Who Owns Mr. Coffee?
Mr. Coffee is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Mr. Coffee was acquired through Newell's 2015 merger with Jarden Corporation and is a leading coffee maker brand globally. The company is listed on NASDAQ under ticker NWL.
Parent Company
Newell Brands
Acquired
2015
Status
Publicly Traded
Headquarters
Atlanta, Georgia, USA
Who Owns Mr. Coffee?
- Parent Company: Newell Brands
- Ownership Type: Wholly owned
- Acquisition Year: 2015
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: NWL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Mr. Coffee | Newell Brands | Wholly owned |
History of Mr. Coffee
- Founded: 1972
- Founders: Sunbeam Products Company (internal development)
- Acquired by Newell Brands: 2015
Mr. Coffee was introduced in 1972 by Sunbeam Products Company as an affordable, automatic drip coffee maker designed to bring quality home coffee brewing to average consumers. The brand revolutionized home coffee making by offering a simple, reliable alternative to traditional percolators and manual brewing methods. Mr. Coffee's affordable pricing and ease of use quickly made it the best-selling coffee maker brand in America.
Throughout the 1970s and 1980s, Mr. Coffee became a household staple, with millions of American families using the brand for daily coffee brewing. The brand expanded its product line to include various coffee maker models while maintaining its commitment to affordability and reliability. Mr. Coffee became synonymous with home coffee makers, achieving iconic status in American kitchen culture.
In 2015, Mr. Coffee became part of Newell Brands through the company's acquisition of Jarden Corporation. Under Newell's ownership, Mr. Coffee has continued to offer affordable coffee makers while introducing new brewing technologies and product designs. The brand has maintained its position as one of the world's leading coffee maker brands, serving millions of households worldwide.
About Newell Brands
Newell Brands is a leading global consumer goods company operating across five primary business segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The company's portfolio includes over 20 major brands serving diverse consumer needs from writing instruments to kitchen appliances to baby products.
The company operates manufacturing and distribution facilities across multiple continents, serving customers in more than 100 countries. Newell Brands' success is built on its ability to acquire and integrate brands while maintaining their individual identities and market positions. The company invests significantly in product innovation, marketing, and supply chain optimization to drive growth and profitability.
- Founded: 1903
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: NWL
Where Is Mr. Coffee Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: United States, Mexico, China, Europe
Brands Owned by Newell Brands
- Baby Jogger - American brand of jogging strollers and baby gear manufactured and marketed by N...
- Calphalon - American brand of cookware and bakeware manufactured and marketed by Newell Bran...
- Coleman - American brand of outdoor and camping equipment manufactured and marketed by New...
- Contigo - American brand of water bottles and drinkware manufactured and marketed by Newel...
- Crock-Pot - American brand of slow cookers and cooking appliances manufactured and marketed ...
- Dymo - American brand of labeling tools and label makers manufactured and marketed by N...
- Elmer's - American brand of adhesives and glue products manufactured and marketed by Newel...
- Expo - American brand of dry erase markers and whiteboard products manufactured and mar...
- FoodSaver - American brand of food preservation and vacuum sealing systems manufactured and ...
- Graco - American brand of baby gear and infant products manufactured and marketed by New...
- NUK - German brand of baby bottles and pacifiers manufactured and marketed by Newell B...
- Oster - American brand of kitchen appliances and blenders manufactured and marketed by N...
- Paper Mate - American brand of ballpoint pens and writing instruments manufactured and market...
- Parker - American brand of fine writing instruments manufactured and marketed by Newell B...
- Rubbermaid - American brand of household, commercial, and institutional products known for pl...
- Sharpie - American brand of permanent markers, pens, and highlighters manufactured and mar...
- Sunbeam - American brand of small kitchen appliances manufactured and marketed by Newell B...
- Yankee Candle - American brand of scented candles manufactured and marketed by Newell Brands, kn...
Mr. Coffee Ownership: Pros & Cons
Advantages
- +Leading market position in affordable coffee makers with strong brand recognition globally
- +Access to Newell Brands' extensive research and development resources
- +Strong global distribution network through Newell's established retail channels
- +Continuous innovation in coffee maker design and brewing technology
- +Premium quality standards maintained across all product lines
- +Significant marketing investment supporting brand awareness and consumer loyalty
Considerations
- -Premium pricing compared to generic or store-brand coffee makers
- -Dependency on Newell Brands' corporate strategy and resource allocation
- -Competition from both multinational competitors and private label alternatives
- -Limited control over supply chain decisions as part of larger corporation
- -Exposure to broader consumer spending fluctuations affecting Newell's portfolio
- -Evolving market demands for specialty and single-serve coffee makers
Frequently Asked Questions About Mr. Coffee
Competitors to Mr. Coffee
No direct competitors found in the same category. This could be because Mr. Coffeeoperates in a unique market segment or we're still building our competitor database.
Newell Brands Stock Information
Jobs at Newell Brands
Latest News About Mr. Coffee
Related Articles About Mr. Coffee
View more articles
How GE Sold Off Its Appliance Brands: From American Icon to Chinese Ownership
GE was once synonymous with American appliances. Then it sold the entire division to China's Haier for $5.4 billion. Here is the full story of how GE dismantled itself.
Monthly M&A Roundup: February 2026 Brand Ownership Changes
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
The Most Acquired Categories: Tech vs CPG vs Pharma
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
People Also Searched
Discover popular brands and companies in the kitchen-appliances category and related searches from other users.
Calphalon
American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.
Crock-Pot
American brand of slow cookers and cooking appliances manufactured and marketed by Newell Brands, known for convenient home cooking.
FoodSaver
American brand of food preservation and vacuum sealing systems manufactured and marketed by Newell Brands, known for food storage solutions.