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  1. Home
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  3. Furniture & Appliances
  4. Sunbeam
Sunbeam logo
Furniture & Appliances

Who Owns Sunbeam?

Sunbeam is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Sunbeam was acquired through Newell's 2015 merger with Jarden Corporation and is a leading kitchen appliances brand globally. The company is listed on NASDAQ under ticker NWL.

Parent Company

Newell Brands Inc.

Acquired

2016

Status

Publicly Traded

Headquarters

Atlanta, Georgia, USA

Sunbeam Timeline

1903
Newell Brands Inc.

Parent company established in Atlanta, Georgia, USA

Company Founded
1910

Sunbeam

Founded by Sunbeam Products Company (internal development)

Founded
2016
Acquired by Newell Brands Inc.

Newell Brands Inc. acquired Sunbeam

Acquired
mid rangemass marketGlobalall-agesOfficial Website

Who Owns Sunbeam?

  • Parent Company: Newell Brands Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2016
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: NWL
BrandParent CompanyOwnership Type
SunbeamNewell Brands Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonSunbeam on Amazon

History of Sunbeam

  • Founded: 1910
  • Founders: Sunbeam Products Company (internal development)
  • Acquired by Newell Brands Inc.: 2016

Sunbeam was founded in 1910 in Chicago, Illinois, initially manufacturing electric irons and heating pads. The company was originally called the Chicago Flexible Shaft Company before rebranding to Sunbeam in 1946. Its first major consumer product was the Sunbeam electric iron, which gained popularity in the 1910s and 1920s as electricity became common in American homes.

In the 1930s and 1940s, Sunbeam expanded into toasters, coffee makers, and mixers. The Sunbeam Mixmaster, introduced in 1930, became one of the most successful electric mixers in American history and established Sunbeam as a household name. The brand's toaster line, particularly the Sunbeam Automatic Toaster with its radiant heat technology, became iconic in mid-century American kitchens.

Through the 1950s and 1960s, Sunbeam was one of the dominant small appliance brands in the United States. The company competed with Toastmaster, GE, and Westinghouse, holding significant market share in toasters, irons, and mixers. Sunbeam's products were known for distinctive design and mid-range pricing, making them accessible to middle-class consumers.

The brand's ownership history became complicated starting in the 1980s. Sunbeam was acquired by Allegheny International in 1981, which filed for bankruptcy in 1988. The brand was then acquired by a group of investors led by Michael Price and Franklin Mutual Advisers, who restructured the company as Sunbeam-Oster Company. In 1998, Sunbeam Corporation filed for bankruptcy after an accounting scandal involving CEO Al Dunlap, known as "Chainsaw Al" for his aggressive cost-cutting. The scandal destroyed shareholder value and led to SEC fraud charges against Dunlap.

After emerging from bankruptcy in 2002, the company was renamed American Household and was acquired by Jarden Corporation in 2004 for approximately $1.2 billion. Jarden operated Sunbeam alongside other consumer brands including Crock-Pot, Mr. Coffee, and Coleman for over a decade.

In 2016, Newell Rubbermaid merged with Jarden Corporation in a deal valued at approximately $15 billion, forming Newell Brands. Sunbeam became part of Newell's Home Appliances segment alongside Crock-Pot, Oster, Mr. Coffee, and FoodSaver. Under Newell's ownership, Sunbeam has continued to produce toasters, mixers, irons, and other small kitchen appliances, primarily targeting the mid-range consumer market.

In recent years, Newell has undertaken a strategic review of its brand portfolio under CEO Chris Peterson. The company has divested several non-core brands and reorganized its operating structure. Sunbeam remains part of Newell's core kitchen appliance offerings, though the brand faces increasing competition from newer direct-to-consumer kitchen brands and private label alternatives.

About Newell Brands Inc.

What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.

Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.

Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.

Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.

How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.

Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.

What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.

Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.

  • Founded: 1903
  • Headquarters: Atlanta, Georgia, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: NWL
  • Revenue: approximately $7.7 billion (FY2024)
  • Employees: Approximately 22,000

Visit Newell Brands Inc. website

View full company profile for Newell Brands Inc.

Where Is Sunbeam Made / Based?

  • Headquarters: Atlanta, Georgia, USA
  • Manufacturing / Operations: United States, Mexico, China, Europe

Sunbeam Categories & Tags

AppliancesToastersMixersHeatingNewell BrandsAmerican Brand

Sunbeam Sustainability & Ethics

Sunbeam operates under Newell Brands' sustainability framework. Newell reported in its 2024 Sustainability Report that 93% of plastic packaging by weight was EPS-free, 86% was PVC-free, and 84% of all product packaging was paper-based. The company has achieved a 37% cumulative reduction in Scope 1 and 2 greenhouse gas emissions at global manufacturing sites, with 14.3% of electricity from renewable sources.

Newell maintains supplier codes of conduct covering environmental practices, fair labor standards, and sustainable material sourcing. Sunbeam products are subject to these standards throughout the supply chain. Newell has donated $50 million in product since 2019 and invested $1 million in communities through its Local Impact Grant Program.

Sunbeam does not hold independent sustainability certifications such as B Corp status or Energy Star ratings for most of its product lines. The brand's environmental impact is typical of mass-market small appliance manufacturers, with most products manufactured in China and shipped globally.

Awards & Recognition

Sunbeam does not currently hold notable independent industry awards or third-party recognitions that can be verified from awarding bodies. The brand's historical significance as a 115-year-old American kitchen appliance brand is well documented, but recent product-specific awards are limited.

Consumer Reports and other testing organizations have reviewed Sunbeam products over the years, typically rating them as adequate for the price point but not top performers in their categories. The brand's Mixmaster mixer and automatic toaster remain recognized as historically significant product designs.

Sunbeam Recalls & Controversies

Sunbeam has faced product safety recalls typical of small appliance manufacturers. The Consumer Product Safety Commission (CPSC) has issued recalls for various Sunbeam products over the years, primarily involving electrical hazards, overheating risks, or fire concerns in irons, toasters, and heating pads. These recalls have been managed through Newell Brands' product safety processes in cooperation with CPSC.

The most significant controversy in Sunbeam's history was the 1998 accounting scandal under CEO Al Dunlap, who was fired after the discovery of inflated sales figures and fraudulent accounting practices. The SEC charged Dunlap with securities fraud, and Sunbeam Corporation filed for bankruptcy in 2001. This scandal destroyed shareholder value and remains one of the most notable corporate fraud cases in American business history. While the scandal occurred under previous ownership, it permanently affected the brand's corporate reputation.

Newell Brands has faced broader challenges including activist investor pressure and declining sales across its portfolio. In 2023, activist investor Carl Icahn pushed for board changes and strategic restructuring at Newell, resulting in changes to the board composition and renewed focus on portfolio optimization.

Brands Owned by Newell Brands Inc.

Baby JoggerBaby Care

Baby Jogger

Owned by Newell Brands Inc.

American brand of premium jogging strollers and baby gear, founded in 1984 by Phil Baechler and owned by Newell Brands (NASDAQ: NWL), sold in over 60 countries worldwide.

jogging-strollersbaby-gearstrollers
CalphalonFurniture Appliances

Calphalon

Owned by Newell Brands Inc.

American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.

cookwarenon-stickbakeware
ColemanSports

Coleman

Owned by Newell Brands Inc.

American outdoor recreation brand known for coolers, lanterns, tents, and camping gear. Owned by Newell Brands since 2015. Founded in 1900 by William Coffin Coleman.

campingoutdoorcoolers
ContigoHousehold Consumer Goods

Contigo

Owned by Newell Brands Inc.

American water bottle and drinkware brand known for AutoSeal spill-proof technology, owned by Newell Brands since 2007.

water-bottlesdrinkwarespill-proof
Crock-PotFurniture Appliances

Crock-Pot

Owned by Newell Brands Inc.

American brand of slow cookers and multi-cookers owned by Newell Brands, known for popularizing convenient home cooking since 1971.

slow-cookercookingkitchen-appliances
DymoHousehold Consumer Goods

Dymo

Owned by Newell Brands Inc.

American label maker brand owned by Newell Brands (NASDAQ: NWL). Founded in 1958. Market leader in labeling and organizational products, sold in over 100 countries. Known for LabelWriter and Rhino product lines.

labelslabel-makersoffice
View all brands owned by Newell Brands Inc.

Sunbeam Ownership: Pros & Cons

Advantages

  • +Over 115 years of brand heritage and consumer recognition in kitchen appliances
  • +Access to Newell Brands' global distribution network including Walmart, Target, and Amazon
  • +Shared manufacturing and supply chain infrastructure with Crock-Pot, Oster, and Mr. Coffee
  • +Newell's restructuring under CEO Chris Peterson may focus resources on core brands
  • +Established retail shelf placement built over decades of brand presence

Considerations

  • -Newell Brands' declining revenue and activist investor pressure create strategic uncertainty
  • -Increasing competition from direct-to-consumer brands like Ninja and Instant Pot
  • -Historical association with the 1998 Al Dunlap accounting scandal
  • -Limited innovation in high-growth categories like air fryers and smart appliances
  • -Heavy reliance on Chinese manufacturing, creating supply chain and tariff exposure

Frequently Asked Questions About Sunbeam

Sources & Further Reading

  • Sunbeam Official Website
  • Newell Brands Investor Relations
  • Newell Brands 2024 Sustainability Report
  • Consumer Product Safety Commission
  • SEC Sunbeam Accounting Scandal Records
  • Newell Brands CEO Transition
  • Energy Star Appliance Ratings
  • Consumer Reports Small Appliances
  • NASDAQ: NWL Stock Quote
  • Newell Brands Corporate Citizenship

Competitors to Sunbeam

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Mr. CoffeeMr. CoffeeSister Brand
Newell Brands
USA
1972
Mass marketGlobalAll Genders
OsterOsterSister Brand
Newell Brands
USA
1921
Mass marketGlobalAll-ages
ExpoExpoSister Brand
Newell Brands
USA
1976
Mass marketGlobalAll-ages
SharpieSharpieSister Brand
Newell Brands
USA
1964
Mass marketGlobalAll-ages

Learn More About Competitors

Mr. CoffeeFurniture Appliances

Mr. Coffee

Owned by Newell Brands Inc.

American brand of coffee makers and brewing equipment manufactured and marketed by Newell Brands, known for affordable home coffee brewing.

coffee-makersbrewingkitchen
OsterFurniture Appliances

Oster

Owned by Newell Brands Inc.

American brand of kitchen appliances and blenders manufactured and marketed by Newell Brands, known for durable small appliances.

blendersapplianceskitchen
ExpoHousehold Consumer Goods

Expo

Owned by Newell Brands Inc.

American brand of dry erase and wet erase markers manufactured by Newell Brands, known for classroom and office supplies.

dry-erasemarkerswhiteboard
SharpieHousehold Consumer Goods

Sharpie

Owned by Newell Brands Inc.

American brand of permanent markers, pens, and highlighters manufactured and marketed by Newell Brands. Launched in 1964 by Sanford Ink Company as the first pen-style permanent marker, Sharpie holds an estimated 60% share of the U.S. permanent marker category.

markerspermanentpens

Competitive Analysis

Market Positioning: Sunbeam competes with 4 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Sunbeam

Looking for brands with different ownership structures? These similar brands are not owned by Newell Brands Inc., giving you alternative choices that support different corporate structures.

Kenmore AppliancesFurniture Appliances

Kenmore Appliances

Owned by Transformco (Transform Holdco LLC)

American home appliance brand created by Sears in 1927, now owned by Transformco. Manufactured by Whirlpool, LG, and others.

applianceshome-appliancessears-brand
Privately Owned

Kenmore Appliances is privately owned, unlike Sunbeam which is under a publicly traded parent company.

MerillatFurniture Appliances

Merillat

Owned by Cabinetworks Group

American kitchen and bathroom cabinetry brand founded in 1946, now owned by Cabinetworks Group, the largest privately held cabinetmaker in the United States.

cabinetrykitchen-cabinetsbathroom-cabinets
Privately Owned

Merillat is privately owned, unlike Sunbeam which is under a publicly traded parent company.

Helix SleepFurniture Appliances

Helix Sleep

Owned by Helix Sleep Inc.

Direct-to-consumer mattress brand offering personalized sleep recommendations and hybrid mattresses made in the USA.

mattressesdtcpersonalized-sleep
Privately Owned

Helix Sleep is privately owned, unlike Sunbeam which is under a publicly traded parent company.

CasperFurniture Appliances

Casper

Owned by Casper Sleep Inc.

Pioneer of the bed-in-a-box mattress model, now owned by foam manufacturer Carpenter Co.

mattressesbed-in-a-boxmemory-foam
Privately Owned

Casper is privately owned, unlike Sunbeam which is under a publicly traded parent company.

Nectar SleepFurniture Appliances

Nectar Sleep

Owned by Resident Home LLC

Popular DTC mattress brand known for value pricing, 365-night trial, and lifetime warranty.

mattressesbed-in-a-boxmemory-foam
Privately Owned

Nectar Sleep is privately owned, unlike Sunbeam which is under a publicly traded parent company.

Tuft & NeedleFurniture Appliances

Tuft & Needle

Owned by Serta Simmons Bedding LLC

DTC mattress brand known for affordable foam mattresses, owned by Serta Simmons Bedding.

mattressesbed-in-a-boxfoam-mattress
Privately Owned

Tuft & Needle is privately owned, unlike Sunbeam which is under a publicly traded parent company.

Newell Brands Inc. Stock Information

Jobs at Newell Brands Inc.

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Last reviewed: July 24, 2026 · Reviewed by Who Brands Editorial Team