
Kenmore is owned by Transformco (Transform Holdco LLC), a private American company that acquired Sears' assets in 2019. Kenmore was created by Sears, Roebuck and Company in 1927 as a private label appliance brand. Transformco is affiliated with ESL Investments, the hedge fund led by Eddie Lampert. Kenmore appliances are manufactured by third-party companies including Whirlpool, LG, and Electrolux, not by Transformco itself.
Parent Company
Acquired
2019
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Kenmore Appliances | Transformco (Transform Holdco LLC) | Wholly owned |
Kenmore was introduced in 1927 by Sears, Roebuck and Company as a private label brand for laundry appliances. The first Kenmore product was an electric washing machine sold through the Sears mail-order catalog. The brand was named after the Kenmore neighborhood in Chicago, where Sears executive Richard Sears lived.
Throughout the 1930s and 1940s, Kenmore expanded beyond washing machines to include irons, toasters, and vacuum cleaners. After World War II, Kenmore added refrigerators, ranges, and dishwashers to its product line. By the 1950s, Kenmore had become one of the best-selling appliance brands in the United States, sold exclusively through Sears stores and the Sears catalog.
Kenmore's business model was unique among appliance brands. Sears did not manufacture Kenmore products. Instead, Sears contracted with major appliance manufacturers including Whirlpool, General Electric, Electrolux, and later LG and Samsung to produce appliances to Sears' specifications. These manufacturers built appliances with Kenmore branding and features, while Sears handled retail distribution, warranty service, and customer support.
This model allowed Sears to offer a wide range of appliances under a single brand name without investing in manufacturing infrastructure. Consumers benefited from competitive pricing and Sears' warranty service. For decades, Kenmore was consistently rated among the most reliable appliance brands by Consumer Reports.
In the 1990s and 2000s, Kenmore introduced the Kenmore Elite line, targeting the premium segment with higher-end features and design. The brand also expanded into small appliances, water heaters, and air conditioners. Kenmore became the largest appliance brand in the United States by sales volume, with over 50% market share in some categories.
Sears' financial decline in the 2000s and 2010s severely impacted Kenmore. As Sears closed stores and lost market share, Kenmore's sales declined. In 2017, Sears sold its Kenmore-branded appliances on Amazon for the first time, ending decades of exclusive Sears distribution. Sears also explored selling the Kenmore brand to ESL Investments (Eddie Lampert's hedge fund) in 2018, but the transaction did not close before Sears filed for bankruptcy.
Sears Holdings Corporation filed for Chapter 11 bankruptcy in October 2018. In January 2019, ESL Investments won a bankruptcy auction for Sears' surviving assets, including the Kenmore brand. The transaction closed in February 2019, and the surviving entity was named Transformco (Transform Holdco LLC).
Under Transformco ownership, Kenmore has continued to sell appliances through Sears stores, the Sears website, and third-party retailers including Amazon and Home Depot. However, the brand's market share has continued to decline as Sears stores have closed. As of 2025, fewer than 20 Sears stores remain operational, limiting Kenmore's traditional retail channel.
Kenmore has attempted to expand its distribution beyond Sears. The brand sells appliances through Amazon, Home Depot, and its own website. However, without a strong retail presence, Kenmore faces challenges competing with brands like Whirlpool, GE, LG, and Samsung, which have broad distribution through Home Depot, Lowe's, Best Buy, and independent dealers.
Who owns Transformco?
Transformco is wholly owned by ESL Investments, a hedge fund based in Bay Harbor Islands, Florida, and led by billionaire Eddie Lampert. ESL Investments acquired the go-forward assets of Sears Holdings Corporation out of Chapter 11 bankruptcy in February 2019 for approximately $5.2 billion through an affiliate called Transform Holdco LLC. Lampert serves as chairman and CEO. The company is privately held and does not file financial reports with the SEC.
How many Sears and Kmart stores are left?
As of early 2026, Sears operates just five full-line stores in the United States, located in California, Florida, Massachusetts, and Texas. The last full-line Kmart on the U.S. mainland closed in Bridgehampton, New York, in 2024. A small-format Kmart in Miami and a few locations in Guam and the U.S. Virgin Islands remained. At formation in 2019, Transformco inherited 223 Sears and 202 Kmart stores, meaning the footprint has shrunk by over 98 percent.
Does Transformco still own Kenmore?
Yes. Kenmore is the primary brand that Transformco owns outright. The company has expanded Kenmore's distribution beyond Sears stores through a partnership with Amazon (launched in 2017 under Sears Holdings) and a January 2024 exclusive distribution agreement with O'Rourke Sales Company, which brought Kenmore appliances to independent retailers, rent-to-own stores, and military exchanges nationwide.
What happened to the Craftsman and DieHard brands?
Sears Holdings sold the Craftsman brand to Stanley Black & Decker in March 2017 for approximately $900 million, retaining a royalty-free license to sell Craftsman products through its own channels for 15 years. Transformco sold the DieHard brand to Advance Auto Parts in December 2019 for $200 million, retaining a perpetual license to develop DieHard products in non-automotive categories and a supply agreement for batteries sold through Sears channels.
What was the Sears bankruptcy?
Sears Holdings Corporation filed for Chapter 11 bankruptcy on October 15, 2018, in the U.S. Bankruptcy Court for the Southern District of New York. At the time, the company operated roughly 700 stores and had accumulated more than $11 billion in losses since 2010. ESL Investments won a court-supervised auction in January 2019 with a bid of approximately $5.2 billion, and the sale closed on February 11, 2019, creating Transformco. The original Sears Holdings remains in bankruptcy as a liquidating entity.
Is Transformco profitable?
Transformco does not publicly disclose financial results because it is a privately held company. Revenue is estimated at approximately $1 to $2 billion annually, and the employee count has fallen from approximately 45,000 at formation to an estimated 5,000 or fewer in 2026. Industry analysts have questioned whether the remaining store footprint can support overhead costs, and the company's supplier base has diminished along with its retail presence.
What is Eddie Lampert's role at Transformco?
Eddie Lampert is chairman and CEO of Transformco, roles he also held at Sears Holdings before the bankruptcy. He is the founder and CEO of ESL Investments, the hedge fund that acquired the Sears assets. Lampert engineered the 2004 Kmart-Sears merger and has been the dominant figure in the Sears corporate story for over two decades. His stewardship of the company has drawn criticism from retail analysts and creditors who argue his strategies prioritized financial engineering over operational investment.
Kenmore appliances are subject to the energy efficiency standards of their manufacturing partners. Many Kenmore products are ENERGY STAR certified, meeting U.S. Department of Energy and EPA efficiency guidelines.
Transformco does not publish a sustainability report. The company's environmental initiatives are limited and not independently verified. Kenmore does not hold independent sustainability certifications separate from its manufacturing partners.
As a brand owner that contracts manufacturing to third parties, Kenmore's environmental impact is determined by the practices of its manufacturing partners. Whirlpool, LG, and Electrolux each have their own sustainability programs covering energy efficiency, waste reduction, and emissions targets.
Kenmore does not hold B Corp certification. The brand does not publish data on supply chain labor practices or material sourcing.
Kenmore has faced several recalls and controversies, primarily related to product safety and the Sears bankruptcy:
In 2024, the Consumer Product Safety Commission reannounced a recall of approximately 203,000 Kenmore and Frigidaire electric ranges manufactured by Electrolux. The recall, originally announced in 2009, addressed a defect where surface heating elements could turn on spontaneously or fail to turn off, posing fire and burn hazards. Multiple fires and injuries were reported. Consumers were advised to contact Electrolux for free inspection and repair.
Kenmore countertop microwave ovens have been subject to recalls due to faulty wiring that posed fire hazards. The CPSC issued recall notices for specific models, advising consumers to stop using affected units and contact Sears or Transformco for repairs.
Sears' bankruptcy in 2018 created significant concerns for Kenmore owners regarding warranty support and parts availability. When Sears filed for Chapter 11 protection, consumers questioned whether Sears would honor warranties and provide repair service for Kenmore appliances. Transformco continued Sears Home Services after the acquisition, but service availability has been reduced as Sears stores have closed.
In 2017, Sears explored selling the Kenmore brand to ESL Investments (Eddie Lampert's hedge fund) in a deal valued at approximately $400 million. The proposed transaction was criticized as a conflict of interest, since Lampert was both Sears' chairman and CEO and the owner of ESL Investments. The deal did not close before Sears filed for bankruptcy.
Kenmore has faced criticism for lack of transparency about which manufacturers produce specific products. Consumers have reported difficulty determining whether a particular Kenmore appliance was manufactured by Whirlpool, LG, or Electrolux, making it harder to compare products and assess quality.
The closure of over 2,000 Sears stores since 2010 has left many Kenmore owners without convenient access to warranty service and parts. This has been a source of consumer complaints, particularly for owners of older Kenmore appliances that require specialized parts.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Arcelik | Turkey | 1957 | Mass market | Europe | Unisex | |
| Electrolux | Sweden | 1919 | Mass market | Global | All Genders | |
| Whirlpool | United States | 1911 | Mass market | United states | All Genders | |
| Arcelik | United Kingdom | 1911 | Mass market | Europe | All Genders | |
| Electrolux | USA | 1916 | Mass market | United states | All Genders |
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Market Positioning: Kenmore Appliances competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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