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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

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  4. Girard-Perregaux
Girard-Perregaux logo
Fashion & Apparel

Who Owns Girard-Perregaux?

Girard-Perregaux is owned by Sowind Group SA, an independent Swiss watchmaking company that purchased the brand from Kering in 2022 through a management buyout. Founded in 1791 by Jean-Francois Bautte in Geneva, the brand is headquartered in La Chaux-de-Fonds, Switzerland. Sowind Group is privately held under management ownership, led by Co-Founder, Chairman, and CEO Patrick Pruniaux. Girard-Perregaux employs approximately 400 people alongside sister brand Ulysse Nardin and has been recognized by Deloitte as one of Switzerland's Best Managed Companies for three consecutive years (2024, 2025, 2026).

Parent Company

Sowind Group

Founded

1791

Status

Private

Headquarters

La Chaux-de-Fonds, Neuchatel, Switzerland

ultra luxuryluxuryGlobalunisexOfficial Website

Who Owns Girard-Perregaux?

  • Parent Company: Sowind Group
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Girard-PerregauxSowind GroupWholly owned

Where to Buy

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AmazonGirard-Perregaux on Amazon

History of Girard-Perregaux

  • Founded: 1791
  • Founders: Jean-Francois Bautte, Constant Girard, Henri Perregaux

Girard-Perregaux traces its origins to 1791, when Jean-Francois Bautte founded a watchmaking company in Geneva. Bautte was known for ultra-thin watches and signed his pieces with the name that would later become the foundation of the brand. In 1852, Constant Girard founded his own watchmaking company, and in 1856, he married Marie Perregaux. The Girard-Perregaux name was born from this marriage, combining the surnames of the founding couple.

In 1860, Constant Girard made a technical breakthrough with the Tourbillon with Three Gold Bridges. This movement architecture, originally designed for pocket watches, turned the tourbillon mechanism into a visible aesthetic element on the dial side. The Three Gold Bridges tourbillon remains Girard-Perregaux's signature complication and won a gold medal at the Paris International Exhibition in 1867.

The company was one of the first Swiss watchmakers to produce wristwatches in significant quantities. In 1880, Girard-Perregaux supplied wristwatches to German naval officers, an early documented instance of wristwatch production for military use. The brand also pioneered high-frequency movements in the 1960s, with the Gyromatic HF achieving 36,000 vibrations per hour.

In 2011, Kering (then PPR) acquired Sowind Group, which owned Girard-Perregaux and Ulysse Nardin. Kering held the brands for 11 years. In January 2022, Kering announced the sale of Sowind Group to its management, and the deal closed by mid-2022. Since becoming independent, Girard-Perregaux has focused on limited production, in-house manufacturing, and direct relationships with collectors.

About Sowind Group

What does Sowind Group own?
Sowind Group owns two luxury watch brands: Girard-Perregaux (founded 1791, based in La Chaux-de-Fonds) and Ulysse Nardin (founded 1846, based in Le Locle). Both brands are full in-house manufactures, meaning they design and produce their own movements, cases, dials, and components in Switzerland. Sowind Group operates as a holding company for these two brands, sharing corporate functions while maintaining separate brand identities and manufacturing facilities.

Is Sowind Group publicly traded?
No. Sowind Group is a privately held company. Following the 2022 management buyout from Kering, the company is owned by its management team, led by Patrick Pruniaux. The company does not file public financial statements and does not disclose revenue figures. This private ownership structure is common for independent Swiss watchmakers.

Who founded Sowind Group?
Sowind Group's brands have deep historical roots. Girard-Perregaux traces its origins to 1791 when Jean-Francois Bautte established his watchmaking workshop in Geneva. The Girard-Perregaux name was established when Constant Girard married Marie Perregaux in the 19th century. Ulysse Nardin was founded in 1846 by Ulysse Nardin in Le Locle. Sowind Group as a corporate entity was formed when Kering acquired the brands in 2011, and it became independent in 2022 through a management buyout led by Patrick Pruniaux.

Where is Sowind Group headquartered?
Sowind Group is headquartered in La Chaux-de-Fonds, Neuchatel, Switzerland. La Chaux-de-Fonds is a UNESCO World Heritage site known for its watchmaking urban planning and is one of the historic centers of Swiss watchmaking. Girard-Perregaux's manufacturing facility is in La Chaux-de-Fonds, while Ulysse Nardin's facility is in Le Locle, also in the Neuchatel canton.

Who leads Sowind Group?
Patrick Pruniaux serves as Co-Founder, Chairman, and CEO of Sowind Group SA. Pruniaux led the management buyout from Kering in 2022 and has driven the company's strategy as an independent luxury watchmaker. Under his leadership, the group has received Deloitte Best Managed Companies recognition for three consecutive years and has expanded its focus on emerging markets, particularly India.

Why did Kering sell Sowind Group?
Kering sold its 100% stake in Sowind Group to the company's management in 2022 as part of its strategy to prioritize Houses with the potential to become sizable assets within the Group. Kering's portfolio is focused on fashion and leather goods brands that generate billions in annual revenue, and Sowind Group's watch brands, while prestigious, did not have the scale to become major revenue contributors within the Kering portfolio.

  • Founded: 1791
  • Headquarters: La Chaux-de-Fonds, Neuchatel, Switzerland
  • Company Type: Privately Held
  • Revenue: Not publicly disclosed
  • Employees: approximately 400

Visit Sowind Group website

View full company profile for Sowind Group

Where Is Girard-Perregaux Made / Based?

  • Headquarters: La Chaux-de-Fonds, Neuchatel, Switzerland
  • Manufacturing / Operations: Switzerland

Girard-Perregaux Categories & Tags

Luxury WatchesSwiss HeritageWatchmakingFine TimepiecesHorological Innovation

Girard-Perregaux Sustainability & Ethics

Girard-Perregaux's sustainability practices focus on materials sourcing, manufacturing longevity, and product durability. As a Swiss-made luxury watch brand, the company is subject to Swiss environmental and labor regulations.

  • Swiss Made Certification: All Girard-Perregaux watches carry the Swiss Made label, which requires Swiss movement assembly, Swiss casing, and final inspection in Switzerland.
  • Responsible Sourcing: The brand uses precious metals including gold and platinum. Sowind Group does not publish detailed supply chain transparency data for raw materials.
  • Product Longevity: Luxury mechanical watches are inherently durable goods, often lasting generations. Girard-Perregaux offers repair and restoration services for vintage pieces, extending product lifecycles.
  • Animal Materials: Girard-Perregaux watches use leather straps derived from animal sources. The brand does not hold cruelty-free or vegan certifications.

Sowind Group does not publish a standalone sustainability report. Under Kering's ownership, the brand was covered by Kering's comprehensive ESG reporting framework. Since the 2022 management buyout, Sowind Group has not established a comparable public reporting structure.

Awards & Recognition

Girard-Perregaux has received recognition for watchmaking excellence:

  • Grand Prix d'Horlogerie de Genève (GPHG): Girard-Perregaux has won awards at the GPHG, the watch industry's most prestigious annual competition. The brand's Constant Escapement won the GPHG Innovation Prize in 2013.
  • Paris International Exhibition (1867): The Tourbillon with Three Gold Bridges won a gold medal at the 1867 Paris International Exhibition, establishing the movement architecture as an aesthetic and technical achievement.
  • Deloitte Best Managed Companies (2024, 2025, 2026): Sowind Group became the first company in Switzerland's luxury industry to receive this recognition from Deloitte Private, awarded for three consecutive years.
  • Swiss Made Certification: All Girard-Perregaux watches meet the legal requirements for the Swiss Made designation, verified by the Federation of the Swiss Watch Industry.

Girard-Perregaux Recalls & Controversies

Girard-Perregaux has maintained a clean product safety record with no major recalls. The brand's small production volume and in-house quality control contribute to this record.

  • Kering Divestment (2022): Kering's sale of Sowind Group in 2022 was widely reported as a strategic decision by the luxury group to shed smaller brands. Some industry analysts interpreted the sale as an acknowledgment that Girard-Perregaux and Ulysse Nardin had not achieved the scale Kering expected when it acquired them in 2011. The brands were described as lacking the potential to become sizable assets within the Kering portfolio.
  • Vintage Authentication: As with many heritage watch brands, vintage Girard-Perregaux pieces face authentication challenges in the secondary market. The brand works with authorized dealers and auction houses to maintain authentication standards but does not operate a formal vintage certification program comparable to Audemars Piguet's or Vacheron Constantin's.
  • Sustainability Reporting Gap: Since the 2022 management buyout from Kering, Sowind Group has not published a standalone sustainability report. Under Kering, the brand was covered by the group's comprehensive ESG framework. The lack of public sustainability reporting is a gap compared to conglomerate-owned competitors.

Girard-Perregaux Ownership: Pros & Cons

Advantages

  • +Independent management ownership allows creative freedom and entrepreneurial agility
  • +One of the oldest Swiss watch manufactures, founded in 1791
  • +Full in-house movement production (true manufacture status)
  • +Deloitte Best Managed Companies recognition for three consecutive years
  • +Limited production volumes support exclusivity and collector appeal
  • +Sister brand Ulysse Nardin provides shared infrastructure and resources

Considerations

  • -No publicly traded shares; financial performance is not disclosed
  • -No standalone sustainability report published since 2022 management buyout
  • -Ultra-luxury pricing limits accessibility to a small collector base
  • -Smaller scale than conglomerate-owned competitors (Richemont, Swatch Group, LVMH)
  • -Limited brand awareness outside watch enthusiast circles
  • -Competes against well-funded conglomerate brands with larger marketing budgets

Frequently Asked Questions About Girard-Perregaux

Sources & Further Reading

  • Girard-Perregaux Official Website -
  • Kering Press Release: Sale of Girard-Perregaux and Ulysse Nardin -
  • Reuters: Kering to sell watches division -
  • Deloitte Best Managed Companies -
  • Sowind Group LinkedIn -
  • Grand Prix d'Horlogerie de Geneve -
  • Federation of the Swiss Watch Industry -
  • Wikipedia: Girard-Perregaux -

Competitors to Girard-Perregaux

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Ulysse NardinUlysse Nardin
Ulysse Nardin Independent
Switzerland
1846
LuxuryGlobalUnisex

Learn More About Competitors

Ulysse NardinFashion Apparel

Ulysse Nardin

Owned by Ulysse Nardin

Swiss luxury watchmaking brand known for innovative marine chronometers, fine watches, and exceptional horological engineering.

luxury-watchesswiss-heritagewatchmaking

Competitive Analysis

Market Positioning: Girard-Perregaux competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Girard-Perregaux

Looking for brands with different ownership structures? These similar brands are not owned by Sowind Group, giving you alternative choices that support different corporate structures.

PiagetFashion Apparel

Piaget

Owned by Compagnie Financiere Richemont S.A.

Swiss luxury watch and jewelry house founded in 1874, known for ultra-thin movements and high jewelry. Owned by Richemont (SWX: CFR).

luxury-watchesswiss-watchesjewelry
Publicly Traded

Piaget is owned by Compagnie Financiere Richemont S.A., a public company, a different structure than Girard-Perregaux's parent.

BerlutiFashion Apparel

Berluti

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury menswear and footwear brand renowned for exquisite craftsmanship, owned by LVMH.

luxurymenswearfootwear
Publicly Traded

Berluti is owned by LVMH Moët Hennessy Louis Vuitton SE, a public company, a different structure than Girard-Perregaux's parent.

BoucheronFashion Apparel

Boucheron

Owned by Kering S.A.

French luxury jewelry and watch house founded in 1858 by Frederic Boucheron in Paris. First jeweler to open on Place Vendome in 1893. Wholly owned by Kering (Euronext Paris: KER) since 2000. Known for high jewelry, fine jewelry, and watchmaking.

luxury-jewelryfrench-heritagefine-jewelry
Publicly Traded

Boucheron is owned by Kering S.A., a public company, a different structure than Girard-Perregaux's parent.

ChaumetFashion Apparel

Chaumet

Owned by LVMH Moët Hennessy Louis Vuitton SE

French luxury jewelry house founded in 1780, known for tiaras and imperial heritage, owned by LVMH.

luxuryjewelryfrench-heritage
Publicly Traded

Chaumet is owned by LVMH Moët Hennessy Louis Vuitton SE, a public company, a different structure than Girard-Perregaux's parent.

GivenchyFashion Apparel

Givenchy

Owned by LVMH Moët Hennessy Louis Vuitton SE

French luxury fashion house known for haute couture, ready-to-wear, and beauty products.

luxuryfashionhaute-couture
Publicly Traded

Givenchy is owned by LVMH Moët Hennessy Louis Vuitton SE, a public company, a different structure than Girard-Perregaux's parent.

HublotFashion Apparel

Hublot

Owned by LVMH Moët Hennessy Louis Vuitton SE

Swiss luxury watch brand known for the Art of Fusion design philosophy, combining unconventional materials with traditional watchmaking. Owned by LVMH.

luxurywatchesswiss-made
Publicly Traded

Hublot is owned by LVMH Moët Hennessy Louis Vuitton SE, a public company, a different structure than Girard-Perregaux's parent.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team