Who Owns Mr. Coffee?
Mr. Coffee is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Mr. Coffee was acquired through Newell's 2015 merger with Jarden Corporation and is a leading coffee maker brand globally. The company is listed on NASDAQ under ticker NWL.
Parent Company
Newell Brands Inc.
Acquired
2015
Status
Publicly Traded
Headquarters
Atlanta, Georgia, USA
Who Owns Mr. Coffee?
- Parent Company: Newell Brands Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2015
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: NWL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Mr. Coffee | Newell Brands Inc. | Wholly owned |
History of Mr. Coffee
- Founded: 1972
- Founders: Sunbeam Products Company (internal development)
- Acquired by Newell Brands Inc.: 2015
Mr. Coffee was introduced in 1972 by Sunbeam Products Company as an affordable, automatic drip coffee maker designed to bring quality home coffee brewing to average consumers. The brand revolutionized home coffee making by offering a simple, reliable alternative to traditional percolators and manual brewing methods. Mr. Coffee's affordable pricing and ease of use quickly made it the best-selling coffee maker brand in America.
Throughout the 1970s and 1980s, Mr. Coffee became a household staple, with millions of American families using the brand for daily coffee brewing. The brand expanded its product line to include various coffee maker models while maintaining its commitment to affordability and reliability. Mr. Coffee became synonymous with home coffee makers, achieving iconic status in American kitchen culture.
In 2015, Mr. Coffee became part of Newell Brands through the company's acquisition of Jarden Corporation. Under Newell's ownership, Mr. Coffee has continued to offer affordable coffee makers while introducing new brewing technologies and product designs. The brand has maintained its position as one of the world's leading coffee maker brands, serving millions of households worldwide.
About Newell Brands Inc.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
- Founded: 1903
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: NWL
- Revenue: approximately $7.7 billion (FY2024)
- Employees: Approximately 22,000
Where Is Mr. Coffee Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: United States, Mexico, China, Europe
Mr. Coffee Sustainability & Ethics
Mr. Coffee operates under Newell Brands' comprehensive sustainability framework, which emphasizes environmental responsibility, ethical manufacturing practices, and product durability. As part of Newell Brands' Home Appliances portfolio, Mr. Coffee benefits from the company's commitment to sustainable business practices and environmental stewardship.
Energy-Efficient Appliances: Mr. Coffee coffee makers are designed with energy efficiency in mind, implementing features that reduce energy consumption during brewing cycles. The company continuously works to improve the energy efficiency of its products while maintaining brewing performance and reliability.
Sustainable Manufacturing: Mr. Coffee manufacturing facilities implement sustainable production practices including waste reduction programs, energy-efficient equipment, and water conservation measures. The company works to minimize the environmental impact of its manufacturing processes while maintaining product quality standards.
Responsible Sourcing: Mr. Coffee sources materials and components through Newell Brands' responsible sourcing programs, which prioritize suppliers who meet environmental and ethical standards. The company works with suppliers who demonstrate commitment to sustainable practices and fair labor standards.
Recycling Programs: Mr. Coffee participates in product recycling programs and encourages consumers to recycle old coffee makers. The company provides information about proper disposal and recycling of appliances at the end of their useful life.
Product Durability: Mr. Coffee focuses on creating durable, long-lasting products that reduce waste by extending product lifespans. The company's emphasis on quality and reliability helps reduce the environmental impact associated with frequent product replacement.
Environmental Compliance: Mr. Coffee manufacturing facilities maintain strict compliance with environmental regulations and standards. The company implements comprehensive environmental management systems and regularly monitors its environmental performance.
Ethical Supply Chain: Mr. Coffee operates under Newell Brands' ethical supply chain policies, ensuring fair labor practices, safe working conditions, and environmental responsibility throughout its supply chain. The company conducts supplier audits and works to promote ethical business practices.
Awards & Recognition
Mr. Coffee has received recognition for its innovation in home coffee brewing and its contribution to making coffee accessible to American households, establishing itself as one of the most trusted coffee maker brands globally.
Product Innovation Recognition: Mr. Coffee has been acknowledged for its innovations in automatic drip coffee maker technology and for making quality home coffee brewing affordable and accessible. The brand's development of user-friendly coffee makers has been recognized by consumer product organizations.
Consumer Choice Awards: Mr. Coffee products have received consumer choice awards and recognition from consumer testing organizations for their reliability, ease of use, and value pricing. The brand's consistent performance in consumer satisfaction surveys has been acknowledged by market research firms.
Brand Recognition: Mr. Coffee has been recognized as one of the most trusted and iconic American kitchen appliance brands. The brand's cultural significance and long-standing reputation have been acknowledged by business publications and marketing organizations.
Industry Leadership Awards: Within the coffee maker industry, Mr. Coffee has received recognition for its market leadership and innovation in brewing technology. The company's contributions to the home coffee brewing market have been acknowledged by industry associations and trade publications.
Design Recognition: Mr. Coffee products have received awards for their functional design and user-friendly features. The brand's focus on creating intuitive, reliable coffee makers has been acknowledged by design organizations and consumer product reviewers.
Quality Excellence Awards: Mr. Coffee manufacturing facilities and quality control processes have received recognition for maintaining high standards of product quality and consistency. The company's commitment to quality assurance has been acknowledged by industry organizations.
Market Position Recognition: Mr. Coffee has been acknowledged for its strong market position in the affordable coffee maker segment and its ability to maintain brand loyalty across generations of consumers. The brand's sustained market success has been recognized by business analysts.
Mr. Coffee Recalls & Controversies
Mr. Coffee has maintained a relatively clean operational record throughout its history, though it has faced some challenges typical of consumer appliance manufacturers and has adapted to changing market conditions.
Product Safety Recalls: Like all appliance manufacturers, Mr. Coffee has occasionally issued product safety recalls when potential safety issues have been identified. The company maintains comprehensive product safety monitoring programs and works promptly with regulatory authorities to address any safety concerns.
Competition from Premium Brands: Mr. Coffee has faced competitive pressure from premium coffee maker brands that emphasize specialty brewing methods and advanced features. The company has had to balance its affordable positioning with evolving consumer expectations for more sophisticated brewing capabilities.
Single-Serve Coffee Market: The rise of single-serve coffee pod systems created competitive challenges for traditional drip coffee makers. Mr. Coffee has had to adapt to changing consumer preferences while maintaining its core product offerings and market position.
Supply Chain Challenges: Mr. Coffee has faced occasional supply chain disruptions and component availability issues, particularly during periods of high demand or global manufacturing challenges. These issues have primarily related to external factors rather than company-specific problems.
Environmental Concerns: As an appliance manufacturer, Mr. Coffee faces scrutiny regarding the environmental impact of its products, including energy consumption and end-of-life disposal. The company addresses these concerns through its sustainability initiatives and product design improvements.
Manufacturing Quality Standards: While maintaining high quality standards, Mr. Coffee has occasionally faced questions about product durability and longevity compared to more expensive competitors. The company addresses these concerns through quality control programs and product improvements.
Market Position Challenges: The coffee maker market has become increasingly competitive with the entry of new brands and changing consumer preferences. Mr. Coffee has had to maintain its market position while adapting to these competitive pressures and evolving market dynamics.
Brands Owned by Newell Brands Inc.
- Baby Jogger - American brand of premium jogging strollers and baby gear, founded in 1984 by Ph...
- Calphalon - American brand of cookware and bakeware manufactured and marketed by Newell Bran...
- Coleman - American brand of outdoor and camping equipment manufactured and marketed by New...
- Contigo - American brand of water bottles and drinkware manufactured and marketed by Newel...
- Crock-Pot - American brand of slow cookers and cooking appliances manufactured and marketed ...
- Dymo - American brand of labeling tools and label makers manufactured and marketed by N...
- Expo - American brand of dry erase markers and whiteboard products manufactured and mar...
- FoodSaver - American brand of food preservation and vacuum sealing systems manufactured and ...
- Graco - American brand of baby gear and infant products manufactured and marketed by New...
- NUK - German brand of baby bottles and pacifiers manufactured and marketed by Newell B...
- Oster - American brand of kitchen appliances and blenders manufactured and marketed by N...
- Paper Mate - American brand of ballpoint pens and writing instruments manufactured and market...
- Parker - American brand of fine writing instruments manufactured and marketed by Newell B...
- Rubbermaid - American brand of household, commercial, and institutional products known for pl...
- Sharpie - American brand of permanent markers, pens, and highlighters manufactured and mar...
- Sunbeam - American brand of small kitchen appliances manufactured and marketed by Newell B...
- Yankee Candle - American brand of scented candles manufactured and marketed by Newell Brands, kn...
Mr. Coffee Ownership: Pros & Cons
Advantages
- +Leading market position in affordable coffee makers with strong brand recognition globally
- +Access to Newell Brands' extensive research and development resources
- +Strong global distribution network through Newell's established retail channels
- +Continuous innovation in coffee maker design and brewing technology
- +Premium quality standards maintained across all product lines
- +Significant marketing investment supporting brand awareness and consumer loyalty
Considerations
- -Premium pricing compared to generic or store-brand coffee makers
- -Dependency on Newell Brands' corporate strategy and resource allocation
- -Competition from both multinational competitors and private label alternatives
- -Limited control over supply chain decisions as part of larger corporation
- -Exposure to broader consumer spending fluctuations affecting Newell's portfolio
- -Evolving market demands for specialty and single-serve coffee makers
Frequently Asked Questions About Mr. Coffee
Sources & Further Reading
- Newell Brands Official Website -
- Mr. Coffee Official Website -
- Newell Brands Sustainability Report -
- Consumer Reports Coffee Maker Reviews -
- Good Housekeeping Appliance Reviews -
- U.S. Consumer Product Safety Commission -
- EPA Energy Star Program -
- Association of Home Appliance Manufacturers -
- Coffee Industry Market Analysis -
- Kitchen Appliance Industry Reports -
- Product Safety and Certification Information -
- Environmental Protection Agency -
- International Organization for Standardization (ISO) -
- Fair Labor Association -
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Mr. Coffee
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Newell Brands | USA | 1971 | Mass market | United states | All-ages | |
| Newell Brands | USA | 1921 | Mass market | Global | All-ages |
Learn More About Competitors

Crock-Pot
Owned by Newell Brands Inc.
American brand of slow cookers and cooking appliances manufactured and marketed by Newell Brands, known for convenient home cooking.

Oster
Owned by Newell Brands Inc.
American brand of kitchen appliances and blenders manufactured and marketed by Newell Brands, known for durable small appliances.
Competitive Analysis
Market Positioning: Mr. Coffee competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Newell Brands Inc. Stock Information
Jobs at Newell Brands Inc.
Latest News About Mr. Coffee
Related Articles About Mr. Coffee
View more articlesHow GE Sold Off Its Appliance Brands: From American Icon to Chinese Ownership
GE was once synonymous with American appliances. Then it sold the entire division to China's Haier for $5.4 billion. Here is the full story of how GE dismantled itself.
Monthly IPO Roundup: July 2026 — June's Biggest Listings
June 2026 was the most historic IPO month in market history: SpaceX priced at $135 per share on June 12, raising $75 billion in the largest IPO ever. Quantinuum raised $1.68B, INNIO priced a $2.8B deal, and Bending Spoons filed for a $20B Nasdaq listing. Full recap.
Monthly M&A Roundup: June 2026 Brand Ownership Changes
June 2026's biggest brand ownership moves: Berkshire Hathaway agreed to buy Taylor Morrison for $6.8B, GSK struck a $10.6B deal for Nuvalent, CRH acquired Arcosa for $8.5B, and Qualcomm agreed to buy AI startup Modular for $3.92B. Full breakdown of every major deal.
People Also Searched
Discover popular brands and companies in the Furniture & Appliances category and related searches from other users.

Allswell
Walmart's direct-to-consumer mattress and bedding brand offering mid-range sleep products at accessible price points, sold online and through select Walmart channels.

Beko
Turkish brand of home appliances including refrigerators, washing machines, and cooking appliances, owned by Arçelik.

Café Appliances
GE Appliances' mass-premium kitchen appliance brand launched in 2018, offering customizable refrigerators, ranges, dishwashers, and cooking equipment with a distinctive matte finish aesthetic.