Who Owns Carly?

The founding story starts with a repair bill. In 2014, Parvis Avini's used BMW 7 Series developed faults that workshops quoted at nearly $8,000 to repair. Parvis and his son Arian, both software specialists, accessed the car's diagnostic data directly and found the real problem was a small electronic component worth a few euros. They saved roughly 7,000 euros.

The experience exposed a market gap: professional-grade diagnostic access was locked inside workshops, while ordinary owners had no usable tools. The Avinis, joined by Avid Avini and David Grotzky, built an OBD2 adapter paired with a smartphone app that translated vehicle data into plain language and, where supported, let owners unlock hidden manufacturer features through coding.

Early growth concentrated on German brands, BMW, Mercedes-Benz, Audi, Volkswagen, where Carly's coding capabilities attracted enthusiast communities. The company then expanded coverage to all major brands and, in February 2020, launched its Universal Adapter in the United States at $79.90, pairing the hardware with a subscription app priced between free and roughly $64 per year depending on brand and feature depth.

The product line grew to include used-car checks that detect odometer manipulation, live data monitoring, service reset functions, and a repair and maintenance feature set. By the mid-2020s the company employed around 70 people and had launched Carly Enterprise, a B2B offering bringing predictive diagnostics to business customers such as fleets, dealers, and repair networks.