Who Owns Fenty Beauty?

• Parent Company: LVMH Moët Hennessy Louis Vuitton SE
• Ownership Type: Wholly owned
• Acquisition Year: 2017
• Company Type: Publicly Traded
• Stock Ticker: Euronext Paris: MC

• Founded: 2017
• Founders: Rihanna
• Acquired by LVMH Moët Hennessy Louis Vuitton SE: 2017

• Founded: 1987
• Headquarters: Paris, Ile-de-France, France
• Company Type: Publicly Traded
• Stock: Euronext Paris: MC
• Revenue: €80.8 billion (FY2025)
• Employees: Approximately 211,000

Visit LVMH Moët Hennessy Louis Vuitton SE website

• Headquarters: New York, United States
• Manufacturing / Operations: United States, France

Fenty Beauty operates with a growing commitment to sustainability and ethical practices, implementing environmental initiatives while maintaining its focus on inclusive beauty and social responsibility within LVMH's comprehensive ESG framework.

Environmental Sustainability Initiatives: Fenty Beauty has launched a comprehensive Global Impact program focused on Reduce, Reuse, and Recycle principles. The brand is actively working to reduce excess packaging by incorporating post-consumer recycled materials and streamlining boxes and exterior product packaging. Innovation in their product pipeline includes developing smart refills and reusable product options to extend product lifecycle and reduce waste. Fenty Beauty is also establishing recycling partnerships to make it easier for customers to properly dispose of and recycle their products.

LVMH Group Sustainability Integration: As part of LVMH's 75 Maisons, Fenty Beauty benefits from the luxury conglomerate's quantitative environmental and social commitments. LVMH internally measures and publicly reports company-level emissions with third-party auditing, including breakdowns by scope and vertical. The group adopted quantitative targets for environmental and social commitments, with Fenty Beauty contributing to these broader sustainability goals while maintaining its brand-specific initiatives.

Cruelty-Free and Ethical Sourcing: Fenty Beauty maintains a strong commitment to cruelty-free products, aligning with growing consumer demand for ethical beauty products. The brand works within LVMH's responsible sourcing framework to ensure ethical practices throughout its supply chain. While specific details about supplier audits and certifications are not publicly disclosed, Fenty Beauty operates under LVMH's comprehensive supplier code of conduct and ethical sourcing standards.

Global Advocacy and Social Impact: Fenty Beauty recognizes that sustainability is interconnected with issues including global warming, poverty, hunger, and social justice. The brand engages in global advocacy efforts, though specific initiatives are still being developed. As a global citizen, Fenty Beauty acknowledges its responsibility to take care of the earth and is taking steps to address environmental and social challenges through both product innovation and corporate citizenship.

Inclusive Beauty Philosophy: Fenty Beauty's core sustainability principle extends beyond environmental concerns to social inclusion. The brand's founding mission to serve women everywhere with products that perform across all skin types and tones represents a form of social sustainability. This inclusive approach has challenged industry standards and created a more sustainable, equitable beauty market that serves diverse consumer needs previously overlooked by traditional beauty brands.

Fenty Beauty has achieved significant recognition as a transformative force in the beauty industry, with notable awards for innovation, digital excellence, and market disruption that validate its revolutionary approach to inclusive beauty.

WWD Beauty Inc Digital Innovator Award: Fenty Beauty received the prestigious Digital Innovator of the Year award from WWD Beauty Inc, recognizing the brand's exceptional digital strategy and social media presence. The award specifically acknowledged Fenty Beauty's philosophy of championing diversity, which has resonated strongly across its social media platforms. This recognition highlights the brand's ability to leverage digital channels to build community and drive engagement around inclusive beauty values.

Industry Transformation Recognition: Fenty Beauty has been widely acknowledged for revolutionizing the beauty industry through its commitment to inclusivity. The brand's launch of 40 foundation shades in 2017 set a new industry standard that forced competitors to expand their own shade ranges. This transformative impact has been recognized by industry publications and beauty experts as one of the most significant market disruptions in recent beauty history.

Market Performance and Growth: While specific financial figures are not publicly disclosed, Fenty Beauty's continued expansion into new markets and retail partnerships represents recognition of its commercial success. The brand's expansion into Ulta Beauty at Target stores in October 2023 and launch in mainland China in April 2024 demonstrate strong market acceptance and growth potential. These strategic expansions validate Fenty Beauty's appeal across diverse consumer demographics and geographic markets.

Cultural Impact Recognition: Fenty Beauty has received extensive media recognition for its cultural impact beyond traditional beauty metrics. The brand's ability to generate significant media impact value, such as the $5.6 million in media impact from Rihanna's Super Bowl performance featuring Fenty products, demonstrates its cultural relevance and marketing effectiveness. This recognition extends beyond beauty industry awards to broader cultural influence assessments.

Product Innovation Awards: Fenty Beauty's award-winning products collection highlights recognition for specific product innovations and formulations. The brand's ability to create products that perform across diverse skin types and tones has been acknowledged through various beauty industry awards and consumer recognition programs. These product-specific awards validate the technical innovation and formulation excellence that underpins Fenty Beauty's inclusive beauty promise.

Fenty Beauty has faced legal challenges related to website accessibility and consumer protection, though no product recalls have been issued. The brand has worked to address these issues while maintaining its focus on inclusive beauty and market growth.

Website Accessibility Lawsuit: In July 2019, Fenty Beauty was hit with a lawsuit accusing the brand of engaging in "intentional discrimination" by making its e-commerce website inaccessible to visually impaired customers. The lawsuit, filed by Beatriz Gutierrez in Los Angeles state court, alleged that Fenty Beauty's website violated California state civil rights law by making it "impossible" for visually impaired customers to "properly and fully utilize" the site. Gutierrez, who is visually impaired and legally blind, claimed the website lacked proper accessibility features for screen readers and other assistive technologies.

Americans with Disabilities Act Compliance: The lawsuit against Fenty Beauty is part of a growing trend of legal actions against e-commerce sites for failing to comply with the Americans with Disabilities Act (ADA) and equivalent state laws. The case highlighted the importance of digital accessibility in the beauty industry, where online shopping represents a significant portion of sales. Fenty Beauty, as a joint venture between Rihanna and LVMH, was among several high-profile brands facing similar accessibility challenges during this period.

Related Savage X Fenty Settlement: While not directly involving Fenty Beauty, Rihanna's lingerie company Savage X Fenty paid $1.2 million to settle a consumer protection lawsuit in 2022. The settlement addressed allegations that the company failed to properly disclose automatic charges to VIP membership members. This related case illustrates broader legal challenges within Rihanna's brand portfolio, though Fenty Beauty itself has maintained a cleaner regulatory record.

No Product Safety Issues: Fenty Beauty has maintained a strong product safety record with no major product recalls or safety controversies reported. The brand operates under LVMH's rigorous quality control and safety standards, ensuring that all Fenty Beauty products meet applicable safety regulations and quality requirements. This clean safety record reflects the brand's commitment to product excellence and consumer protection.

Industry Leadership on Inclusion: Despite legal challenges, Fenty Beauty has maintained its position as an industry leader in inclusive beauty. The brand's commitment to serving diverse consumer needs has helped it navigate controversies while maintaining strong brand loyalty and market position. Fenty Beauty's ability to address accessibility concerns while continuing to expand its market reach demonstrates resilience and adaptability in the face of legal challenges.