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From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
From AB InBev's $100 billion beer merger to Microsoft's $69 billion Activision deal, these are the largest brand acquisitions in history and how they changed what you buy.
Some indie brands sell out and thrive. Others sell out and die. And a few refuse to sell at all. Here are the stories of independent brands that faced the acquisition question.
Some brands have been bought and sold more often than houses. From Tropicana to Dr Pepper, these are the consumer brands with the most ownership changes.
From Google to Xbox to Instagram, the tech industry is controlled by a few giants. Map every major tech brand to its parent company in this 2026 guide.
From Keurig Dr Pepper's planned split to Capri Holdings selling Versace, here are the latest brand ownership changes happening right now in February 2026.
They started as scrappy startups challenging corporate giants. Then the giants bought them. Here are 10 independent brands that sold for jaw-dropping amounts.
Dr. Dre sold Beats to Apple for $3 billion. Jessica Alba took Honest Company public. Kylie Jenner sold a majority stake in Kylie Cosmetics. Here is what happens when celebrity brands get acquired.
When big companies buy indie beauty brands, what actually changes? We examine real cases from CeraVe to Drunk Elephant to find out what happens next.
Your favorite brand just got bought by a corporation. Should you panic? Here is what typically changes (and what does not) when brands change hands, based on dozens of real examples.
Private equity firms now own thousands of consumer brands. Learn how PE reshapes the products you buy, from beauty to food to retail, and what it means.
Microsoft has spent over $200 billion on acquisitions since 2011. From Skype to LinkedIn to Activision Blizzard, trace how Microsoft built its modern empire.
How Disney spent over $80 billion acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox to build the world's most powerful entertainment empire.
Many iconic American brands are owned by foreign corporations. From Budweiser to Trader Joe's to Ben & Jerry's, discover which 'American' brands have overseas owners.
AbbVie spent $63 billion on Allergan. Pfizer spent $43 billion on Seagen. Why do pharmaceutical giants keep acquiring smaller companies? The answer lies in the patent cliff.
The beauty industry has seen more acquisitions in six years than the previous two decades combined. From Estee Lauder to L'Oreal to indie brand buyouts, here is who owns what in beauty.
Many brands that look independent are owned by massive corporations. Learn how to identify truly independent brands and why ownership matters.
Apple has made over 120 acquisitions since 1988. Most were tiny startups you never heard of. But a few transformed the company forever. Here is the complete acquisition story.
Amazon owns far more than an online store. From Whole Foods to MGM to Ring, here is every brand and subsidiary Amazon controls as of 2026.
From Band-Aids to blockbuster drugs, J&J spent a century building one of healthcare's largest empires. Then it split in two. Now Kenvue is being acquired for $48.7 billion.
Dove is owned by Unilever, acquired in 1957. Discover Unilever's beauty portfolio, acquisition strategy, and what it means for consumers in 2026.
Direct-to-consumer brands follow a remarkably consistent path from startup to corporate acquisition. Learn the pattern, the prices, and what happens next.