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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Fashion & Apparel
  4. Hublot
Hublot logo
Fashion & Apparel

Who Owns Hublot?

Hublot is owned by LVMH Moet Hennessy Louis Vuitton, the world's largest luxury goods conglomerate. LVMH acquired Hublot in 2008. The Swiss watch brand operates within LVMH's Watches and Jewelry division. LVMH trades on Euronext Paris under ticker MC.

Parent Company

LVMH Moët Hennessy Louis Vuitton SE

Acquired

2008

Status

Publicly Traded

Headquarters

Nyon, Switzerland

Hublot Timeline

1980

Hublot

Founded by Carlo Crocco

Founded
2008
Acquired by LVMH Moët Hennessy Louis Vuitton SE

LVMH Moët Hennessy Louis Vuitton SE acquired Hublot

Acquired
ultra luxuryluxuryGlobalOfficial Website

Who Owns Hublot?

  • Parent Company: LVMH Moët Hennessy Louis Vuitton SE
  • Ownership Type: Wholly owned
  • Acquisition Year: 2008
  • Company Type: Publicly Traded
  • Stock Ticker: Euronext Paris: MC
BrandParent CompanyOwnership Type
HublotLVMH Moët Hennessy Louis Vuitton SEWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonHublot on Amazon

History of Hublot

  • Founded: 1980
  • Founders: Carlo Crocco
  • Acquired by LVMH Moët Hennessy Louis Vuitton SE: 2008

Carlo Crocco, an Italian watchmaker from a family of watchmakers, founded Hublot in 1980 in Nyon, Switzerland. Crocco's first creation was the Hublot Classic, a watch with a gold case and a natural rubber strap. At the time, no luxury watch brand used rubber straps, which were associated with cheap sports watches. The combination of precious metal with rubber was unconventional and initially met with skepticism from traditional watch retailers.

The Classic sold slowly at first but gained traction through the 1980s, particularly among buyers who wanted a luxury watch that could be worn casually. The rubber strap became Hublot's signature design element and was eventually adopted by other luxury brands, including Audemars Piguet and Patek Philippe, for their own sport models.

In 2005, under the leadership of Jean-Claude Biver (who joined as CEO in 2004), Hublot launched the Big Bang collection. The Big Bang combined multiple materials in a single watch case: ceramic, titanium, gold, and rubber. This "Art of Fusion" concept became the brand's defining philosophy. The Big Bang was a commercial success and transformed Hublot from a niche brand into a major player in contemporary luxury watchmaking.

LVMH acquired Hublot in 2008 for an undisclosed sum. Biver remained as CEO and continued to expand the brand's product range and market presence. Under LVMH ownership, Hublot expanded its manufacturing capabilities in Nyon, building a new facility in 2015 that allowed the brand to produce its own movements, cases, and components in-house.

Through the 2010s and 2020s, Hublot has focused on material innovation, developing proprietary alloys like Magic Gold (a scratch-resistant gold-ceramic composite) and colored ceramics. The brand has also pursued high-profile partnerships with FIFA, UEFA, Ferrari, and various sports organizations, using event sponsorships to build visibility in markets outside traditional watch-buying demographics.

As of 2026, Hublot continues to operate from its Nyon headquarters with approximately 500 employees. The brand produces roughly 40,000 to 50,000 watches per year, positioning it in the mid-range of Swiss luxury watch manufacturers by volume.

About LVMH Moët Hennessy Louis Vuitton SE

What does LVMH own?
LVMH owns more than 75 luxury brands across five business segments. In Fashion and Leather Goods, the group's most valuable brands include Louis Vuitton, Christian Dior, Celine, Fendi, and Loewe. The Wines and Spirits segment includes Hennessy, Moët and Chandon, Dom Pérignon, Veuve Clicquot, and Krug. Watches and Jewelry includes Tiffany and Co., Bulgari, TAG Heuer, and Hublot. Perfumes and Cosmetics includes Guerlain, Benefit Cosmetics, and Fenty Beauty. The Selective Retailing segment includes Sephora, the world's largest prestige beauty retailer.

Is LVMH publicly traded?
Yes, LVMH Moët Hennessy Louis Vuitton SE is listed on Euronext Paris under the ticker symbol MC and is a component of the CAC 40 and Euro Stoxx 50 indices. Despite being publicly traded, the Arnault family exercises effective control through approximately 48% of voting rights, held partly through the Christian Dior SE holding company. The remaining shares are held by institutional investors and public shareholders.

Who founded LVMH?
LVMH was formed in 1987 through the merger of Moët Hennessy and Louis Vuitton, with Bernard Arnault engineering the transaction and consolidating control as Chairman and CEO. The predecessor companies have much older founding dates: Louis Vuitton's atelier was founded in 1854, Moët and Chandon in 1743, and Hennessy in 1765. Arnault is widely credited as the architect of the modern LVMH conglomerate model.

Where is LVMH headquartered?
LVMH is headquartered in Paris, Ile-de-France, France. The group's registered office is located at 22 Avenue Montaigne in the 8th arrondissement of Paris, one of the world's most prestigious luxury retail addresses. Manufacturing for the group's fashion and leather goods brands is concentrated primarily in France and Italy, preserving the artisanal heritage that underpins luxury positioning.

How many brands does LVMH own?
LVMH owns more than 75 luxury brands across its five business segments. The group does not disclose an exact count because the definition of a distinct brand versus a product line varies; some sources cite figures between 75 and 80 distinct maisons. The brands span a wide range of luxury categories including fashion, leather goods, champagne, cognac, perfume, cosmetics, watches, fine jewelry, and beauty retail.

Who owns LVMH?
LVMH is a publicly traded company, but the Arnault family exercises effective control through approximately 48% of voting rights. Bernard Arnault and his family hold their stake partly directly and partly through their holding company Agache, which controls Christian Dior SE, which in turn holds a majority economic interest in LVMH. The remaining shares are held by institutional investors and public shareholders. Bernard Arnault serves as Chairman and CEO.

What was LVMH's revenue in 2025?
LVMH reported full-year 2025 revenue of €80.8 billion, down 5% on a reported basis and down 3% on an organic basis from €84.7 billion in 2024. Profit from recurring operations was €17.8 billion, equating to an operating margin of 22%. Group share of net profit was €10.9 billion. Operating free cash flow came to €11.3 billion, up 8% versus 2024. The revenue decline primarily reflected challenging conditions in Asia and currency headwinds; organic growth returned to 1% in the second half of 2025.

Is LVMH involved in any regulatory proceedings?
LVMH has faced general regulatory attention regarding selective distribution practices in Europe and trade policy risk related to Chinese potential tariffs on European cognac and brandy exports, which would materially affect Hennessy. The group disclosed the trade tariff risk in its 2025 investor communications. No major outstanding regulatory fines or court judgments against the group were reported as of March 2026.

  • Founded: 1987
  • Headquarters: Paris, Ile-de-France, France
  • Company Type: Publicly Traded
  • Stock: Euronext Paris: MC
  • Revenue: €80.8 billion (FY2025)
  • Employees: Approximately 211,000

Visit LVMH Moët Hennessy Louis Vuitton SE website

View full company profile for LVMH Moët Hennessy Louis Vuitton SE

Where Is Hublot Made / Based?

  • Headquarters: Nyon, Switzerland
  • Manufacturing / Operations: Switzerland

Hublot Categories & Tags

LuxuryWatchesSwiss MadeLvmhSwiss Brand

Hublot Sustainability & Ethics

Hublot operates under LVMH's LIFE 360 (LVMH Initiatives For the Environment) sustainability program. The program targets complete carbon neutrality across operations by 2050, with intermediate goals for 2025 and 2030.

Hublot's Nyon manufacturing facility uses renewable energy sources, and the brand has implemented recycling programs for precious metals and watchmaking materials. The company reports environmental performance data through LVMH's annual Universal Registration Document rather than publishing a brand-specific sustainability report.

Hublot sources gold and gemstones through suppliers certified by the Responsible Jewellery Council, an industry organization that sets standards for ethical sourcing and environmental responsibility. The brand complies with the Kimberley Process for diamond sourcing and the OECD Due Diligence Guidance for Responsible Supply Chains.

The brand does not hold independent sustainability certifications such as B Corp status. Environmental reporting is limited to what LVMH discloses at the group level.

Awards & Recognition

Hublot's Big Bang collection won the Grand Prix d'Horlogerie de Geneve (GPHG) Sports Watch Award in 2005, the year of its launch. The brand has received additional GPHG nominations in subsequent years for various models.

Hublot watches have appeared on red carpets at major award ceremonies, including the Academy Awards and Golden Globes. Actor Kieran Culkin wore a Hublot Classic Fusion Chronograph during the 2024 awards season, generating press coverage for the brand.

Within the watch industry, Hublot is recognized for its material innovation, particularly the development of Magic Gold (a scratch-resistant 18k gold and ceramic composite) and colored ceramic cases. These innovations have been covered by watch publications including Hodinkee, WatchTime, and Revolution.

Hublot Recalls & Controversies

Hublot has faced criticism from traditional watch enthusiasts who consider the brand's bold designs and use of unconventional materials inconsistent with Swiss watchmaking heritage. This criticism is a matter of taste rather than a product defect, but it has shaped the brand's reception among conservative watch collectors.

The brand has faced questions about the long-term durability of its rubber straps, which degrade over time and require replacement. Hublot offers replacement straps through its service centers, but the cost of replacement straps for luxury models can be several hundred dollars.

Like all luxury watch brands, Hublot faces scrutiny regarding supply chain transparency for precious metals and gemstones. The brand addresses these concerns through Responsible Jewellery Council certification and LVMH's group-level supply chain auditing programs.

Hublot's use of celebrity ambassadors and sports sponsorships has drawn criticism from some watch collectors who view these marketing approaches as prioritizing visibility over horological substance. This criticism reflects a broader debate within the watch community about the role of marketing in luxury watchmaking.

The brand has not been subject to any major product recalls or safety issues. Manufacturing quality is maintained through in-house production and Swiss quality standards.

Brands Owned by LVMH Moët Hennessy Louis Vuitton SE

Acqua di ParmaBeauty Personal Care

Acqua di Parma

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury fragrance and grooming brand founded in Parma in 1916, owned by LVMH since 2001. Known for its signature Colonia fragrance and a full range of home and lifestyle products made in Italy.

luxuryfragranceitalian-heritage
Benefit CosmeticsBeauty Personal Care

Benefit Cosmetics

Owned by LVMH Moët Hennessy Louis Vuitton SE

American beauty brand known for playful makeup products and eyebrow expertise, owned by LVMH.

cosmeticsmakeupeyebrows
BerlutiFashion Apparel

Berluti

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury menswear and footwear brand renowned for exquisite craftsmanship, owned by LVMH.

luxurymenswearfootwear
BulgariFashion Apparel

Bulgari

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury jewelry and watch brand founded in 1884 in Rome. Owned by LVMH since 2011. Had a record year in 2025 with record jewelry and watch sales. CEO Laura Burdese succeeded Jean-Christophe Babin on July 1, 2026.

luxuryjewelrywatches
CelineFashion Apparel

Celine

Owned by LVMH Moët Hennessy Louis Vuitton SE

French luxury fashion house specializing in leather goods, ready-to-wear, and accessories. Owned by LVMH.

luxuryfashionleather-goods
Château d'YquemFood Beverage

Château d'Yquem

Owned by LVMH Moët Hennessy Louis Vuitton SE

French wine estate in Sauternes, Bordeaux, producing Premier Cru Supérieur sweet wines, owned by LVMH since 1999.

luxurywinesauternes
View all brands owned by LVMH Moët Hennessy Louis Vuitton SE

Hublot Ownership: Pros & Cons

Advantages

  • +Access to LVMH's global retail network and distribution infrastructure
  • +Strong brand identity through the Art of Fusion design philosophy
  • +In-house manufacturing capabilities at the Nyon facility
  • +High-profile sports and entertainment partnerships
  • +Material innovation including proprietary alloys and ceramics

Considerations

  • -Ultra-luxury pricing limits market to affluent buyers
  • -Younger heritage than competitors like Rolex or Patek Philippe
  • -Criticism from traditional watch enthusiasts regarding design approach
  • -Overlap with other LVMH watch brands in the same price segment
  • -Luxury watch market contraction in 2023 to 2025 affecting sales

Frequently Asked Questions About Hublot

Sources & Further Reading

  • Hublot Official Website:
  • LVMH Official Website:
  • LVMH 2025 Universal Registration Document:
  • Federation of the Swiss Watch Industry:
  • Grand Prix d'Horlogerie de Geneve:
  • Hodinkee Hublot Coverage:
  • WatchTime Magazine:
  • Responsible Jewellery Council:
  • Wikipedia: Hublot:
  • LVMH LIFE 360 Environmental Program:

Competitors to Hublot

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
ZenithZenithSister Brand
Lvmh
Switzerland
1865
LuxuryGlobalUnisex
BulgariBulgariSister Brand
Lvmh
Italy
1884
LuxuryGlobalAll Genders
Borsheims Fine JewelryBorsheims Fine Jewelry
Berkshire Hathaway
USA
1870
LuxuryUnited statesAll Genders
CartierCartier
Richemont
France
1847
PremiumGlobalAll Genders
LindtLindt
Lindt Spruengli
Switzerland
1879
Global premium-chocolate-leaderGlobalAll-consumers
BerlutiBerlutiSister Brand
Lvmh
France
1895
LuxuryGlobalMens

Learn More About Competitors

ZenithFashion Apparel

Zenith

Owned by LVMH Moët Hennessy Louis Vuitton SE

Swiss luxury watch manufacturer founded in 1865 in Le Locle, Switzerland. Known for the El Primero chronograph movement. Owned by LVMH.

luxurywatchesswiss-made
BulgariFashion Apparel

Bulgari

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury jewelry and watch brand founded in 1884 in Rome. Owned by LVMH since 2011. Had a record year in 2025 with record jewelry and watch sales. CEO Laura Burdese succeeded Jean-Christophe Babin on July 1, 2026.

luxuryjewelrywatches
Borsheims Fine JewelryFashion Apparel

Borsheims Fine Jewelry

Owned by Berkshire Hathaway

American luxury jewelry retailer headquartered in Omaha, Nebraska, founded in 1870. Owned by Berkshire Hathaway (NYSE: BRK.A, BRK.B) since 1989. One of the largest independent jewelry stores in the United States.

jewelryluxurywatches
CartierFashion Apparel

Cartier

Owned by Compagnie Financiere Richemont S.A.

French luxury jewelry and watch maison founded in 1847, owned by Richemont. Cartier is the largest brand within Richemont's Jewellery Maisons division, which reported €16.5 billion in combined sales for fiscal year 2026.

luxuryjewelrywatches
LindtFood Beverage

Lindt

Owned by Lindt & Sprüngli

Swiss premium chocolate brand owned by Lindt & Sprüngli AG (SIX: LISP), known globally for Lindor truffle balls and Excellence dark chocolate tablets. Founded in 1879 by Rodolphe Lindt, who invented the conching process. FY2025 sales of CHF 5.92 billion with 12.4% organic growth.

chocolatepremium-chocolateswiss-brand
BerlutiFashion Apparel

Berluti

Owned by LVMH Moët Hennessy Louis Vuitton SE

Italian luxury menswear and footwear brand renowned for exquisite craftsmanship, owned by LVMH.

luxurymenswearfootwear

Competitive Analysis

Market Positioning: Hublot competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Hublot

Looking for brands with different ownership structures? These similar brands are not owned by LVMH Moët Hennessy Louis Vuitton SE, giving you alternative choices that support different corporate structures.

Girard-PerregauxFashion Apparel

Girard-Perregaux

Owned by Sowind Group

Swiss luxury watch manufacture founded in 1791, known for in-house movements, the Tourbillon with Three Gold Bridges, and haute horlogerie complications. Owned by Sowind Group SA under management ownership since 2022.

luxury-watchesswiss-heritagewatchmaking
Privately Owned

Girard-Perregaux is privately owned, unlike Hublot which is under a publicly traded parent company.

SchiaparelliFashion Apparel

Schiaparelli

Owned by Tod's Group

Parisian luxury fashion house specializing in haute couture and ready-to-wear, founded by Elsa Schiaparelli and owned by Diego Della Valle, chairman of Tod's Group. Creative direction by Daniel Roseberry since 2019.

luxury-fashionhaute-coutureparisian-fashion
Privately Owned

Schiaparelli is privately owned, unlike Hublot which is under a publicly traded parent company.

Ulysse NardinFashion Apparel

Ulysse Nardin

Owned by Ulysse Nardin

Swiss luxury watchmaking brand known for innovative marine chronometers, fine watches, and exceptional horological engineering.

luxury-watchesswiss-heritagewatchmaking
Privately Owned

Ulysse Nardin is privately owned, unlike Hublot which is under a publicly traded parent company.

FossilFashion Apparel

Fossil

Owned by Fossil Group, Inc.

American watch and accessories brand founded in 1984 in Richardson, Texas, known for vintage-inspired timepieces, leather goods, and licensed watch manufacturing for fashion brands. Fossil Group is publicly traded on Nasdaq under the ticker FOSL.

watchesaccessoriesaffordable
Privately Owned

Fossil is privately owned, unlike Hublot which is under a publicly traded parent company.

Fossil OutletFashion Apparel

Fossil Outlet

Owned by Fossil Group, Inc.

Outlet division of Fossil Group offering discounted watches and accessories. Parent company Fossil Group trades on Nasdaq as FOSL.

outletdiscountwatches
Privately Owned

Fossil Outlet is privately owned, unlike Hublot which is under a publicly traded parent company.

MonclerFashion Apparel

Moncler

Owned by Moncler S.p.A.

French-founded Italian luxury outerwear brand owned by publicly traded Moncler S.p.A., alongside Stone Island.

luxuryouterweardown-jackets
Publicly Traded

Moncler operates independently without a large parent corporation.

LVMH Moët Hennessy Louis Vuitton SE Stock Information

Jobs at LVMH Moët Hennessy Louis Vuitton SE

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team