
Guerlain is owned by LVMH Moët Hennessy Louis Vuitton (Euronext Paris: MC), which acquired the brand in 1994. Founded in 1828 by Pierre-François Guerlain in Paris, it is one of the world's oldest perfume houses. In H1 2026, LVMH's Perfumes & Cosmetics segment reported revenue of €3.9 billion, with Guerlain seeing strong growth driven by its L'Art & La Matière and Aqua Allegoria fragrance collections and accelerating Rouge G lipstick sales. LVMH reported total H1 2026 revenue of €38.6 billion.
Parent Company
Acquired
1994
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Guerlain | LVMH Moët Hennessy Louis Vuitton SE | Wholly owned |
Pierre-François Guerlain founded Guerlain in 1828 in Paris, establishing himself as a perfumer to French aristocracy. The brand became renowned for innovative perfume compositions and luxurious formulations, creating signature scents that defined elegance and sophistication.
Throughout the 19th century, Guerlain created iconic fragrances that became legendary in perfume history. Eau de Cologne Impériale (1853), commissioned by Empress Eugénie, was the first fragrance to use the bee bottle design that remains a Guerlain symbol. Jicky (1889), created by Aimé Guerlain, is considered one of the first modern perfumes and is still sold today.
In the 20th century, Guerlain created some of its most famous fragrances. Mitsouko (1919), inspired by the Russo-Japanese War, became one of the most celebrated chypre fragrances. Shalimar (1925), created by Jacques Guerlain, became the brand's most iconic fragrance and one of the best-selling perfumes of all time. The Shalimar bottle, inspired by the Gardens of Shalimar, became a design icon.
LVMH acquired Guerlain in 1994, recognizing the brand's heritage, creative excellence, and market positioning in the luxury fragrance segment. Under LVMH ownership, Guerlain has expanded its product range into cosmetics and skincare while preserving its commitment to perfume excellence.
Key product lines include:
In H1 2026, LVMH highlighted Guerlain's strong growth driven by its L'Art & La Matière and Aqua Allegoria fragrance collections, accelerating growth in Rouge G lipstick, and good results in skincare with Orchidée Impériale. Guerlain also saw good momentum in both makeup and skincare categories.
What does LVMH own?
LVMH owns more than 75 luxury brands across five business segments. In Fashion and Leather Goods, the group's most valuable brands include Louis Vuitton, Christian Dior, Celine, Fendi, and Loewe. The Wines and Spirits segment includes Hennessy, Moët and Chandon, Dom Pérignon, Veuve Clicquot, and Krug. Watches and Jewelry includes Tiffany and Co., Bulgari, TAG Heuer, and Hublot. Perfumes and Cosmetics includes Guerlain, Benefit Cosmetics, and Fenty Beauty. The Selective Retailing segment includes Sephora, the world's largest prestige beauty retailer.
Is LVMH publicly traded?
Yes, LVMH Moët Hennessy Louis Vuitton SE is listed on Euronext Paris under the ticker symbol MC and is a component of the CAC 40 and Euro Stoxx 50 indices. Despite being publicly traded, the Arnault family exercises effective control through approximately 48% of voting rights, held partly through the Christian Dior SE holding company. The remaining shares are held by institutional investors and public shareholders.
Who founded LVMH?
LVMH was formed in 1987 through the merger of Moët Hennessy and Louis Vuitton, with Bernard Arnault engineering the transaction and consolidating control as Chairman and CEO. The predecessor companies have much older founding dates: Louis Vuitton's atelier was founded in 1854, Moët and Chandon in 1743, and Hennessy in 1765. Arnault is widely credited as the architect of the modern LVMH conglomerate model.
Where is LVMH headquartered?
LVMH is headquartered in Paris, Ile-de-France, France. The group's registered office is located at 22 Avenue Montaigne in the 8th arrondissement of Paris, one of the world's most prestigious luxury retail addresses. Manufacturing for the group's fashion and leather goods brands is concentrated primarily in France and Italy, preserving the artisanal heritage that underpins luxury positioning.
How many brands does LVMH own?
LVMH owns more than 75 luxury brands across its five business segments. The group does not disclose an exact count because the definition of a distinct brand versus a product line varies; some sources cite figures between 75 and 80 distinct maisons. The brands span a wide range of luxury categories including fashion, leather goods, champagne, cognac, perfume, cosmetics, watches, fine jewelry, and beauty retail.
Who owns LVMH?
LVMH is a publicly traded company, but the Arnault family exercises effective control through approximately 48% of voting rights. Bernard Arnault and his family hold their stake partly directly and partly through their holding company Agache, which controls Christian Dior SE, which in turn holds a majority economic interest in LVMH. The remaining shares are held by institutional investors and public shareholders. Bernard Arnault serves as Chairman and CEO.
What was LVMH's revenue in 2025?
LVMH reported full-year 2025 revenue of €80.8 billion, down 5% on a reported basis and down 3% on an organic basis from €84.7 billion in 2024. Profit from recurring operations was €17.8 billion, equating to an operating margin of 22%. Group share of net profit was €10.9 billion. Operating free cash flow came to €11.3 billion, up 8% versus 2024. The revenue decline primarily reflected challenging conditions in Asia and currency headwinds; organic growth returned to 1% in the second half of 2025.
Is LVMH involved in any regulatory proceedings?
LVMH has faced general regulatory attention regarding selective distribution practices in Europe and trade policy risk related to Chinese potential tariffs on European cognac and brandy exports, which would materially affect Hennessy. The group disclosed the trade tariff risk in its 2025 investor communications. No major outstanding regulatory fines or court judgments against the group were reported as of March 2026.
Guerlain operates under LVMH's sustainability framework. Key initiatives include:
Animal Testing: As a cosmetics brand, Guerlain has faced scrutiny regarding animal testing practices. The company complies with EU regulations that ban animal testing for cosmetics and has invested in alternative testing methods. However, products may be subject to animal testing requirements in certain markets, which has drawn criticism from animal rights organizations.
Ingredient Sourcing: Guerlain has faced questions about the sourcing of natural ingredients and historical use of animal-derived components. The company has developed synthetic alternatives for many traditional ingredients and implemented responsible sourcing programs.
Sustainability Transparency: Like many luxury brands, Guerlain has faced questions about supply chain transparency and the environmental impact of luxury production. LVMH's sustainability initiatives and reporting address these concerns.
Jean-Paul Guerlain Racism Controversy (2010): Jean-Paul Guerlain, then the brand's retired perfumer, made a racist remark during a French television interview, prompting protests and calls for boycotts. LVMH distanced itself from the comments and Jean-Paul Guerlain was later convicted of racial insults by a French court. The brand stated that Jean-Paul Guerlain had not been an employee for several years.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Lvmh | France | 1593 | Luxury | Global | All-ages | |
| Lvmh | France | 1765 | Luxury | Global | All-ages | |
| Lvmh | France | 1852 | Luxury | Europe | All-ages | |
| Lvmh | France | 1743 | Premium | Global | All Genders | |
| Lvmh | United States | 1976 | Premium | Global | Womens | |
| Lvmh | France | 1668 | Luxury | Global | All-ages |
Food BeverageOwned by LVMH Moët Hennessy Louis Vuitton SE
French wine estate in Sauternes, Bordeaux, producing Premier Cru Supérieur sweet wines, owned by LVMH since 1999.
Food BeverageOwned by LVMH Moët Hennessy Louis Vuitton SE
French cognac house founded in 1765 by Richard Hennessy in Cognac, France. The world's leading cognac brand by sales, owned by LVMH Moët Hennessy Louis Vuitton as part of its Wines & Spirits division.
Retail EcommerceOwned by LVMH Moët Hennessy Louis Vuitton SE
French luxury department store in Paris, founded in 1852 by Aristide Boucicaut as the world's first department store, owned by LVMH since 2001 and part of the Selective Retailing segment.
Food BeverageOwned by LVMH Moët Hennessy Louis Vuitton SE
French champagne house founded in 1743 in Épernay, France, owned by LVMH and the world's largest champagne brand by volume.
Beauty Personal CareOwned by LVMH Moët Hennessy Louis Vuitton SE
American beauty brand known for playful makeup products and eyebrow expertise, owned by LVMH.
Food BeverageOwned by LVMH Moët Hennessy Louis Vuitton SE
Prestigious French champagne brand known for vintage cuvées and exceptional quality, owned by LVMH.
Market Positioning: Guerlain competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Beauty Personal CareOwned by Evyap
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Activex is privately owned, unlike Guerlain which is under a publicly traded parent company.
Beauty Personal CareOwned by Evyap
Turkish brand of men's grooming and shaving products manufactured and marketed by Evyap, known for affordable quality shaving soaps.
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Beauty Personal CareOwned by Evyap
Turkish beauty and bath soap brand manufactured by Evyap. Sold in over 100 countries. Known for natural ingredients including olive oil, shea butter, and coconut. Market leader in Eastern Europe and Central Asia.
Duru is privately owned, unlike Guerlain which is under a publicly traded parent company.
Beauty Personal CareOwned by Evyap
Mass-market soap and personal care brand owned by Evyap, sold in over 100 countries with strong positions in Eastern Europe and the Middle East.
Fax is privately owned, unlike Guerlain which is under a publicly traded parent company.
Beauty Personal CareOwned by Evyap
Men's personal care and grooming brand owned by Evyap, a privately held Turkish personal care company founded in 1927. Gibbs offers shaving products, deodorants, and grooming items primarily in European, Middle Eastern, and Central Asian markets.
Gibbs is privately owned, unlike Guerlain which is under a publicly traded parent company.
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