
Opel is owned by Stellantis (NYSE: STLA, Euronext: STLAP), a multinational automotive corporation formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA. Opel was founded in 1862 by Adam Opel in Russelsheim, Germany, and is one of Europe's oldest automobile manufacturers. The brand operates as a wholly-owned subsidiary within Stellantis' European mass-market brand portfolio alongside Peugeot and Citroen.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Opel | Stellantis | Wholly owned |
Opel's history dates back to 1862 when Adam Opel established a sewing machine factory in Russelsheim, Germany. The company transitioned to bicycle manufacturing in the 1880s, becoming one of Germany's largest bicycle producers. Opel entered the automobile market in 1899, several years after Adam Opel's death in 1895, under the leadership of his sons.
Throughout the early 20th century, Opel became one of Germany's leading automobile manufacturers. The company introduced mass production techniques in the 1920s, becoming the first German automaker to adopt assembly line manufacturing with the Opel Laubfrosch (Tree Frog) in 1924. This innovation allowed Opel to produce vehicles at lower costs and reach a broader market.
In 1929, General Motors acquired a majority stake in Opel, completing the full acquisition in 1931. Under GM ownership, Opel became the company's European manufacturing and engineering arm, producing vehicles designed for European consumers. The brand introduced iconic models including the Opel Kadett (first launched in 1936) and the Opel Kapitan, establishing a reputation for practical, affordable vehicles.
During the postwar period, Opel resumed production and grew to become one of Europe's largest automakers. The Opel Kadett, relaunched in 1962, became one of the best-selling cars in Europe for decades. The Opel Ascona, Opel Manta, and Opel Rekord further expanded the brand's market presence through the 1960s and 1970s.
In the 1980s and 1990s, Opel faced increasing competition from Japanese and other European manufacturers. The brand introduced the Opel Corsa in 1983, which became one of Europe's best-selling small cars. The Opel Astra, introduced in 1991 as the successor to the Kadett, has remained a core model in the Opel lineup through multiple generations.
Under GM ownership, Opel struggled with profitability in the 2000s and 2010s. The brand lost significant market share in Europe and failed to achieve consistent profitability. GM sold Opel and Vauxhall to Groupe PSA in 2017 for approximately 2.2 billion euros, ending nearly 90 years of American ownership.
Under PSA ownership, Opel underwent a significant turnaround. The brand adopted PSA platforms and powertrains, reducing costs and improving quality. Opel returned to profitability in 2018, the first time the brand had been profitable in nearly two decades. The brand launched new models based on PSA platforms, including the current-generation Corsa and Mokka, both available as battery electric vehicles.
In 2021, PSA merged with FCA to form Stellantis, making Opel part of a 14-brand portfolio. Within Stellantis, Opel is positioned as a European mass-market brand, sharing platforms and technology with Peugeot, Citroen, and Vauxhall. The brand has committed to offering electrified versions of all its models and transitioning to a fully electric passenger car lineup in Europe by 2028.
By 2026, Opel continued to navigate the challenges of the European automotive market, including the transition to electric vehicles, competition from Chinese manufacturers entering Europe, and Stellantis' broader financial and leadership challenges. The brand's key models include the Astra (available as a plug-in hybrid and soon as a full EV), Corsa (including the Corsa Electric), Mokka (including the Mokka Electric), and Grandland.
What does Stellantis own?
Stellantis owns 14 automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. The company was formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA.
Is Stellantis publicly traded?
Yes, Stellantis N.V. is listed on the New York Stock Exchange (STLA), Euronext Paris (STLAP), and Borsa Italiana (STLAM). Major shareholders include Exor N.V. (Agnelli family, approximately 14.4%), the Peugeot family holding company (approximately 7.2%), and Bpifrance (approximately 6.2%).
Who founded Stellantis?
Stellantis was formed on January 17, 2021, through the merger of Fiat Chrysler Automobiles and Groupe PSA. The merger was announced in December 2019 and structured as a merger of equals. Carlos Tavares, former CEO of Groupe PSA, led the combined company until his resignation in December 2024.
Where is Stellantis headquartered?
Stellantis N.V. is legally headquartered in Hoofddorp, near Amsterdam, Netherlands. The company has major operational centers in Auburn Hills, Michigan, USA (North American operations) and Paris, France (European operations).
How many brands does Stellantis own?
Stellantis owns 14 automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati.
What is Stellantis's revenue?
For FY2025, Stellantis reported net revenues of EUR153.5 billion, down 2% from EUR156.9 billion in 2024. The company reported a net loss of EUR22.3 billion due to EUR25.4 billion in charges. In Q2 2026, net revenues recovered to EUR43.5 billion (up 13% year over year) with net profit of EUR0.3 billion.
Who is the CEO of Stellantis?
Antonio Filosa is the CEO of Stellantis, appointed permanently on June 23, 2025. He previously served as CEO of the Jeep brand and chief operating officer for North America. He succeeded Carlos Tavares, who resigned in December 2024.
Opel operates within Stellantis' sustainability framework. The brand has committed to offering electrified versions of all its models, with a target of offering only battery electric passenger cars in Europe by 2028. As of 2026, Opel offers electric or plug-in hybrid variants across its passenger car lineup, including the Corsa Electric, Mokka Electric, and Astra plug-in hybrid.
Opel benefits from Stellantis' battery technology strategy, which includes two battery chemistries: nickel-free and cobalt-free lithium iron phosphate (LFP) batteries for lower-cost applications, and higher energy density nickel-based batteries for longer-range vehicles. Stellantis is building gigafactories in Europe through its joint venture with Samsung SDI and Mercedes-Benz (Automotive Cells Company) to supply battery cells for its European brands.
Opel's manufacturing facilities implement environmental management systems focused on energy efficiency, waste reduction, and water conservation. The brand participates in Stellantis' carbon neutrality targets, which aim to achieve net zero greenhouse gas emissions across operations and supply chains. However, Stellantis has faced criticism from environmental groups for the pace of its EV transition and for continuing to produce diesel and petrol vehicles alongside electric models.
Opel's light commercial vehicles, including the Combo, Vivaro, and Zafira Life, have been offered exclusively with electric drive since 2022 in certain markets, demonstrating the brand's commitment to emissions-free commercial mobility.
Opel is not certified as a B Corporation. The brand does not carry independent sustainability certifications beyond regulatory compliance with EU emissions and environmental standards. Sustainability claims are primarily tied to Stellantis' corporate initiatives and the brand's electrification roadmap.
Opel vehicles have received the Golden Steering Wheel (Das Goldene Lenkrad) award, one of the most prestigious automotive awards in Germany. The Opel Mokka won recognition in the small car category, validating the brand's success in combining electric mobility with practical design. The Golden Steering Wheel awards are judged by automotive experts and readers of Auto Bild and Bild am Sonntag.
Opel's Intelli-Lux HD pixel matrix lighting technology, featured in the Grandland, has received awards for innovation in vehicle lighting and safety systems. This technology provides adaptive high-beam lighting that selectively illuminates road areas while avoiding glare for oncoming traffic.
The Opel and Vauxhall Corsa has consistently ranked among Europe's best-selling vehicles, demonstrating the brand's ability to maintain market share in the competitive small car segment. The Corsa Electric has also been recognized as one of the more affordable electric vehicles in the European market.
Opel has been acknowledged for achieving its electrification targets ahead of schedule, offering an electrified version of every model by 2024. This achievement has been recognized by automotive industry publications as demonstrating leadership in mass-market electrification among European brands.
Opel was significantly affected by a major Stellantis recall in 2025 involving nearly one million diesel-powered vehicles across Europe. The recall addressed potential camshaft chain issues in 1.5 BlueHDi diesel engines produced between October 2017 and January 2023. These engines were developed by PSA before the Stellantis merger and are used in multiple Opel, Peugeot, Citroen, and DS models. The defect could lead to serious engine damage if left unaddressed. Stellantis committed to covering 100 percent of parts and labor costs for affected vehicles.
In 2025, Stellantis also recalled approximately 68,000 vehicles in France due to fire risk concerns. While this recall primarily affected Maserati and other Stellantis brands rather than Opel specifically, it raised broader questions about quality control across the Stellantis manufacturing network.
Opel, like other European automakers, has faced ongoing scrutiny regarding diesel emissions and compliance with European environmental regulations. While Opel was not implicated in the Volkswagen Dieselgate scandal to the same extent, the brand's diesel vehicles have been subject to regulatory scrutiny and environmental group complaints. Opel's aggressive electrification strategy is partly a response to these regulatory pressures.
The widespread diesel engine recall raised questions about Opel's manufacturing quality control systems, particularly for engines developed under PSA ownership before the Stellantis merger. The recalls suggested potential gaps in testing and quality assurance processes that allowed defective camshaft chain components to enter production vehicles.
Major recalls created challenges for Opel's supply chain and parts availability, particularly for diesel engine components. The recalls strained Opel's service network and created delays for customers needing repairs, highlighting the operational challenges of managing large-scale vehicle recalls across multiple European markets.
Opel's rapid transition to electric vehicles has created some controversy among traditional customers accustomed to internal combustion engines. While necessary for environmental compliance, the aggressive electrification timeline has raised concerns about job security in traditional manufacturing roles and the availability of charging infrastructure in Opel's key European markets.
Stellantis' broader financial and leadership challenges in 2025 and 2026, including the abrupt departure of CEO Carlos Tavares and declining sales, have created uncertainty about Opel's future product investment and strategic direction. The company's restructuring efforts may affect Opel's manufacturing footprint and workforce.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Stellantis | United Kingdom | 1857 | Mass market | United kingdom | Unisex | |
| Bmw Group | Germany | 1916 | Premium | Global | All-ages | |
| Leapmotor | China | 2015 | Mass market | Global | All-ages | |
| Mondelez International | USA (Mondelēz) | 1901 | Mass market | Europe | All-consumers | |
| Volkswagen Group | Spain | 1950 | Mass market | Europe | All Genders | |
| Volkswagen Group | Czech Republic | 1895 | Mass market | Europe | All Genders |
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Market Positioning: Opel competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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