Who Owns Lancia?

Lancia's revival is centered on electrification as part of Stellantis' broader sustainability strategy. The new Ypsilon is available as a fully electric vehicle, and the Gamma offers both hybrid and fully electric powertrains on the STLA Medium multi-energy platform.

Electric Vehicle Strategy: The Gamma's electric lineup offers ranges from 540 km to 740 km, addressing range anxiety concerns. The hybrid version provides over 1,000 km of range. Stellantis has signed agreements with Tesla to provide access to the Supercharging network for BEV customers starting in January 2026, adding 25,000 charging points.

Italian Manufacturing: The Gamma is produced at the Melfi plant in southern Italy, part of Stellantis' EUR 2 billion plan to revive Italy's car industry. The Melfi plant is being upgraded with advanced environmental standards and energy-efficient processes.

Stellantis Carbon Net Zero: Lancia contributes to Stellantis' Carbon Net Zero Strategy for vehicles, working to reduce greenhouse gas emissions across the entire vehicle lifecycle.

Casa Lancia Showrooms: Lancia's 160 showrooms in Italy, including 70 new exclusive locations, serve as hubs for educating customers about electric mobility and sustainable transportation.

• AUTOBEST "A STAR IS BACK" Award (2025): Recognized Lancia's brand renaissance as an iconic brand making a successful comeback on the international scene
• IAB MIXX Awards 2026 Gold Award: Won in the Social Media category for the "Lancia is back in WRC2" campaign, developed with agency 777
• Icon Design Trophy at Prisa Motor Awards: The new Lancia Ypsilon won the Icon Design Trophy at the second edition of the Prisa Motor Awards in Spain
• WRC Heritage: Lancia is the most successful brand in World Rally Championship history, with the Stratos (1974-1976), 037 (1983), and Delta Integrale (1987-1992) winning multiple manufacturers' titles
• Return to Motorsports: The Ypsilon Rally4 HF marked Lancia's return to rallying in 2025, with the HF badge to appear on the Gamma and upcoming Delta Integrale

2025 Sales Collapse: Lancia experienced a 73% drop in European sales in January and February 2025 compared to 2024, selling just 2,208 units versus 8,098 in the same period the prior year. The decline occurred despite the launch of the new Ypsilon and international expansion. The old Ypsilon, sold only in Italy, had outsold the new model across multiple European markets by nearly four to one.

Pricing Strategy: The new Ypsilon's hybrid and electric variants carry significantly higher prices than the previous model. Consumers were reluctant to pay premium prices for a brand returning to international markets after years of absence.

Leadership Changes: Lancia CEO Luca Napolitano was reassigned to head Stellantis & You - Sales & Services, raising questions about the brand's strategic direction.

Brand Viability Assessment: Stellantis CEO Antonio Filosa publicly stated that the company is "assessing all 14 brands' long-term viability," creating uncertainty about Lancia's future within the portfolio.

Italian Production Decline: Stellantis' vehicle production in Italy fell to a 71-year low in 2025, dropping 20% year on year to 379,706 vehicles. The decline raised political criticism in Italy about the future of the country's auto industry.

Q1 2026 Rebound: Lancia sales increased 15.7% in Q1 2026, suggesting the revival strategy may be gaining traction. The Gamma launch is critical to sustaining this recovery.