Who Owns Wagoneer?
Wagoneer is owned by Stellantis, a multinational automotive manufacturer. Wagoneer operates as Stellantis' premium full-size SUV brand. The brand is headquartered in Auburn Hills, Michigan and offers luxury sport utility vehicles.
Parent Company
Stellantis
Founded
2022
Status
Publicly Traded
Headquarters
Auburn Hills, Michigan, USA
Who Owns Wagoneer?
- Parent Company: Stellantis
- Ownership Type: Subsidiary
- Company Type: Publicly Traded
- Stock Ticker: NYSE: STLA
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Wagoneer | Stellantis | Subsidiary |
History of Wagoneer
- Founded: 2022
- Founders: Stellantis (internal development)
The Wagoneer nameplate has a rich history dating back to 1963, when Kaiser-Jeep introduced the original Wagoneer as one of the first true luxury SUVs. The original Wagoneer pioneered the concept of a comfortable, well-appointed four-wheel-drive vehicle suitable for both on-road and off-road use, predating the modern luxury SUV segment by decades. The original Wagoneer was produced continuously from 1963 to 1991, making it one of the longest-running nameplates in American automotive history.
The Grand Wagoneer name was introduced in 1984 as a premium variant of the original Wagoneer, featuring wood-grain exterior trim and enhanced interior appointments. The Grand Wagoneer became an iconic symbol of American luxury and outdoor lifestyle, and its distinctive styling has influenced the design of the modern revival.
After the original Wagoneer was discontinued in 1991, the nameplate lay dormant for three decades. Stellantis (then Fiat Chrysler Automobiles) announced the revival of the Wagoneer and Grand Wagoneer nameplates in 2020, with the modern vehicles entering production in 2021 and reaching customers in 2022.
The modern Wagoneer and Grand Wagoneer are built on a dedicated body-on-frame platform at Stellantis' Jefferson North Assembly Plant in Detroit, Michigan. The vehicles are positioned as premium alternatives to the Cadillac Escalade and Lincoln Navigator, offering American heritage styling, three-row seating, and advanced technology features. The Grand Wagoneer, as the range-topping model, competes at price points up to approximately $120,000 in fully optioned form.
About Stellantis
What does Stellantis own?
Stellantis owns fourteen automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. The company was formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA.
Is Stellantis publicly traded?
Yes, Stellantis N.V. is listed on the New York Stock Exchange (STLA), Euronext Paris (STLAP), and Borsa Italiana (STLAM). Major shareholders include Exor N.V. (Agnelli family, approximately 14.4%), the Peugeot family holding company (approximately 7.2%), and Bpifrance (approximately 6.2%).
Who founded Stellantis?
Stellantis was formed in January 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA. The merger was announced in December 2019 and structured as a merger of equals. Carlos Tavares, former CEO of Groupe PSA, led the combined company until his resignation in December 2024.
Where is Stellantis headquartered?
Stellantis N.V. is legally headquartered in Amsterdam, Netherlands. The company has major operational centers in Auburn Hills, Michigan, USA (North American operations) and Paris, France (European operations). Manufacturing facilities are located in the United States, Italy, France, Germany, Spain, the United Kingdom, Brazil, Mexico, Canada, and Poland.
How many brands does Stellantis own?
Stellantis owns fourteen automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. The group sold approximately 5.8 million vehicles globally in 2024.
Who owns Stellantis?
Stellantis N.V. is publicly traded with major shareholders including Exor N.V. (the Agnelli family holding company, approximately 14.4%), the Peugeot family holding company (approximately 7.2%), and Bpifrance, the French state investment bank (approximately 6.2%). The remaining shares are held by institutional investors and public shareholders. John Elkann chairs the board and Antonio Filosa serves as CEO.
- Founded: 2021
- Headquarters: Amsterdam, Netherlands
- Company Type: Publicly Traded
- Stock: NYSE: STLA
- Revenue: €156.9 billion (FY2024)
- Employees: Approximately 245,000
Where Is Wagoneer Made / Based?
- Headquarters: Auburn Hills, Michigan, USA
- Manufacturing / Operations: United States
Wagoneer Sustainability & Ethics
Wagoneer operates under Stellantis' comprehensive sustainability framework, which integrates aggressive electrification goals, carbon neutrality targets, and ethical business practices into all operations. As Stellantis' premium full-size SUV brand, Wagoneer benefits from the company's ambitious environmental commitments while maintaining focus on luxury vehicle development and responsible manufacturing practices.
Carbon Neutrality and Electrification Strategy: Stellantis has established aggressive carbon neutrality targets as part of its Dare Forward 2030 strategic plan, with the goal of achieving carbon net zero by 2038. The company's aggressive electrification roadmap includes a significant shift to low-emission vehicles, with more than 40% of passenger car models sold in Europe having a battery electric offering by the end of 2024. Wagoneer contributes to these goals through the development of electric variants, including the all-electric Wagoneer S, and implementation of sustainable manufacturing processes at production facilities.
Multi-Energy Platform Strategy: Stellantis utilizes four BEV-native platforms (STLA Small, Medium, Large, and Frame) that are engineered for flexibility and designed to meet evolving market demands and regulatory requirements. These platforms reduce complexity, support economies of scale with capacity to produce up to two million units per platform annually, and support over-the-air upgrades and next-generation technologies. Wagoneer's body-on-frame construction leverages the STLA Frame platform, specifically designed for large vehicles and optimized for both internal combustion and electric powertrains.
Sustainable Battery Ecosystem: Stellantis minimizes battery production environmental impact through advanced battery technology, sustainable raw material sourcing, gigafactory expansion, and battery recycling programs. The company's dual chemistry strategy includes nickel-free and cobalt-free lithium iron phosphate (LFP) batteries designed for 400-500 Wh/L energy density, and nickel-based batteries achieving 600-700 Wh/L at cell level. This approach optimizes long-term energy savings and emission reductions while addressing affordability constraints across different vehicle segments.
Innovative Mobility Solutions: Through Free2move and Free2move Charge, Stellantis is accelerating electric vehicle adoption by developing comprehensive charging ecosystems. Free2move Charge provides access to over 1 million charging points across 26 countries in Europe and almost 40,000 charging points in North America. In 2025, Stellantis signed an agreement with Tesla to open access to Tesla's supercharging network, adding 25,000 charging points for Stellantis BEV customers starting January 2026. This infrastructure supports Wagoneer electric variants and addresses range anxiety concerns.
Alternative Renewable Fuels: Stellantis evaluates alternative renewable fuels including ethanol and hydrotreated vegetable oil (HVO) to reduce emissions in flex-fuel vehicles produced in South America. The company is considering increased bio-based content to ensure vehicles remain compatible with future standards across different regions, providing a comprehensive approach to emissions reduction beyond pure electrification.
Ethical Business Practices: Stellantis maintains comprehensive corporate governance emphasizing ethical business practices, regulatory compliance, and corporate responsibility. The company's commitment to doing business the right way extends to supplier relationships, manufacturing processes, and community engagement, ensuring Wagoneer's production aligns with high standards of environmental and social responsibility.
Awards & Recognition
Wagoneer has received significant recognition for value, quality, and residual value performance, particularly for establishing strong market presence in the competitive luxury SUV segment despite being a relatively new brand revival.
Vincentric Best Value in America Awards: The 2025 Jeep Wagoneer earned Vincentric's Best Value in America award in the Luxury Large SUV segment, recognizing the vehicle's exceptional value proposition combining luxury features, capability, and total cost of ownership. This award highlights Wagoneer's success in delivering premium American craftsmanship and advanced technology at a competitive price point in the luxury SUV market.
J.D. Power Residual Value Awards: Jeep Wagoneer claimed best residual value among large SUVs for the third consecutive year in the J.D. Power 2025 U.S. ALG Residual Value Awards. This consistent recognition demonstrates Wagoneer's strong resale value performance and market demand, particularly important for premium vehicles where depreciation significantly impacts total ownership costs.
CPO Value and Ownership Cost Recognition: Jeep Wagoneer received Vincentric Best CPO Value Awards and recognition for lowest total cost of ownership, highlighting the brand's strong performance in certified pre-owned markets and long-term value retention. These awards reflect Wagoneer's quality, reliability, and strong residual values that benefit both new and used vehicle buyers.
J.D. Power APEAL Study Performance: In the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study, Wagoneer demonstrated strong performance in customer satisfaction with vehicle design, content, and layout. Stellantis continued its string of strong showings in this study with multiple segment wins and podium finishes, validating Wagoneer's appeal to luxury SUV buyers.
Safety Recognition: Wagoneer models have earned safety recognition including TOP SAFETY PICK ratings from the Insurance Institute for Highway Safety (IIHS), demonstrating the brand's commitment to occupant protection and advanced safety technologies in the luxury SUV segment.
PARENTS Best Family Cars Awards: Wagoneer received recognition in PARENTS magazine's Best Family Cars awards, highlighting its suitability for family transportation with three-row seating, advanced safety features, and family-friendly amenities that appeal to luxury SUV buyers.
Wagoneer Recalls & Controversies
Wagoneer has faced several significant recalls and quality issues since its 2022 relaunch, reflecting challenges in establishing consistent quality standards for a premium brand while managing complex manufacturing processes and supplier relationships.
Exterior Trim Detachment Recalls (2025): Stellantis issued two separate recalls affecting nearly 287,000 Jeep Wagoneer and Grand Wagoneer SUVs due to improperly secured exterior trim pieces that could detach and create road hazards. Recall 25V593 affected 163,735 vehicles from 2022-2025 models where driver and passenger door daylight opening (DLO) trim may not have been properly secured at the assembly plant. Recall 25V642 affected 123,396 vehicles from 2022-2024 models where quarter window trim could detach due to missing clear primer application at the supplier level. These recalls highlight quality control issues in both manufacturing and supplier processes.
Reduced Rearview Camera Recall: Nearly 80,000 Jeep SUVs, including Wagoneer models, were recalled for reduced rearview visibility due to camera system issues. Owners received notification letters between January 21-28, 2025, addressing safety concerns related to backup camera functionality, which is critical for large SUVs with limited rear visibility.
Trailer Tow Module Defects: Stellantis recalled 456,000 Ram and Jeep vehicles, including Wagoneer models, due to defective trailer tow modules that could cause loss of trailer lighting. The company's Technical Safety and Regulatory Compliance organization opened an investigation in August 2025 after identifying safety risks affecting towing capability, which is important for SUV buyers who use vehicles for recreational and utility purposes.
Quality Control and Manufacturing Issues: The exterior trim recalls revealed process control failures at Stellantis production facilities, where workers consistently made installation errors across multiple model years. These issues particularly affect premium vehicles like Wagoneer, where customers expect higher quality standards and flawless execution. The recalls suggest challenges in establishing consistent quality management for a newly revived brand.
Supplier Quality Management: The quarter window trim recall specifically identified supplier-level issues with missing clear primer application, highlighting challenges in managing supplier quality and ensuring consistent standards across the supply chain. These supplier issues affected premium brand perception and required extensive remediation efforts.
Market Position Challenges: Wagoneer has faced difficulties establishing itself against entrenched competitors like the Cadillac Escalade and Lincoln Navigator. The brand's sales volumes have been modest relative to the Escalade, and Stellantis has faced broader financial challenges that have affected investment in the brand. These market pressures create additional scrutiny for quality issues and reliability concerns.
Premium Brand Expectations: As a premium luxury SUV brand, Wagoneer faces higher customer expectations for quality, reliability, and ownership experience. The recalls and quality issues have been particularly damaging for a brand seeking to establish credibility in the competitive luxury SUV segment where brand reputation and perceived quality are critical success factors.
Brands Owned by Stellantis
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- Alfa Romeo - Italian luxury sports car manufacturer owned by Stellantis, known for performanc...
- Chrysler - American luxury automobile manufacturer owned by Stellantis, known for premium s...
- Citroën - French automobile manufacturer owned by Stellantis, known for innovative and pra...
- Dodge - American brand of automobiles and performance vehicles, specializing in muscle c...
- DS Automobiles - French premium automobile brand owned by Stellantis, known for luxury and innova...
- Fiat - Italian automobile manufacturer founded in 1899, owned by Stellantis and known f...
- Jeep - American brand of automobiles and off-road vehicles, specializing in SUVs and of...
- Lancia - Italian luxury automobile manufacturer owned by Stellantis, known for innovative...
- Maserati - Italian ultra-luxury sports car manufacturer owned by Stellantis, known for high...
- Opel - German automobile manufacturer owned by Stellantis, known for practical and reli...
- Peugeot - French automobile manufacturer founded in 1810, owned by Stellantis and known fo...
- Ram Trucks - American truck and commercial vehicle manufacturer owned by Stellantis, known fo...
- Vauxhall - British automobile manufacturer owned by Stellantis, known for practical and aff...
Wagoneer Ownership: Pros & Cons
Advantages
- +Backed by Stellantis' manufacturing resources and technology
- +Iconic brand heritage and American SUV tradition
- +Strong distribution network and dealership support
- +Investment in advanced technology and innovation
- +Access to engineering and design capabilities
Considerations
- -Intense competition from established premium SUV brands
- -Building brand recognition and market presence
- -Economic sensitivity affecting luxury vehicle purchases
- -Establishing distinct identity within Stellantis portfolio
- -Competing with larger, more established brands
Frequently Asked Questions About Wagoneer
Sources & Further Reading
- Wagoneer Official Website -
- Stellantis Corporate Information -
- Stellantis Sustainability Report -
- Stellantis Climate Policy Report 2024/2025 -
- Free2move Charging Solutions -
- DitchCarbon: Stellantis Sustainability Profile -
- Vincentric Best Value Awards -
- J.D. Power Residual Value Awards -
- NHTSA Recall Database -
- Stellantis Wagoneer Recall 25V593 -
- Stellantis Wagoneer Recall 25V642 -
- IIHS Safety Ratings -
- PARENTS Best Family Cars -
- NYSE: Stellantis (STLA) -
- SEC EDGAR: Stellantis filings -
- Wikidata: Wagoneer entity -
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Wagoneer
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| Volkswagen Group | Spain | 2018 | Premium | Europe | Unisex | |
| Ferrari | Italy | 1947 | Luxury | Global | Unisex |
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Competitive Analysis
Market Positioning: Wagoneer competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Stellantis Stock Information
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