Shark Tank Brands: Who Owns Them Now

Scrub Daddy hit over $1.4 billion in cumulative retail sales and is exploring a sale. Bombas reached an estimated $3.4 billion valuation. Poppi sold to PepsiCo for $1.95 billion. Basepaws sold to Zoetis for over $50 million. Squatty Potty sold to Aterian for approximately $24.1 million. Crowned Skin landed a $500,000 deal on Shark Tank in 2026.

Shark Tank is a brand launch platform. The brands that succeed use the show for exposure, build a product that delivers, and scale through retail and digital channels. Some stay independent. Some get acquired. Some explore sales. The outcome depends on the brand, the category, and the acquirer's strategy.

We tracked who owns Shark Tank brands now. The ownership picture reveals how reality TV exposure creates brand value that conglomerates pay to acquire. For more on the reality TV brand launch playbook, see our how reality TV launched brands that got acquired.

Scrub Daddy: Exploring a Sale

Scrub Daddy is widely considered among the most successful products in Shark Tank history. Aaron Krause pitched his smiling sponge in October 2012, seeking $100,000 for 10 percent equity. Following a bidding war, Krause secured a deal with Lori Greiner for $200,000 in exchange for a 20 percent equity stake.

Within 24 hours of the episode airing, Scrub Daddy sold out of 42,000 units on QVC in under seven minutes. By the end of 2012, Scrub Daddy had crossed $1 million in sales. By 2024, the brand was generating approximately $340 million in annual revenue and had reached over $1.4 billion in cumulative retail sales, making it the most successful product to ever come out of Shark Tank.

Scrub Daddy is exploring options that include a sale of the company, according to people familiar with the matter. The company has hired JPMorgan Chase to advise on whether and how its investors, which include founder and chief executive Aaron Krause, should cash out. The Pennsauken, New Jersey-based company could be worth several hundred million dollars in a potential divestment.

Greiner's 20 percent stake is now estimated at over $50 million, a return of more than 250 times on the original investment and one of the most profitable individual deals in the show's history. The brand sells in 257,000-plus retail locations across 47 countries and partners with Unilever's Cif on a co-branded global line launched in 2023.

As of August 2026, no deal has been publicly confirmed. Scrub Daddy remains independent and privately held. The exploration of a sale shows how Shark Tank success attracts strategic interest from both financial buyers and corporate acquirers.

Bombas: The $3.4 Billion Sock Brand

Bombas made its national television debut on September 26, 2014, during the sixth season premiere of Shark Tank. Co-founders David Heath and Randy Goldberg entered the Tank seeking $200,000 in exchange for a 5 percent equity stake, effectively valuing their young startup at $4 million.

They pitched their re-engineered athletic socks and their core "buy-one-give-one" philanthropic mission, explaining that socks were the most requested clothing item at homeless shelters. Daymond John invested $200,000 for 17.5 percent equity.

Bombas became the most successful brand in Shark Tank history by lifetime sales. The company achieved approximately $325 million in revenue in 2024, projected $500 million for 2025, surpassed $2 billion in lifetime sales by early 2026, and now carries a valuation between $3.42 billion and $3.5 billion.

In 2018, Bombas engaged The Sage Group to explore its strategic options. The company selected Great Hill Partners, an e-commerce and technology private equity fund based in Boston, as the winning bidder and completed a sale of 52 percent in 2018. Since the sale, Bombas has expanded into wholesale and extended its product offering to include t-shirts and underwear.

Daymond John's initial $200,000 investment is now estimated to be worth between $100 million and $598 million depending on dilution. The Bombas case shows how Shark Tank exposure, combined with a strong philanthropic mission and private equity backing, creates billion-dollar brand value.

Poppi: The $1.95 Billion PepsiCo Acquisition

Poppi's rise from kitchen experiment to $1.95 billion acquisition is the clearest example of the Shark Tank to acquisition pipeline.

Allison and Stephen Ellsworth pitched their prebiotic soda on Shark Tank in 2018, when it was still called Mother Beverage. Investor Rohan Oza took a stake and undertook a major rebrand. Poppi, with its brightly-colored, fruit-forward cans, was born.

The brand took a community- and culture-first approach, from bold packaging to a strong social media presence, viral TikTok campaigns, and influencer partnerships. Poppi ran a Super Bowl ad in February 2025, drawing backlash for gifting full-sized Poppi vending machines to influencers.

PepsiCo announced the acquisition on March 17, 2025, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. PepsiCo completed the acquisition on May 19, 2025. The transaction also includes an additional potential earnout consideration subject to the achievement of certain performance milestones.

Rohan Oza, who invested in Poppi on Shark Tank, called the brand proof of the American Dream, from the kitchen to Shark Tank to an iconic brand. The acquisition is a major step in PepsiCo's ongoing transformation of its portfolio toward functional products. For more on the viral-to-acquisition pipeline, see our brands that went viral and got acquired shortly after.

Basepaws: The $50 Million Zoetis Acquisition

In Season 10, Kevin O'Leary made a deal with entrepreneur Anna Skaya for her cat DNA test company Basepaws. Skaya was seeking $250,000 in exchange for a 5 percent stake. O'Leary and Robert Herjavec both agreed to invest $125,000 for a 5 percent stake each, valuing Basepaws at $2.5 million.

Zoetis, the world's leading animal health company, completed its acquisition of Basepaws in the second quarter of 2022. The acquisition was first announced on June 7, 2022. Financial terms were not disclosed, but an official announcement pegged the deal price at over $50 million.

Zoetis's earnings report for that period shows it spent $93 million of cash on acquisitions, and Basepaws was the only takeover it disclosed. O'Leary said the deal price was "not even close" to the official $50 million figure, gesturing upward.

O'Leary likely made over 20 times his money on the Basepaws investment. If he paid $125,000 for a 5 percent stake, he would have made about $2.4 million or 20 times his money, ignoring any dilution. Basepaws started on Shark Tank, grew with Shark Tank, and was acquired by an $80 billion market cap company.

Squatty Potty: The Aterian Acquisition

Squatty Potty, the bathroom stool brand, was acquired by Aterian, Inc. on May 5, 2021, for approximately $24.1 million. Aterian paid approximately $19 million in cash and approximately $1.1 million as consideration related to acquired inventory.

In addition, and subject to the achievement of contribution margin metrics for the year ended December 31, 2021, Aterian agreed to pay Squatty Potty a maximum earnout of approximately $4 million. Aterian also agreed to pay Squatty Potty $8 million for transition services, payable in stock or cash at the seller's discretion.

The cash payment reflects an approximate 4.0x multiple on the trailing twelve month operating income of Squatty Potty as of March 31, 2021. Founded in 2011, Squatty Potty is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories.

The Squatty Potty case shows a different acquisition pattern. The acquirer was a technology-enabled consumer products platform, not a traditional conglomerate. The deal structure included cash, inventory consideration, earnouts, and transition services. The valuation was based on a multiple of operating income, not on the viral marketing fame that built the brand.

Crowned Skin: The 2026 Shark Tank Success

Crowned Skin founder Darrell Spencer walked away from Shark Tank with a deal from investor Rashaun Williams. The company has generated more than $30 million in revenue since its March 2024 launch and was the No. 2 men's personal care brand on TikTok Shop last year.

Spencer pitched Crowned Skin in June 2025, when the business was on track to reach about $14 million in annual sales. He ultimately secured a $500,000 investment from Williams, CIO of Harbinger Sports Partners, during the episode that aired in April 2026 for a 10 percent stake, valuing Crowned Skin at $5 million versus the $10 million it had been seeking, along with a $1 royalty per unit until the investor recoups $1 million.

Crowned Skin is expected to surpass $40 million in sales in 2026. The brand has hired Michael Toure, founder and CEO of Toure Capital, to advise on fundraising. The brand has ranked among the top sellers on TikTok Shop, landed in Amazon's top 10, and secured a national retail deal through Walmart's Open Call, with a wider rollout set for 2026.

Crowned Skin is the newest Shark Tank success story. The brand is independent and privately held. The deal with Williams values the company at $5 million, but the brand's revenue trajectory suggests a significantly higher valuation in any future acquisition. For more on how viral brands attract acquisition interest, see our brands that went viral and got acquired shortly after.

Source: Reuters, FemFounded, PepsiCo, Zoetis, Aterian SEC filings, Beauty Independent. All brand ownership data verified through WhoBrands.com research methodology.

The Three Ownership Outcomes

Shark Tank brands follow three ownership outcomes.

Independent growth. Scrub Daddy and Crowned Skin remain independent and privately held. Scrub Daddy is exploring a sale but has not yet completed one. Crowned Skin is raising capital to fund retail expansion. These brands use Shark Tank exposure to build independent businesses without selling to a conglomerate.

Private equity backing. Bombas sold a 52 percent stake to Great Hill Partners in 2018. The private equity firm provides capital for expansion while the founders retain operational control. This outcome gives the brand access to growth capital without full integration into a corporate portfolio.

Full acquisition. Poppi, Basepaws, and Squatty Potty were fully acquired by corporate buyers. PepsiCo acquired Poppi for $1.95 billion. Zoetis acquired Basepaws for over $50 million. Aterian acquired Squatty Potty for approximately $24.1 million. These brands were integrated into the acquirer's portfolio, losing their independence but gaining access to the acquirer's distribution, marketing, and capital resources.

The outcome depends on the brand, the category, and the acquirer's strategy. Brands in categories where conglomerates are actively acquiring, like functional beverages and pet health, are more likely to be fully acquired. Brands in categories where independent growth is viable, like cleaning products and men's grooming, are more likely to stay independent or take private equity backing.

What This Means for Brand Ownership

Shark Tank is a brand launch platform. The brands that succeed use the show for exposure, build a product that delivers, and scale through retail and digital channels. The ownership outcome depends on the brand, the category, and the acquirer's strategy.

The ownership picture is diverse. Some brands stay independent and explore sales. Some take private equity backing. Some get fully acquired by corporate buyers. The one constant is that Shark Tank exposure creates brand value that attracts strategic interest.

Use WhoBrands.com to trace the ownership behind every Shark Tank brand. The brand you discovered on Shark Tank may now be owned by a multinational conglomerate, a private equity firm, or the original founder. For more on how to research brand ownership, see our how to research a parent company before buying their products.

FAQ

Who owns Scrub Daddy now? Scrub Daddy remains independent and privately held as of August 2026. Founder and CEO Aaron Krause owns approximately 80 percent. Lori Greiner owns 20 percent from her original Shark Tank investment. The company has hired JPMorgan Chase to explore strategic options including a potential sale, but no deal has been publicly confirmed. Scrub Daddy has over $1.4 billion in cumulative retail sales and an estimated valuation of $500 million.

Who owns Bombas now? Bombas is owned by its founders and Great Hill Partners. Great Hill Partners, a Boston-based private equity fund, acquired a 52 percent stake in 2018. The founders retained operational control and a minority stake. Bombas has an estimated valuation of $3.4 billion and surpassed $2 billion in lifetime sales by early 2026. Daymond John's original $200,000 investment is now estimated to be worth between $100 million and $598 million.

Who owns Poppi now? Poppi is owned by PepsiCo. PepsiCo announced the acquisition on March 17, 2025, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. PepsiCo completed the acquisition on May 19, 2025. The transaction includes an additional potential earnout based on performance milestones. Poppi appeared on Shark Tank in 2018 when it was still called Mother Beverage.

Who owns Basepaws now? Basepaws is owned by Zoetis, the world's leading animal health company. Zoetis completed the acquisition in the second quarter of 2022 for over $50 million. Kevin O'Leary, who invested $125,000 for a 5 percent stake on Shark Tank, likely made over 20 times his money on the acquisition. Basepaws was founded in 2017 by Anna Skaya and provides at-home genetic testing for pets.

Explore Related Brands

• Poppi -- PepsiCo prebiotic soda brand, acquired for $1.95 billion
• Scrub Daddy -- Independent cleaning brand with $1.4B cumulative sales
• Bombas -- Great Hill Partners-backed sock brand with $3.4B valuation
• Squatty Potty -- Aterian-owned bathroom wellness brand
• Basepaws -- Zoetis-owned pet genetics brand
• Crowned Skin -- Independent men's grooming brand, 2026 Shark Tank deal

Browse all consumer products brands

Also read: Brands That Went Viral and Got Acquired Shortly After -- how viral fame increasingly leads to acquisition by major conglomerates.

Sources

1. Inc/Reuters: Scrub Daddy Brushing Up for Possible Sale -- https://www.inc.com/reuters/scrub-daddy-brushing-up-for-possible-sale.html 2. FemFounded: Scrub Daddy: How $200K on Shark Tank Built a $1.4B Empire -- https://femfounded.org/case-studies/scrub-daddy/ 3. Tank Decoded: Bombas Shark Tank Update 2026: From $200K Deal to $2B+ Brand -- https://tankdecoded.com/blog/bombas-shark-tank-update/ 4. StartupBooted: Bombas Net Worth 2026: Valuation, Revenue, and Ownership Explained -- https://www.startupbooted.com/bombas-net-worth 5. PepsiCo: PepsiCo completes acquisition of poppi -- https://www.pepsico.com/newsroom/press-releases/2025/pepsico-completes-acquisition-of-poppi-accelerating-strategic-portfolio-transformation 6. Zoetis: Zoetis Completes Acquisition of Basepaws -- https://investor.zoetis.com/news/news-details/2022/Zoetis-Completes-Acquisition-of-Basepaws-an-Innovative-Leader-in-Petcare-Genetics-to-Strengthen-its-Portfolio-of-Precision-Animal-Health-Solutions/default.aspx 7. Markets Insider: Shark Tank Star Kevin O'Leary Likely Made 20-Fold Return on Basepaws -- https://markets.businessinsider.com/news/stocks/shark-tank-kevin-oleary-basepaws-zoetis-genetic-testing-animal-health-2023-9 8. SEC Filing: Aterian Acquisition of Squatty Potty -- https://www.sec.gov/Archives/edgar/data/1757715/000119312521156839/d404633d8k.htm 9. Beauty Independent: Shark Tank Deal Winner Crowned Skin Wants To Be King Of Men's Personal Care -- https://www.beautyindependent.com/shark-tank-deal-winner-crowned-skin-wants-king-mens-personal-care/

All brand ownership data verified through WhoBrands.com research methodology. Last updated: August 2026.

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