6 Salad Dressing Brands From the Same Company

Kraft Ranch. Good Seasons Italian. Miracle Whip. Heinz ketchup. Grey Poupon mustard. Bull's-Eye barbecue sauce. Six products. Six different labels. One company.

Kraft Heinz owns all of them. The company controls an unusually large share of the salad dressing, condiment, and spreadable aisle in American supermarkets — not by accident, but as the direct result of the $46 billion merger between Kraft Foods Group and H.J. Heinz in July 2015, orchestrated by Berkshire Hathaway and 3G Capital.

When we mapped the condiment aisle shelf by shelf, the pattern was stark: Kraft Heinz and Unilever together account for the majority of named brands on the shelf, with a handful of independent and private-label products filling the gaps. This post breaks down which brands belong to each parent and what that ownership structure means at the shelf level. For broader context, see our post on who owns the condiment and sauce market.

How Kraft Heinz Was Created

Kraft Heinz was created in July 2015 through the $46 billion merger of Kraft Foods Group and H.J. Heinz Company. Berkshire Hathaway and 3G Capital, the Brazilian-American private equity firm, engineered the deal. It created one of the five largest food and beverage companies in the world by revenue.

Kraft Foods Group was already the product of decades of consolidation. General Foods, Oscar Mayer, and dozens of acquired brands had been folded into the Kraft portfolio over the previous 80 years. H.J. Heinz, founded in Pittsburgh in 1869 by Henry John Heinz, had similarly built through acquisitions. According to SEC filings from the 2015 merger transaction, the combined entity was restructured around five business divisions with the condiment and sauce portfolio at its core.

The combined company brought the following core dressing and condiment brands under one roof:

The Kraft Heinz Condiment Portfolio

Kraft is the flagship dressing brand, covering the widest range: ranch, Italian, Caesar, French, balsamic vinaigrette, and dozens more. The Kraft name on salad dressings dates to 1937, when James Kraft began marketing bottled dressings commercially. Kraft ranch dressing alone is one of the best-selling salad dressings in the United States.

Good Seasons is a Kraft Heinz brand that markets dry dressing mix packets rather than bottled dressings. The brand has been part of the Kraft portfolio since the 1950s and introduced the concept of make-your-own Italian dressing using the distinctive cruet bottle. Good Seasons Italian is consistently one of the top-selling Italian dressing products in the US.

Miracle Whip is technically a dressing rather than a mayonnaise -- its formulation is distinct from standard mayo because it contains vinegar, sugar, and spices that pure mayonnaise does not. Introduced by Kraft at the 1933 Chicago World's Fair, it has a loyal consumer base particularly in the Midwest. Kraft and Miracle Whip together cover a significant share of the spreadable dressing category.

Grey Poupon is Kraft Heinz's premium mustard brand. Originally a French mustard brand dating to Dijon in the late 1700s, Grey Poupon was acquired by Heublein in 1946, passed to Nabisco, and eventually became part of the Kraft portfolio in 2000. The brand is best known in the US for its television advertising campaign from the 1980s featuring aristocrats requesting the mustard.

Bull's-Eye is Kraft Heinz's barbecue sauce brand, marketed as a bold-flavored alternative to the milder Sweet Baby Ray's (owned by Del Monte). It is one of the top three best-selling barbecue sauce brands in the US.

Heinz ketchup, the most iconic product in the portfolio, commands approximately 60% of the US ketchup market by dollar sales. H.J. Heinz first introduced tomato ketchup in 1876. The brand's dominance in the condiment category is one of the most durable brand monopolies in consumer goods.

The Unilever Side of the Aisle

The other major force in salad dressings is Unilever, which controls the mayonnaise and vinaigrette segments through its own portfolio.

[Hellmann's](/brands/hellmanns) (sold as Best Foods west of the Rocky Mountains) is Unilever's flagship mayonnaise brand and the best-selling mayonnaise in the United States. Unilever acquired Hellmann's as part of its acquisition of Best Foods in 2000 for approximately $20.3 billion. Hellmann's accounts for approximately 40% of the US mayonnaise market by dollar sales.

Wish-Bone salad dressings were acquired by Unilever in 2013 from Pinnacle Foods for approximately $580 million. The brand competes directly with Kraft dressings in the Italian and vinaigrette segments.

Maille is Unilever's premium Dijon mustard brand, a direct competitor to Grey Poupon in the upmarket mustard segment.

What This Means at the Shelf Level

In practice, the typical American supermarket salad dressing section is split between Kraft Heinz and Unilever, with a few independent and private label brands filling the remaining space.

The one notable exception is Hidden Valley Ranch. It is owned by The Clorox Company (NYSE: CLX) — not Kraft Heinz — and is actually the best-selling bottled ranch dressing in the US, ahead of Kraft Ranch. Ken's Steakhouse dressings, a New England brand now majority-owned by private equity, hold significant share in the premium Italian and vinaigrette segments.

The strategy is the same one documented across categories in our post on 6 competing razor brands from the same parent: multiple brands with distinct identities and positioning, all owned by the same corporate portfolio, capturing spending across price points and consumer preferences. The salad dressing aisle is a near-perfect example of this structure in practice.

Ownership Summary

As of April 2026. Source: Kraft Heinz and Unilever investor relations.

FAQ

Who owns Kraft salad dressing? Kraft salad dressings are owned by The Kraft Heinz Company (NASDAQ: KHC), formed through the 2015 merger of Kraft Foods Group and H.J. Heinz. The Kraft brand covers a wide range of bottled dressings across ranch, Italian, French, and other variants.

Is Miracle Whip the same as mayonnaise? Miracle Whip is a Kraft Heinz product but it is not classified as mayonnaise. To be labeled mayonnaise under US FDA standards, a product must contain at least 65% vegetable oil. Miracle Whip's formulation includes less oil and adds vinegar and sugar, classifying it as a dressing under FDA labeling rules.

Who owns Hidden Valley Ranch? Hidden Valley Ranch is not owned by Kraft Heinz. It is a brand of The Clorox Company (NYSE: CLX), acquired in 1972. Hidden Valley is the best-selling bottled ranch dressing brand in the United States, ahead of Kraft Ranch.

Explore Related Brands

• Hellmann's — Unilever's flagship mayonnaise brand, best-selling mayo in the US, acquired in the $20.3B Best Foods deal (2000)
• Heinz Ketchup — Kraft Heinz flagship, controls approximately 60% of the US ketchup market
• Grey Poupon — Premium Dijon mustard owned by Kraft Heinz, traced to Dijon in the 18th century
• Hidden Valley Ranch — Best-selling bottled ranch dressing in the US, owned by Clorox (NYSE: CLX)
• Wish-Bone — Unilever's Italian and vinaigrette dressing brand, acquired from Pinnacle Foods for $580M in 2013
• Miracle Whip — Kraft Heinz dressing/spread, introduced at the 1933 Chicago World's Fair

Browse all food and beverage brands

Also read: 8 Pet Food Brands All Under One Roof — how Mars and Nestle dominate another consumer aisle the same way.

Sources

1. Kraft Heinz Annual Report FY2024 — https://ir.kraftheinzcompany.com/ 2. Unilever Annual Report FY2024 — https://www.unilever.com/investors/ 3. U.S. Securities and Exchange Commission: Kraft Heinz (KHC) 10-K Filing — https://www.sec.gov/cgi-bin/browse-edgar 4. NielsenIQ: US Condiments and Dressings Category Data 2024 — https://www.nielseniq.com 5. Berkshire Hathaway: 2015 Annual Report (Kraft Heinz merger disclosure) — https://www.berkshirehathaway.com/

All brand ownership data verified through WhoBrands.com research methodology. Last updated: April 2026.