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  1. Home
  2. Companies
  3. Williams-Sonoma Inc.
Williams-Sonoma Inc. logo

Williams-Sonoma Inc.

American home furnishings and specialty retail company operating brands including Williams Sonoma, Pottery Barn, West Elm, Rejuvenation, Mark and Graham, and GreenRow, headquartered in San Francisco.

Company Type

public

Founded

1956

Headquarters

San Francisco, California, USA

Stock

NYSE: WSM

Revenue

$7.81B (FY2025)

Employees

~28,000

Primary Market

United States

Williams-Sonoma Inc. Timeline

1956

Williams-Sonoma Inc.

Founded by Chuck Williams

Company Founded
1980
Pottery Barn

Pottery Barn established by Paul Secon, Morris Secon

Founded
1998
Pottery Barn Kids

Pottery Barn Kids established by Williams-Sonoma Inc. (internal development)

Founded
2005
Pottery Barn Teen

Pottery Barn Teen established by Williams-Sonoma Inc. (internal development)

Founded
2010
Pottery Barn Home

Pottery Barn Home established by Williams-Sonoma Inc. (internal development)

Founded
science based targetsfair tradefsc certifiedcarbon neutral operations

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Amazon
Pottery Barn Home on Amazon
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Pottery Barn Kids on Amazon
Amazon
Pottery Barn Teen on Amazon

About Williams-Sonoma Inc.

Is Williams-Sonoma, Inc. a publicly traded company?
Yes, Williams-Sonoma, Inc. is a publicly traded company listed on the New York Stock Exchange under the ticker symbol WSM. The company has been publicly traded since 1972. Laura Alber serves as President and CEO, and Jeff Howie serves as CFO.

What brands does Williams-Sonoma, Inc. own?
Williams-Sonoma, Inc. owns nine brands: Williams Sonoma (premium cookware), Pottery Barn (home furnishings), Pottery Barn Kids (children's furniture), Pottery Barn Teen (teen furniture), West Elm (modern decor), Williams Sonoma Home (premium home furnishings), Rejuvenation (lighting and hardware), Mark and Graham (monogrammed gifts), and GreenRow (sustainable home furnishings launched in 2023).

What were Williams-Sonoma's FY2025 financial results?
For fiscal year 2025 (ended February 1, 2026), Williams-Sonoma reported net revenues of $7.81 billion, up 1.2% year over year, with comparable brand revenue growth of 3.5%. Operating income was $1.42 billion with an 18.1% operating margin, and record diluted EPS was $8.84. The company generated $1.1 billion in free cash flow and returned nearly $1.2 billion to stockholders.

When was Williams-Sonoma founded?
Williams-Sonoma was founded in 1956 by Chuck Williams in Sonoma, California, as a specialty cookware retailer. The company went public in 1972 and expanded into home furnishings through the acquisition of Pottery Barn in 1986.

Who is the CEO of Williams-Sonoma?
Laura Alber serves as President and CEO of Williams-Sonoma, Inc. She has held the position since 2010 and has led the company's digital-first strategy, with e-commerce now accounting for approximately 65% of net revenues. Under her leadership, the company has expanded to nine brands and international markets.

How many stores does Williams-Sonoma operate?
Williams-Sonoma, Inc. operates 512 retail locations as of February 2026, across its nine brand portfolios in the U.S., Puerto Rico, Canada, Australia, and the United Kingdom. The company also has franchisees in the Middle East, Philippines, Mexico, South Korea, and India. Approximately 65% of net revenues come from e-commerce.

What is Williams-Sonoma's sustainability strategy?
Williams-Sonoma has been a sustainability leader for two decades, partnering with the FSC since 2006 and setting Science-Based Targets for emissions reduction in 2021. In 2025, 60% of products represented one or more sustainability initiatives, and 77% of waste was diverted from landfills in retail stores. The company's 2030 target is for 75% of products to represent social or environmental initiatives.

What is Williams-Sonoma's 2026 outlook?
For fiscal 2026, Williams-Sonoma expects annual net revenue growth of 2.7% to 6.7%, with comps in the range of 2.0% to 6.0%, and an operating margin between 17.5% and 18.1%. The company announced a 15% quarterly dividend increase in March 2026, reflecting confidence in its financial position and long-term growth prospects.

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History of Williams-Sonoma Inc.

Williams-Sonoma, Inc. was founded in 1956 by Chuck Williams in Sonoma, California, initially as a specialty cookware retailer. The company began as a small mail-order business focused on high-quality cooking equipment and culinary products, establishing itself as a premium brand in the home cooking category.

The company went public in 1972 and has since grown into one of the largest specialty home furnishings retailers in North America. In the 1980s and 1990s, Williams-Sonoma expanded its brand portfolio through strategic acquisitions. The company acquired Pottery Barn in 1986, marking its entry into the home furnishings market. This acquisition proved transformative, establishing Williams-Sonoma as a multi-brand home lifestyle company.

Subsequent brand launches and acquisitions included Pottery Barn Kids (1998), Pottery Barn Teen (2003), West Elm (2002, founded in Brooklyn, New York), Williams Sonoma Home, Rejuvenation (acquired in 2011, founded in 1977 in Portland, Oregon), Mark and Graham (established in 2012), and GreenRow (launched in 2023 as a sustainability-focused brand).

Under the leadership of Laura Alber, who became President and CEO in 2010, Williams-Sonoma has pursued a digital-first strategy, with e-commerce accounting for approximately 65% of net revenues in FY2025. The company has also expanded internationally, operating in the U.S., Puerto Rico, Canada, Australia, and the United Kingdom, with unaffiliated franchisees in the Middle East, the Philippines, Mexico, South Korea, and India.

Williams-Sonoma Inc. Sustainability & Ethics

Williams-Sonoma, Inc. has been a sustainability leader in the home furnishings industry for two decades. The company partnered with the Forest Stewardship Council (FSC) in 2006, began tracking emissions in 2008, and set a Science-Based Target for emissions reduction in 2021. The company pledged to be carbon-neutral in operations (Scope 1 and 2) by 2025.

In 2025, Williams-Sonoma reached several sustainability milestones: 60% of products represented one or more sustainability initiatives, 77% of waste was diverted from landfills in retail stores, and the company continued progress in supply chain traceability. The company's 2030 target is for 75% of products to represent one or more social or environmental initiatives.

The company's sustainability initiatives include Fair Trade Premiums, Nest Certified Ethically Handcrafted products, FSC-certified wood, organic cotton, and worker wellbeing programs. GreenRow, launched in 2023, features 100% of products representing one or more environmental or social initiatives. Rejuvenation's Portland facility was named a Gold Certified Sustainable Company by the city of Portland.

Williams-Sonoma is a signatory to the UN Global Compact and reports progress against UN Sustainable Development Goals. The company publishes an annual Impact Report detailing its sustainability and social impact progress.

Controversy, Regulation & Public Scrutiny

Williams-Sonoma, Inc. has not been associated with major public controversies comparable to those faced by some other large retailers. The company has maintained a consistent commitment to its stated sustainability values, which has helped it avoid the greenwashing accusations that have affected some competitors.

In its SEC filings, the company acknowledges that its sustainability aspirations, goals, and disclosures expose it to reputational and stock price risks if it fails to achieve them. The company also faces standard retail industry risks including supply chain complexity across multiple sourcing countries, product safety compliance, and labor practices in its global supply chain.

The home furnishings industry faces inherent environmental challenges related to raw material sourcing, manufacturing emissions, product transportation, and end-of-life product disposal. Williams-Sonoma has addressed these through its Science-Based Targets, FSC certification, Fair Trade partnerships, and product durability focus.

Brands Owned by Williams-Sonoma Inc.

Williams-Sonoma Inc. owns 5 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.

5 brands across 2 categories
Williams-Sonoma Inc.
Parent Company

Williams-Sonoma Inc.

public · Founded 1956 · San Francisco, California, USA

5

brands

View all 5 brands in grid view

Stock Information

Williams-Sonoma Inc. Ownership: Pros & Cons

Advantages

  • +FY2025 net revenues of $7.81 billion, up 1.2%, with comparable brand revenue growth of 3.5%
  • +Record diluted EPS of $8.84 and operating margin of 18.1%, reflecting strong profitability
  • +World's largest digital-first home retailer with approximately 65% of revenues from e-commerce
  • +Nine distinct brands covering premium cookware, home furnishings, modern decor, and sustainability-focused products
  • +$1.1 billion in free cash flow and nearly $1.2 billion returned to stockholders in FY2025
  • +Sustainability leadership with SBTi targets, FSC partnership since 2006, and Fair Trade commitments
  • +International operations in U.S., Canada, Australia, UK, plus franchisees in 5 additional countries
  • +15% quarterly dividend increase announced in March 2026

Considerations

  • -Premium pricing positioning limits addressable market to affluent consumers
  • -Dependency on housing market cycles and consumer spending patterns
  • -FY2025 net earnings declined 3.3% from $1.13 billion to $1.09 billion
  • -Competition from online-only furniture retailers including Wayfair and Amazon
  • -Supply chain complexity across multiple sourcing countries (Vietnam, China, India, Indonesia)
  • -Tariff exposure on imported goods, noted as uncertainty in FY2025 results
  • -Retail store operating costs with 512 locations
  • -Seasonal business patterns with significant revenue concentrated in October through January

Frequently Asked Questions About Williams-Sonoma Inc.

Is Williams-Sonoma, Inc. a publicly traded company?

Yes, Williams-Sonoma, Inc. is a publicly traded company listed on the New York Stock Exchange under the ticker symbol WSM. The company has been publicly traded since 1972. Laura Alber serves as President and CEO, and Jeff Howie serves as CFO.

What brands does Williams-Sonoma, Inc. own?

Williams-Sonoma, Inc. owns nine brands: Williams Sonoma (premium cookware), Pottery Barn (home furnishings), Pottery Barn Kids (children's furniture), Pottery Barn Teen (teen furniture), West Elm (modern decor), Williams Sonoma Home (premium home furnishings), Rejuvenation (lighting and hardware), Mark and Graham (monogrammed gifts), and GreenRow (sustainable home furnishings launched in 2023).

What were Williams-Sonoma's FY2025 financial results?

For fiscal year 2025 (ended February 1, 2026), Williams-Sonoma reported net revenues of $7.81 billion, up 1.2% year over year, with comparable brand revenue growth of 3.5%. Operating income was $1.42 billion with an 18.1% operating margin, and record diluted EPS was $8.84. The company generated $1.1 billion in free cash flow and returned nearly $1.2 billion to stockholders.

When was Williams-Sonoma founded?

Williams-Sonoma was founded in 1956 by Chuck Williams in Sonoma, California, as a specialty cookware retailer. The company went public in 1972 and expanded into home furnishings through the acquisition of Pottery Barn in 1986.

Who is the CEO of Williams-Sonoma?

Laura Alber serves as President and CEO of Williams-Sonoma, Inc. She has held the position since 2010 and has led the company's digital-first strategy, with e-commerce now accounting for approximately 65% of net revenues. Under her leadership, the company has expanded to nine brands and international markets.

How many stores does Williams-Sonoma operate?

Williams-Sonoma, Inc. operates 512 retail locations as of February 2026, across its nine brand portfolios in the U.S., Puerto Rico, Canada, Australia, and the United Kingdom. The company also has franchisees in the Middle East, Philippines, Mexico, South Korea, and India. Approximately 65% of net revenues come from e-commerce.

What is Williams-Sonoma's sustainability strategy?

Williams-Sonoma has been a sustainability leader for two decades, partnering with the FSC since 2006 and setting Science-Based Targets for emissions reduction in 2021. In 2025, 60% of products represented one or more sustainability initiatives, and 77% of waste was diverted from landfills in retail stores. The company's 2030 target is for 75% of products to represent social or environmental initiatives.

What is Williams-Sonoma's 2026 outlook?

For fiscal 2026, Williams-Sonoma expects annual net revenue growth of 2.7% to 6.7%, with comps in the range of 2.0% to 6.0%, and an operating margin between 17.5% and 18.1%. The company announced a 15% quarterly dividend increase in March 2026, reflecting confidence in its financial position and long-term growth prospects.

Sources & Further Reading

  • Williams-Sonoma, Inc. Investor Relations
  • Williams-Sonoma FY2025 Earnings Release (March 2026)
  • Williams-Sonoma 2025 Annual Report (SEC Filing)
  • Williams-Sonoma 2025 Impact Report
  • SEC EDGAR: Williams-Sonoma, Inc. (WSM)
  • Williams-Sonoma Corporate Website
  • Williams-Sonoma Q4 FY2025 8-K Filing (March 2026)

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team