Who Owns Yankee Candle?
Yankee Candle is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Yankee Candle was acquired through Newell's 2015 merger with Jarden Corporation and is a leading home fragrance brand globally. The company is listed on NASDAQ under ticker NWL.
Parent Company
Newell Brands
Acquired
2015
Status
Publicly Traded
Headquarters
Atlanta, Georgia, USA
Who Owns Yankee Candle?
- Parent Company: Newell Brands
- Ownership Type: Wholly owned
- Acquisition Year: 2015
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: NWL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Yankee Candle | Newell Brands | Wholly owned |
History of Yankee Candle
- Founded: 1969
- Founders: Yankee Candle Company (internal development)
- Acquired by Newell Brands: 2015
Yankee Candle was founded in 1969 when a homemaker in Massachusetts began making scented candles from leftover wax. The brand quickly gained popularity for its high-quality fragrances and premium candle products, establishing itself as a leader in the home fragrance market. Yankee Candle's commitment to innovative scents and beautiful candle designs resonated with consumers seeking premium home fragrance solutions.
Throughout the 1970s and 1980s, Yankee Candle expanded its product line to include numerous fragrances, candle sizes, and complementary home fragrance products, establishing itself as a comprehensive home fragrance provider. The brand became known for its seasonal scents, signature fragrances, and premium positioning in the candle market, appealing to consumers seeking quality and variety.
In 2015, Yankee Candle became part of Newell Brands through the company's acquisition of Jarden Corporation. Under Newell's ownership, Yankee Candle has continued to innovate with new fragrances, product formats, and home fragrance solutions. The brand has expanded globally and maintained its position as one of the world's leading premium candle brands, serving millions of households worldwide.
About Newell Brands
Newell Brands is a leading global consumer goods company operating across five primary business segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The company's portfolio includes over 20 major brands serving diverse consumer needs from writing instruments to kitchen appliances to baby products.
The company operates manufacturing and distribution facilities across multiple continents, serving customers in more than 100 countries. Newell Brands' success is built on its ability to acquire and integrate brands while maintaining their individual identities and market positions. The company invests significantly in product innovation, marketing, and supply chain optimization to drive growth and profitability.
- Founded: 1903
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: NWL
Where Is Yankee Candle Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: United States, Mexico, China, Europe
Brands Owned by Newell Brands
- Baby Jogger - American brand of jogging strollers and baby gear manufactured and marketed by N...
- Calphalon - American brand of cookware and bakeware manufactured and marketed by Newell Bran...
- Coleman - American brand of outdoor and camping equipment manufactured and marketed by New...
- Contigo - American brand of water bottles and drinkware manufactured and marketed by Newel...
- Crock-Pot - American brand of slow cookers and cooking appliances manufactured and marketed ...
- Dymo - American brand of labeling tools and label makers manufactured and marketed by N...
- Elmer's - American brand of adhesives and glue products manufactured and marketed by Newel...
- Expo - American brand of dry erase markers and whiteboard products manufactured and mar...
- FoodSaver - American brand of food preservation and vacuum sealing systems manufactured and ...
- Graco - American brand of baby gear and infant products manufactured and marketed by New...
- Mr. Coffee - American brand of coffee makers and brewing equipment manufactured and marketed ...
- NUK - German brand of baby bottles and pacifiers manufactured and marketed by Newell B...
- Oster - American brand of kitchen appliances and blenders manufactured and marketed by N...
- Paper Mate - American brand of ballpoint pens and writing instruments manufactured and market...
- Parker - American brand of fine writing instruments manufactured and marketed by Newell B...
- Rubbermaid - American brand of household, commercial, and institutional products known for pl...
- Sharpie - American brand of permanent markers, pens, and highlighters manufactured and mar...
- Sunbeam - American brand of small kitchen appliances manufactured and marketed by Newell B...
Yankee Candle Ownership: Pros & Cons
Advantages
- +Leading market position in premium scented candles with strong global brand recognition
- +Access to Newell Brands' extensive research and development resources
- +Strong global distribution network through Newell's established retail channels
- +Continuous innovation in fragrances and candle product design
- +Premium quality standards maintained across all product lines
- +Significant marketing investment supporting brand awareness and consumer loyalty
Considerations
- -Premium pricing compared to generic or store-brand candles
- -Dependency on Newell Brands' corporate strategy and resource allocation
- -Competition from both multinational competitors and private label alternatives
- -Seasonal demand fluctuations affecting sales and production
- -Limited control over supply chain decisions as part of larger corporation
- -Exposure to broader consumer spending fluctuations affecting Newell's portfolio
Frequently Asked Questions About Yankee Candle
Competitors to Yankee Candle
No direct competitors found in the same category. This could be because Yankee Candleoperates in a unique market segment or we're still building our competitor database.
Newell Brands Stock Information
Jobs at Newell Brands
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