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  1. Home
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  3. Tag: Acquisitions
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Posts tagged “Acquisitions”

78 posts found

Video Game Brands and Their Corporate Parents
Pop Culture

Video Game Brands and Their Corporate Parents

EA sold for $55B to Saudi Arabia's PIF, Silver Lake and Kushner's Affinity. Microsoft bought Activision Blizzard for $75.4B. Tencent owns Riot, Supercell, and stakes in Epic. Sony bought Bungie for $3.6B. Discover video game brands and their corporate parents.

Who Brands StaffSep 3, 2026
Video GamesAcquisitionsEa
Brands That Appeared in Super Bowl Ads Then Got Acquired
Pop Culture

Brands That Appeared in Super Bowl Ads Then Got Acquired

Poppi ran a Super Bowl ad in February 2025 and PepsiCo bought it for $1.95B. Grubhub debuted in Super Bowl LX after Wonder acquired it for $650M. WeatherTech ran its 14th ad. Discover brands that appeared in Super Bowl ads then got acquired.

Who Brands StaffSep 2, 2026
Super BowlAcquisitionsPoppi
Dragons' Den Brands: Who Owns Them Now
Pop Culture

Dragons' Den Brands: Who Owns Them Now

Tangle Teezer was rejected on Dragons' Den and sold to BIC for €200M. Reggae Reggae Sauce is made by AB World Foods. PerfectTed hit a £140M valuation. Magic Whiteboard founders bought back shares. Discover who owns Dragons' Den brands now.

Who Brands StaffSep 1, 2026
Dragons DenAcquisitionsTangle Teezer
Monthly M&A Roundup: August 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: August 2026 Brand Ownership Changes

August 2026's biggest deals: EA's $55B Saudi PIF buyout closed and delisted from Nasdaq, Aon agreed to buy USI for $17B, Nvidia reportedly agreed to acquire Hugging Face for $12.9B, Charter completed the Liberty Broadband and Cox transaction, Ferrero bought Purely Elizabeth, Samsonite acquired BEIS, LVMH raised its Loro Piana stake to 94%, and Essity bought Kenvue's Brazil feminine care business. Full breakdown.

Who Brands StaffSep 1, 2026
M And A RoundupAcquisitionsNews
Shark Tank Brands: Who Owns Them Now
Pop Culture

Shark Tank Brands: Who Owns Them Now

Scrub Daddy hit $1.4B in cumulative sales and is exploring a sale. Bombas reached a $3.4B valuation. Poppi sold to PepsiCo for $1.95B. Basepaws sold to Zoetis for $50M. Discover who owns Shark Tank brands now. Explore our database.

Who Brands StaffAug 30, 2026
Shark TankAcquisitionsScrub Daddy
How Reality TV Launched Brands That Got Acquired
Pop Culture

How Reality TV Launched Brands That Got Acquired

Bethenny Frankel built Skinnygirl on Real Housewives and sold it for $120M. Kim Kardashian built SKIMS to $5B. Snitch went from Shark Tank India to Rs 2,500 crore. Discover how reality TV launched brands that got acquired. Explore our database.

Who Brands StaffAug 29, 2026
Reality TvAcquisitionsSkinnygirl
Brands That Went Viral and Got Acquired Shortly After
Pop Culture

Brands That Went Viral and Got Acquired Shortly After

Dr. Squatch went viral with Sydney Sweeney and Unilever bought it. Rhode hit $212M and e.l.f. paid $1B. Poppi went from Shark Tank to $1.95B PepsiCo deal. Discover brands that went viral and got acquired shortly after. Explore our database.

Who Brands StaffAug 28, 2026
Viral BrandsAcquisitionsUnilever
Why People Feel Betrayed When Their Favourite Brand Gets Acquired
Consumer Education

Why People Feel Betrayed When Their Favourite Brand Gets Acquired

Everlane sold to Shein and customers called it the ultimate sellout. Research shows consumers react to acquisitions as a loss of brand values. Discover why people feel betrayed when their favourite brand gets acquired. Explore our database.

Who Brands StaffAug 14, 2026
Consumer PsychologyAcquisitionsBrand Loyalty
Monthly M&A Roundup: July 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: July 2026 Brand Ownership Changes

July 2026's biggest deals: Stripe and Advent bid $53B for PayPal, Vertex acquired Crinetics for $10B, Couche-Tard bought Żabka for $8.6B, Utz went private in a $2.9B deal with Intersnack, and Kroger acquired Giant Eagle for $1.65B. Full breakdown.

Who Brands StaffAug 1, 2026
M And A RoundupAcquisitionsNews
Why Founders Sell Their Brands to Bigger Companies
Consumer Education

Why Founders Sell Their Brands to Bigger Companies

32% of founders sell because they got distracted. 13% because the business outgrew them. Discover why founders sell their brands to bigger companies and what it means for the brands you love. Explore our database.

Who Brands StaffJul 30, 2026
FoundersAcquisitionsExit Strategy
From Garage to Conglomerate: How Small Brands Scale
Consumer Education

From Garage to Conglomerate: How Small Brands Scale

Amazon started in a garage. Google in a dorm. Inditex with one dress shop. Discover how small brands scale from garage to conglomerate with the acquisitions, IPOs, and strategies that built empires. Explore our database.

Who Brands StaffJul 26, 2026
ScalingConglomerateStartup
How Startup Brands Attract Acquisition Interest
Consumer Education

How Startup Brands Attract Acquisition Interest

Rhode sold for $1B in under 3 years. Gruns sold for $1.2B. What makes startup brands attractive to acquirers? Discover how startup brands attract acquisition interest in 2026. Explore our database.

Who Brands StaffJul 23, 2026
AcquisitionsDtcStartup
When Ethical Brands Get Acquired by Less Ethical Corporations
Industry Analysis

When Ethical Brands Get Acquired by Less Ethical Corporations

Burt's Bees is owned by Clorox. Tom's of Maine is owned by Colgate. Ben & Jerry's is owned by Unilever. Discover what happens when ethical brands get acquired by less ethical corporations.

Who Brands StaffJul 17, 2026
AcquisitionsEthical BrandsBurt S Bees
When Brand Acquisitions Make (and Destroy) Stock Value
Industry Analysis

When Brand Acquisitions Make (and Destroy) Stock Value

57% of acquisitions destroy shareholder value. 43% create it. What separates success from failure? Discover when brand acquisitions make and destroy stock value, with real case studies. Explore our database.

Who Brands StaffJul 2, 2026
AcquisitionsStock ValueShareholder Value
Monthly M&A Roundup: June 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: June 2026 Brand Ownership Changes

June 2026's biggest brand ownership moves: Berkshire Hathaway agreed to buy Taylor Morrison for $6.8B, GSK struck a $10.6B deal for Nuvalent, CRH acquired Arcosa for $8.5B, and Qualcomm agreed to buy AI startup Modular for $3.92B. Full breakdown of every major deal.

Who Brands StaffJul 1, 2026
M And A RoundupAcquisitionsNews
What Happens to a Brand's Stock Price After an Acquisition
Industry Analysis

What Happens to a Brand's Stock Price After an Acquisition

Target stocks jump 20-30% when acquired. Acquirer stocks often fall. Why? Discover what happens to a brand's stock price after an acquisition and what it means for investors. Explore our database.

Who Brands StaffJun 24, 2026
AcquisitionsStock PriceTarget Company
Famous Brands That Disappeared After Acquisition
Industry Analysis

Famous Brands That Disappeared After Acquisition

James Allen, Halifax, OnePlus, Level Home, and Supertone all disappeared after being acquired. Discover the most famous brands killed by their parent companies and why. Explore our database.

Who Brands StaffJun 11, 2026
AcquisitionsDefunct BrandsJames Allen
The Most Controversial Acquisitions in Corporate History
Industry Analysis

The Most Controversial Acquisitions in Corporate History

From Saudi PIF's $55B EA buyout to Disney's $71B Fox deal to Microsoft's $69B Activision purchase, controversial acquisitions have reshaped industries. Discover which deals backfired and why.

Who Brands StaffJun 8, 2026
AcquisitionsMergersEa
A Complete Guide to LVMH Brands: What Does the Luxury Giant Own?
Brand Ownership

A Complete Guide to LVMH Brands: What Does the Luxury Giant Own?

LVMH owns 75 luxury maisons including Louis Vuitton, Dior, Tiffany, Guerlain, and Sephora. Here is the complete brand list by division, with acquisition dates and what each brand does.

Who Brands StaffJun 2, 2026
LvmhLuxury BrandsBrand Ownership
Monthly M&A Roundup: May 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: May 2026 Brand Ownership Changes

May 2026's biggest brand ownership moves: Shell agreed to buy ARC Resources for C$22B, Mastercard closed its BVNK stablecoin deal, Sysco's $29B Jetro Restaurant Depot merger moved toward regulatory review, and Kone announced a €34.4B TK Elevator acquisition. Full breakdown of every major deal.

Who Brands StaffJun 1, 2026
M And A RoundupAcquisitionsNews
The Complete Guide to Tech Company Acquisitions and Brand Ownership
Guide

The Complete Guide to Tech Company Acquisitions and Brand Ownership

Microsoft, Apple, Google, Amazon, and Meta have spent hundreds of billions acquiring brands. Our complete guide to tech company acquisitions maps the entire landscape. Explore our database.

Who Brands StaffMay 14, 2026
TechnologyAcquisitionsMicrosoft
Monthly M&A Roundup: April 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: April 2026 Brand Ownership Changes

April 2026 delivered closings, votes, and new deals: KDP completed JDE Peet's, Warner Bros. shareholders approved the $110B Paramount merger, EA went private for $56.6B, and Sun Pharma agreed to buy Organon for $11.75B. Every major brand ownership change of the month.

Who Brands StaffMay 1, 2026
M And A RoundupAcquisitionsNews
How Diageo Was Created From a Three-Way Merger
Company History

How Diageo Was Created From a Three-Way Merger

In 1997, Grand Metropolitan, Guinness, and Pillsbury combined to form Diageo, the world's largest spirits company. The full story of how Johnnie Walker, Smirnoff, and Guinness ended up under one roof.

Who Brands StaffApr 1, 2026
DiageoCompany HistorySpirits Industry
The Tyson Foods Acquisition History
Company History

The Tyson Foods Acquisition History

From a single truck selling chickens in Arkansas in 1935 to the largest meat company in the United States. How Tyson Foods built a $52 billion empire through decades of acquisitions.

Who Brands StaffMar 31, 2026
Tyson FoodsCompany HistoryAcquisitions
How Reckitt Became a Household Name Nobody Knows
Company History

How Reckitt Became a Household Name Nobody Knows

Lysol, Dettol, Durex, Nurofen, Enfamil, Finish. All owned by Reckitt, a British company most consumers have never heard of. The full history of how it built a portfolio of indispensable brands.

Who Brands StaffMar 31, 2026
ReckittCompany HistoryConsumer Goods
How Sony Built Its Entertainment Empire
Brand History

How Sony Built Its Entertainment Empire

Sony started making rice cookers and radio repair equipment in 1946. Today it owns PlayStation, Columbia Pictures, Sony Music, and the world's largest music publishing catalogue. Here is the full story.

Who Brands StaffMar 30, 2026
SonyBrand HistoryEntertainment Empire
The Colgate-Palmolive Story: Oral Care to Global Brand
Company History

The Colgate-Palmolive Story: Oral Care to Global Brand

Founded in 1806 as a soap and candle company, Colgate-Palmolive grew into a $20 billion consumer goods giant. The full history of how toothpaste became the cornerstone of a global empire.

Who Brands StaffMar 30, 2026
Colgate PalmoliveOral CareCompany History
How AB InBev Swallowed the Beer World
Company History

How AB InBev Swallowed the Beer World

From a Brazilian brewery in 1888 to a $80 billion empire owning Budweiser, Corona, and Stella Artois. The full history of how Anheuser-Busch InBev was built through relentless M&A.

Who Brands StaffMar 30, 2026
Ab InbevBeer BrandsAcquisitions
The Story Behind the Coca-Cola Acquisition Strategy
Brand History

The Story Behind the Coca-Cola Acquisition Strategy

Coke, Sprite, Fanta, Minute Maid, Powerade, Dasani, Smartwater, Costa Coffee, Fuze Tea, and over 200 more brands all share one parent. Here is how The Coca-Cola Company quietly became a total beverage company.

Who Brands StaffMar 30, 2026
Coca ColaBrand HistoryAcquisitions
How Berkshire Hathaway Became a Brand Empire
Brand History

How Berkshire Hathaway Became a Brand Empire

Berkshire Hathaway started as a failing New England textile mill. Warren Buffett turned it into a holding company that owns GEICO, Dairy Queen, Duracell, Fruit of the Loom, Kraft Heinz, and dozens more. Here is the full story.

Who Brands StaffMar 29, 2026
Berkshire HathawayWarren BuffettBrand History
The Rise of Kering: How Gucci Became a Portfolio
Brand History

The Rise of Kering: How Gucci Became a Portfolio

Kering owns Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, and Pomellato. It was built by François-Henri Pinault from a French timber and retail conglomerate. Here is the full story.

Who Brands StaffMar 29, 2026
KeringBrand HistoryLuxury Brands
The History of General Mills: From Flour to Fortune
Brand History

The History of General Mills: From Flour to Fortune

General Mills started as a flour milling company in 1856. Today it owns Cheerios, Pillsbury, Betty Crocker, Häagen-Dazs, Nature Valley, and Blue Buffalo. Here is the full story of how it got there.

Who Brands StaffMar 28, 2026
General MillsBrand HistoryFood Brands
How Unilever Was Formed: The Anglo-Dutch Merger
Brand History

How Unilever Was Formed: The Anglo-Dutch Merger

Unilever was created in 1929 when a British soap company and a Dutch margarine producer merged. Today it owns Dove, Hellmann's, Knorr, Ben & Jerry's, and hundreds more. Here is the full story.

Who Brands StaffMar 27, 2026
UnileverBrand HistoryConsumer Goods
How LVMH Was Built: The Arnault Acquisition Story
Brand History

How LVMH Was Built: The Arnault Acquisition Story

Louis Vuitton, Dior, Moet & Chandon, Hennessy, Tiffany, Bulgari, Givenchy, Celine. LVMH owns 75 luxury brands. Here is how Bernard Arnault built the world's largest luxury conglomerate from a near-hostile takeover in 1987.

Who Brands StaffMar 27, 2026
LvmhBrand HistoryLuxury Brands
The Origins of P&G: From Candles to Billion-Dollar Brands
Brand History

The Origins of P&G: From Candles to Billion-Dollar Brands

Procter & Gamble started in 1837 selling candles and soap in Cincinnati. Today it owns Tide, Pampers, Gillette, Oral-B, and dozens more. Here is the full story of how it became the world's largest consumer goods company.

Who Brands StaffMar 26, 2026
Procter GambleBrand HistoryConsumer Goods
How Nestlé Went From Baby Milk to Global Empire
Brand History

How Nestlé Went From Baby Milk to Global Empire

Nestlé started in 1867 with a single infant formula product. Today it owns KitKat, Nespresso, Purina, Maggi, and hundreds more. Here is the full story of how that happened.

Who Brands StaffMar 26, 2026
NestleBrand HistoryAcquisitions
Who Owns the Condiment and Sauce Market
Industry Analysis

Who Owns the Condiment and Sauce Market

Kraft Heinz owns Heinz, Kraft, and Grey Poupon. Unilever owns Hellmann's and Knorr - but is selling its food brands to McCormick in a $44.8 billion deal. Here is the full condiment ownership map for 2026.

Who Brands StaffMar 25, 2026
CondimentsSaucesKraft Heinz
Who Owns the Mattress Industry
Industry Analysis

Who Owns the Mattress Industry

Tempur-Pedic, Sealy, Stearns & Foster, Serta, Beautyrest, and Sleep Number. Here is who owns the mattress industry in 2026, including Tempur Sealy's landmark $4 billion Mattress Firm acquisition.

Who Brands StaffMar 21, 2026
Mattress IndustryFurnitureBrand Ownership
Brands That Changed Owners in the Last 90 Days
News and Analysis

Brands That Changed Owners in the Last 90 Days

Henkel is buying Olaplex for $1.4 billion. Mars completed its Kellanova acquisition bringing Pringles and Cheez-It under one roof. Saks Global filed for bankruptcy. Here is every significant brand ownership change from January through March 2026.

Who Brands StaffMar 20, 2026
Brand OwnershipAcquisitionsQ1 2026
Biggest Brand Deals of Q1 2026
News and Analysis

Biggest Brand Deals of Q1 2026

Q1 2026 delivered record M&A activity worth $1.3 trillion globally. McCormick is buying Unilever's food brands for $45 billion. Henkel bought Olaplex. Mars finished integrating Kellanova. Here are the ten brand deals that defined the first quarter.

Who Brands StaffMar 19, 2026
Q1 2026AcquisitionsBrand Deals
Monthly M&A Roundup: March 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: March 2026 Brand Ownership Changes

Unilever exits food with a $44.8B McCormick deal, KDP closes its $18B JDE Peet's acquisition, and Estee Lauder opens merger talks with Puig. Every major brand ownership shift in March 2026.

Who Brands StaffMar 17, 2026
M And A RoundupAcquisitionsNews
Google vs Microsoft: The Acquisition Race
Brand Comparisons

Google vs Microsoft: The Acquisition Race

Google and Microsoft have spent hundreds of billions acquiring companies over the past two decades. Here is every major brand each company owns, how their strategies compare, and who is winning the acquisition race in 2026.

Who Brands StaffMar 14, 2026
GoogleMicrosoftAlphabet
The Volkswagen Group: 12 Car Brands, One Parent
Company Deep Dive

The Volkswagen Group: 12 Car Brands, One Parent

Volkswagen, Audi, Porsche, Lamborghini, Bentley, Bugatti, SEAT, Skoda, MAN, Scania, and more all share one corporate parent. Here is how Volkswagen Group assembled the world's largest automotive brand portfolio.

Who Brands StaffMar 7, 2026
Volkswagen GroupAutomotive BrandsCar Ownership
How Reckitt Built a Portfolio of Household Essentials
Company Deep Dive

How Reckitt Built a Portfolio of Household Essentials

Lysol, Dettol, Mucinex, Durex, Nurofen, and Finish all share one parent: Reckitt. Discover how a British consumer goods company built a global portfolio of trusted health and hygiene brands.

Who Brands StaffMar 7, 2026
ReckittHousehold BrandsHealth Hygiene
Estée Lauder's Brand Empire: From MAC to La Mer
Company Deep Dive

Estée Lauder's Brand Empire: From MAC to La Mer

Clinique, MAC, La Mer, Jo Malone, Bobbi Brown, and Aveda all share one parent company. Here is how The Estée Lauder Companies built the world's largest prestige beauty portfolio.

Who Brands StaffMar 6, 2026
Estee LauderPrestige BeautyBeauty Brands
How AB InBev Took Over the Beer World
Company Deep Dive

How AB InBev Took Over the Beer World

Budweiser, Corona, Stella Artois, and Beck's are all owned by the same Belgian-Brazilian company. Here is how AB InBev became the world's largest brewer through 30 years of aggressive acquisitions.

Who Brands StaffMar 5, 2026
Ab InbevBeer BrandsAcquisitions
Mars Inc: The Private Company Behind Billions in Brands
Company Deep Dive

Mars Inc: The Private Company Behind Billions in Brands

M&M's, Snickers, Pedigree, Royal Canin, Ben's Original, Wrigley. One famously private family company owns all of them. Here is the complete guide to Mars Inc in 2026.

Who Brands StaffMar 4, 2026
Mars IncPrivate CompanyCandy Brands
How Diageo Became the World's Largest Spirits Company
Company Deep Dive

How Diageo Became the World's Largest Spirits Company

Johnnie Walker. Guinness. Smirnoff. Casamigos. Don Julio. One company owns them all. Here is how Diageo built the world's most valuable spirits portfolio.

Who Brands StaffMar 4, 2026
DiageoSpirits BrandsAlcohol Brands
10 Coffee Brands and Who Owns Them
Brand Ownership

10 Coffee Brands and Who Owns Them

Nespresso is Nestlé. Dunkin is private equity. Starbucks is independent. Here is who actually owns 10 of the world's biggest coffee brands in 2026.

Who Brands StaffMar 1, 2026
CoffeeFood BeverageBrand Ownership
Every Brand Alphabet (Google) Owns in 2026
Brand Ownership

Every Brand Alphabet (Google) Owns in 2026

Alphabet is far more than a search engine. From YouTube to Waymo to DeepMind, here is every major brand and subsidiary that Alphabet Inc. controls in 2026.

Who Brands StaffFeb 28, 2026
AlphabetGoogleTech Companies
20 Brands Owned by Private Equity Right Now
Brand Ownership

20 Brands Owned by Private Equity Right Now

KKR owns PetSmart. Apollo owns ADT. Blackstone owned Hilton for 11 years before taking it public at a $14 billion IPO. Here are 20 major consumer brands currently owned by private equity firms and what that means for each one.

Who Brands StaffFeb 21, 2026
Private EquityBrand OwnershipCorporate Ownership
30 Brands You Think Are American But Aren't
Brand Ownership

30 Brands You Think Are American But Aren't

Budweiser is Belgian-Brazilian. Purina is Swiss. Firestone is Japanese. Here are 30 brands that feel deeply American but are owned by foreign corporations.

Who Brands StaffFeb 20, 2026
Foreign OwnershipAmerican BrandsBrand Ownership
Why Companies Rebrand After Acquisitions
Consumer Education

Why Companies Rebrand After Acquisitions

After an acquisition, some brands keep their name. Others change entirely. Here's why companies rebrand following ownership changes, what triggers the decision, and what famous rebrands reveal about corporate strategy.

Who Brands StaffFeb 17, 2026
RebrandingAcquisitionsBrand Strategy
What Happens to Brand Employees After an Acquisition
Consumer Education

What Happens to Brand Employees After an Acquisition

When a company acquires a brand, thousands of employees face uncertainty. Here's what typically happens to staff during M&A integration, why layoffs happen, and which roles are most at risk.

Who Brands StaffFeb 15, 2026
AcquisitionsM And AEmployees
How Brand Acquisitions Actually Work (Step by Step)
Consumer Education

How Brand Acquisitions Actually Work (Step by Step)

From initial offer to closing day, here is the complete step-by-step process of how one company buys a brand or business, including due diligence, regulatory review, and what happens after the deal closes.

Who Brands StaffFeb 14, 2026
AcquisitionsM And ACorporate Structure
Monthly M&A Roundup: February 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: February 2026 Brand Ownership Changes

From Paramount Skydance's $110B Warner Bros. deal to Kraft Heinz pausing its split, here is every major brand ownership change in February 2026.

Who Brands StaffFeb 12, 2026
M And A RoundupAcquisitionsNews
The Most Acquired Categories: Tech vs CPG vs Pharma
Industry Analysis

The Most Acquired Categories: Tech vs CPG vs Pharma

Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.

Who Brands StaffFeb 11, 2026
AcquisitionsIndustry AnalysisTechnology
The Biggest Brand Acquisitions of All Time: Deals That Reshaped Consumer Markets
Brand Ownership

The Biggest Brand Acquisitions of All Time: Deals That Reshaped Consumer Markets

From AB InBev's $100 billion beer merger to Microsoft's $69 billion Activision deal, these are the largest brand acquisitions in history and how they changed what you buy.

Who Brands StaffFeb 10, 2026
AcquisitionsMergersBrand Ownership
The Rise and Fall of Independent Brands: Case Studies in Acquisition, Survival, and Reinvention
Brand Ownership

The Rise and Fall of Independent Brands: Case Studies in Acquisition, Survival, and Reinvention

Some indie brands sell out and thrive. Others sell out and die. And a few refuse to sell at all. Here are the stories of independent brands that faced the acquisition question.

Who Brands StaffFeb 9, 2026
Independent BrandsAcquisitionsBrand History
Brands That Changed Hands 5+ Times: The Most Traded Consumer Brands
Brand Ownership

Brands That Changed Hands 5+ Times: The Most Traded Consumer Brands

Some brands have been bought and sold more often than houses. From Tropicana to Dr Pepper, these are the consumer brands with the most ownership changes.

Who Brands StaffFeb 9, 2026
Brand OwnershipAcquisitionsDivestitures
Tech Brand Ownership Map 2026: Who Owns What
Guides

Tech Brand Ownership Map 2026: Who Owns What

From Google to Xbox to Instagram, the tech industry is controlled by a few giants. Map every major tech brand to its parent company in this 2026 guide.

Who Brands StaffFeb 9, 2026
TechnologyBrand OwnershipBig Tech
New Acquisitions This Week: Brand Ownership Changes in Early February 2026
News & Updates

New Acquisitions This Week: Brand Ownership Changes in Early February 2026

From Keurig Dr Pepper's planned split to Capri Holdings selling Versace, here are the latest brand ownership changes happening right now in February 2026.

Who Brands StaffFeb 8, 2026
AcquisitionsNewsBrand Ownership
10 'Indie' Brands That Got Acquired for Millions (or Billions)
Brand Ownership

10 'Indie' Brands That Got Acquired for Millions (or Billions)

Beats sold to Apple for $3 billion. Kind went to Mars for $5 billion. Here are 10 independent brands that sold to corporate giants, with exact acquisition prices and what changed after the deal.

Who Brands StaffFeb 6, 2026
Indie BrandsAcquisitionsStartups
Celebrity-Owned Brands That Got Acquired: From Beats to Honest Company
Brand Ownership

Celebrity-Owned Brands That Got Acquired: From Beats to Honest Company

Dr. Dre sold Beats to Apple for $3 billion. Jessica Alba took Honest Company public. Kylie Jenner sold a majority stake in Kylie Cosmetics. Here is what happens when celebrity brands get acquired.

Who Brands StaffFeb 6, 2026
Celebrity BrandsAcquisitionsBrand Ownership
Beauty Brand Acquisitions: What Changed After the Sale?
Industry Analysis

Beauty Brand Acquisitions: What Changed After the Sale?

When big companies buy indie beauty brands, what actually changes? We examine real cases from CeraVe to Drunk Elephant to find out what happens next.

Who Brands StaffFeb 6, 2026
Beauty BrandsAcquisitionsBrand Ownership
When Brands Get Acquired: What Actually Changes for Consumers?
Consumer Education

When Brands Get Acquired: What Actually Changes for Consumers?

Your favorite brand just got bought by a corporation. Should you panic? Here is what typically changes (and what does not) when brands change hands, based on dozens of real examples.

Who Brands StaffFeb 5, 2026
AcquisitionsConsumer EducationBrand Changes
The Private Equity Takeover of Consumer Brands
Industry Analysis

The Private Equity Takeover of Consumer Brands

Private equity firms now own thousands of consumer brands. Learn how PE reshapes the products you buy, from beauty to food to retail, and what it means.

Who Brands StaffFeb 2, 2026
Private EquityBrand OwnershipAcquisitions
The Microsoft Acquisition Timeline: From Skype to Activision
Brand Ownership

The Microsoft Acquisition Timeline: From Skype to Activision

Microsoft has spent over $200 billion on acquisitions since 2011. From Skype to LinkedIn to Activision Blizzard, trace how Microsoft built its modern empire.

Who Brands StaffFeb 1, 2026
MicrosoftAcquisitionsTechnology
Disney's Acquisition Strategy: From Pixar to Fox and Beyond
Brand Ownership

Disney's Acquisition Strategy: From Pixar to Fox and Beyond

How Disney spent over $80 billion acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox to build the world's most powerful entertainment empire.

Who Brands StaffFeb 1, 2026
DisneyAcquisitionsEntertainment
Foreign Ownership of American Brands: A Complete Guide
Industry Analysis

Foreign Ownership of American Brands: A Complete Guide

Many iconic American brands are owned by foreign corporations. From Budweiser to Trader Joe's to Ben & Jerry's, discover which 'American' brands have overseas owners.

Who Brands StaffJan 31, 2026
Foreign OwnershipAmerican BrandsBrand Ownership
Why Big Pharma Keeps Buying Smaller Drug Brands
Industry Analysis

Why Big Pharma Keeps Buying Smaller Drug Brands

AbbVie spent $63 billion on Allergan. Pfizer spent $43 billion on Seagen. Why do pharmaceutical giants keep acquiring smaller companies? The answer lies in the patent cliff.

Who Brands StaffJan 30, 2026
PharmaceuticalAcquisitionsHealthcare
The Consolidation of the Beauty Industry [2020-2026]: Who Owns What Now
Industry Analysis

The Consolidation of the Beauty Industry [2020-2026]: Who Owns What Now

The beauty industry has seen more acquisitions in six years than the previous two decades combined. From Estee Lauder to L'Oreal to indie brand buyouts, here is who owns what in beauty.

Who Brands StaffJan 28, 2026
Beauty IndustryConsolidationAcquisitions
Is Your Favorite Brand Really Independent? The Truth
Consumer Education

Is Your Favorite Brand Really Independent? The Truth

Many brands that look independent are owned by massive corporations. Learn how to identify truly independent brands and why ownership matters.

Who Brands StaffJan 28, 2026
Independent BrandsBrand OwnershipConsumer Education
Every Brand Apple Has Acquired (And Why It Matters)
Brand Ownership

Every Brand Apple Has Acquired (And Why It Matters)

Apple has made over 120 acquisitions since 1988. Most were tiny startups you never heard of. But a few transformed the company forever. Here is the complete acquisition story.

Who Brands StaffJan 25, 2026
AppleAcquisitionsTechnology
Every Brand Amazon Owns in 2026: The Complete List
Brand Ownership

Every Brand Amazon Owns in 2026: The Complete List

Amazon owns far more than an online store. From Whole Foods to MGM to Ring, here is every brand and subsidiary Amazon controls as of 2026.

Who Brands StaffJan 25, 2026
AmazonBrand OwnershipTech Companies
How Johnson & Johnson Built Its Portfolio Over 100 Years
Brand Ownership

How Johnson & Johnson Built Its Portfolio Over 100 Years

From Band-Aids to blockbuster drugs, J&J spent a century building one of healthcare's largest empires. Then it split in two. Now Kenvue is being acquired for $48.7 billion.

Who Brands StaffJan 24, 2026
Johnson And JohnsonKenvueHealthcare
Who Owns Dove? The Unilever Beauty Empire Explained
Brand Ownership

Who Owns Dove? The Unilever Beauty Empire Explained

Dove is owned by Unilever, acquired in 1957. Discover Unilever's beauty portfolio, acquisition strategy, and what it means for consumers in 2026.

Who Brands StaffJan 23, 2026
Brand OwnershipUnileverDove
How D2C Brands Get Acquired: The Predictable Pattern
Industry Analysis

How D2C Brands Get Acquired: The Predictable Pattern

Direct-to-consumer brands follow a remarkably consistent path from startup to corporate acquisition. Learn the pattern, the prices, and what happens next.

Who Brands StaffJan 22, 2026
Dtc BrandsAcquisitionsDirect To Consumer