Who Owns Fenty Beauty?
Fenty Beauty is owned by LVMH, the world's largest luxury goods conglomerate. The beauty brand was founded by Rihanna and acquired by LVMH in 2017, operating as a wholly-owned division within the Perfumes & Cosmetics segment. LVMH is publicly traded on Euronext Paris.
Parent Company
LVMH
Acquired
2017
Status
Publicly Traded
Headquarters
New York, United States
Who Owns Fenty Beauty?
- Parent Company: LVMH
- Ownership Type: Wholly owned
- Acquisition Year: 2017
- Company Type: Publicly Traded
- Stock Ticker: Euronext Paris: MC
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Fenty Beauty | LVMH | Wholly owned |
History of Fenty Beauty
- Founded: 2017
- Founders: Rihanna
- Acquired by LVMH: 2017
Fenty Beauty was launched on September 8, 2017, through a partnership between Rihanna and LVMH's Kendo beauty incubator. This founding vision demonstrated exceptional insight into the growing demand for inclusive beauty solutions while establishing a distinctive approach that would define the luxury beauty category for generations. The brand debuted with 40 shades of Pro Filt'r foundation — an unprecedented range at the time that immediately challenged the beauty industry's narrow approach to skin tone diversity. This strategic positioning demonstrated Fenty Beauty's exceptional ability to create differentiated beauty solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades. The launch was a cultural moment, with consumers and media praising the brand's inclusive philosophy.
The initial launch generated $100 million in sales within its first 40 days, making Fenty Beauty one of the most successful beauty brand launches in history. This period of excellence demonstrated Fenty Beauty's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple beauty segments. The brand's success was driven by Rihanna's massive global following, strategic social media marketing, and genuine commitment to serving consumers of all skin tones, ages, and genders. This strategic diversification demonstrated Fenty Beauty's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the beauty industry.
Throughout 2018 and 2019, Fenty Beauty rapidly expanded its product range into lip products, eyeshadow palettes, bronzers, highlighters, and concealers — each launch maintaining the brand's emphasis on shade diversity and inclusivity. This continued evolution demonstrated Fenty Beauty's exceptional ability to maintain market relevance while adapting to changing beauty requirements and consumer preferences. The "Fenty Effect" became an industry term describing the subsequent wave of expanded shade ranges from competitors. This continued excellence demonstrates Fenty Beauty's exceptional ability to maintain market leadership while adapting to changing beauty dynamics and regulatory requirements.
In 2020, Fenty Beauty launched Fenty Skin, extending the brand into skincare with products emphasizing clean formulations and sustainability. This continued evolution demonstrated Fenty Beauty's exceptional ability to maintain market relevance while adapting to changing beauty requirements and technological advancements. The skincare line further demonstrated the brand's ability to disrupt traditional beauty categories. By the mid-2020s, Fenty Beauty had established itself as one of the most influential beauty brands globally, with products available in over 30 countries through Sephora (also LVMH-owned) and fentybeauty.com. This continued excellence demonstrates Fenty Beauty's exceptional ability to maintain market leadership while adapting to changing beauty dynamics and corporate requirements. The brand's continued success represents a significant milestone in the evolution of inclusive beauty and consumer-focused cosmetic solutions.
About LVMH
LVMH operates through five distinct business segments that together create the world's most comprehensive luxury goods portfolio. In the first half of 2025, the company recorded revenue of €39.8 billion with profit from recurring operations of €9 billion, demonstrating solid performance despite challenging global economic and geopolitical conditions. LVMH employs approximately 186,000 people globally and maintains a portfolio of over 75 prestigious luxury brands serving affluent consumers worldwide.
Fashion & Leather Goods represents LVMH's largest business segment, generating €19.1 billion in H1 2025 revenue. This segment includes iconic brands such as Louis Vuitton, Christian Dior, Fendi, Celine, Givenchy, and Loewe. Despite a 7% decline in organic revenue, the segment maintained very high operating margins, reflecting the enduring strength and pricing power of LVMH's core fashion and leather goods brands. Louis Vuitton continued to demonstrate powerful creativity through continuously reinvented iconic products and unique customer experiences, including "The Louis," a museum-like space in Shanghai designed as a cruise ship that epitomizes the brand's innovative spirit.
Wines & Spirits generated €2.6 billion in H1 2025 revenue, experiencing an 8% decline in organic growth. This segment includes prestigious champagne and spirits brands such as Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, and Hennessy. The segment faced ongoing weak demand for cognac, though champagne showed improvement in trends during the second quarter of 2025. Despite revenue pressure, the wines and spirits brands maintained their premium positioning and continued to invest in product innovation and heritage preservation.
Perfumes & Cosmetics achieved €4.1 billion in H1 2025 revenue, remaining stable on an organic basis. This segment demonstrated remarkable innovation and ongoing selective retail approaches, with successful launches including La Beauté Louis Vuitton, a new creative universe led by Dame Pat McGrath. The cosmetics and perfumes segment benefited from strong brand recognition and continued investment in product development, sustainability initiatives, and digital marketing capabilities.
Watches & Jewelry recorded €5.1 billion in H1 2025 revenue, remaining stable organically. This segment includes prestigious brands such as Tiffany & Co., Bulgari, TAG Heuer, Hublot, and Zenith. The segment benefited from the success of iconic lines and Tiffany & Co.'s renovated stores, which enhanced customer experience and brand presentation. The watches and jewelry brands maintained their focus on craftsmanship excellence, heritage preservation, and innovation in design and technology.
Selective Retailing generated €8.6 billion in H1 2025 revenue, achieving 2% organic growth. This segment includes Sephora, DFS (duty-free retail), and Le Bon Marché department store. Sephora continued to achieve growth in both revenue and profit, demonstrating strong performance in the competitive beauty retail market. The selective retailing segment benefited from improved local customer demand and effective digital transformation initiatives.
LVMH's corporate structure emphasizes brand-level management maintaining independent identities while benefiting from group resources and expertise. Each brand operates with significant autonomy, preserving its unique heritage and creative direction while accessing LVMH's shared resources in manufacturing, distribution, marketing, and technology. This structure enables brands to maintain authenticity and craftsmanship excellence while leveraging group-level scale and efficiency.
The company invests significantly in brand positioning, digital channels, and customer experience enhancement across all segments. LVMH has embraced digital transformation while maintaining the exclusivity and personal service that define luxury retail. The company's e-commerce platforms, digital marketing initiatives, and customer relationship management systems complement physical retail experiences and enhance brand engagement.
LVMH's supply chain emphasizes craftsmanship quality and heritage production supporting luxury positioning. The company maintains significant manufacturing facilities in France and Italy, preserving traditional artisanal skills and production techniques while investing in modern technology and sustainability practices. This commitment to quality and authenticity underpins LVMH's brand equity and customer trust.
Financial highlights from H1 2025 demonstrate LVMH's resilience and strategic discipline. The company achieved an operating margin of 22.6% and generated operating free cash flow of €4 billion, representing a 29% increase compared to the previous year. Net financial debt decreased by 16% to €10.2 billion, reflecting strong cash generation and prudent financial management.
- Founded: 1987
- Headquarters: Paris, France
- Company Type: Publicly Traded
- Stock: Euronext Paris: MC
Where Is Fenty Beauty Made / Based?
- Headquarters: New York, United States
- Manufacturing / Operations: United States, France
Brands Owned by LVMH
- Acqua di Parma - Italian luxury fragrance brand known for sophisticated scents and Italian elegan...
- Benefit Cosmetics - American beauty brand known for playful makeup products and eyebrow expertise, o...
- Berluti - Italian luxury menswear and footwear brand renowned for exquisite craftsmanship,...
- Bulgari - Italian luxury jewelry and watch brand renowned for bold designs and precious ge...
- Celine - French luxury fashion house specializing in leather goods, ready-to-wear, and ac...
- Château d'Yquem - French wine estate renowned for exceptional Sauternes and sweet wines, owned by ...
- Chaumet - French luxury jewelry brand renowned for tiaras and romantic pieces with imperia...
- Dior - French luxury fashion house founded in 1946 by Christian Dior, owned by LVMH and...
- Dom Pérignon - Prestigious French champagne brand known for vintage cuvées and exceptional qual...
- Fendi - Italian luxury fashion house known for leather goods, haute couture, and innovat...
- Fred - French luxury jewelry brand known for contemporary elegance and classic savoir-f...
- Givenchy - French luxury fashion house known for haute couture, ready-to-wear, and beauty p...
- Guerlain - French luxury perfume and cosmetics brand renowned for iconic fragrances since 1...
- Hennessy - French cognac brand renowned for exceptional quality and global prestige, owned ...
- Hublot - Swiss luxury watch brand known for innovative designs and bold aesthetics, owned...
- Kenzo - Japanese-French luxury fashion house known for bold colors and innovative design...
- Krug - French champagne house known for complex, vintage-free cuvées and connoisseur ap...
- Le Bon Marché - French luxury department store known for Parisian elegance and curated retail ex...
- Loewe - Spanish luxury fashion house renowned for artisanal leatherwork and avant-garde ...
- Louis Vuitton - French luxury fashion house and brand, part of the LVMH group....
- Moët & Chandon - French champagne house renowned for prestigious cuvées and global recognition, o...
- Rimowa - German luxury luggage and travel goods brand known for innovative aluminum suitc...
- Sephora - Prestige beauty retailer and cosmetics brand owned by LVMH....
- Zenith - Swiss luxury watch manufacturer renowned for the legendary El Primero movement, ...
Fenty Beauty Ownership: Pros & Cons
Advantages
- +Revolutionary inclusive approach to luxury beauty with industry-leading shade ranges
- +Strong brand recognition and cultural influence driven by Rihanna's global following
- +Access to LVMH's global manufacturing, distribution, and retail network (including Sephora)
- +Rapid product innovation and market expansion capabilities
- +"Fenty Effect" influence reshaping beauty industry standards for inclusivity
Considerations
- -Premium pricing limits accessibility despite inclusive brand messaging
- -Internal competition from other LVMH-owned beauty brands (Dior, Guerlain, Benefit)
- -Reliance on Rihanna's continued involvement and public image for brand identity
- -Environmental impact of cosmetics production and packaging
- -Dependency on LVMH's corporate strategy and resource allocation priorities
Frequently Asked Questions About Fenty Beauty
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Fenty Beauty
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Unilever | Netherlands | 1935 | Mass Market | Europe | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Fenty Beauty competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
LVMH Stock Information
Jobs at LVMH
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