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  1. Home
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  3. BMW Group
BMW Group logo

BMW Group

German multinational luxury automobile and motorcycle manufacturer specializing in premium vehicles and mobility services across BMW, Mini, Rolls-Royce, and BMW Motorrad brands.

Company Type

public

Founded

1916

Headquarters

Munich, Bavaria, Germany

Stock

FSE: BMW

Revenue

EUR 133.453B (FY2025)

Employees

~159,000

Primary Market

Global

BMW Group Timeline

1904
Rolls-Royce Motor Cars

Rolls-Royce Motor Cars established by Charles Rolls, Henry Royce

Founded
1916

BMW Group

Founded by Franz Josef Popp, Karl Rapp, Camillo Castiglioni

Company Founded
1923
BMW Motorrad

BMW Motorrad established by BMW Group (internal development)

Founded
1975
BMW 3 Series

BMW 3 Series established by BMW Group (internal development)

Founded
2003
Rolls-Royce Motor Cars

BMW Group acquired Rolls-Royce Motor Cars

Acquired
science based targetselectric vehiclescarbon neutralcircular economy

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About BMW Group

What does BMW Group own?
BMW Group owns four brands: BMW (premium automobiles), Mini (premium compact vehicles), Rolls-Royce (ultra-luxury automobiles), and BMW Motorrad (premium motorcycles). The company also operates BMW Financial Services, which provides financing, leasing, and insurance products in more than 50 countries.

Who owns BMW Group?
BMW Group is publicly traded on the Frankfurt Stock Exchange under ticker BMW. The Quandt family (Stefan Quandt and Susanne Klatten) holds approximately 46% of shares as the dominant shareholder. The remaining shares are held by institutional investors and individual shareholders.

What is BMW Group's annual revenue?
For FY2025, BMW Group reported revenue of EUR 133.453 billion, down 6.3% from FY2024. EBT was EUR 10,236 million with a stable EBT margin of 7.7%, and net profit was EUR 7,708 million. The company delivered 2,463,715 vehicles worldwide.

Who is BMW's CEO?
Oliver Zipse has served as Chairman of the Board of Management of BMW AG since August 2019, succeeding Harald Krueger. Zipse has led BMW Group's technology-neutral electrification strategy and the development of the NEUE KLASSE platform.

Does BMW own Rolls-Royce?
Yes, BMW Group owns Rolls-Royce Motor Cars, the manufacturer of ultra-luxury automobiles. BMW acquired the rights to produce Rolls-Royce automobiles in 1998 and began production at a purpose-built factory in Goodwood, England, in 2003. Rolls-Royce Motor Cars is a wholly owned subsidiary of BMW Group and is distinct from Rolls-Royce Holdings, the British aerospace and defense company.

What is BMW's relationship with the Quandt family?
The Quandt family, specifically Stefan Quandt and Susanne Klatten, holds approximately 46% of BMW Group shares. Their father, Herbert Quandt, rescued BMW from near-bankruptcy in 1959 by investing in the company, and the family has maintained its dominant ownership position ever since. The Quandt family's concentrated ownership gives them significant influence over BMW Group's strategic direction.

What is the NEUE KLASSE platform?
The NEUE KLASSE (New Class) is BMW Group's next-generation electric vehicle platform launching in 2026. The first two models will be the fully-electric BMW iX3, produced at the Debrecen plant in Hungary, and the BMW i3, produced at the Munich plant. The platform incorporates new battery technology, enhanced digital capabilities, and sustainable manufacturing processes.

What are BMW Group's electric vehicle sales?
In FY2025, BMW Group delivered 442,072 fully electric vehicles worldwide, up 3.6% year over year, and 642,087 electrified vehicles (including plug-in hybrids), up 8.3% year over year. Electrified vehicles accounted for 26.1% of total deliveries, with fully electric vehicles representing 17.9% of total sales.

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History of BMW Group

BMW Group traces its origins to 1916 with the founding of Bayerische Flugzeugwerke (Bavarian Aircraft Works) in Munich, which produced aircraft engines for the German military during World War I. The company was reorganized and renamed Bayerische Motoren Werke GmbH (Bavarian Motor Works) in 1917, with the BMW name and the distinctive roundel logo derived from the Bavarian state colors of blue and white.

Following World War I, the Treaty of Versailles prohibited Germany from producing aircraft engines, forcing BMW to pivot. The company began producing motorcycle engines in 1923, introducing the R32, its first complete motorcycle, at the Paris Motor Show. The R32 established BMW's reputation for engineering innovation and became the template for BMW motorcycle design for decades.

BMW entered the automobile market in 1928 by acquiring Fahrzeugfabrik Eisenach, which produced the Dixi car under license from Austin of England. The company's first independently designed automobile, the BMW 303, was introduced in 1933 and featured the iconic twin-kidney grille that remains a BMW design signature today. Through the 1930s, BMW established itself as a manufacturer of premium automobiles and set numerous speed records with its racing cars.

During World War II, BMW produced aircraft engines and motorcycles for the German military and, like many German industrial companies, used forced labor from concentration camps. The company has acknowledged this history. After the war, BMW's factories were damaged or dismantled by Allied forces, and the company faced severe financial difficulties through the late 1940s and 1950s.

The company's survival was secured in 1959 when Herbert Quandt, a German industrialist, invested in BMW and prevented a takeover by Daimler-Benz. Quandt's investment, and the subsequent success of the BMW 1500 New Class sedan introduced in 1962, transformed BMW into a profitable premium automobile manufacturer. The New Class established the formula of sporty, driver-focused premium sedans that became BMW's defining product philosophy.

BMW expanded its model range through the 1970s and 1980s with the introduction of the 3 Series (1975), 5 Series (1972), and 7 Series (1977), which became the core of BMW's lineup and remain in production today. The company also established manufacturing operations in South Africa (1973) and the United States (Spartanburg, South Carolina, 1994).

In 1994, BMW acquired the Rover Group, a British automotive conglomerate that included the Rover, Land Rover, MG, and Mini brands. The acquisition proved difficult to integrate, and BMW sold most of the Rover Group in 2000, retaining only the Mini brand and the Rolls-Royce name rights. BMW acquired the rights to produce Rolls-Royce automobiles from Volkswagen Group in 1998 and began producing Rolls-Royce cars at a new factory in Goodwood, England, in 2003.

The revived Mini brand, launched in 2001 with a new model designed by BMW, became a significant commercial success, establishing BMW Group's presence in the premium compact segment. Mini is produced primarily at the Oxford plant in England and has expanded into a family of models including the Clubman, Countryman, Convertible, and electric variants.

Throughout the 2000s and 2010s, BMW Group expanded its global presence with new manufacturing facilities in China, the United States, and other key markets. The company introduced the BMW i3 in 2013 as its first dedicated electric vehicle and has since accelerated its electric vehicle strategy with the iX3, i4, iX, and i7 models.

Oliver Zipse became Chairman of the Board of Management in August 2019, succeeding Harald Krueger. Zipse has led BMW Group's technology-neutral electrification strategy and the development of the NEUE KLASSE platform, which represents the company's next generation of electric vehicles. In FY2025, BMW Group delivered 442,072 fully electric vehicles, an increase of 3.6% year over year, while maintaining its position as the global segment leader for premium automobiles.

The NEUE KLASSE ramp-up begins in 2026 with two models: the fully-electric BMW iX3, produced at the Debrecen plant in Hungary, and the BMW i3, produced at the Munich plant. These models incorporate new battery technology, enhanced digital capabilities, and sustainable manufacturing processes, representing BMW Group's most significant product offensive in a generation.

BMW Group Sustainability & Ethics

BMW Group has established comprehensive sustainability initiatives focused on carbon neutrality, circular economy, and responsible manufacturing across the entire automotive value chain. The company has committed to achieving carbon neutrality across its entire value chain by 2050, with interim targets to reduce CO2 emissions by 40% per vehicle across the entire value chain by 2030 compared to 2019 levels. These targets have been validated through the Science-based Targets initiative.

The company plans to avoid 200 million tons of CO2 emissions by 2030 through comprehensive decarbonization strategies. BMW Group uses renewable energy in production facilities, implements energy-efficient processes, and maintains strict environmental standards. The NEUE KLASSE models will be the first vehicles designed with comprehensive circular economy principles, incorporating recycled materials and enabling end-of-life recycling. BMW partners with Redwood Materials for battery recycling programs.

BMW Group has achieved high ESG ratings including MSCI AA (Leader) and Refinitiv 91/100, reflecting strong performance in environmental, social, and governance factors. The company publishes annual ESG reports with independently assured performance data.

Corporate responsibility includes ethical supply chain management, human rights impact assessments, and community engagement programs. BMW maintains comprehensive supplier relationship management and ethical sourcing practices.

Controversy, Regulation & Public Scrutiny

In 2024, BMW Group issued a significant recall affecting approximately 1.5 million vehicles globally due to a brake system component supplied by Continental AG. The recall, which required replacement of a brake booster pump, had a material impact on BMW Group's FY2024 profitability and continued to affect FY2025 results through additional costs and delivery delays.

BMW Group, like other German automakers, has faced scrutiny over its historical use of forced labor during World War II. The company has acknowledged this history and contributed to compensation programs for surviving victims.

The company faces ongoing scrutiny regarding compliance with increasingly stringent emissions standards and environmental regulations across global markets. BMW was fined nearly $1 billion along with Volkswagen in an emissions collusion case, following the broader industry scandal that began with Volkswagen's 2015 admission of installing defeat devices in diesel vehicles. BMW also faced a $6 million emissions scandal class action settlement for 2009-2013 BMW X5 and 335d diesel vehicles.

As BMW Group expands connected vehicle technologies and digital services, the company faces scrutiny regarding data privacy, cybersecurity, and the ethical use of vehicle data.

Brands Owned by BMW Group

BMW Group owns 4 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.

4 brands across 1 category
BMW Group
Parent Company

BMW Group

public · Founded 1916 · Munich, Bavaria, Germany

4

brands

View all 4 brands in grid view

Stock Information

BMW Group Ownership: Pros & Cons

Advantages

  • +World's largest premium automobile manufacturer by volume with strong brand equity across BMW, Mini, Rolls-Royce, and BMW Motorrad
  • +Quandt family's approximately 46% stake provides long-term ownership stability and strategic continuity
  • +Technology-neutral powertrain strategy allows flexibility as EV adoption rates vary by market
  • +Electrified vehicle deliveries grew 8.3% to 642,087 units in FY2025, with all-electric up 3.6% to 442,072
  • +NEUE KLASSE platform launching in 2026 with BMW iX3 and i3, representing the next generation of electric vehicles
  • +BMW M GmbH achieved record sales of 213,457 vehicles in 2025
  • +Global production network of over 30 manufacturing sites across 15 countries
  • +BMW Financial Services provides stable, recurring revenue stream supporting vehicle sales
  • +High ESG ratings including MSCI AA (Leader) and Refinitiv 91/100

Considerations

  • -FY2025 revenue declined 6.3% to EUR 133.453 billion due to intense competition in China and currency effects
  • -Intense competition from Mercedes-Benz, Audi, Tesla, and emerging Chinese premium brands
  • -High R&D costs required for NEUE KLASSE development and autonomous driving technology
  • -Dependence on Chinese market performance, which faces headwinds from domestic competition
  • -Increased depreciation and amortization expected in 2026 due to NEUE KLASSE ramp-up
  • -Complex global supply chain challenges and semiconductor availability
  • -Increasing regulatory pressures and environmental standards requiring significant investment
  • -Trade tensions and geopolitical uncertainties affecting global manufacturing and distribution

Frequently Asked Questions About BMW Group

What does BMW Group own?

BMW Group owns four brands: BMW (premium automobiles), Mini (premium compact vehicles), Rolls-Royce (ultra-luxury automobiles), and BMW Motorrad (premium motorcycles). The company also operates BMW Financial Services, which provides financing, leasing, and insurance products in more than 50 countries.

Who owns BMW Group?

BMW Group is publicly traded on the Frankfurt Stock Exchange under ticker BMW. The Quandt family (Stefan Quandt and Susanne Klatten) holds approximately 46% of shares as the dominant shareholder. The remaining shares are held by institutional investors and individual shareholders.

What is BMW Group's annual revenue?

For FY2025, BMW Group reported revenue of EUR 133.453 billion, down 6.3% from FY2024. EBT was EUR 10,236 million with a stable EBT margin of 7.7%, and net profit was EUR 7,708 million. The company delivered 2,463,715 vehicles worldwide.

Who is BMW's CEO?

Oliver Zipse has served as Chairman of the Board of Management of BMW AG since August 2019, succeeding Harald Krueger. Zipse has led BMW Group's technology-neutral electrification strategy and the development of the NEUE KLASSE platform.

Does BMW own Rolls-Royce?

Yes, BMW Group owns Rolls-Royce Motor Cars, the manufacturer of ultra-luxury automobiles. BMW acquired the rights to produce Rolls-Royce automobiles in 1998 and began production at a purpose-built factory in Goodwood, England, in 2003. Rolls-Royce Motor Cars is a wholly owned subsidiary of BMW Group and is distinct from Rolls-Royce Holdings, the British aerospace and defense company.

What is BMW's relationship with the Quandt family?

The Quandt family, specifically Stefan Quandt and Susanne Klatten, holds approximately 46% of BMW Group shares. Their father, Herbert Quandt, rescued BMW from near-bankruptcy in 1959 by investing in the company, and the family has maintained its dominant ownership position ever since. The Quandt family's concentrated ownership gives them significant influence over BMW Group's strategic direction.

What is the NEUE KLASSE platform?

The NEUE KLASSE (New Class) is BMW Group's next-generation electric vehicle platform launching in 2026. The first two models will be the fully-electric BMW iX3, produced at the Debrecen plant in Hungary, and the BMW i3, produced at the Munich plant. The platform incorporates new battery technology, enhanced digital capabilities, and sustainable manufacturing processes.

What are BMW Group's electric vehicle sales?

In FY2025, BMW Group delivered 442,072 fully electric vehicles worldwide, up 3.6% year over year, and 642,087 electrified vehicles (including plug-in hybrids), up 8.3% year over year. Electrified vehicles accounted for 26.1% of total deliveries, with fully electric vehicles representing 17.9% of total sales.

Sources & Further Reading

  • BMW Group Official Website
  • BMW Group Investor Relations
  • BMW Group Annual Report 2025
  • BMW Group Sustainability
  • BMW Brand Website
  • Mini Brand Website
  • Rolls-Royce Brand Website
  • BMW Motorrad
  • Frankfurt Stock Exchange: BMW (BMW)
  • MSCI ESG Ratings
  • Science-based Targets Initiative
  • Redwood Materials Partnership

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team