Who Owns Chaumet?
Chaumet is owned by LVMH, the world's largest luxury goods conglomerate. The French jewelry brand was acquired by LVMH in 1999 and operates as a wholly-owned division within the Watches & Jewelry segment. LVMH is publicly traded on Euronext Paris.
Parent Company
LVMH
Acquired
1999
Status
Publicly Traded
Headquarters
Paris, France
Who Owns Chaumet?
- Parent Company: LVMH
- Ownership Type: Wholly owned
- Acquisition Year: 1999
- Company Type: Publicly Traded
- Stock Ticker: Euronext Paris: MC
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Chaumet | LVMH | Wholly owned |
History of Chaumet
- Founded: 1780
- Founders: Étienne Nitot
- Acquired by LVMH: 1999
Chaumet was founded in 1780 by Étienne Nitot, a Parisian jeweler who established his workshop in Paris during the final years of the Ancien Régime. The timing of the founding placed Chaumet at the center of some of the most dramatic events in French and European history, as the French Revolution of 1789 and the subsequent rise of Napoleon Bonaparte transformed the political and social landscape in which luxury jewelry operated.
Étienne Nitot's most significant relationship was with Napoleon Bonaparte, who appointed Nitot as his official jeweler following Napoleon's rise to power. Nitot created jewelry for Napoleon's coronation in 1804, including pieces for Empress Joséphine and other members of the imperial court. The relationship with Napoleon established Chaumet's reputation as a jeweler of the highest imperial prestige and gave the house access to the most significant commissions in Europe during the Napoleonic era.
Nitot's son, François-Regnault Nitot, continued the business after his father's death and maintained the imperial connection. The house subsequently passed through several owners, including Jean-Baptiste Fossin and his son Jules Fossin, before being acquired by Joseph Chaumet in 1875. Chaumet gave the house its current name and moved it to 12 Place Vendôme, the address that has been associated with the brand ever since.
The Place Vendôme address is one of the most prestigious in the luxury jewelry world. The octagonal square in the 1st arrondissement of Paris is home to some of the most celebrated jewelry houses in the world, including Cartier, Van Cleef and Arpels, and Boucheron, as well as the Ritz Paris hotel. Chaumet's presence at 12 Place Vendôme since the 19th century places it among the founding members of this luxury jewelry enclave.
Chaumet became particularly renowned for its tiaras, which were among the most technically complex and artistically ambitious jewelry pieces of the 19th and early 20th centuries. The house created tiaras for European royal families and aristocracy, developing expertise in the design and construction of these elaborate headpieces that remains central to Chaumet's identity today. The brand's tiara heritage is documented in its archives, which contain designs and records spanning over two centuries.
The house also developed expertise in naturalistic jewelry design, creating pieces inspired by wheat sheaves, laurel leaves, and other botanical motifs that were fashionable in 19th-century French jewelry. These naturalistic designs, combined with the imperial heritage and tiara expertise, established Chaumet's distinctive aesthetic identity within the French jewelry tradition.
Through the 20th century, Chaumet continued to operate as a prestigious Parisian jewelry house, though it faced the challenges that affected many traditional luxury houses during periods of economic disruption. The house was acquired by LVMH in 1999, which provided the financial resources and global distribution infrastructure to support Chaumet's expansion beyond its traditional French and European clientele.
Under LVMH ownership, Chaumet has expanded its retail presence internationally, opening boutiques in Asia, the Middle East, and other markets where demand for ultra-luxury French jewelry has grown. The brand has also developed new jewelry collections that build on its historical design vocabulary while appealing to contemporary luxury consumers.
About LVMH
LVMH operates through five distinct business segments that together create the world's most comprehensive luxury goods portfolio. In the first half of 2025, the company recorded revenue of €39.8 billion with profit from recurring operations of €9 billion, demonstrating solid performance despite challenging global economic and geopolitical conditions. LVMH employs approximately 186,000 people globally and maintains a portfolio of over 75 prestigious luxury brands serving affluent consumers worldwide.
Fashion & Leather Goods represents LVMH's largest business segment, generating €19.1 billion in H1 2025 revenue. This segment includes iconic brands such as Louis Vuitton, Christian Dior, Fendi, Celine, Givenchy, and Loewe. Despite a 7% decline in organic revenue, the segment maintained very high operating margins, reflecting the enduring strength and pricing power of LVMH's core fashion and leather goods brands. Louis Vuitton continued to demonstrate powerful creativity through continuously reinvented iconic products and unique customer experiences, including "The Louis," a museum-like space in Shanghai designed as a cruise ship that epitomizes the brand's innovative spirit.
Wines & Spirits generated €2.6 billion in H1 2025 revenue, experiencing an 8% decline in organic growth. This segment includes prestigious champagne and spirits brands such as Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, and Hennessy. The segment faced ongoing weak demand for cognac, though champagne showed improvement in trends during the second quarter of 2025. Despite revenue pressure, the wines and spirits brands maintained their premium positioning and continued to invest in product innovation and heritage preservation.
Perfumes & Cosmetics achieved €4.1 billion in H1 2025 revenue, remaining stable on an organic basis. This segment demonstrated remarkable innovation and ongoing selective retail approaches, with successful launches including La Beauté Louis Vuitton, a new creative universe led by Dame Pat McGrath. The cosmetics and perfumes segment benefited from strong brand recognition and continued investment in product development, sustainability initiatives, and digital marketing capabilities.
Watches & Jewelry recorded €5.1 billion in H1 2025 revenue, remaining stable organically. This segment includes prestigious brands such as Tiffany & Co., Bulgari, TAG Heuer, Hublot, and Zenith. The segment benefited from the success of iconic lines and Tiffany & Co.'s renovated stores, which enhanced customer experience and brand presentation. The watches and jewelry brands maintained their focus on craftsmanship excellence, heritage preservation, and innovation in design and technology.
Selective Retailing generated €8.6 billion in H1 2025 revenue, achieving 2% organic growth. This segment includes Sephora, DFS (duty-free retail), and Le Bon Marché department store. Sephora continued to achieve growth in both revenue and profit, demonstrating strong performance in the competitive beauty retail market. The selective retailing segment benefited from improved local customer demand and effective digital transformation initiatives.
LVMH's corporate structure emphasizes brand-level management maintaining independent identities while benefiting from group resources and expertise. Each brand operates with significant autonomy, preserving its unique heritage and creative direction while accessing LVMH's shared resources in manufacturing, distribution, marketing, and technology. This structure enables brands to maintain authenticity and craftsmanship excellence while leveraging group-level scale and efficiency.
The company invests significantly in brand positioning, digital channels, and customer experience enhancement across all segments. LVMH has embraced digital transformation while maintaining the exclusivity and personal service that define luxury retail. The company's e-commerce platforms, digital marketing initiatives, and customer relationship management systems complement physical retail experiences and enhance brand engagement.
LVMH's supply chain emphasizes craftsmanship quality and heritage production supporting luxury positioning. The company maintains significant manufacturing facilities in France and Italy, preserving traditional artisanal skills and production techniques while investing in modern technology and sustainability practices. This commitment to quality and authenticity underpins LVMH's brand equity and customer trust.
Financial highlights from H1 2025 demonstrate LVMH's resilience and strategic discipline. The company achieved an operating margin of 22.6% and generated operating free cash flow of €4 billion, representing a 29% increase compared to the previous year. Net financial debt decreased by 16% to €10.2 billion, reflecting strong cash generation and prudent financial management.
- Founded: 1987
- Headquarters: Paris, France
- Company Type: Publicly Traded
- Stock: Euronext Paris: MC
Where Is Chaumet Made / Based?
- Headquarters: Paris, France
- Manufacturing / Operations: France
Brands Owned by LVMH
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Chaumet Ownership: Pros & Cons
Advantages
- +Over 245 years of documented history as a Parisian jewelry house, including the imperial connection to Napoleon Bonaparte, provides heritage credentials that no competitor can replicate
- +The 12 Place Vendôme address is one of the most prestigious in the luxury jewelry world, providing an unmatched physical presence in the global center of haute joaillerie
- +Unparalleled expertise in tiara design and construction, built over two centuries of creating pieces for European royal families, differentiates Chaumet from all other jewelry houses
- +LVMH's global retail infrastructure and financial resources support boutique expansion in Asian and Middle Eastern markets where demand for ultra-luxury French jewelry is growing
- +The brand's naturalistic design vocabulary and imperial aesthetic provide a distinctive identity within the competitive Parisian jewelry landscape
Considerations
- -Ultra-premium pricing and intentionally selective distribution limit the addressable consumer base to the highest tier of luxury consumers
- -Competition from Cartier and Van Cleef and Arpels (both Richemont) in the ultra-luxury Parisian jewelry segment from brands with comparable heritage and significantly larger global retail networks
- -Chaumet's relatively smaller scale compared to Cartier and Bulgari means it competes for marketing investment within LVMH's Watches and Jewelry segment
- -The brand's strong association with French imperial heritage and European aristocracy may limit its appeal in markets where these cultural references are less resonant
- -Dependence on LVMH's strategic priorities means Chaumet's investment levels are determined at the group level
Frequently Asked Questions About Chaumet
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Disclosure: We may earn commission from purchasesCompetitors to Chaumet
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Berkshire Hathaway | USA | 1870 | Luxury | North America | All Genders | |
| Kering | Italy | 1966 | Mass Market | Europe | All Genders | |
| Tapestry Inc | USA | 1941 | Luxury | North America | All Genders | |
| Hyundai Motor Group | South Korea | 2015 | Luxury | Asia Pacific | All Genders | |
| Kering | Italy | 1921 | Mass Market | Europe | All Genders | |
| Tapestry Inc | USA | 1986 | Luxury | North America | All Genders |
Learn More About Competitors

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Bottega Veneta
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South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.

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Stuart Weitzman
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Competitive Analysis
Market Positioning: Chaumet competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
LVMH Stock Information
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