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  1. Home
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  3. Beauty & Personal Care
  4. Guerlain
Guerlain logo
Beauty & Personal Care

Who Owns Guerlain?

Guerlain is owned by LVMH Moët Hennessy Louis Vuitton (Euronext Paris: MC), which acquired the brand in 1994. Founded in 1828 by Pierre-François Guerlain in Paris, it is one of the world's oldest perfume houses. In H1 2026, LVMH's Perfumes & Cosmetics segment reported revenue of €3.9 billion, with Guerlain seeing strong growth driven by its L'Art & La Matière and Aqua Allegoria fragrance collections and accelerating Rouge G lipstick sales. LVMH reported total H1 2026 revenue of €38.6 billion.

Parent Company

LVMH Moët Hennessy Louis Vuitton SE

Acquired

1994

Status

Publicly Traded

Headquarters

Paris, France

Guerlain Timeline

1828

Guerlain

Founded by Pierre-François Guerlain

Founded
1994
Acquired by LVMH Moët Hennessy Louis Vuitton SE

LVMH Moët Hennessy Louis Vuitton SE acquired Guerlain

Acquired
ultra luxuryluxuryGlobalOfficial Website

Who Owns Guerlain?

  • Parent Company: LVMH Moët Hennessy Louis Vuitton SE
  • Ownership Type: Wholly owned
  • Acquisition Year: 1994
  • Company Type: Publicly Traded
  • Stock Ticker: Euronext Paris: MC
BrandParent CompanyOwnership Type
GuerlainLVMH Moët Hennessy Louis Vuitton SEWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonGuerlain on Amazon

History of Guerlain

  • Founded: 1828
  • Founders: Pierre-François Guerlain
  • Acquired by LVMH Moët Hennessy Louis Vuitton SE: 1994

Pierre-François Guerlain founded Guerlain in 1828 in Paris, establishing himself as a perfumer to French aristocracy. The brand became renowned for innovative perfume compositions and luxurious formulations, creating signature scents that defined elegance and sophistication.

Throughout the 19th century, Guerlain created iconic fragrances that became legendary in perfume history. Eau de Cologne Impériale (1853), commissioned by Empress Eugénie, was the first fragrance to use the bee bottle design that remains a Guerlain symbol. Jicky (1889), created by Aimé Guerlain, is considered one of the first modern perfumes and is still sold today.

In the 20th century, Guerlain created some of its most famous fragrances. Mitsouko (1919), inspired by the Russo-Japanese War, became one of the most celebrated chypre fragrances. Shalimar (1925), created by Jacques Guerlain, became the brand's most iconic fragrance and one of the best-selling perfumes of all time. The Shalimar bottle, inspired by the Gardens of Shalimar, became a design icon.

LVMH acquired Guerlain in 1994, recognizing the brand's heritage, creative excellence, and market positioning in the luxury fragrance segment. Under LVMH ownership, Guerlain has expanded its product range into cosmetics and skincare while preserving its commitment to perfume excellence.

Key product lines include:

  • Fragrances: Shalimar, Mitsouko, Jicky, L'Art & La Matière collection, Aqua Allegoria collection, L'Homme, Mon Guerlain
  • Skincare: Orchidée Impériale, Abeille Royale, Super Aqua
  • Makeup: Rouge G lipstick, L'Essentiel foundation, Terracotta bronzer

In H1 2026, LVMH highlighted Guerlain's strong growth driven by its L'Art & La Matière and Aqua Allegoria fragrance collections, accelerating growth in Rouge G lipstick, and good results in skincare with Orchidée Impériale. Guerlain also saw good momentum in both makeup and skincare categories.

About LVMH Moët Hennessy Louis Vuitton SE

What does LVMH own?
LVMH owns more than 75 luxury brands across five business segments. In Fashion and Leather Goods, the group's most valuable brands include Louis Vuitton, Christian Dior, Celine, Fendi, and Loewe. The Wines and Spirits segment includes Hennessy, Moët and Chandon, Dom Pérignon, Veuve Clicquot, and Krug. Watches and Jewelry includes Tiffany and Co., Bulgari, TAG Heuer, and Hublot. Perfumes and Cosmetics includes Guerlain, Benefit Cosmetics, and Fenty Beauty. The Selective Retailing segment includes Sephora, the world's largest prestige beauty retailer.

Is LVMH publicly traded?
Yes, LVMH Moët Hennessy Louis Vuitton SE is listed on Euronext Paris under the ticker symbol MC and is a component of the CAC 40 and Euro Stoxx 50 indices. Despite being publicly traded, the Arnault family exercises effective control through approximately 48% of voting rights, held partly through the Christian Dior SE holding company. The remaining shares are held by institutional investors and public shareholders.

Who founded LVMH?
LVMH was formed in 1987 through the merger of Moët Hennessy and Louis Vuitton, with Bernard Arnault engineering the transaction and consolidating control as Chairman and CEO. The predecessor companies have much older founding dates: Louis Vuitton's atelier was founded in 1854, Moët and Chandon in 1743, and Hennessy in 1765. Arnault is widely credited as the architect of the modern LVMH conglomerate model.

Where is LVMH headquartered?
LVMH is headquartered in Paris, Ile-de-France, France. The group's registered office is located at 22 Avenue Montaigne in the 8th arrondissement of Paris, one of the world's most prestigious luxury retail addresses. Manufacturing for the group's fashion and leather goods brands is concentrated primarily in France and Italy, preserving the artisanal heritage that underpins luxury positioning.

How many brands does LVMH own?
LVMH owns more than 75 luxury brands across its five business segments. The group does not disclose an exact count because the definition of a distinct brand versus a product line varies; some sources cite figures between 75 and 80 distinct maisons. The brands span a wide range of luxury categories including fashion, leather goods, champagne, cognac, perfume, cosmetics, watches, fine jewelry, and beauty retail.

Who owns LVMH?
LVMH is a publicly traded company, but the Arnault family exercises effective control through approximately 48% of voting rights. Bernard Arnault and his family hold their stake partly directly and partly through their holding company Agache, which controls Christian Dior SE, which in turn holds a majority economic interest in LVMH. The remaining shares are held by institutional investors and public shareholders. Bernard Arnault serves as Chairman and CEO.

What was LVMH's revenue in 2025?
LVMH reported full-year 2025 revenue of €80.8 billion, down 5% on a reported basis and down 3% on an organic basis from €84.7 billion in 2024. Profit from recurring operations was €17.8 billion, equating to an operating margin of 22%. Group share of net profit was €10.9 billion. Operating free cash flow came to €11.3 billion, up 8% versus 2024. The revenue decline primarily reflected challenging conditions in Asia and currency headwinds; organic growth returned to 1% in the second half of 2025.

Is LVMH involved in any regulatory proceedings?
LVMH has faced general regulatory attention regarding selective distribution practices in Europe and trade policy risk related to Chinese potential tariffs on European cognac and brandy exports, which would materially affect Hennessy. The group disclosed the trade tariff risk in its 2025 investor communications. No major outstanding regulatory fines or court judgments against the group were reported as of March 2026.

  • Founded: 1987
  • Headquarters: Paris, Ile-de-France, France
  • Company Type: Publicly Traded
  • Stock: Euronext Paris: MC
  • Revenue: €80.8 billion (FY2025)
  • Employees: Approximately 211,000

Visit LVMH Moët Hennessy Louis Vuitton SE website

View full company profile for LVMH Moët Hennessy Louis Vuitton SE

Where Is Guerlain Made / Based?

  • Headquarters: Paris, France

Guerlain Categories & Tags

LuxuryPerfumeCosmeticsFrench HeritageLvmhFrench Brand

Guerlain Sustainability & Ethics

Guerlain operates under LVMH's sustainability framework. Key initiatives include:

  • Sustainable Sourcing: Guerlain sources premium ingredients through LVMH's responsible sourcing programs, working with suppliers who meet environmental and ethical standards.
  • Responsible Ingredients: Guerlain has developed synthetic alternatives for traditional animal-derived ingredients such as musk and ambergris, reducing reliance on animal sources.
  • Carbon Reduction: As part of LVMH, Guerlain works toward carbon neutrality and net zero emissions by 2050. The company implements energy-efficient manufacturing and invests in renewable energy.
  • Biodiversity Protection: Guerlain participates in biodiversity protection programs, particularly for the natural environments from which it sources botanical materials. The brand has partnered with the Guerlain for Bees program, supporting bee conservation.
  • Heritage Preservation: Guerlain maintains its nearly 200-year heritage while adapting to modern sustainability standards, balancing traditional craftsmanship with environmental responsibility.
  • Cruelty-Free Status: Guerlain does not hold cruelty-free or vegan certifications. The brand complies with EU regulations banning animal testing for cosmetics but may be required to test products for markets outside the EU.

Awards & Recognition

  • Fragrance Awards: Guerlain fragrances have received recognition from fragrance publications and industry organizations. Shalimar, Mitsouko, and Jicky are acknowledged as masterpieces of perfumery.
  • Heritage Recognition: Guerlain's historical significance has been acknowledged through museum exhibitions and cultural heritage designations. The brand's nearly 200-year history and contribution to French cultural heritage have been recognized by cultural organizations.
  • Luxury Brand Status: Guerlain is consistently recognized as a leading luxury fragrance brand globally.
  • Design Awards: Guerlain's packaging and bottle designs, including the iconic bee bottle and Shalimar bottle, have received recognition for elegance and contribution to luxury product presentation.

Guerlain Recalls & Controversies

Animal Testing: As a cosmetics brand, Guerlain has faced scrutiny regarding animal testing practices. The company complies with EU regulations that ban animal testing for cosmetics and has invested in alternative testing methods. However, products may be subject to animal testing requirements in certain markets, which has drawn criticism from animal rights organizations.

Ingredient Sourcing: Guerlain has faced questions about the sourcing of natural ingredients and historical use of animal-derived components. The company has developed synthetic alternatives for many traditional ingredients and implemented responsible sourcing programs.

Sustainability Transparency: Like many luxury brands, Guerlain has faced questions about supply chain transparency and the environmental impact of luxury production. LVMH's sustainability initiatives and reporting address these concerns.

Jean-Paul Guerlain Racism Controversy (2010): Jean-Paul Guerlain, then the brand's retired perfumer, made a racist remark during a French television interview, prompting protests and calls for boycotts. LVMH distanced itself from the comments and Jean-Paul Guerlain was later convicted of racial insults by a French court. The brand stated that Jean-Paul Guerlain had not been an employee for several years.

Brands Owned by LVMH Moët Hennessy Louis Vuitton SE

Acqua di ParmaBeauty Personal Care

Acqua di Parma

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury fragrance and grooming brand founded in Parma in 1916, owned by LVMH since 2001. Known for its signature Colonia fragrance and a full range of home and lifestyle products made in Italy.

luxuryfragranceitalian-heritage
Benefit CosmeticsBeauty Personal Care

Benefit Cosmetics

Owned by LVMH Moët Hennessy Louis Vuitton SE

American beauty brand known for playful makeup products and eyebrow expertise, owned by LVMH.

cosmeticsmakeupeyebrows
BerlutiFashion Apparel

Berluti

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury menswear and footwear brand renowned for exquisite craftsmanship, owned by LVMH.

luxurymenswearfootwear
BulgariFashion Apparel

Bulgari

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury jewelry and watch brand founded in 1884 in Rome. Owned by LVMH since 2011. Had a record year in 2025 with record jewelry and watch sales. CEO Laura Burdese succeeded Jean-Christophe Babin on July 1, 2026.

luxuryjewelrywatches
CelineFashion Apparel

Celine

Owned by LVMH Moët Hennessy Louis Vuitton SE

French luxury fashion house specializing in leather goods, ready-to-wear, and accessories. Owned by LVMH.

luxuryfashionleather-goods
Château d'YquemFood Beverage

Château d'Yquem

Owned by LVMH Moët Hennessy Louis Vuitton SE

French wine estate in Sauternes, Bordeaux, producing Premier Cru Supérieur sweet wines, owned by LVMH since 1999.

luxurywinesauternes
View all brands owned by LVMH Moët Hennessy Louis Vuitton SE

Guerlain Ownership: Pros & Cons

Advantages

  • +Nearly 200 years of French perfume heritage dating back to 1828
  • +Iconic fragrances including Shalimar, Mitsouko, and Jicky, recognized as masterpieces of perfumery
  • +Access to LVMH's global distribution network and financial resources
  • +Strong H1 2026 performance with growth in L'Art & La Matière, Aqua Allegoria, and Rouge G
  • +Diversified across fragrances, skincare, and makeup
  • +LVMH's H1 2026 revenue of €38.6 billion provides financial stability

Considerations

  • -Ultra-premium pricing limits market accessibility
  • -Competition from other LVMH-owned beauty brands (Parfums Christian Dior, Maison Francis Kurkdjian)
  • -Environmental impact of fragrance production and packaging
  • -Dependency on LVMH's corporate strategy and investment priorities
  • -Perfumes & Cosmetics segment operating margin (10.6%) is lower than LVMH's overall margin (22.5%)
  • -Animal testing scrutiny in markets outside the EU

Frequently Asked Questions About Guerlain

Sources & Further Reading

  • Guerlain Official Website
  • LVMH Official Website
  • LVMH H1 2026 Results
  • LVMH 2025 Annual Results
  • Cosmetics Business: LVMH H1 2026
  • LVMH Perfumes & Cosmetics
  • LVMH Investor Relations
  • Euronext Paris: LVMH (MC)
  • Wikidata: Guerlain
  • Fragrantica: Guerlain
  • Cosmetics Business Magazine
  • WWD Beauty Industry News

Competitors to Guerlain

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Château d'YquemChâteau d'YquemSister Brand
Lvmh
France
1593
LuxuryGlobalAll-ages
HennessyHennessySister Brand
Lvmh
France
1765
LuxuryGlobalAll-ages
Le Bon MarcheLe Bon MarcheSister Brand
Lvmh
France
1852
LuxuryEuropeAll-ages
Moët & ChandonMoët & ChandonSister Brand
Lvmh
France
1743
PremiumGlobalAll Genders
Benefit CosmeticsBenefit CosmeticsSister Brand
Lvmh
United States
1976
PremiumGlobalWomens
Dom PérignonDom PérignonSister Brand
Lvmh
France
1668
LuxuryGlobalAll-ages

Learn More About Competitors

Château d'YquemFood Beverage

Château d'Yquem

Owned by LVMH Moët Hennessy Louis Vuitton SE

French wine estate in Sauternes, Bordeaux, producing Premier Cru Supérieur sweet wines, owned by LVMH since 1999.

luxurywinesauternes
HennessyFood Beverage

Hennessy

Owned by LVMH Moët Hennessy Louis Vuitton SE

French cognac house founded in 1765 by Richard Hennessy in Cognac, France. The world's leading cognac brand by sales, owned by LVMH Moët Hennessy Louis Vuitton as part of its Wines & Spirits division.

luxurycognacspirits
Le Bon MarcheRetail Ecommerce

Le Bon Marche

Owned by LVMH Moët Hennessy Louis Vuitton SE

French luxury department store in Paris, founded in 1852 by Aristide Boucicaut as the world's first department store, owned by LVMH since 2001 and part of the Selective Retailing segment.

luxuryretaildepartment-store
Moët & ChandonFood Beverage

Moët & Chandon

Owned by LVMH Moët Hennessy Louis Vuitton SE

French champagne house founded in 1743 in Épernay, France, owned by LVMH and the world's largest champagne brand by volume.

luxurychampagnewine
Benefit CosmeticsBeauty Personal Care

Benefit Cosmetics

Owned by LVMH Moët Hennessy Louis Vuitton SE

American beauty brand known for playful makeup products and eyebrow expertise, owned by LVMH.

cosmeticsmakeupeyebrows
Dom PérignonFood Beverage

Dom Pérignon

Owned by LVMH Moët Hennessy Louis Vuitton SE

Prestigious French champagne brand known for vintage cuvées and exceptional quality, owned by LVMH.

luxurychampagnewine

Competitive Analysis

Market Positioning: Guerlain competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Guerlain

Looking for brands with different ownership structures? These similar brands are not owned by LVMH Moët Hennessy Louis Vuitton SE, giving you alternative choices that support different corporate structures.

ActivexBeauty Personal Care

Activex

Owned by Evyap

Turkish antibacterial soap and personal hygiene brand owned by Evyap, one of Turkey's largest consumer goods manufacturers. Activex uses silver ion technology and is sold primarily in Turkey and Middle Eastern markets.

antibacterialsoappersonal-hygiene
Privately Owned

Activex is privately owned, unlike Guerlain which is under a publicly traded parent company.

ArkoBeauty Personal Care

Arko

Owned by Evyap

Turkish brand of men's grooming and shaving products manufactured and marketed by Evyap, known for affordable quality shaving soaps.

shavingsoapmens
Privately Owned

Arko is privately owned, unlike Guerlain which is under a publicly traded parent company.

Dollar Shave ClubBeauty Personal Care

Dollar Shave Club

Owned by Nexus Capital Management

American direct-to-consumer razor and grooming brand known for its subscription model and viral marketing.

razorsgroomingdtc
Privately Owned

Dollar Shave Club is privately owned, unlike Guerlain which is under a publicly traded parent company.

DuruBeauty Personal Care

Duru

Owned by Evyap

Turkish beauty and bath soap brand manufactured by Evyap. Sold in over 100 countries. Known for natural ingredients including olive oil, shea butter, and coconut. Market leader in Eastern Europe and Central Asia.

soapbeautybath
Privately Owned

Duru is privately owned, unlike Guerlain which is under a publicly traded parent company.

FaxBeauty Personal Care

Fax

Owned by Evyap

Mass-market soap and personal care brand owned by Evyap, sold in over 100 countries with strong positions in Eastern Europe and the Middle East.

soappersonal-careaffordable
Privately Owned

Fax is privately owned, unlike Guerlain which is under a publicly traded parent company.

GibbsBeauty Personal Care

Gibbs

Owned by Evyap

Men's personal care and grooming brand owned by Evyap, a privately held Turkish personal care company founded in 1927. Gibbs offers shaving products, deodorants, and grooming items primarily in European, Middle Eastern, and Central Asian markets.

personal-caregroomingmens-grooming
Privately Owned

Gibbs is privately owned, unlike Guerlain which is under a publicly traded parent company.

LVMH Moët Hennessy Louis Vuitton SE Stock Information

Jobs at LVMH Moët Hennessy Louis Vuitton SE

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team