Who Owns Gucci?
Gucci is owned by Kering, a publicly traded French luxury goods company traded on Euronext Paris under ticker KER. Kering acquired Gucci in 1999 for approximately $3 billion, and the brand continues to operate from its headquarters in Florence, Italy, while maintaining its position as one of the world's most prestigious luxury fashion houses.
Parent Company
Kering
Acquired
1999
Status
Publicly Traded
Headquarters
Florence, Italy
Who Owns Gucci?
- Parent Company: Kering
- Ownership Type: Wholly owned
- Acquisition Year: 1999
- Company Type: Publicly Traded
- Stock Ticker: Euronext Paris: KER
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Gucci | Kering | Wholly owned |
History of Gucci
- Founded: 1921
- Founders: Guccio Gucci
- Acquired by Kering: 1999
Gucci was founded in 1921 by Guccio Gucci in Florence, Italy, as a luxury leather goods company. This founding vision demonstrated exceptional insight into the growing demand for luxury fashion solutions while establishing a distinctive approach that would define the fashion apparel category for generations. The brand initially specialized in leather luggage and accessories, establishing itself as a purveyor of fine leather craftsmanship and Italian design excellence. This strategic positioning demonstrated Gucci's exceptional ability to create differentiated fashion solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
Throughout the 1930s and 1940s, Gucci expanded its product lines to include handbags, shoes, and accessories, becoming increasingly popular among affluent European and American consumers. This period of excellence demonstrated Gucci's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple fashion apparel segments. The brand's reputation for quality and distinctive design grew significantly during this period. This strategic diversification demonstrated Gucci's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the fashion apparel industry.
In 1953, Gucci introduced its iconic GG monogram, which would become one of the most recognizable symbols in luxury fashion. This continued evolution demonstrated Gucci's exceptional ability to maintain market relevance while adapting to changing fashion apparel requirements and consumer preferences. This distinctive design element became central to Gucci's brand identity and helped establish the brand as a status symbol among luxury consumers worldwide. This continued excellence demonstrates Gucci's exceptional ability to maintain market leadership while adapting to changing fashion apparel dynamics and regulatory requirements.
The 1960s and 1970s saw Gucci expand into ready-to-wear fashion, fragrances, and other luxury categories, establishing multiple revenue streams while maintaining its positioning as a purveyor of Italian luxury. This strategic integration demonstrated Gucci's exceptional ability to integrate into larger fashion corporations while maintaining its core brand identity and cultural significance in the luxury fashion industry. The brand became synonymous with sophistication, style, and Italian craftsmanship.
In 1999, Kering (then known as PPR) acquired Gucci for approximately $3 billion, bringing the heritage Italian luxury house under corporate ownership while maintaining its creative independence and Italian identity. This strategic partnership demonstrated Gucci's exceptional ability to leverage corporate resources while maintaining its distinct fashion identity and market leadership. This acquisition marked the beginning of Kering's transformation into a major luxury goods conglomerate. This continued success represents a significant milestone in the evolution of luxury fashion and consumer-focused apparel solutions.
Under Kering's ownership, Gucci has continued to innovate under creative directors including Tom Ford, Frida Giannini, and Alessandro Michele, bringing contemporary vision to the brand while respecting its heritage of Italian luxury and iconic design. This continued evolution demonstrated Gucci's exceptional ability to maintain market relevance while adapting to changing fashion apparel requirements and technological advancements.
About Kering
Kering is a publicly traded French luxury goods holding company founded in 1963 by François Pinault, headquartered in Paris, France. Under CEO Luca de Meo, Kering trades on Euronext Paris (KER) and owns prestigious brands including Gucci, Saint Laurent, Balenciaga, and Bottega Veneta. The company reported 2025 revenue of €14.675 billion (down 13% as reported, 10% comparable) with recurring operating income of €1.631 billion, forecasting return to growth and margin improvement in 2026.
- Founded: 1963
- Headquarters: Paris, France
- Company Type: Publicly Traded
- Stock: Euronext Paris: KER
Where Is Gucci Made / Based?
- Headquarters: Florence, Italy
- Manufacturing / Operations: Italy, France, Global manufacturing partners, International production facilities
Brands Owned by Kering
- Alexander McQueen - British luxury fashion house known for haute couture, ready-to-wear, and accesso...
- Balenciaga - Spanish luxury fashion house known for haute couture, ready-to-wear, and accesso...
- Bottega Veneta - Italian luxury fashion house known for leather goods, ready-to-wear, and accesso...
- Boucheron - French luxury jewelry house known for fine jewelry, high jewelry, and accessorie...
- Girard-Perregaux - Swiss luxury watchmaking brand known for fine watches, innovative timepieces, an...
- Pomellato - Italian luxury jewelry brand known for contemporary design, colorful gemstones, ...
- Puma - German multinational athletic footwear, apparel, and accessories brand, the thir...
- Saint Laurent - French luxury fashion house known for haute couture, ready-to-wear, and accessor...
- Ulysse Nardin - Swiss luxury watchmaking brand known for innovative marine chronometers, fine wa...
Gucci Ownership: Pros & Cons
Advantages
- +Italian heritage and iconic design legacy dating back to 1921
- +Iconic GG monogram and distinctive design aesthetic
- +Excellence in luxury fashion, handbags, and accessories
- +Access to Kering's extensive resources for innovation and expansion
- +Global distribution through Kering's luxury retail network
- +Strong creative direction balancing heritage with contemporary design
Considerations
- -Ultra-premium pricing accessible only to wealthy consumers
- -Production concentrated in developed countries increases manufacturing costs
- -Supply chain dependencies on luxury material sourcing and specialized craftspeople
- -Competition from other Kering-owned luxury brands within the same portfolio
- -Environmental scrutiny regarding luxury fashion production practices
- -Regulatory oversight of luxury goods and sustainability standards
Frequently Asked Questions About Gucci
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Gucci
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Tods Group | Italy | 1935 | Mass Market | Europe | All Genders | |
| Lvmh | France | 1946 | Luxury | Europe | All Genders | |
| Lvmh | Italy | 1925 | Luxury | Europe | All Genders | |
| Lvmh | France | 1952 | Luxury | Europe | All Genders | |
| Essilorluxottica | USA | 1994 | Mass Market | North America | All Genders |
Learn More About Competitors

Schiaparelli
Owned by Unknown Company
Italian luxury fashion house specializing in haute couture and ready-to-wear clothing, revived in 2012 and owned by Diego Della Valle, chairman of Tod's Group.

Dior
Owned by LVMH
French luxury fashion house founded in 1946 by Christian Dior, owned by LVMH and operating across haute couture, ready-to-wear, leather goods, fragrance, and beauty.

Fendi
Owned by LVMH
Italian luxury fashion house known for leather goods, haute couture, and innovative design.

Givenchy
Owned by LVMH
French luxury fashion house known for haute couture, ready-to-wear, and beauty products.

Supreme
Owned by EssilorLuxottica
American streetwear and skateboarding culture brand known for its iconic red box logo, limited-edition releases, and influence on youth culture and fashion.
Competitive Analysis
Market Positioning: Gucci competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Kering Stock Information
Jobs at Kering
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