Who Owns Fendi?

• Parent Company: LVMH Moët Hennessy Louis Vuitton SE
• Ownership Type: Wholly owned
• Acquisition Year: 1999
• Company Type: Publicly Traded
• Stock Ticker: Euronext Paris: MC

• Founded: 1925
• Founders: Adele Casagrande, Edoardo Fendi
• Acquired by LVMH Moët Hennessy Louis Vuitton SE: 1999

• Founded: 1987
• Headquarters: Paris, Ile-de-France, France
• Company Type: Publicly Traded
• Stock: Euronext Paris: MC
• Revenue: €80.8 billion (FY2025)
• Employees: Approximately 211,000

Visit LVMH Moët Hennessy Louis Vuitton SE website

• Headquarters: Rome, Italy
• Manufacturing / Operations: Italy, France, Spain

Fendi operates under LVMH's comprehensive sustainability framework, implementing ambitious environmental targets and ethical business practices while maintaining its luxury heritage. The brand has made significant progress in renewable energy adoption, store certification, and energy efficiency as part of LVMH's LIFE program.

Renewable Energy Leadership: Fendi has committed to achieving 100% renewable energy sources for all stores and sites by 2026. As of 2024, all electricity powering stores and sites in Italy, France, Spain, Netherlands, and the UK comes from renewable energy. Globally, 76% of the brand's energy consumption comes from renewable sources, with Renewable Energy Certificates (RECs) used where direct renewable contracts are unavailable.

Store Certification Excellence: Fendi has achieved remarkable success in sustainable retail certification. By 2024, the brand obtained LEED Interior Design + Construction (ID+C) Certification for 41 recently opened stores, with targets to certify 11 additional stores by end of 2025. For existing stores, Fendi achieved LEED Operations & Management (O&M) certification for 52 locations, planning 10 more certifications by 2025. The brand pioneered the LVMH LIFE in Stores Certification, achieving BRONZE level at Milano Galleria in 2022.

Energy Efficiency Innovation: Fendi launched a comprehensive LED lighting transition program in 2021, achieving 94% of store surfaces with LED lighting by 2024. The Montenapoleone store pilot resulted in 30% reduction in CO2-equivalent emissions. Since 2022, Fendi implemented the LVMH Energy Efficiency Plan, including turning off store lighting between 10 p.m. and 7 a.m., and adjusting temperatures by 1°C seasonally. The brand installed 74 energy meters for real-time consumption monitoring, with plans for 63 additional meters in 2025.

Sustainable Materials and Packaging: Fendi uses some lower-impact materials including organic cotton and recycled textile offcuts. The brand employs Forest Stewardship Council (FSC) certified packaging and has published a biodiversity protection policy covering its entire supply chain. Fendi works with Leather Working Group certified tanneries and incorporates recycled or certified alternatives for cashmere and wool.

Responsible Sourcing and Supply Chain: Fendi maintains strict ethical standards for material sourcing, particularly leather and fur procurement. The company implements comprehensive traceability systems and works with suppliers demonstrating commitment to animal welfare and environmental standards. Fendi's Code of Conduct covers ILO principles with internal grievance mechanisms for workers.

Craftsmanship and Artisan Preservation: Fendi remains committed to preserving traditional Italian craftsmanship while implementing sustainable practices. The company supports artisan communities through training programs and maintains workshops employing traditional techniques with modern sustainability standards.

Fendi has received extensive recognition throughout its 95+ year history for design excellence, fashion innovation, craftsmanship, and luxury brand leadership, establishing itself as one of the most awarded Italian luxury fashion houses globally.

Fashion Industry Awards: Fendi has received numerous awards from fashion industry organizations recognizing design excellence and innovation. The brand's collections have been acknowledged by fashion critics and industry publications for innovative design, quality craftsmanship, and contribution to luxury fashion trends. Fendi's runway shows have received recognition for creative direction and presentation excellence.

Craftsmanship and Design Recognition: Fendi has been honored for its exceptional craftsmanship, particularly in leather goods and fur work. The company's artisans and design teams have received awards from luxury goods organizations for technical innovation, quality standards, and preservation of traditional Italian craftsmanship techniques.

Brand Excellence Awards: Fendi has been recognized as one of the world's leading luxury brands by various business and fashion publications. The brand has received awards for brand strength, market position, and contribution to the global luxury fashion industry. Fendi's iconic double-F logo has been acknowledged as one of the most recognizable luxury brand symbols.

Retail and Store Design Awards: Fendi's retail spaces and store designs have received recognition for luxury retail excellence, interior design innovation, and customer experience. The company's flagship stores have been acknowledged by retail and design organizations for creating exceptional luxury shopping environments.

Collaboration and Partnership Recognition: Fendi's collaborations with artists, designers, and cultural institutions have received awards for creative innovation and cultural contribution. The brand's partnerships have been recognized for bridging luxury fashion with art and culture in meaningful ways.

Industry Leadership Recognition: Fendi executives and creative directors have received individual recognition for their contributions to fashion and luxury goods industry. The company's leadership in luxury fashion innovation and Italian craftsmanship has been acknowledged by business and fashion organizations worldwide.

Fendi has faced several controversies throughout its history, primarily related to animal welfare concerns, business practices, and cultural representation issues that have tested the brand's reputation and relationships with consumers and advocacy groups.

Animal Welfare and Fur Controversies: Fendi has faced significant criticism and protests from animal rights organizations regarding its use of fur in collections. The company has been targeted by animal welfare activists for continuing to use fur products while many luxury brands have moved away from fur. Fendi has had to balance its heritage in fur craftsmanship with growing consumer concerns about animal welfare and ethical fashion practices.

Cultural Appropriation Criticism: Fendi has occasionally faced criticism regarding cultural appropriation in design elements and collections. The company has had to address concerns about appropriate use of cultural symbols and respectful representation of diverse cultural influences in luxury fashion design.

Labor Practice Concerns: Fendi has faced scrutiny regarding labor practices in its supply chain, particularly concerning artisan working conditions and fair compensation. The company has addressed these concerns through improved labor standards, enhanced workplace safety protocols, and fair wage initiatives for artisans and production workers.

Business Practice Issues: Fendi has occasionally faced criticism regarding business practices including pricing strategies, market positioning, and competition with other luxury brands. The company has had to navigate complex luxury market dynamics while maintaining ethical business practices and brand integrity.

Environmental Impact Concerns: Fendi has faced scrutiny regarding the environmental impact of luxury fashion production, particularly concerning resource consumption and waste in manufacturing. The company has addressed these concerns through sustainability initiatives and commitments to reduce its environmental footprint while maintaining luxury quality standards.

Counterfeiting and Intellectual Property: Fendi has faced significant challenges with counterfeit products and intellectual property infringement, which has impacted the brand's exclusivity and revenue. The company has implemented comprehensive anti-counterfeiting measures and legal actions to protect its intellectual property and brand integrity.

Market Expansion Controversies: Fendi has faced criticism regarding market expansion strategies and pricing practices in emerging markets. The company has had to balance global growth ambitions with maintaining brand exclusivity and addressing concerns about accessibility and luxury positioning in different markets.