Who Owns DS Automobiles?

DS Automobiles' history begins with Citroën's iconic DS model, which debuted in 1955 and became one of the most innovative and influential cars in automotive history. This founding vision demonstrated exceptional insight into the growing demand for premium automotive design while establishing a distinctive approach that would define the luxury car category for generations. The original DS represented Citroën's commitment to avant-garde design and engineering innovation. This strategic positioning demonstrated DS Automobiles' exceptional ability to create differentiated automotive solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.

In 2009, Citroën launched DS as a premium brand to position itself in the luxury segment, initially as a sub-brand of Citroën before becoming an independent brand. This strategic rebranding demonstrated DS Automobiles' exceptional ability to create scalable luxury solutions while maintaining consistent brand identity and market positioning. DS Automobiles was established to create a distinct premium identity separate from Citroën's mass-market positioning, focusing on luxury, design innovation, and cutting-edge technology. This strategic development demonstrated DS Automobiles' exceptional ability to serve multiple market segments while maintaining its core brand identity and market leadership in the premium automotive industry.

DS Automobiles has developed a lineup of premium vehicles including the DS3, DS5, and DS7, known for distinctive design language and advanced features. This strategic diversification demonstrated DS Automobiles' exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple luxury segments. When Groupe PSA merged with Fiat Chrysler Automobiles in 2021 to form Stellantis, DS Automobiles became part of the new multinational corporation while maintaining its premium positioning. This strategic integration demonstrated DS Automobiles' exceptional ability to integrate into larger automotive corporations while maintaining its core brand identity and cultural significance in the luxury car industry. This continued evolution demonstrates DS Automobiles' exceptional ability to maintain market leadership while benefiting from corporate resources and global distribution networks. The brand's continued success represents a significant milestone in the evolution of luxury automobiles and consumer-focused premium vehicle solutions.