Who Owns Pottery Barn Kids?

Pottery Barn Kids was launched in 1998 by Williams-Sonoma Inc. as a specialized division of Pottery Barn, designed to serve the children's furniture and decor market. The brand was created to address the growing demand for high-quality, stylish furniture and accessories specifically designed for children's rooms and nurseries.

The launch of Pottery Barn Kids represented Williams-Sonoma Inc.'s strategic expansion into the children's home furnishings segment, leveraging the parent company's design expertise, retail infrastructure, and brand reputation. The brand quickly gained traction among parents and interior designers seeking premium children's furniture and decor.

Throughout the 2000s, Pottery Barn Kids expanded its product offerings and retail presence, opening dedicated stores and expanding its catalog and e-commerce operations. The brand became known for its stylish, durable furniture designed to grow with children, offering both functional and aesthetically pleasing solutions for children's rooms.

The success of Pottery Barn Kids led to the creation of Pottery Barn Teen in 2005, further extending the Williams-Sonoma Inc. brand family to serve different age groups and customer segments. Pottery Barn Kids has maintained strong growth and customer loyalty, becoming one of the leading children's furniture retailers in North America.