A Complete Guide to LVMH Brands: What Does the Luxury Giant Own?

If you bought a Dior perfume, sipped Dom Pérignon champagne, shopped at Sephora, and bought a Tiffany engagement ring, you gave money to the same company four times. That company is LVMH Moët Hennessy Louis Vuitton SE, the largest luxury goods group on earth.

LVMH stands for Louis Vuitton Moët Hennessy. It is listed on Euronext Paris under the ticker MC and as of fiscal year 2025 reported revenue of €80.8 billion across 75 brands in six business divisions. Bernard Arnault, who orchestrated LVMH's formation in 1987 and 1989, remains Chairman and CEO.

When we mapped LVMH's full portfolio across our database, the breadth is striking. This is not just a fashion house. LVMH owns the world's best-selling cognac, a global beauty retail chain, Swiss watch brands, an Italian jeweller founded in 1884, a duty-free retail business, and a chain of luxury hotels. Below is the complete breakdown by division.

What Does LVMH Stand For?

LVMH stands for Louis Vuitton Moët Hennessy. The name reflects the three founding businesses that merged to create the group:

• Louis Vuitton — French leather goods and fashion house, founded 1854
• Moët & Chandon — French champagne house, founded 1743
• Hennessy — French cognac producer, founded 1765

Moët & Chandon and Hennessy merged in 1971 to form Moët Hennessy. Louis Vuitton merged with Moët Hennessy in 1987. Bernard Arnault acquired a controlling stake in 1989 and has led the company since.

LVMH's 2025 Financial Performance

LVMH's 2025 full-year results, published January 27, 2026, showed revenue of €80.8 billion, down 5% on a reported basis from €84.7 billion in 2024, primarily due to exchange rate headwinds and softer demand in the Asia-Pacific region. Profit from recurring operations was €17.8 billion, representing an operating margin of approximately 22%. The group employed approximately 213,000 people globally.

Source: LVMH 2025 Annual Results, January 27, 2026

LVMH's Six Business Divisions

LVMH organizes its 75 brands into six divisions. Fashion and Leather Goods is the largest and most profitable.

Division 1: Fashion and Leather Goods

This is LVMH's biggest division by revenue and profit, driven primarily by Louis Vuitton and Christian Dior, which together account for the majority of the division's revenue.

Key brands:

• [Louis Vuitton](/brands/louis-vuitton) — LVMH's flagship brand, founded 1854 in Paris. The world's most valuable luxury brand by most estimates. Sells leather goods, fashion, shoes, watches, and accessories. Global network of approximately 500 stores.
• [Christian Dior](/brands/dior) — French couture house founded 1946. LVMH acquired full control via the €12.1 billion buyout of Christian Dior SE in 2017. Sells haute couture, ready-to-wear, accessories, and beauty products.
• [Celine](/brands/celine) — French fashion house, founded 1945. Acquired by LVMH in 1996. Repositioned as a minimalist luxury label, particularly under creative director Hedi Slimane since 2018.
• [Givenchy](/brands/givenchy) — French couture house, founded 1952. Part of LVMH since 1988. Sells fashion, accessories, and fragrance (via Perfumes & Cosmetics division).
• [Loewe](/brands/loewe) — Spanish leather goods house, founded 1846. Acquired by LVMH in 1996. One of the oldest leather goods brands still in continuous operation.
• [Fendi](/brands/fendi) — Italian fashion and leather goods house, founded 1925. LVMH secured full control in 2001 after buying out Prada's co-held stake.
• [Kenzo](/brands/kenzo) — French fashion house of Japanese origin, founded 1970. Part of LVMH since 1993.
• [Marc Jacobs](/brands/marc-jacobs) — American fashion designer brand. LVMH acquired a stake in 1997.
• Loro Piana — Italian luxury textile and apparel house, founded 1924. Acquired in 2013 for approximately €2 billion. Known for cashmere and fine fabrics.
• Patou — French couture house, relaunched by LVMH in 2019 with a new creative director.
• [Rimowa](/brands/rimowa) — German luxury luggage brand, founded 1898. Acquired in 2017 for approximately €640 million. Repositioned as a premium travel brand within the Louis Vuitton travel goods competitive set.
• Emilio Pucci — Italian fashion house, founded 1947. Part of LVMH since 2000.

Division 2: Wines and Spirits

LVMH's wines and spirits division includes some of the oldest and most prestigious brands in champagne and cognac. Division revenue was under pressure in 2024 and 2025 due to softening demand in China and post-pandemic normalization in spirits consumption.

Key brands:

• Moët & Chandon — French champagne house, founded 1743. The world's best-selling champagne brand by volume.
• Dom Pérignon — Ultra-premium champagne, LVMH's prestige cuvée under Moët & Chandon. Named after a 17th-century Benedictine monk; launched as a brand in 1936.
• Veuve Clicquot — French champagne house, founded 1772. Known for its distinctive yellow label.
• Krug — Ultra-premium champagne house, founded 1843. Acquired by LVMH in 1999.
• Ruinart — The oldest established champagne house, founded 1729. Part of LVMH.
• Château d'Yquem — Premier Cru Supérieur Sauternes wine estate; LVMH holds majority control since 1999.
• [Hennessy](/brands/hennessy) — The world's largest cognac producer, with approximately 40% global market share by volume. Founded 1765. Joint-ventured with Diageo (LVMH owns 66%, Diageo owns 34%).
• Glenmorangie — Scottish single malt whisky. Acquired 2004.
• Ardbeg — Scottish Islay single malt whisky. Acquired alongside Glenmorangie in 2004.
• Belvedere — Polish premium vodka. LVMH acquired full control in 2017.
• Château Cheval Blanc — Premier Grand Cru Classé A Bordeaux estate. LVMH holds majority control.

Division 3: Perfumes and Cosmetics

This division includes both house perfume lines (Dior, Givenchy) and standalone beauty brands.

Key brands:

• Parfums Christian Dior — Dior's fragrance and cosmetics line. Includes J'adore, Sauvage, Miss Dior, and Rouge Dior. One of the world's leading prestige fragrance houses.
• [Guerlain](/brands/guerlain) — French perfume house, founded 1828. LVMH acquired Guerlain in 1994, making it one of the group's earlier beauty acquisitions. Sells fragrance, skincare, and makeup. Flagship fragrance Shalimar has been in continuous production since 1925.
• Parfums Givenchy — Givenchy's standalone fragrance line, including L'Interdit and Gentleman.
• Acqua di Parma — Italian luxury fragrance and personal care brand. Acquired 2001.
• Benefit Cosmetics — American makeup brand, founded 1976 in San Francisco. Part of LVMH since 1999.
• Fresh — American skincare brand, founded 1991. Acquired by LVMH in 2000.
• Make Up For Ever — Professional makeup brand, founded 1984 in Paris. Part of LVMH.
• Maison Francis Kurkdjian — Parisian niche fragrance house, founded 2009. Acquired by LVMH in 2017.
• Kat Von D Beauty (rebranded as KVD Vegan Beauty) — Makeup brand. LVMH interest sold in 2020; no longer part of portfolio.

Division 4: Watches and Jewellery

Key brands:

• [Bulgari](/brands/bulgari) — Italian jewellery and accessories house, founded 1884 in Rome. LVMH acquired Bulgari in 2011 for approximately €4.3 billion, then the largest deal in LVMH history. Sells jewellery, watches, fragrances, and operates luxury hotels.
• [Tiffany & Co.](/brands/tiffany-co) — American jewellery house, founded 1837 in New York. LVMH acquired Tiffany in January 2021 for approximately $15.8 billion, the largest luxury goods acquisition in history. Sells fine jewellery, engagement rings, accessories.
• [TAG Heuer](/brands/tag-heuer) — Swiss luxury sports watch brand, founded 1860. Acquired by LVMH in 1999 for approximately $739 million.
• Hublot — Swiss luxury watch brand, founded 1980. Acquired by LVMH in 2008 for approximately $500 million.
• Zenith — Swiss luxury watch manufacturer, founded 1865. Part of LVMH since 1999.
• Chaumet — French jewellery and watch house, founded 1780. Crown jeweller to Napoleon. Part of LVMH since 1999.
• Fred — French jewellery house, founded 1936. Acquired by LVMH in 1995.
• De Beers Diamond Jewellers — Joint venture between LVMH and De Beers Group (50/50). Operates retail diamond jewellery stores globally.

Division 5: Selective Retailing

Key brands:

• [Sephora](/brands/sephora) — French beauty retail chain, founded 1969. Acquired by LVMH in 1997 for approximately $262 million. Now operates approximately 3,000 stores globally and is one of LVMH's most commercially valuable assets. Sephora delivers sustained double-digit growth and continues to gain market share in most countries, per LVMH's Q3 2025 results.
• Le Bon Marché — Paris department store, founded 1838. The world's first modern department store; owned by LVMH.
• La Grande Épicerie de Paris — French luxury food retail, operated through Le Bon Marché.
• DFS Group — Global duty-free and travel retail, operating at major international airports and tourist destinations. LVMH holds majority control; DFS was founded in 1960.

Division 6: Other Activities

• Cheval Blanc — LVMH's luxury hotel brand, operating six properties including Paris, St. Barths, Courchevel, and Maldives.
• Belmond — Luxury hospitality and travel company, acquired by LVMH in 2019 for approximately $3.2 billion. Owns and operates 47 hotels, trains (including the Venice Simplon-Orient-Express), river cruises, and safaris.
• Royal Van Lent — Dutch yacht builder, maker of Feadship superyachts.
• Cheval Blanc Randheli — Maldives luxury resort.
• Various media and art entities — Including Connaissance des Arts magazine and the Fondation Louis Vuitton art museum in Paris.

The Guerlain-LVMH Connection

The GSC data for WhoBrands shows particularly high search volume for "Guerlain acquired by LVMH 1994." This is accurate: LVMH acquired Guerlain in 1994, making it part of the Perfumes & Cosmetics division. Guerlain was founded in Paris in 1828 by Pierre-François Pascal Guerlain and is one of the oldest luxury perfume houses in France. It remained family-owned until the 1994 acquisition. Guerlain's flagship fragrances include Shalimar (1925), Mitsouko (1919), and Mon Guerlain (2017, with Angelina Jolie as face).

LVMH vs. Kering vs. Richemont: The Three Luxury Giants

LVMH is the largest luxury group, but two other French-controlled conglomerates dominate the sector:

LVMH is roughly five times the size of Kering by revenue. Where LVMH is diversified across all luxury categories, Kering is concentrated in fashion and leather goods. Richemont dominates luxury watches and jewellery, which is the same segment where LVMH competes with TAG Heuer, Hublot, and Bulgari.

Read more: [How LVMH Was Built: The Arnault Acquisition Story](/blog/how-lvmh-was-built-the-arnault-acquisition-story)

The Arnault Family: Who Controls LVMH

Bernard Arnault controls LVMH through a layered structure. His family holding company, Groupe Arnault SEDCS, holds a controlling stake in Christian Dior SE, which holds a controlling stake in LVMH. This means the Arnault family controls the publicly listed LVMH group via their private holding entities, despite LVMH's shares trading freely on Euronext Paris.

• Delphine Arnault — CEO of Christian Dior (appointed 2023)
• Antoine Arnault — Head of image and environment for LVMH group
• Alexandre Arnault — Executive VP, product and communications at Tiffany
• Frédéric Arnault — CEO of TAG Heuer
• Jean Arnault — Director of watches at Louis Vuitton

Bernard Arnault himself, aged 77 as of January 2026, remains Chairman and CEO of LVMH.

Frequently Asked Questions

What does LVMH stand for?

LVMH stands for Louis Vuitton Moët Hennessy. The name reflects the three original businesses: Louis Vuitton (fashion and leather goods), Moët & Chandon (champagne), and Hennessy (cognac).

How many brands does LVMH own?

As of 2025, LVMH owns approximately 75 luxury brands, referred to internally as "maisons," organized across six business divisions: Fashion and Leather Goods, Wines and Spirits, Perfumes and Cosmetics, Watches and Jewellery, Selective Retailing, and Other Activities.

When did LVMH acquire Guerlain?

Guerlain was acquired by LVMH in 1994. The fragrance house was founded in Paris in 1828 and had remained family-owned for over 160 years before the LVMH acquisition.

Does LVMH own Sephora?

Yes. Sephora is owned by LVMH. It was acquired in 1997 for approximately $262 million and is now one of LVMH's most profitable assets, operating around 3,000 stores globally.

Does LVMH own Gucci?

No. Gucci is owned by Kering, LVMH's main competitor. LVMH attempted to acquire Gucci in 1999, but was blocked after Kering's predecessor company (Pinault-Printemps-Redoute) acquired a defensive stake.

What is LVMH's largest brand?

Louis Vuitton is LVMH's largest brand by revenue and profit. Exact figures are not disclosed separately, but Louis Vuitton is estimated to generate approximately €20-25 billion in annual revenue, making it the most valuable luxury brand in the world by most independent valuations.

Conclusion

LVMH owns 75 luxury brands across fashion, drinks, beauty, watches, jewellery, and retail. The group was assembled through four decades of acquisitions by Bernard Arnault, starting with a near-hostile takeover in 1987 and 1989 and continuing through the $15.8 billion Tiffany deal in 2021. In 2025, LVMH generated €80.8 billion in revenue, making it the largest luxury company on earth by a wide margin.

The group's key competitive advantage is not any single brand. It is the shared distribution infrastructure, retail expertise, and access to capital that allows each of its 75 houses to operate at a scale no independent luxury brand could achieve on its own.

Want to explore LVMH's brands in detail? See LVMH's full company profile or browse the Fashion and Apparel category.

Explore Related Brands

• Louis Vuitton — LVMH's flagship, founded 1854; the world's most valuable luxury brand
• Dior — French couture house; LVMH owns full control since 2017
• Tiffany & Co. — American jewellery house; acquired by LVMH in 2021 for $15.8 billion
• Guerlain — French perfume house founded 1828; LVMH acquired in 1994
• Sephora — Global beauty retailer; LVMH-owned since 1997; ~3,000 stores
• TAG Heuer — Swiss luxury sports watch brand; LVMH-owned since 1999
• Hennessy — World's largest cognac producer; 40% global market share
• Bulgari — Italian jewellery and accessories house founded 1884; LVMH acquired in 2011

Browse all Fashion and Apparel brands

Also read: How LVMH Was Built: The Arnault Acquisition Story and LVMH vs Kering: Two Approaches to Luxury

Sources

1. LVMH. "2025 Full Year Results." January 27, 2026. lvmh.com/en/publications 2. LVMH. "Group — Our Maisons." lvmh.com/en/our-maisons 3. LVMH. "LVMH Shows Good Resilience in the First Quarter of 2025." lvmh.com 4. Investopedia. "6 Companies Owned by LVMH." investopedia.com 5. CEO Today Magazine. "LVMH Brands: A Complete List of Luxury Companies Owned by LVMH." March 2025. ceotodaymagazine.com 6. Financial Times. "LVMH and the Tiffany Acquisition." ft.com 7. Euronext Paris. "LVMH (MC) Company Profile." euronext.com

All brand ownership data verified through WhoBrands.com's research methodology. Last updated: June 2, 2026.