Who Owns Pottery Barn Teen?

Pottery Barn Teen was launched in 2005 by Williams-Sonoma Inc. as a specialized division focused on the teenage furniture and decor market. The brand was created to serve the growing demand for stylish, age-appropriate furniture and accessories designed specifically for teenagers' rooms and personal spaces.

The launch of Pottery Barn Teen represented Williams-Sonoma Inc.'s strategic expansion into the teen home furnishings segment, following the success of Pottery Barn Kids. The brand was designed to bridge the gap between children's furniture and adult home furnishings, offering products that appeal to teenagers' evolving tastes and preferences.

Pottery Barn Teen quickly gained traction among teenagers and parents seeking contemporary, stylish furniture and decor for teen bedrooms. The brand became known for its trendy designs, durable construction, and ability to adapt to changing teen preferences and room designs.

Throughout the 2010s and 2020s, Pottery Barn Teen expanded its product offerings and retail presence, opening dedicated stores and expanding its catalog and e-commerce operations. The brand has maintained strong growth and customer loyalty, becoming a leading retailer for teen furniture and decor in North America.