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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

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  4. Rubbermaid
Rubbermaid logo
Household & Consumer Goods

Who Owns Rubbermaid?

Rubbermaid is owned by Newell Brands, Inc. (NASDAQ: NWL). Founded in 1933 in Wooster, Ohio, the brand makes food storage containers, cleaning tools, outdoor storage, and commercial equipment. Newell acquired Rubbermaid Incorporated in a 1999 stock transaction valued at approximately $5.8 billion. Rubbermaid now operates within Newell's consumer and commercial product businesses.

Parent Company

Newell Brands Inc.

Acquired

1999

Status

Publicly Traded

Headquarters

Atlanta, Georgia, USA

Rubbermaid Timeline

1903
Newell Brands Inc.

Parent company established in Atlanta, Georgia, USA

Company Founded
1933

Rubbermaid

Founded by James R. Caldwell

Founded
1999
Acquired by Newell Brands Inc.

Newell Brands Inc. acquired Rubbermaid

Acquired
mid rangemass marketGlobalOfficial Website

Who Owns Rubbermaid?

  • Parent Company: Newell Brands Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 1999
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: NWL
BrandParent CompanyOwnership Type
RubbermaidNewell Brands Inc.Wholly owned

History of Rubbermaid

  • Founded: 1933
  • Founders: James R. Caldwell
  • Acquired by Newell Brands Inc.: 1999

Rubbermaid was founded in 1933 in Wooster, Ohio, by James R. Caldwell, who purchased the Wooster Rubber Company and began producing rubber household products. The company's first product was a rubber dustpan, followed by a rubber drain board. The name "Rubbermaid" combined "rubber" (the primary material) with "maid" (reflecting household applications).

Through the 1940s and 1950s, Rubbermaid expanded its product line, adding plastic products as plastic manufacturing technology advanced. The company went public in 1955 and grew rapidly through the 1960s and 1970s. Fortune magazine named Rubbermaid America's most admired company in 1993 and 1994, recognizing the company's consistent innovation and financial performance.

Rubbermaid's success was built on a culture of product innovation, introducing hundreds of new products each year. The company's products were known for quality, durability, and practical design. Rubbermaid held significant market share in categories including food storage, waste containers, and laundry baskets.

The company faced significant challenges in the mid-1990s when resin prices, the primary raw material for plastic products, increased sharply. Rubbermaid was unable to pass cost increases through to major retailers, particularly Walmart, which was aggressively using its buying power to negotiate lower prices. The company's relationship with Walmart deteriorated, and Rubbermaid lost significant shelf space, contributing to declining profitability.

Newell Company, a manufacturer of office supplies and hardware products, acquired Rubbermaid Incorporated in 1999 for approximately $5.8 billion in a stock swap. The combined entity was renamed Newell Rubbermaid. The acquisition was one of the largest in the consumer goods industry at the time and was intended to combine Newell's distribution capabilities with Rubbermaid's brand strength. The deal was not universally well received; Rubbermaid shareholders received shares worth less than the pre-announcement stock price, and some analysts questioned the strategic logic.

In 2016, Newell Rubbermaid acquired Jarden Corporation for approximately $15 billion, creating a consumer goods conglomerate with over 100 brands. The combined company was renamed Newell Brands. The Jarden acquisition added brands including Coleman, Yankee Candle, Rawlings, and Mr. Coffee, but also significantly increased Newell's debt load. Following the acquisition, activist investor Carl Icahn acquired a stake in Newell and pushed for portfolio simplification and cost reductions.

Newell has since divested numerous brands to reduce debt, including Rawlings, Goody, and several others. The company recorded non-cash impairment charges of $340 million in FY2025 and $345 million in FY2024 related to indefinite-lived trade names, reflecting the reduced valuation of certain brands in the portfolio. Despite these challenges, Rubbermaid has remained a core brand in the Newell portfolio, with continued investment in product innovation including the Brilliance Glass platform and the Reveal spray mop line.

About Newell Brands Inc.

What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.

Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.

Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.

Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.

How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.

Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.

What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.

Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.

  • Founded: 1903
  • Headquarters: Atlanta, Georgia, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: NWL
  • Revenue: approximately $7.7 billion (FY2024)
  • Employees: Approximately 22,000

Visit Newell Brands Inc. website

View full company profile for Newell Brands Inc.

Where Is Rubbermaid Made / Based?

  • Headquarters: Atlanta, Georgia, USA
  • Manufacturing / Operations: United States, Mexico, Asia

Rubbermaid Categories & Tags

Food StorageCleaning ProductsHousehold GoodsCommercial Products

Rubbermaid Recalls & Controversies

Newell Brands, Rubbermaid's parent company, has faced significant financial challenges since its 2016 acquisition of Jarden Corporation for approximately $15 billion. The acquisition created a heavily indebted company that struggled to integrate its large portfolio of brands. Newell recorded net losses of $285 million in FY2025 and $216 million in FY2024, driven in part by non-cash impairment charges of $340 million and $345 million related to indefinite-lived trade names. The company has been divesting non-core brands to reduce debt and focus on priority categories.

Rubbermaid has faced scrutiny regarding the environmental impact of its plastic products, including concerns about plastic waste and the use of BPA (bisphenol A) in food storage containers. The company has responded by introducing BPA-free products across its food storage lines and investing in more sustainable packaging. However, the core product portfolio remains plastic-based, and the brand faces long-term pressure from consumers and regulators to reduce plastic use and increase recyclability.

The 1999 acquisition of Rubbermaid by Newell remains controversial in business history. The deal was criticized for undervaluing Rubbermaid and for the subsequent loss of manufacturing jobs in Wooster, Ohio, where Rubbermaid had been a major employer. The Wooster plant was eventually closed, and production was moved to other locations.

Brands Owned by Newell Brands Inc.

Baby JoggerBaby Care

Baby Jogger

Owned by Newell Brands Inc.

American brand of premium jogging strollers and baby gear, founded in 1984 by Phil Baechler and owned by Newell Brands (NASDAQ: NWL), sold in over 60 countries worldwide.

jogging-strollersbaby-gearstrollers
CalphalonFurniture Appliances

Calphalon

Owned by Newell Brands Inc.

American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.

cookwarenon-stickbakeware
ColemanSports

Coleman

Owned by Newell Brands Inc.

American outdoor recreation brand known for coolers, lanterns, tents, and camping gear. Owned by Newell Brands since 2015. Founded in 1900 by William Coffin Coleman.

campingoutdoorcoolers
ContigoHousehold Consumer Goods

Contigo

Owned by Newell Brands Inc.

American water bottle and drinkware brand known for AutoSeal spill-proof technology, owned by Newell Brands since 2007.

water-bottlesdrinkwarespill-proof
Crock-PotFurniture Appliances

Crock-Pot

Owned by Newell Brands Inc.

American brand of slow cookers and multi-cookers owned by Newell Brands, known for popularizing convenient home cooking since 1971.

slow-cookercookingkitchen-appliances
DymoHousehold Consumer Goods

Dymo

Owned by Newell Brands Inc.

American label maker brand owned by Newell Brands (NASDAQ: NWL). Founded in 1958. Market leader in labeling and organizational products, sold in over 100 countries. Known for LabelWriter and Rhino product lines.

labelslabel-makersoffice
View all brands owned by Newell Brands Inc.

Rubbermaid Ownership: Pros & Cons

Advantages

  • +One of America's most recognized household products brands with decades of consumer trust
  • +Broad product portfolio spanning consumer and commercial markets provides revenue diversification
  • +Rubbermaid Commercial Products provides a stable B2B revenue stream less exposed to retail pricing pressure
  • +Newell Brands' distribution scale provides access to major retail channels including Walmart, Target, and Home Depot
  • +Brilliance Glass platform demonstrates the brand's ability to innovate and command premium pricing
  • +Tupperware's 2024 bankruptcy reduced competitive pressure in the food storage category

Considerations

  • -Newell Brands carries $5.0 billion in debt and has reported net losses in consecutive years, limiting investment in the Rubbermaid brand
  • -Private label competition at mass merchandisers continues to pressure margins and shelf space
  • -Plastic product portfolio faces growing environmental scrutiny and regulatory pressure on single-use plastics
  • -Newell's Commercial Solutions segment reported declining sales in Q1 2026, indicating weakness in the B2B market
  • -Tariff impacts in 2025 and 2026 have created cost pressure, though partial recoveries have mitigated the effect
  • -Brand has lost market share to newer, design-focused competitors in certain categories

Frequently Asked Questions About Rubbermaid

Sources & Further Reading

  • Newell Brands Q2 2026 Results:
  • Newell Brands FY2025 Results:
  • Newell Brands Q1 2026 Results:
  • Newell Brands Q2 2026 Earnings Call Transcript (Motley Fool):
  • SEC EDGAR: Newell Brands Inc.:
  • Wikidata: Rubbermaid:
  • Newell Brands Investor Relations:
  • Rubbermaid Commercial Products:

Where to Buy

Disclosure: We may earn commission from purchases
AmazonRubbermaid on Amazon

Competitors to Rubbermaid

No direct competitors found in the same category. This could be because Rubbermaidoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Rubbermaid

Looking for brands with different ownership structures? These similar brands are not owned by Newell Brands Inc., giving you alternative choices that support different corporate structures.

TupperwareHousehold Consumer Goods

Tupperware

Owned by Party Products LLC

American brand of plastic food storage containers founded in 1946 by Earl Tupper, known for the airtight "burping" seal and the Tupperware party direct selling model. Now owned by Party Products LLC after the 2024 bankruptcy of Tupperware Brands Corporation.

food-storageplastic-containersdirect-selling
Privately Owned

Tupperware is privately owned, unlike Rubbermaid which is under a publicly traded parent company.

ZiplocHousehold Consumer Goods

Ziploc

Owned by S.C. Johnson & Son, Inc.

American brand of resealable zipper storage bags and containers developed by Dow Chemical in 1968, now owned by S.C. Johnson and Son, Inc. since 1998. Dominates the US zipper food storage bag market by sales volume and share.

storage-bagsfood-storagezipper-bags
Privately Owned

Ziploc is privately owned, unlike Rubbermaid which is under a publicly traded parent company.

Better Homes & GardensHousehold Consumer Goods

Better Homes & Gardens

Owned by Dotdash Meredith (IAC)

Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.

home-decorfurniturekitchenware
Privately Owned

Better Homes & Gardens is privately owned, unlike Rubbermaid which is under a publicly traded parent company.

KraftMaidHousehold Consumer Goods

KraftMaid

Owned by Cabinetworks Group

American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.

cabinetrykitchen-cabinetsbathroom-cabinets
Privately Owned

KraftMaid is privately owned, unlike Rubbermaid which is under a publicly traded parent company.

The Pioneer WomanHousehold Consumer Goods

The Pioneer Woman

Owned by Ree Drummond

Licensed kitchenware and home decor brand created by Ree Drummond, featuring rustic-inspired products available exclusively at Walmart.

kitchenwarehome-decorlicensed-brand
Privately Owned

The Pioneer Woman is privately owned, unlike Rubbermaid which is under a publicly traded parent company.

WindexHousehold Consumer Goods

Windex

Owned by S.C. Johnson & Son, Inc.

American brand of glass and surface cleaning products, known for its distinctive blue color and streak-free cleaning performance. Owned by S.C. Johnson & Son.

glass-cleanercleaninghousehold
Privately Owned

Windex is privately owned, unlike Rubbermaid which is under a publicly traded parent company.

Newell Brands Inc. Stock Information

Jobs at Newell Brands Inc.

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Last reviewed: August 25, 2026 · Reviewed by Who Brands Editorial Team