Posts tagged “brand-ownership”

From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.

Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?

The baby products industry is dominated by a few corporate giants. From diapers to formula to baby food, here is who owns the brands that care for your children.

Auto insurance is a $350 billion industry with some surprising corporate parents. Warren Buffett owns GEICO. A mutual company owns State Farm. Here is who owns every major insurer.

From AB InBev's $100 billion beer merger to Microsoft's $69 billion Activision deal, these are the largest brand acquisitions in history and how they changed what you buy.

The 98th Academy Awards air March 15, 2026. From luxury fashion to champagne to streaming services, here is who owns the brands sponsoring and advertising during the Oscars.

From Dove soap and Hellmann's mayo to PlayStation and Columbia Pictures, these 50 brand pairs share a corporate parent that might surprise you.

Some brands have been bought and sold more often than houses. From Tropicana to Dr Pepper, these are the consumer brands with the most ownership changes.

From Google to Xbox to Instagram, the tech industry is controlled by a few giants. Map every major tech brand to its parent company in this 2026 guide.

L'Oreal, Estee Lauder, LVMH, and Coty control most of the makeup you buy. Here is the complete ownership map of every major cosmetics brand from MAC to Maybelline to Fenty.

Super Bowl LX featured the biggest ad spenders in America. But who actually owns the brands behind the commercials? We traced every major Super Bowl advertiser to its corporate parent.

From Keurig Dr Pepper's planned split to Capri Holdings selling Versace, here are the latest brand ownership changes happening right now in February 2026.

You think you know who makes your favorite products. But some brand ownership connections are genuinely shocking. Here are the most surprising brand ownerships we have found.

Microsoft, Sony, Nintendo, Tencent, and others own dozens of game studios. This guide maps every major gaming company to the studios and franchises they control.

Bottled water is a $350 billion global industry. But just a few companies control most of it. Here is who owns every major water brand from Evian to Fiji to Dasani.

They started as scrappy startups challenging corporate giants. Then the giants bought them. Here are 10 independent brands that sold for jaw-dropping amounts.

Dr. Dre sold Beats to Apple for $3 billion. Jessica Alba took Honest Company public. Kylie Jenner sold a majority stake in Kylie Cosmetics. Here is what happens when celebrity brands get acquired.

Fast fashion is a $110 billion industry controlled by a handful of companies. Here is who owns Zara, H&M, Shein, Uniqlo, and every other major fast fashion brand.

When big companies buy indie beauty brands, what actually changes? We examine real cases from CeraVe to Drunk Elephant to find out what happens next.

Two toothpaste brands have dominated the oral care market for 70 years. But the companies behind them could not be more different. Here is the full ownership story.

Who owns the biggest sneaker brands? From Nike's Jordan empire to Adidas' Yeezy fallout, explore the complete ownership map of the $131 billion global sneaker market.

The supplement industry is worth $60+ billion but most brands are owned by pharma giants and food conglomerates. Here is who owns every major vitamin and supplement brand.

Who makes your medications? Discover which corporations own the biggest pharmaceutical brands, from Ozempic to Tylenol, and how pharma M&A affects you.

From Kenvue leaving J&J to Kraft Heinz splitting in two, corporate spin-offs are reshaping who owns your favorite brands. Here is every major brand separation you need to know about.

Two corporations have dominated household and personal care for over 100 years. Compare their brand portfolios, strategies, and what makes each one different.

The energy drink market is worth $100+ billion globally. But just a few companies control most of it. Here is who owns Monster, Red Bull, Celsius, and every other major energy brand.

From Kenvue to Kellanova, major corporations are spinning off iconic brands into independent companies. Learn why, how it works, and what it means for consumers.

Marriott owns 30+ hotel brands. Hilton owns 22. IHG owns 19. Here is who owns every major hotel brand and why that budget hotel and the luxury resort may share a corporate parent.

From Databricks to Stripe to potential consumer brand IPOs, 2026 is shaping up to be a major year for companies going public. Here is what brand ownership watchers should know.

Private equity firms now own thousands of consumer brands. Learn how PE reshapes the products you buy, from beauty to food to retail, and what it means.

You love the brand. But do you know who owns it? And should you care? Here is why brand ownership matters more than you think, from pricing to ethics to product quality.

Microsoft has spent over $200 billion on acquisitions since 2011. From Skype to LinkedIn to Activision Blizzard, trace how Microsoft built its modern empire.

Disney is far more than Mickey Mouse. From Marvel to ESPN to National Geographic, here is every major brand and studio that The Walt Disney Company owns in 2026.

How Disney spent over $80 billion acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox to build the world's most powerful entertainment empire.

During the holidays, you buy gifts from dozens of brands. But most of your spending goes to the same few corporations. Here is the corporate reality behind holiday gift giving.

From Twitter becoming X to HBO Max becoming Max, major brands keep reinventing themselves. Here are the biggest brand name changes and rebrands shaping the consumer landscape.

Many iconic American brands are owned by foreign corporations. From Budweiser to Trader Joe's to Ben & Jerry's, discover which 'American' brands have overseas owners.

From McDonald's to KFC to Taco Bell, discover which corporations own the biggest fast food chains and how restaurant ownership shapes what you eat.

Netflix, Disney+, Hulu, HBO Max, Peacock, Paramount+. Every streaming service is backed by a media giant. Here is who owns what in the 2026 streaming wars.

Nike is the world's largest sportswear company. But who actually owns Nike, what brands does it control, and how does its ownership compare to rivals Adidas and New Balance?

Tide vs Gain. Dove vs Axe. Budweiser vs Stella. Many rival brands share a parent company. Learn why corporations pit their own brands against each other.

Black Friday deals come from hundreds of brands, but most are owned by the same handful of corporations. Here is the parent company behind every major Black Friday brand.

The beauty industry has seen more acquisitions in six years than the previous two decades combined. From Estee Lauder to L'Oreal to indie brand buyouts, here is who owns what in beauty.

Many brands that look independent are owned by massive corporations. Learn how to identify truly independent brands and why ownership matters.

Toyota, Lexus, Jeep, Maserati, Porsche, Lamborghini. The car industry is a web of corporate ownership. This guide maps every major auto brand to its parent company.

Three corporations control most of the world's alcoholic beverages. Discover who owns your favorite beer, wine, and spirits brands in this 2026 guide.

Spotify has 675+ million users and dominates music streaming. But who actually owns Spotify, how is it structured, and how does its ownership compare to Apple Music and YouTube Music?

Apple has made over 120 acquisitions since 1988. Most were tiny startups you never heard of. But a few transformed the company forever. Here is the complete acquisition story.

What is the difference between a parent company, a subsidiary, a holding company, and a brand? This guide breaks down corporate ownership structures in plain language.

Amazon owns far more than an online store. From Whole Foods to MGM to Ring, here is every brand and subsidiary Amazon controls as of 2026.

Two companies control 60% of the global pet food market. From Purina to Pedigree to Blue Buffalo, here is who owns every major pet food brand and why it matters.

Want to know who really profits from your purchases? Here are 7 practical methods to research brand ownership, from free tools to SEC filings.

That cheaper store brand might be made in the same factory as the name brand next to it. Learn how private-label manufacturing works and who really makes what.

Dove is owned by Unilever, acquired in 1957. Discover Unilever's beauty portfolio, acquisition strategy, and what it means for consumers in 2026.

Berkshire Hathaway owns Duracell, GEICO, Dairy Queen, Fruit of the Loom, and dozens more. Here is the complete guide to Warren Buffett's consumer brand portfolio.

Sears was once America's largest retailer. When it collapsed, its iconic brands were scattered across new owners. Here is where Kenmore, Craftsman, and DieHard ended up.

Direct-to-consumer brands follow a remarkably consistent path from startup to corporate acquisition. Learn the pattern, the prices, and what happens next.

Mars just acquired Kellanova for $36 billion. PepsiCo's Frito-Lay dominates salty snacks. Here is who owns every major snack brand in 2026 after the biggest reshuffling in years.

That grocery aisle with 50 options? Most are owned by 2-3 companies. Learn how category consolidation creates the appearance of variety while limiting true competition.

P&G makes Tide, Pampers, Gillette, Olay, and 60+ other brands you use every day. But in 2025, the company announced it is cutting 7,000 jobs and exiting some brands. Here is the full picture.

Just 10 corporations control hundreds of brands you use daily. Discover which parent companies own your favorite products, from Tide to KitKat to Pepsi.

TikTok just signed a deal to spin off its US operations into a joint venture with Oracle and Silver Lake. Here is who actually owns TikTok now, how we got here, and what it means.