Who Owns Rejuvenation?
Rejuvenation is owned by Williams-Sonoma, Inc. (NYSE: WSM), a publicly traded home furnishings retailer headquartered in San Francisco, California. Founded in 1977 in Portland, Oregon as an architectural salvage shop, it was acquired by Williams-Sonoma in 2011. The brand sells period-inspired lighting, hardware, furniture, and plumbing through its own stores and rejuvenation.com, plus licensed Rejuvenation sections inside Pottery Barn stores.
Parent Company
Acquired
2011
Status
Publicly Traded
Headquarters
Rejuvenation Timeline
Who Owns Rejuvenation?
- Parent Company: Williams-Sonoma Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2011
- Company Type: Publicly Traded
- Stock Ticker: NYSE: WSM
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Rejuvenation | Williams-Sonoma Inc. | Wholly owned |
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History of Rejuvenation
- Founded: 1977
- Founders: Jim Kelly
- Acquired by Williams-Sonoma Inc.: 2011
Jim Kelly founded Rejuvenation in Portland, Oregon in 1977 as an architectural salvage shop, buying and reselling period building parts salvaged from demolished homes. The business evolved from salvage into manufacturing reproduction lighting, producing period-accurate reproductions of vintage fixtures for homeowners restoring older houses.
Through the 1980s and 1990s, Rejuvenation built a national catalog business selling reproduction lighting, door hardware, and plumbing fixtures, expanding into furniture and decor. It opened retail stores and developed a reputation for quality period reproductions aimed at the restoration and renovation market rather than new construction.
Williams-Sonoma acquired the company in 2011, adding a specialist lighting and hardware brand to its home furnishings portfolio. Under Williams-Sonoma, Rejuvenation expanded its product range and opened additional stores, while its products were also integrated into Pottery Barn stores as dedicated Rejuvenation sections. The brand kept its Portland base and its focus on American period design.
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About Williams-Sonoma Inc.
Is Williams-Sonoma, Inc. a publicly traded company?
Yes, Williams-Sonoma, Inc. is a publicly traded company listed on the New York Stock Exchange under the ticker symbol WSM. The company has been publicly traded since 1972. Laura Alber serves as President and CEO, and Jeff Howie serves as CFO.
What brands does Williams-Sonoma, Inc. own?
Williams-Sonoma, Inc. owns nine brands: Williams Sonoma (premium cookware), Pottery Barn (home furnishings), Pottery Barn Kids (children's furniture), Pottery Barn Teen (teen furniture), West Elm (modern decor), Williams Sonoma Home (premium home furnishings), Rejuvenation (lighting and hardware), Mark and Graham (monogrammed gifts), and GreenRow (sustainable home furnishings launched in 2023).
What were Williams-Sonoma's FY2025 financial results?
For fiscal year 2025 (ended February 1, 2026), Williams-Sonoma reported net revenues of $7.81 billion, up 1.2% year over year, with comparable brand revenue growth of 3.5%. Operating income was $1.42 billion with an 18.1% operating margin, and record diluted EPS was $8.84. The company generated $1.1 billion in free cash flow and returned nearly $1.2 billion to stockholders.
When was Williams-Sonoma founded?
Williams-Sonoma was founded in 1956 by Chuck Williams in Sonoma, California, as a specialty cookware retailer. The company went public in 1972 and expanded into home furnishings through the acquisition of Pottery Barn in 1986.
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Who is the CEO of Williams-Sonoma?
Laura Alber serves as President and CEO of Williams-Sonoma, Inc. She has held the position since 2010 and has led the company's digital-first strategy, with e-commerce now accounting for approximately 65% of net revenues. Under her leadership, the company has expanded to nine brands and international markets.
How many stores does Williams-Sonoma operate?
Williams-Sonoma, Inc. operates 512 retail locations as of February 2026, across its nine brand portfolios in the U.S., Puerto Rico, Canada, Australia, and the United Kingdom. The company also has franchisees in the Middle East, Philippines, Mexico, South Korea, and India. Approximately 65% of net revenues come from e-commerce.
What is Williams-Sonoma's sustainability strategy?
Williams-Sonoma has been a sustainability leader for two decades, partnering with the FSC since 2006 and setting Science-Based Targets for emissions reduction in 2021. In 2025, 60% of products represented one or more sustainability initiatives, and 77% of waste was diverted from landfills in retail stores. The company's 2030 target is for 75% of products to represent social or environmental initiatives.
What is Williams-Sonoma's 2026 outlook?
For fiscal 2026, Williams-Sonoma expects annual net revenue growth of 2.7% to 6.7%, with comps in the range of 2.0% to 6.0%, and an operating margin between 17.5% and 18.1%. The company announced a 15% quarterly dividend increase in March 2026, reflecting confidence in its financial position and long-term growth prospects.
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- Founded: 1956
- Headquarters: San Francisco, California, USA
- Company Type: Publicly Traded
- Stock: NYSE: WSM
- Revenue: $7.81B (FY2025)
- Employees: ~28,000
Where Is Rejuvenation Made / Based?
- Headquarters: Portland, Oregon, USA
Rejuvenation Categories & Tags
Rejuvenation Sustainability & Ethics
Rejuvenation operates under Williams-Sonoma's corporate sustainability framework. The brand's origins in architectural salvage give it a genuine reuse-and-restoration story: its business began by rescuing period materials that would otherwise have been demolished. Reproduction production extends that logic by keeping period designs in use rather than replaced.
Awards & Recognition
Rejuvenation's period-accurate reproductions and American heritage positioning earn regular coverage in home improvement and restoration media. Its Portland flagship store is frequently cited among the country's best lighting showrooms, and the brand's lighting lines appear regularly in design publication roundups for restoration and period-style projects.
Rejuvenation Recalls & Controversies
Rejuvenation has no major recalls or controversies on record. Lighting and hardware products carry standard electrical and safety certifications, and the brand's recall history is limited to routine product issues handled through normal CPSC processes. Its niche focus on quality reproductions has kept it clear of the kind of mass-market safety incidents that affect larger-volume brands.
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Brands Owned by Williams-Sonoma Inc.
Retail EcommerceMark and Graham
Owned by Williams-Sonoma Inc.
Mark and Graham is Williams-Sonoma's personalized gifts and accessories brand, launched in 2013 and selling monogrammed leather goods, jewelry, and home items primarily online.
personalized-giftsmonogrammingaccessories
Furniture AppliancesPottery Barn Home
Owned by Williams-Sonoma Inc.
Premium American home furnishings and decor brand owned by Williams-Sonoma Inc., offering high-end furniture and accessories.
premium-furniturehome-decorluxury-home
Furniture AppliancesPottery Barn Kids
Owned by Williams-Sonoma Inc.
American children's furniture and decor brand owned by Williams-Sonoma Inc., offering furniture and accessories for kids' rooms.
children-furniturekids-decornursery
Furniture AppliancesPottery Barn Teen
Owned by Williams-Sonoma Inc.
American teen furniture and decor brand owned by Williams-Sonoma Inc., offering furniture and accessories for teenagers' rooms.
teen-furnitureteen-decorbedroom
Furniture AppliancesPottery Barn
Owned by Williams-Sonoma Inc.
American home furnishings and decor brand owned by Williams-Sonoma Inc., offering furniture, decor, and home accessories.
furniturehome-decorhome-furnishings
Furniture AppliancesWest Elm
Owned by Williams-Sonoma Inc.
West Elm is Williams-Sonoma's modern furniture and home decor brand, launched in 2002 and operating around 120 stores across the US, Canada, and international franchise markets.
furniturehome-decormodern-design
Rejuvenation Ownership: Pros & Cons
Advantages
- +Leading premium period lighting and hardware brand
- +Distribution through own stores plus Pottery Barn locations
- +Nearly 50 years of brand heritage and authenticity
- +Williams-Sonoma supply chain and digital reach
Considerations
- -Premium niche limits addressable market
- -Tied to renovation and remodel cycles
- -Higher price point restricts mass appeal
- -Smaller store footprint than sibling brands
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Frequently Asked Questions About Rejuvenation
Sources & Further Reading
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Competitors to Rejuvenation
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Ace Hardware | USA | 1924 | Mass market | Global | All Genders | |
| Wesfarmers | Australia | 1886 | Mass market | Asia pacific | All Genders | |
| Masco | USA | 1997 | Mass market | United states | All Genders | |
| Lowes | USA (Lowe's Companies) | 1946 | Market leader | United states | All-consumers |
Learn More About Competitors
Retail EcommerceAce Hardware
Owned by Ace Hardware Corporation
The hardware retail brand of Ace Hardware Corporation, the world's largest hardware cooperative.
hardwarehome-improvementcooperative
Retail EcommerceBunnings Warehouse
Owned by Wesfarmers Limited
Australian hardware and home improvement retailer founded in 1886. Owned by Wesfarmers Limited (ASX: WES). FY2025 revenue was A$19.6 billion. Operates 287 warehouses, 66 smaller format stores, 28 trade centres, 16 Tool Kit Depot stores, and 110 Beaumont Tiles stores across Australia and New Zealand.
hardwarehome-improvementretail
Household Consumer GoodsLiberty Hardware
Owned by Masco Corporation
Liberty Hardware is Masco's decorative and functional hardware brand, covering cabinet pulls, hooks, and bath accessories sold through home center and online retailers.
cabinet-hardwarehome-improvementhardware
Retail EcommerceLowe's
Owned by Lowe''s Companies, Inc.
The flagship home improvement retail brand of Lowe's Companies, operating 1,750-plus stores as the second-largest home improvement retailer in the United States.
home-improvementretailhardware
Competitive Analysis
Market Positioning: Rejuvenation competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Rejuvenation
Looking for brands with different ownership structures? These similar brands are not owned by Williams-Sonoma Inc., giving you alternative choices that support different corporate structures.
Furniture AppliancesSaatva
Owned by Saatva Inc.
American direct-to-consumer luxury mattress brand known for handcrafted innerspring and hybrid mattresses with white-glove delivery.
mattressesdtcluxury-bedding
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Saatva is privately owned, unlike Rejuvenation which is under a publicly traded parent company.
Furniture AppliancesCafé Appliances
Owned by GE Appliances
Premium kitchen appliance brand owned by GE Appliances, a Haier company, known for customizable finishes and modern design.
kitchen-appliancespremium-brandsmart-appliances
Privately Owned
Café Appliances is privately owned, unlike Rejuvenation which is under a publicly traded parent company.
Furniture AppliancesCasper
Owned by Casper Sleep Inc.
Pioneer of the bed-in-a-box mattress model, now owned by foam manufacturer Carpenter Co.
mattressesbed-in-a-boxmemory-foam
Privately Owned
Casper is privately owned, unlike Rejuvenation which is under a publicly traded parent company.
Furniture AppliancesManta Sleep
Owned by Manta Sleep
Direct-to-consumer sleep accessories brand known for its 100 percent blackout sleep masks, run by the independent private company Manta Sleep.
sleep-masksleepblackout-mask
Privately Owned
Manta Sleep is privately owned, unlike Rejuvenation which is under a publicly traded parent company.
Furniture AppliancesHelix Sleep
Owned by Helix Sleep Inc.
Direct-to-consumer mattress brand offering personalized sleep recommendations and hybrid mattresses made in the USA.
mattressesdtcpersonalized-sleep
Privately Owned
Helix Sleep is privately owned, unlike Rejuvenation which is under a publicly traded parent company.
Furniture AppliancesKenmore Appliances
Owned by Transformco (Transform Holdco LLC)
American home appliance brand created by Sears in 1927, now owned by Transformco. Manufactured by Whirlpool, LG, and others.
applianceshome-appliancessears-brand
Privately Owned
Kenmore Appliances is privately owned, unlike Rejuvenation which is under a publicly traded parent company.
Williams-Sonoma Inc. Stock Information
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