
Dodge is owned by Stellantis (NYSE: STLA), a publicly traded multinational automotive corporation formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA. Dodge operates as Stellantis's American performance brand, producing the Charger and Durango. Stellantis reported approximately $171 billion in revenue for fiscal year 2025. Dodge discontinued the Challenger and gas-powered Charger in 2023 and launched the electric Charger Daytona in 2024.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Dodge | Stellantis | Brand division |
Dodge was founded in 1900 by brothers John Francis Dodge and Horace Elgin Dodge as the Dodge Brothers Company in Detroit, Michigan. The brothers initially manufactured precision engine and chassis components for other automakers, including Ford. The Dodge brothers supplied engines, transmissions, and axles for the early Ford Motor Company vehicles.
In 1914, the Dodge brothers produced their first complete automobile, the Dodge Model 30. The car featured an all-steel body, a 35-horsepower engine, and a $785 price tag. The Model 30 was competitive with Ford's Model T but offered more power and features. Dodge quickly became the second-largest automaker in the United States by 1916.
Both Dodge brothers died in 1920. John Dodge died in January 1920 from pneumonia and cirrhosis, and Horace Dodge died in December 1920 from pneumonia. The company was subsequently sold to a group of investment banks in 1925 for approximately $146 million, one of the largest business transactions in American history at the time.
In 1928, Chrysler Corporation acquired Dodge for approximately $170 million in stock. Under Chrysler's ownership, Dodge became the company's mid-priced brand, positioned between Plymouth (entry-level) and Chrysler (premium). Dodge produced passenger cars, trucks, and commercial vehicles.
During World War II, Dodge manufactured military trucks, ambulances, and engine components for the war effort. After the war, Dodge continued producing civilian vehicles and expanded into the truck market. The brand introduced the Dodge Power Wagon in 1946, one of the first civilian 4x4 trucks.
The 1960s and early 1970s marked the golden age of Dodge muscle cars. The brand introduced the Dodge Charger in 1966, a fastback coupe that became an icon of American performance. The Dodge Challenger followed in 1970, competing with the Ford Mustang and Chevrolet Camaro. Dodge also produced the Dodge Daytona in 1969, an aerodynamic NASCAR racer with a pointed nose and tall rear wing.
The oil crisis of 1973 and tightening emissions regulations hurt Dodge's performance lineup. The brand shifted focus to smaller, more fuel-efficient vehicles in the late 1970s and 1980s. Dodge introduced the Omni (1978), a subcompact hatchback, and the Caravan (1984), which created the minivan segment.
In the 1990s and 2000s, Dodge revived its performance image. The brand introduced the Dodge Viper in 1992, a V10-powered sports car. In 2006, Dodge reintroduced the Charger as a four-door sedan. In 2008, the Challenger returned as a retro-styled muscle car. The modern Charger and Challenger became Dodge's flagship vehicles, offering V8 HEMI engines and supercharged Hellcat variants producing over 700 horsepower.
In 2014, Fiat Chrysler Automobiles (FCA) was formed as a fully merged company, bringing Dodge under FCA's ownership. In 2021, FCA merged with Groupe PSA to form Stellantis, creating one of the world's largest automakers.
In 2023, Dodge discontinued the Challenger and the gas-powered Charger as the brand prepared for electrification. The last Challenger rolled off the Brampton, Ontario assembly line in December 2023. In 2024, Dodge launched the Charger Daytona, an electric muscle car based on Stellantis's STLA Large platform. The Charger Daytona is the first electric Dodge vehicle and represents the brand's transition to electrification.
As of 2026, Dodge's lineup includes the Charger Daytona (electric), the Charger Sixpack (twin-turbo inline-six), and the Durango SUV. The brand faces the challenge of maintaining its performance identity in an era of electrification while Stellantis navigates financial pressures and leadership changes.
What does Stellantis own?
Stellantis owns 14 automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. The company was formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA.
Is Stellantis publicly traded?
Yes, Stellantis N.V. is listed on the New York Stock Exchange (STLA), Euronext Paris (STLAP), and Borsa Italiana (STLAM). Major shareholders include Exor N.V. (Agnelli family, approximately 14.4%), the Peugeot family holding company (approximately 7.2%), and Bpifrance (approximately 6.2%).
Who founded Stellantis?
Stellantis was formed on January 17, 2021, through the merger of Fiat Chrysler Automobiles and Groupe PSA. The merger was announced in December 2019 and structured as a merger of equals. Carlos Tavares, former CEO of Groupe PSA, led the combined company until his resignation in December 2024.
Where is Stellantis headquartered?
Stellantis N.V. is legally headquartered in Hoofddorp, near Amsterdam, Netherlands. The company has major operational centers in Auburn Hills, Michigan, USA (North American operations) and Paris, France (European operations).
How many brands does Stellantis own?
Stellantis owns 14 automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati.
What is Stellantis's revenue?
For FY2025, Stellantis reported net revenues of EUR153.5 billion, down 2% from EUR156.9 billion in 2024. The company reported a net loss of EUR22.3 billion due to EUR25.4 billion in charges. In Q2 2026, net revenues recovered to EUR43.5 billion (up 13% year over year) with net profit of EUR0.3 billion.
Who is the CEO of Stellantis?
Antonio Filosa is the CEO of Stellantis, appointed permanently on June 23, 2025. He previously served as CEO of the Jeep brand and chief operating officer for North America. He succeeded Carlos Tavares, who resigned in December 2024.
Dodge's sustainability efforts are tied to Stellantis's corporate environmental strategy. Stellantis has committed to achieving carbon net zero by 2038, with intermediate targets for 2030. The company plans to offer fully electric vehicles across all segments by 2030 in the U.S. and Europe.
The Charger Daytona is Dodge's first electric vehicle and represents the brand's contribution to Stellantis's electrification goals. The electric Charger produces zero tailpipe emissions while attempting to maintain the performance characteristics of traditional Dodge muscle cars. However, the transition from V8 engines to electric motors has been controversial among Dodge enthusiasts.
Dodge's manufacturing facilities participate in Stellantis's sustainability programs. The Windsor Assembly Plant received a $1.5 billion investment to retool for electric vehicle production, including energy-efficient manufacturing processes. Stellantis has committed to using renewable energy in its manufacturing facilities, with a target of 100% renewable electricity by 2025.
Stellantis publishes an annual sustainability report covering environmental performance, social impact, and governance. The company's environmental initiatives include reducing CO2 emissions from vehicles, using recycled materials in vehicle production, and supporting circular economy initiatives for end-of-life vehicles.
Dodge faces criticism from environmental groups for its historical focus on high-performance gas engines with low fuel efficiency. The brand's Hellcat V8 engines, which produce over 700 horsepower, have been particularly criticized for their environmental impact. Dodge's transition to electric vehicles is seen as a necessary response to tightening emissions regulations and changing consumer preferences.
Dodge has received recognition from automotive publications and industry organizations for its performance vehicles. The Dodge Challenger and Charger have won multiple awards from Car and Driver, MotorTrend, and other automotive media outlets.
The Dodge Charger Hellcat was recognized by MotorTrend as one of the fastest production cars available, with a top speed exceeding 200 mph. The Dodge Challenger SRT Demon, a limited-production drag-racing-focused model, set records for the fastest production quarter-mile time when it was released in 2018.
The Dodge Durango has received recognition for its towing capacity and three-row seating configuration. The Durango SRT Hellcat, introduced in 2021, was the most powerful production SUV at the time of its release.
The Charger Daytona has received recognition for its electric vehicle technology, including the Fratzonic chambered exhaust system that simulates the sound of a V8 engine. However, the system has also received criticism from some enthusiasts who find the artificial sound unnecessary.
Dodge's Direct Connection performance parts program has been recognized by the Specialty Equipment Market Association (SEMA) for its contribution to the automotive aftermarket industry.
Charger and Challenger Discontinuation (2023): Dodge discontinued the Challenger and gas-powered Charger in December 2023, ending production of its most popular and iconic models. The discontinuation was driven by emissions regulations and Stellantis's electrification strategy. Many enthusiasts criticized the decision, and the final-year "Last Call" special editions sold out quickly. The Brampton, Ontario assembly plant was idled, affecting approximately 3,000 workers.
Stellantis Financial Crisis (2025-2026): Stellantis has faced severe financial difficulties in 2025 and 2026, including declining sales, excess inventory, and quality issues. CEO Carlos Tavares resigned in December 2024 amid disagreements with the board over strategy. The company has implemented cost-cutting measures including layoffs, plant idlings, and reduced product development budgets. Dodge has been affected by these measures, with uncertainty about future product plans and investment.
Vehicle Recalls: Dodge has been affected by multiple recalls in recent years. In 2023, Dodge recalled approximately 242,000 Ram 1500 pickups (sold under the Ram brand but manufactured by Stellantis) for tailgate issues. Dodge Charger and Challenger vehicles have been recalled for various issues including electrical system problems, airbag defects, and brake system concerns. Stellantis has faced scrutiny from the National Highway Traffic Safety Administration (NHTSA) for its recall management.
Quality Issues: Dodge vehicles have faced quality concerns in recent years. J.D. Power Initial Quality Study rankings for Dodge have declined, with owners reporting issues with infotainment systems, electrical components, and build quality. Stellantis has acknowledged quality issues across its North American brands and has implemented quality improvement initiatives.
Electric Vehicle Reception: The Charger Daytona has received mixed reviews from automotive media and enthusiasts. Critics have noted that the electric Charger is heavier and more expensive than the gas-powered model it replaced. The Fratzonic exhaust system, which produces artificial engine noise, has been widely mocked on social media and in automotive publications. Sales of the Charger Daytona have been slower than projected.
UAW Strike (2023): The United Auto Workers strike in September 2023 targeted Stellantis, Ford, and General Motors. The strike affected Dodge production at the Brampton and Jefferson North assembly plants. The strike resulted in a new contract with significant wage increases for UAW members but temporarily halted Dodge vehicle production.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Stellantis | USA | 1941 | Mass market | Global | All Genders | |
| Bmw | Germany | 1923 | Premium | Global | Unisex | |
| Hyundai Motor Group | South Korea | 2015 | Premium | Global | Unisex | |
| General Motors | USA | 1992 | Premium | United states | All Genders | |
| Chery Automobile | China | 2023 | Mass market | Global | All Genders | |
| Toyota Motor | Japan | 1989 | Luxury | Global | All-ages |
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Market Positioning: Dodge competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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