Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Automotive
  4. Jeep
Jeep logo
Automotive

Who Owns Jeep?

Jeep is owned by Stellantis N.V. (NYSE: STLA / Euronext: STLAM, STLAP), a publicly traded multinational automotive manufacturer formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA. Jeep operates as Stellantis's global SUV brand, selling over 1 million vehicles worldwide in 2025. The brand is headquartered in Toledo, Ohio, USA, and produces vehicles at ten manufacturing sites across four continents.

Parent Company

Stellantis

Acquired

1987

Status

Publicly Traded

Headquarters

Toledo, Ohio, USA

Jeep Timeline

1941

Jeep

Founded by Willys-Overland (original manufacturer)

Founded
1987
Acquired by Stellantis

Stellantis acquired Jeep

Acquired
mid rangemass marketGlobalOfficial Website

Who Owns Jeep?

  • Parent Company: Stellantis
  • Ownership Type: Subsidiary
  • Acquisition Year: 1987
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: STLA
BrandParent CompanyOwnership Type
JeepStellantisSubsidiary

Where to Buy

Disclosure: We may earn commission from purchases
AmazonJeep on Amazon

History of Jeep

  • Founded: 1941
  • Founders: Willys-Overland (original manufacturer)
  • Acquired by Stellantis: 1987

Jeep's origins trace to July 1940, when the U.S. Army solicited bids from 135 automakers for a quarter-ton light reconnaissance vehicle. Only three companies responded: American Bantam Car Company, Willys-Overland, and Ford Motor Company. Karl Probst, a freelance designer working for Bantam, drafted the initial design in 18 hours. Willys-Overland won the primary production contract in July 1941, producing the Willys MB. Ford built approximately 277,000 units under license as the GPW. Combined, Willys and Ford produced roughly 645,000 Jeeps during World War II.

General George C. Marshall called the Jeep "America's greatest contribution to modern warfare." The vehicle served in every theater of the war and became a cultural icon. The origin of the name "Jeep" remains debated. Some claim it came from the slurring of "GP" (General Purpose). Others trace it to Eugene the Jeep, a character in the Popeye comic strip.

Willys-Overland trademarked the Jeep name in February 1943 and began producing civilian versions in 1945 with the CJ-2A (Civilian Jeep). The CJ series established Jeep as a utility vehicle for farms, ranches, and industry. In 1953, Henry J. Kaiser purchased Willys-Overland for $60.8 million, renaming it Kaiser-Jeep Corporation in 1963.

The 1963 Wagoneer is widely considered the first luxury SUV, combining four-wheel drive with passenger-car comfort features. The Cherokee followed in 1974. In 1970, American Motors Corporation (AMC) acquired Kaiser-Jeep for approximately $75 million. Under AMC, Jeep introduced the XJ Cherokee in 1984, a unibody SUV that defined the modern SUV segment.

Chrysler acquired AMC in 1987 for approximately $1.5 billion, primarily to obtain the Jeep brand. Under Chrysler, Jeep expanded with the Grand Cherokee (1992), the Wrangler TJ (1997), and the Liberty (2002). Chrysler merged with Daimler-Benz in 1998 in a $36 billion deal, then was later acquired by Cerberus Capital Management in 2007 for $7.4 billion.

Fiat acquired a controlling stake in Chrysler in 2009 as part of Chrysler's government-backed bankruptcy reorganization, taking full control by 2014. Under FCA, Jeep expanded aggressively internationally, with local production in Italy, Brazil, India, and China. Jeep's global sales exceeded 1.4 million units by 2018.

In January 2021, FCA merged with Groupe PSA to form Stellantis N.V., creating the fourth-largest automaker by volume. Jeep became Stellantis's global SUV brand. In 2025, Jeep sold over 1 million vehicles worldwide, supported by 13 models across four design centers and ten manufacturing sites.

About Stellantis

What does Stellantis own?
Stellantis owns 14 automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. The company was formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA.

Is Stellantis publicly traded?
Yes, Stellantis N.V. is listed on the New York Stock Exchange (STLA), Euronext Paris (STLAP), and Borsa Italiana (STLAM). Major shareholders include Exor N.V. (Agnelli family, approximately 14.4%), the Peugeot family holding company (approximately 7.2%), and Bpifrance (approximately 6.2%).

Who founded Stellantis?
Stellantis was formed on January 17, 2021, through the merger of Fiat Chrysler Automobiles and Groupe PSA. The merger was announced in December 2019 and structured as a merger of equals. Carlos Tavares, former CEO of Groupe PSA, led the combined company until his resignation in December 2024.

Where is Stellantis headquartered?
Stellantis N.V. is legally headquartered in Hoofddorp, near Amsterdam, Netherlands. The company has major operational centers in Auburn Hills, Michigan, USA (North American operations) and Paris, France (European operations).

How many brands does Stellantis own?
Stellantis owns 14 automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati.

What is Stellantis's revenue?
For FY2025, Stellantis reported net revenues of EUR153.5 billion, down 2% from EUR156.9 billion in 2024. The company reported a net loss of EUR22.3 billion due to EUR25.4 billion in charges. In Q2 2026, net revenues recovered to EUR43.5 billion (up 13% year over year) with net profit of EUR0.3 billion.

Who is the CEO of Stellantis?
Antonio Filosa is the CEO of Stellantis, appointed permanently on June 23, 2025. He previously served as CEO of the Jeep brand and chief operating officer for North America. He succeeded Carlos Tavares, who resigned in December 2024.

  • Founded: 2021
  • Headquarters: Amsterdam, Netherlands
  • Company Type: Publicly Traded
  • Stock: NYSE: STLA
  • Revenue: EUR153.5 billion (FY2025)
  • Employees: approximately 245,000

Visit Stellantis website

View full company profile for Stellantis

Where Is Jeep Made / Based?

  • Headquarters: Toledo, Ohio, USA
  • Manufacturing / Operations: United States, Italy, Brazil, India, China

Jeep Categories & Tags

AutomotiveSuvOff RoadVehicles4x4

Jeep Sustainability & Ethics

Jeep operates under Stellantis's sustainability framework. Stellantis has committed to carbon net zero by 2038 with intermediate targets for 2030. Jeep's role in this strategy centers on vehicle electrification through the 4xe plug-in hybrid lineup and new BEV models like the Avenger and Wagoneer S.

The Wrangler 4xe and Grand Cherokee 4xe were among America's best-selling plug-in hybrids through 2024. However, a November 2025 recall of approximately 320,065 PHEV units for fire risk, followed by Stellantis's decision to discontinue some PHEV variants in early 2026, slowed this transition. The company is pivoting toward a multi-energy approach that includes BEVs, hybrids, and internal combustion engines.

Jeep does not hold independently verified sustainability certifications from third-party bodies. Its environmental claims are self-reported through Stellantis's corporate sustainability reports. The brand's vehicles are subject to EPA fuel economy standards and EU CO2 fleet emission targets.

Stellantis's supplier code of conduct covers environmental compliance, labor practices, and ethical sourcing. The company reports on supply chain transparency through its annual sustainability report. Jeep vehicles use Stellantis's dual battery chemistry strategy, including nickel-free LFP batteries designed to reduce dependency on conflict minerals.

Awards & Recognition

Jeep has received recognition from automotive publications and industry organizations over its 80-plus year history.

  • MotorTrend SUV of the Year: The Jeep Gladiator won MotorTrend Truck of the Year for 2020, and the Wrangler has received recognition in various off-road capability assessments.
  • Ward's 10 Best Engines: The Wrangler 4xe's plug-in hybrid powertrain was recognized by Ward's Automotive for its combination of efficiency and off-road capability.
  • IIHS Safety Ratings: Several Jeep models have received Top Safety Pick ratings from the Insurance Institute for Highway Safety, though ratings vary by model and year.
  • MoMA Design Recognition: The original Willys MB Jeep is included in the Museum of Modern Art's collection as one of eight automobiles recognized for design significance.
  • Brand Valuation: Jeep consistently ranks among the most valuable automotive brands globally in Interbrand and Brand Finance valuations, though its ranking has fluctuated with Stellantis's recent financial challenges.

Jeep Recalls & Controversies

PHEV Fire Risk Recall (November 2025): Stellantis recalled approximately 320,065 Jeep plug-in hybrid SUVs in the U.S. due to potential fire risk from high-voltage battery failures. The recall affected 2020-2025 Wrangler 4xe and 2022-2026 Grand Cherokee 4xe models. Owners were advised to park outdoors and not charge vehicles until repairs were completed. Stellantis implemented a software update and battery inspection program as the remedy.

PHEV Discontinuation (Early 2026): As part of its strategic reset announced February 6, 2026, Stellantis discontinued several Jeep PHEV variants amid slowing EV sales and the recall's impact on consumer confidence. The company pivoted toward a multi-energy strategy including BEVs, conventional hybrids, and internal combustion engines. The Wagoneer S BEV and Avenger BEV remain in production.

Quality and Reliability Concerns: Consumer Reports has consistently rated several Jeep models below average for predicted reliability, citing issues with electronics, powertrain, and build quality. Stellantis reported a 50% reduction in first-month vehicle issues in North America during 2025 as part of its quality improvement initiative.

Environmental Scrutiny: Jeep has faced criticism from environmental groups for its reliance on large, fuel-inefficient SUVs. The brand's truck-based Wrangler and Gladiator models have lower fuel economy than competitors. Jeep's transition to electrification has been slower than some competitors, though the Avenger BEV and Wagoneer S represent steps toward addressing this gap.

Stellantis Financial Crisis Impact: Stellantis's €22.3 billion net loss in FY2025 and the resulting strategic reset have created uncertainty around Jeep's product roadmap. The company's new leadership has emphasized a return to customer preferences, including reintroducing internal combustion options alongside EVs.

Brands Owned by Stellantis

AbarthAutomotive

Abarth

Owned by Stellantis

Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.

performance-carsitalian-brandsporty-vehicles
Alfa RomeoAutomotive

Alfa Romeo

Owned by Stellantis

Italian luxury sports car manufacturer owned by Stellantis, known for performance and design heritage.

luxury-sports-carsitalian-brandperformance-vehicles
ChryslerAutomotive

Chrysler

Owned by Stellantis

American automobile brand owned by Stellantis N.V. Founded in 1925, Chrysler produces minivans and sedans for the North American market. Parent company Stellantis posted a $26.3 billion net loss in 2025.

automotiveamerican-carsminivan
CitroenAutomotive

Citroen

Owned by Stellantis

French automobile brand producing passenger cars and commercial vehicles, owned by Stellantis N.V. and headquartered in Paris, France.

automobilesfrench-brandpassenger-cars
DodgeAutomotive

Dodge

Owned by Stellantis

American brand of automobiles and performance vehicles, specializing in muscle cars, SUVs, and performance-oriented vehicles, owned by Stellantis.

automotivemuscle-carsperformance
DS AutomobilesAutomotive

DS Automobiles

Owned by Stellantis

French premium automobile brand owned by Stellantis. Sold 29,042 vehicles in Europe in 2025. Repositioned as a specialty brand under Citroen in 2025.

premium-carsfrench-brandluxury
View all brands owned by Stellantis

Jeep Ownership: Pros & Cons

Advantages

  • +Iconic brand with 80-plus years of heritage and global recognition as the original SUV
  • +Stellantis's global manufacturing and distribution network provides scale across 100-plus countries
  • +Multi-energy platform strategy allows Jeep to offer BEV, PHEV, hybrid, and ICE options
  • +Strong community loyalty with active owner groups and events like Camp Jeep and Jeep Jamboree
  • +Wrangler 4xe was America's best-selling PHEV through 2024, demonstrating electrification potential

Considerations

  • -November 2025 PHEV fire risk recall of 320,065 units damaged consumer confidence in electrified models
  • -Consumer Reports reliability ratings consistently below average for several Jeep models
  • -Stellantis's €22.3 billion FY2025 net loss creates uncertainty about future product investment
  • -Intense competition from Ford Bronco, Toyota, and emerging EV SUV brands
  • -Large SUVs face increasing regulatory pressure on emissions and fuel economy in key markets

Frequently Asked Questions About Jeep

Sources & Further Reading

  • Stellantis N.V. Full Year 2025 Financial Results
  • Stellantis N.V. Annual Report 2025 (SEC Form 20-F)
  • Jeep Official Website
  • Jeep Brand History (Stellantis Media)
  • Stellantis Investor Relations
  • NHTSA Recall Database
  • Consumer Reports Jeep Reliability Ratings
  • ClubAlfa: Jeep 2025 Global Sales Report
  • Stellantis Q3 2025 Shipments Report
  • Wikipedia: Jeep

Competitors to Jeep

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
DodgeDodgeSister Brand
Stellantis
USA
1900
PremiumUnited statesAll-ages
BMW MotorradBMW Motorrad
Bmw
Germany
1923
PremiumGlobalUnisex
DefenderDefender
Jaguar Land Rover
United Kingdom
1948
LuxuryGlobalAll Genders
GenesisGenesis
Hyundai Motor Group
South Korea
2015
PremiumGlobalUnisex
HummerHummer
General Motors
USA
1992
PremiumUnited statesAll Genders
JaecooJaecoo
Chery Automobile
China
2023
Mass marketGlobalAll Genders

Learn More About Competitors

DodgeAutomotive

Dodge

Owned by Stellantis

American brand of automobiles and performance vehicles, specializing in muscle cars, SUVs, and performance-oriented vehicles, owned by Stellantis.

automotivemuscle-carsperformance
BMW MotorradAutomotive

BMW Motorrad

Owned by BMW Group

Premium motorcycle division of BMW Group, producing motorcycles and two-wheeled vehicles since 1923.

motorcyclesautomotivepremium
DefenderAutomotive

Defender

Owned by Jaguar Land Rover Automotive PLC

British off-road vehicle brand produced by Jaguar Land Rover, a subsidiary of Tata Motors. Originally launched in 1948 as the Land Rover, reintroduced as the modern Defender in 2020.

utility-vehiclesoff-roadsuv
GenesisAutomotive

Genesis

Owned by Hyundai Motor Group

South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.

luxuryautomotivepremium-vehicles
HummerAutomotive

Hummer

Owned by General Motors Company

American automotive brand producing electric trucks and SUVs under the GMC division of General Motors.

suvelectric-vehicletrucks
JaecooAutomotive

Jaecoo

Owned by Chery Automobile Co., Ltd.

Chinese automotive brand established in 2023 by Chery Automobile, focusing on SUVs for export markets outside China.

automotivesuvchinese

Competitive Analysis

Market Positioning: Jeep competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Jeep

Looking for brands with different ownership structures? These similar brands are not owned by Stellantis, giving you alternative choices that support different corporate structures.

HyundaiAutomotive

Hyundai

Owned by Hyundai Motor Group

South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.

korean-carvalue-brandglobal-automaker
Privately Owned

Hyundai is privately owned, unlike Jeep which is under a publicly traded parent company.

Interstate BatteriesAutomotive

Interstate Batteries

Owned by Interstate Battery System of America

American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.

batteriesautomotive-batterieslead-acid-batteries
Privately Owned

Interstate Batteries is privately owned, unlike Jeep which is under a publicly traded parent company.

KiaAutomotive

Kia

Owned by Hyundai Motor Group

South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.

korean-carvalue-brandsporty-design
Privately Owned

Kia is privately owned, unlike Jeep which is under a publicly traded parent company.

Ironman TiresAutomotive

Ironman Tires

Owned by Hercules Tire and Rubber Company

Budget tire brand owned by Hercules Tire and Rubber Company, a subsidiary of American Tire Distributors, offering affordable tires for passenger vehicles, light trucks, and commercial vehicles.

tiresbudget-tiresautomotive
Privately Owned

Ironman Tires is privately owned, unlike Jeep which is under a publicly traded parent company.

DefenderAutomotive

Defender

Owned by Jaguar Land Rover Automotive PLC

British off-road vehicle brand produced by Jaguar Land Rover, a subsidiary of Tata Motors. Originally launched in 1948 as the Land Rover, reintroduced as the modern Defender in 2020.

utility-vehiclesoff-roadsuv
Privately Owned

Defender is privately owned, unlike Jeep which is under a publicly traded parent company.

GenesisAutomotive

Genesis

Owned by Hyundai Motor Group

South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.

luxuryautomotivepremium-vehicles
Privately Owned

Genesis is privately owned, unlike Jeep which is under a publicly traded parent company.

Stellantis Stock Information

Jobs at Stellantis

Latest News About Jeep

Related Articles About Jeep

View more articles
The Automotive Brand Family Tree: Who Owns Every Car Brand in 2026
Guides

The Automotive Brand Family Tree: Who Owns Every Car Brand in 2026

Toyota, Lexus, Jeep, Maserati, Porsche, Lamborghini. The car industry is a web of corporate ownership. This guide maps every major auto brand to its parent company.

Who Brands StaffJan 27, 2026
AutomotiveCar BrandsBrand Ownership
The Complete Guide to Automotive Brand Ownership in 2026
Guide

The Complete Guide to Automotive Brand Ownership in 2026

Volkswagen, Toyota, Stellantis, GM, and Geely own hundreds of car brands. Our complete guide to automotive brand ownership maps the entire global industry. Explore our database.

Who Brands StaffMay 12, 2026
AutomotiveVolkswagenToyota
American Brands Now Owned by European Companies
Geography & Ownership

American Brands Now Owned by European Companies

Budweiser is Belgian-Brazilian. Jeep is Italian. Timberland is owned by a Danish company. Many of the most iconic American brands are now controlled by European corporations.

Who Brands StaffApr 6, 2026
American BrandsEuropean OwnershipForeign Acquisition
View more articles

People Also Searched

Discover popular brands and companies in the Automotive category and related searches from other users.

Abarth
Brandperformance-cars

Abarth

Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.

Brand in Automotive
italian-brandsporty-vehicles
Acura
Brandluxury-cars

Acura

Acura is the luxury vehicle division of Honda Motor Company, launched in the United States in 1986. It was the first Japanese luxury automobile brand sold in North America and is currently sold in the USA, Canada, China, and a limited number of other markets.

Brand in Automotive
hondajapanese-brand
Alfa Romeo
Brandluxury-sports-cars

Alfa Romeo

Italian luxury sports car manufacturer owned by Stellantis, known for performance and design heritage.

Brand in Automotive
italian-brandperformance-vehicles
Browse All Automotive

Last reviewed: March 19, 2026 · Reviewed by Who Brands Editorial Team