Who Owns Wagoneer?
Wagoneer is owned by Stellantis, a multinational automotive manufacturer. Wagoneer operates as Stellantis' premium full-size SUV brand. The brand is headquartered in Auburn Hills, Michigan and offers luxury sport utility vehicles.
Parent Company
Stellantis
Founded
2022
Status
Publicly Traded
Headquarters
Auburn Hills, Michigan, USA
Who Owns Wagoneer?
- Parent Company: Stellantis
- Ownership Type: Subsidiary
- Company Type: Publicly Traded
- Stock Ticker: NYSE: STLA
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Wagoneer | Stellantis | Subsidiary |
History of Wagoneer
- Founded: 2022
- Founders: Stellantis (internal development)
The Wagoneer nameplate has a rich history dating back to 1963, when Kaiser-Jeep introduced the original Wagoneer as one of the first true luxury SUVs. The original Wagoneer pioneered the concept of a comfortable, well-appointed four-wheel-drive vehicle suitable for both on-road and off-road use, predating the modern luxury SUV segment by decades. The original Wagoneer was produced continuously from 1963 to 1991, making it one of the longest-running nameplates in American automotive history.
The Grand Wagoneer name was introduced in 1984 as a premium variant of the original Wagoneer, featuring wood-grain exterior trim and enhanced interior appointments. The Grand Wagoneer became an iconic symbol of American luxury and outdoor lifestyle, and its distinctive styling has influenced the design of the modern revival.
After the original Wagoneer was discontinued in 1991, the nameplate lay dormant for three decades. Stellantis (then Fiat Chrysler Automobiles) announced the revival of the Wagoneer and Grand Wagoneer nameplates in 2020, with the modern vehicles entering production in 2021 and reaching customers in 2022.
The modern Wagoneer and Grand Wagoneer are built on a dedicated body-on-frame platform at Stellantis' Jefferson North Assembly Plant in Detroit, Michigan. The vehicles are positioned as premium alternatives to the Cadillac Escalade and Lincoln Navigator, offering American heritage styling, three-row seating, and advanced technology features. The Grand Wagoneer, as the range-topping model, competes at price points up to approximately $120,000 in fully optioned form.
About Stellantis
What does Stellantis own?
Stellantis owns fourteen automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. The company was formed in 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA.
Is Stellantis publicly traded?
Yes, Stellantis N.V. is listed on the New York Stock Exchange (STLA), Euronext Paris (STLAP), and Borsa Italiana (STLAM). Major shareholders include Exor N.V. (Agnelli family, approximately 14.4%), the Peugeot family holding company (approximately 7.2%), and Bpifrance (approximately 6.2%).
Who founded Stellantis?
Stellantis was formed in January 2021 through the merger of Fiat Chrysler Automobiles and Groupe PSA. The merger was announced in December 2019 and structured as a merger of equals. Carlos Tavares, former CEO of Groupe PSA, led the combined company until his resignation in December 2024.
Where is Stellantis headquartered?
Stellantis N.V. is legally headquartered in Amsterdam, Netherlands. The company has major operational centers in Auburn Hills, Michigan, USA (North American operations) and Paris, France (European operations). Manufacturing facilities are located in the United States, Italy, France, Germany, Spain, the United Kingdom, Brazil, Mexico, Canada, and Poland.
How many brands does Stellantis own?
Stellantis owns fourteen automotive brands: Jeep, Ram, Dodge, Chrysler, Wagoneer, Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. The group sold approximately 5.8 million vehicles globally in 2024.
Who owns Stellantis?
Stellantis N.V. is publicly traded with major shareholders including Exor N.V. (the Agnelli family holding company, approximately 14.4%), the Peugeot family holding company (approximately 7.2%), and Bpifrance, the French state investment bank (approximately 6.2%). The remaining shares are held by institutional investors and public shareholders. John Elkann chairs the board and Antonio Filosa serves as CEO.
- Founded: 2021
- Headquarters: Amsterdam, Netherlands
- Company Type: Publicly Traded
- Stock: NYSE: STLA
Where Is Wagoneer Made / Based?
- Headquarters: Auburn Hills, Michigan, USA
- Manufacturing / Operations: United States
Brands Owned by Stellantis
- Abarth - Iconic Italian high-performance automotive brand specializing in sporty variants...
- Alfa Romeo - Italian luxury sports car manufacturer owned by Stellantis, known for performanc...
- Chrysler - American luxury automobile manufacturer owned by Stellantis, known for premium s...
- Citroën - French automobile manufacturer owned by Stellantis, known for innovative and pra...
- Dodge - American brand of automobiles and performance vehicles, specializing in muscle c...
- DS Automobiles - French premium automobile brand owned by Stellantis, known for luxury and innova...
- Fiat - Italian automobile manufacturer founded in 1899, owned by Stellantis and known f...
- Jeep - American brand of automobiles and off-road vehicles, specializing in SUVs and of...
- Lancia - Italian luxury automobile manufacturer owned by Stellantis, known for innovative...
- Maserati - Italian ultra-luxury sports car manufacturer owned by Stellantis, known for high...
- Opel - German automobile manufacturer owned by Stellantis, known for practical and reli...
- Peugeot - French automobile manufacturer founded in 1810, owned by Stellantis and known fo...
- Ram Trucks - American truck and commercial vehicle manufacturer owned by Stellantis, known fo...
- Vauxhall - British automobile manufacturer owned by Stellantis, known for practical and aff...
Wagoneer Ownership: Pros & Cons
Advantages
- +Backed by Stellantis' manufacturing resources and technology
- +Iconic brand heritage and American SUV tradition
- +Strong distribution network and dealership support
- +Investment in advanced technology and innovation
- +Access to engineering and design capabilities
Considerations
- -Intense competition from established premium SUV brands
- -Building brand recognition and market presence
- -Economic sensitivity affecting luxury vehicle purchases
- -Establishing distinct identity within Stellantis portfolio
- -Competing with larger, more established brands
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