacturing partners. Whirlpool, LG, and Electrolux each have their own sustainability programs covering energy efficiency, waste reduction, and emissions targets.

Kenmore does not hold B Corp certification. The brand does not publish data on supply chain labor practices or material sourcing.

Kenmore Appliances Recalls & Controversies

Kenmore has faced several recalls and controversies, primarily related to product safety and the Sears bankruptcy:

In 2024, the Consumer Product Safety Commission reannounced a recall of approximately 203,000 Kenmore and Frigidaire electric ranges manufactured by Electrolux. The recall, originally announced in 2009, addressed a defect where surface heating elements could turn on spontaneously or fail to turn off, posing fire and burn hazards. Multiple fires and injuries were reported. Consumers were advised to contact Electrolux for free inspection and repair.

Kenmore countertop microwave ovens have been subject to recalls due to faulty wiring that posed fire hazards. The CPSC issued recall notices for specific models, advising consumers to stop using affected units and contact Sears or Transformco for repairs.

Sears' bankruptcy in 2018 created significant concerns for Kenmore owners regarding warranty support and parts availability. When Sears filed for Chapter 11 protection, consumers questioned whether Sears would honor warranties and provide repair service for Kenmore appliances. Transformco continued Sears Home Services after the acquisition, but service availability has been reduced as Sears stores have closed.

In 2017, Sears explored selling the Kenmore brand to ESL Investments (Eddie Lampert's hedge fund) in a deal valued at approximately $400 million. The proposed transaction was criticized as a conflict of interest, since Lampert was both Sears' chairman and CEO and the owner of ESL Investments. The deal did not close before Sears filed for bankruptcy.

Kenmore has faced criticism for lack of transparency about which manufacturers produce specific products. Consumers have reported difficulty determining whether a particular Kenmore appliance was manufactured by Whirlpool, LG, or Electrolux, making it harder to compare products and assess quality.

The closure of over 2,000 Sears stores since 2010 has left many Kenmore owners without convenient access to warranty service and parts. This has been a source of consumer complaints, particularly for owners of older Kenmore appliances that require specialized parts.

Kenmore Appliances Ownership: Pros & Cons

Advantages

  • +Nearly 100 years of brand recognition in the American appliance market
  • +Established warranty service network through Sears Home Services
  • +Products manufactured by reputable companies including Whirlpool, LG, and Electrolux
  • +ENERGY STAR certification on many products ensures energy efficiency
  • +Available through multiple channels including Amazon and Home Depot

Considerations

  • -Transformco is a private company with no public financial disclosure
  • -Fewer than 20 Sears stores remain, limiting traditional retail presence
  • -Market share has declined from over 30% in the 1990s to below 5% in 2025
  • -No manufacturing capabilities; dependent on third-party manufacturers
  • -2017 conflict of interest controversy over proposed ESL Investments sale
  • -Consumer confusion about which manufacturer produces specific products
  • -Limited brand awareness among younger consumers who did not grow up with Sears

Frequently Asked Questions About Kenmore Appliances

Sources & Further Reading

  • Kenmore Official Website
  • Transformco (Sears) Official Website
  • Consumer Product Safety Commission: Kenmore Recalls
  • ENERGY STAR Program
  • Consumer Reports: Appliance Reviews
  • Reuters: Sears Bankruptcy and ESL Acquisition (2019)
  • CNBC: Sears Bankruptcy Coverage (2018)
  • Whirlpool Corporation (Manufacturer)
  • LG Electronics (Manufacturer)
  • Electrolux Group (Manufacturer)

Competitors to Kenmore Appliances

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
BekoBeko
Arcelik
Turkey
1957
Mass marketEuropeUnisex
Electrolux AppliancesElectrolux Appliances
Electrolux
Sweden
1919
Mass marketGlobalAll Genders
Whirlpool AppliancesWhirlpool Appliances
Whirlpool
United States
1911
Mass marketUnited statesAll Genders
HotpointHotpoint
Arcelik
United Kingdom
1911
Mass marketEuropeAll Genders
FrigidaireFrigidaire
Electrolux
USA
1916
Mass marketUnited statesAll Genders

Learn More About Competitors

BekoFurniture Appliances

Beko

Owned by Arçelik

Turkish brand of home appliances including refrigerators, washing machines, and cooking appliances, owned by Arçelik.

applianceshome-appliancesrefrigerators
Electrolux AppliancesFurniture Appliances

Electrolux Appliances

Owned by Electrolux

Swedish home appliance brand owned by Electrolux Group, offering refrigerators, washing machines, ovens, and vacuum cleaners in approximately 120 markets worldwide.

applianceshome-appliancesrefrigerators
Whirlpool AppliancesFurniture Appliances

Whirlpool Appliances

Owned by Whirlpool Corporation

American brand of home appliances including washers, dryers, refrigerators, and cooking appliances, owned by Whirlpool Corporation.

applianceshome-applianceswashing-machines
HotpointFurniture Appliances

Hotpoint

Owned by Arçelik

British home appliance brand specializing in kitchen and laundry appliances, owned by Beko Europe in Europe and GE Appliances in the Americas.

home-applianceskitchen-applianceswashing-machines
FrigidaireFurniture Appliances

Frigidaire

Owned by Electrolux

American home appliance brand specializing in refrigerators, freezers, and kitchen appliances, owned by Electrolux Group.

home-appliancesrefrigeratorsfreezers

Competitive Analysis

Market Positioning: Kenmore Appliances competes with 5 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Kenmore Appliances

Looking for brands with different ownership structures? These similar brands are not owned by Transformco (Transform Holdco LLC), giving you alternative choices that support different corporate structures.

BekoFurniture Appliances

Beko

Owned by Arçelik

Turkish brand of home appliances including refrigerators, washing machines, and cooking appliances, owned by Arçelik.

applianceshome-appliancesrefrigerators
Publicly Traded

Beko is owned by Arçelik, a public company, a different structure than Kenmore Appliances's parent.

FrigidaireFurniture Appliances

Frigidaire

Owned by Electrolux

American home appliance brand specializing in refrigerators, freezers, and kitchen appliances, owned by Electrolux Group.

home-appliancesrefrigeratorsfreezers
Publicly Traded

Frigidaire is owned by Electrolux, a public company, a different structure than Kenmore Appliances's parent.

Helix SleepFurniture Appliances

Helix Sleep

Owned by Helix Sleep Inc.

Direct-to-consumer mattress brand offering personalized sleep recommendations and hybrid mattresses made in the USA.

mattressesdtcpersonalized-sleep
Privately Owned

Helix Sleep operates independently without a large parent corporation.

HotpointFurniture Appliances

Hotpoint

Owned by Arçelik

British home appliance brand specializing in kitchen and laundry appliances, owned by Beko Europe in Europe and GE Appliances in the Americas.

home-applianceskitchen-applianceswashing-machines
Publicly Traded

Hotpoint is owned by Arçelik, a public company, a different structure than Kenmore Appliances's parent.

Nebraska Furniture MartFurniture Appliances

Nebraska Furniture Mart

Owned by Berkshire Hathaway

American home furnishings retailer selling furniture, flooring, appliances, and electronics. Largest home furnishing store in North America. Owned by Berkshire Hathaway since 1983. Branded as NFM since 2019.

furnitureretailhome-furnishings
Publicly Traded

Nebraska Furniture Mart is owned by Berkshire Hathaway, a public company, a different structure than Kenmore Appliances's parent.

OsterFurniture Appliances

Oster

Owned by Newell Brands Inc.

American brand of kitchen appliances and blenders manufactured and marketed by Newell Brands, known for durable small appliances.

blendersapplianceskitchen
Publicly Traded

Oster is owned by Newell Brands Inc., a public company, a different structure than Kenmore Appliances's parent.

Jobs at Transformco (Transform Holdco LLC)

Latest News About Kenmore Appliances

Related Articles About Kenmore Appliances

View more articles
Kitchen Appliance Brand Ownership: Who Really Makes Your Appliances?
Industry Analysis

Kitchen Appliance Brand Ownership: Who Really Makes Your Appliances?

Whirlpool, Maytag, KitchenAid, GE, Bosch, and LG are owned by just 5 companies. Discover who really makes your kitchen appliances and why brand names don't tell the full story. Explore our database.

Who Brands StaffMay 2, 2026
AppliancesKitchenWhirlpool
How GE Sold Off Its Appliance Brands: From American Icon to Chinese Ownership
Brand Ownership

How GE Sold Off Its Appliance Brands: From American Icon to Chinese Ownership

GE was once synonymous with American appliances. Then it sold the entire division to China's Haier for $5.4 billion. Here is the full story of how GE dismantled itself.

Who Brands StaffJan 21, 2026
GeHaierAppliances
Toy Brand Ownership: From LEGO to Hasbro
Entertainment

Toy Brand Ownership: From LEGO to Hasbro

LEGO is family-owned by the Kirk Kristiansens. Hasbro and Mattel are Wall Street-owned. Bandai Namco owns Tamagotchi. Discover who owns the biggest toy brands and why it matters. Explore our database.

Who Brands StaffSep 4, 2026
ToysLegoHasbro
View more articles

People Also Searched

Discover popular brands and companies in the Furniture & Appliances category and related searches from other users.

Allswell
Brandmattress

Allswell

Walmart's direct-to-consumer mattress and bedding brand offering mid-range sleep products at accessible price points, sold online and through select Walmart channels.

Brand in Furniture & Appliances
beddingsleep
Beko
Brandappliances

Beko

Turkish brand of home appliances including refrigerators, washing machines, and cooking appliances, owned by Arçelik.

Brand in Furniture & Appliances
home-appliancesrefrigerators
Café Appliances
Brandkitchen-appliances

Café Appliances

Premium kitchen appliance brand owned by GE Appliances, a Haier company, known for customizable finishes and modern design.

Brand in Furniture & Appliances
premium-brandsmart-appliances
Browse All Furniture & Appliances

Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team