Who Owns Jaecoo?
Jaecoo is owned by Chery Automobile, a Chinese state-owned automotive manufacturer. Jaecoo was created in 2023 as a sub-division of Chery International to market SUVs exclusively in export markets outside China.
Jaecoo Timeline
Who Owns Jaecoo?
- Parent Company: Chery Automobile Co., Ltd.
- Ownership Type: Wholly owned
- Company Type: State-Owned
- Stock Ticker: Hong Kong Stock Exchange: 9973
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Jaecoo | Chery Automobile Co., Ltd. | Wholly owned |
Where to Buy
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Jaecoo on AmazonHistory of Jaecoo
- Founded: 2023
- Founders: Chery Automobile
Jaecoo was established in April 2023 by Chery Automobile as part of a strategic initiative to expand Chery's international presence. The brand was created alongside Omoda, with both brands collectively referred to as "O&J" brands within Chery's portfolio. This dual-brand strategy allows Chery to target different customer segments in export markets without the baggage of the Chery name, which had mixed reception in some international markets during earlier export attempts.
The name "Jaecoo" is derived from the German word "Jager" (meaning "hunter") and the English word "cool," reflecting the brand's focus on rugged, capable SUVs with modern styling and technology. In Iran, the brand operates under the name Lucano due to trademark considerations. The brand's visual identity features bold, angular design language intended to convey strength and adventure capability.
Jaecoo's market launch began in 2023 with the J7, a mid-size SUV based on Chery's T2X platform. The J7 entered markets across Southeast Asia, the Middle East, South America, and parts of Europe, offering competitive pricing against established brands. The brand quickly followed with the J8, a larger SUV, and announced plans for additional models including hybrid and fully electric variants.
By 2024, Jaecoo had established dealer networks in over 20 countries, with particularly strong reception in Malaysia, Saudi Arabia, and Chile. The brand's strategy of offering well-equipped vehicles at aggressive price points, backed by Chery's manufacturing capabilities, resonated with consumers seeking value in the SUV segment. Jaecoo has also entered the Australian and UK markets, where it competes against established Chinese brands like MG and GWM as well as traditional Japanese and Korean competitors.
By August 2025, Jaecoo and Omoda had achieved 600,000 joint vehicle sales worldwide, just 27 months after brand introduction. Jaecoo became the official automotive partner of European Professional Club Rugby (EPCR) for the 2024/25 and 2025/26 seasons, supporting the brand's European market expansion.
About Chery Automobile Co., Ltd.
What does Chery Automobile own?
Chery Automobile owns and operates five major vehicle brands: Chery (mass market), Exeed (premium), Jetour (family SUVs), iCar (electric), and Luxeed (premium smart electric, developed with Huawei). The company also manufactures automotive parts and components and KD kits for overseas assembly.
Is Chery Automobile publicly traded?
Yes. Chery Automobile listed on the Main Board of the Hong Kong Stock Exchange on September 25, 2025, under stock code 9973. The IPO was the largest auto IPO in Hong Kong for 2025. Prior to the listing, the company restructured its ownership in January 2025, transferring shares from Chery Holding directly to its shareholders.
Who founded Chery Automobile?
Chery Automobile was founded in 1997 by the Wuhu municipal government in Anhui Province, China, as a state-backed automotive manufacturing project. Yin Tongyue, who participated in the company's preparation starting in October 1996, has served as an executive director since its establishment and as chairman since February 2004.
Where is Chery Automobile headquartered?
Chery Automobile is headquartered in Wuhu, Anhui Province, China. The company's registered office is at No. 8, Changchun Road, Wuhu City, Anhui. Its primary manufacturing facilities and main R&D center are also located in Wuhu.
How many brands does Chery Automobile own?
Chery Automobile owns five major brands: Chery, Exeed, Jetour, iCar, and Luxeed. The company has also used the Omoda and Jaecoo brand names in certain international markets. Its product series include the Tiggo SUV line, Arrizo sedan line, and Fengyun technology series.
Who owns Chery Automobile?
Chery Automobile is a state-backed company whose shares are publicly traded on the Hong Kong Stock Exchange. Following a January 2025 equity transfer, Chery Holding transferred its direct shares in the company to its own shareholders on a pro rata basis. State-affiliated entities continue to hold significant stakes, but the company now has no holding company above it and is governed by its public shareholders and board of directors.
What is Chery Automobile's revenue?
For FY2025, Chery reported total revenue of RMB 300.3 billion (approximately $42 billion), up 11.3% year over year. Net profit was RMB 19.5 billion, up 36.1%. In Q1 2026, the company reported revenue of RMB 65.9 billion and net profit of RMB 4.3 billion.
Has Chery made major acquisitions recently?
Chery has not made major automotive acquisitions. Its growth has been organic, driven by new brand launches (iCar, Luxeed) and geographic expansion. The company's most significant corporate event was its September 2025 IPO on the Hong Kong Stock Exchange.
- Founded: 1997
- Headquarters: Wuhu, Anhui, China
- Company Type: State-Owned
- Stock: Hong Kong Stock Exchange: 9973
- Revenue: RMB 300.3 billion (FY2025)
- Employees: Approximately 70,100
Where Is Jaecoo Made / Based?
- Headquarters: Wuhu, Anhui, China
- Manufacturing / Operations: China, Southeast Asia, Europe, Australia
Jaecoo Categories & Tags
Jaecoo Sustainability & Ethics
Jaecoo offers electric vehicle variants alongside internal combustion engine models, including the J5 EV and J6 EV. Chery has developed a gasoline engine with 48% thermal efficiency, one of the most efficient in the automotive industry, which supports reduced fuel consumption and emissions in Jaecoo's hybrid applications.
Chery's manufacturing facilities in China operate under Chinese environmental regulations, and the company has implemented energy efficiency measures at its plants. No specific sustainability certifications apply to Jaecoo, as such certifications are not standard in the automotive industry.
Awards & Recognition
- Saudi National Automobile Award: The Jaecoo J8 won "Best Mid-size Premium SUV" at the Saudi National Automobile Awards, validating the brand's product quality in the Middle East market.
- Malaysian Dealership Awards: Jaecoo celebrated record-breaking success in Malaysia with inaugural dealership awards, recognizing the brand's dealer network development and market entry.
- EPCR Partnership: Jaecoo became the official automotive partner of European Professional Club Rugby for the 2024/25 and 2025/26 seasons, supporting brand building in Europe.
- Sales Milestone: Jaecoo and Omoda achieved 600,000 joint vehicle sales worldwide by August 2025, 27 months after brand introduction.
Jaecoo Recalls & Controversies
Quality Perception: As a Chinese automotive brand targeting export markets, Jaecoo faces ongoing skepticism regarding product quality, reliability, and long-term durability. Consumer perceptions of Chinese automotive products remain a barrier to market acceptance, particularly in quality-conscious European markets.
Brand Recognition Challenges: As a new brand established in 2023, Jaecoo faces significant challenges building brand recognition and consumer trust in competitive international markets against established brands with decades of market presence.
No major safety recalls specific to Jaecoo have been widely documented as of July 2026.
Brands Owned by Chery Automobile Co., Ltd.
Jaecoo Ownership: Pros & Cons
Advantages
- +Backed by Chery's manufacturing scale, R&D resources, and financial commitment of over 1 billion US dollars through 2030
- +Export-only strategy allows tailored product development for international markets without domestic market compromises
- +Chery's engine technology, including 48% thermal efficiency gasoline engines, provides competitive powertrain options
- +Rapid global expansion with dealer networks in over 20 countries within two years of launch
- +EPCR rugby partnership and other marketing investments support brand awareness in Europe
Considerations
- -New brand with limited market recognition compared to Toyota, Hyundai, and Kia
- -Quality perception challenges common to Chinese automotive brands in Western markets
- -Dependence on Chery's strategic direction and continued financial investment
- -Regulatory compliance complexity across diverse international markets
- -Building after-sales service infrastructure and parts supply chains globally remains an ongoing challenge
Frequently Asked Questions About Jaecoo
Sources & Further Reading
Competitors to Jaecoo
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Saic Motor | China | 1924 | Mass market | Global | All Genders | |
| Great Wall Motors | China | 1984 | Mass market | Global | All Genders | |
| Chery Automobile | China | 2022 | Mass market | Global | All Genders | |
| Bmw Group | Germany | 1916 | Premium | Global | All-ages | |
| Volkswagen Group | Spain | 2018 | Premium | Europe | All Genders | |
| Byd | China | 2010 | Premium | Asia pacific | All Genders |
Learn More About Competitors
AutomotiveMG Motor
Owned by SAIC Motor Corporation Limited
British-origin automotive brand owned by China's SAIC Motor, producing affordable cars, SUVs, and electric vehicles for over 170 countries. Founded in 1924 as Morris Garages.
automotivecarssuv
AutomotiveGWM
Owned by Great Wall Motor Company Limited
Chinese automotive brand specializing in SUVs and pickup trucks, owned by Great Wall Motors and sold in over 60 countries.
suvpickup-trucksautomobiles
AutomotiveOMODA
Owned by Chery Automobile Co., Ltd.
Chinese automobile brand owned by Chery Automobile, selling SUVs in 69 global markets with over 1 million cumulative sales as of 2026.
automobilessuvschinese-brand
AutomotiveBMW
Owned by BMW Group
German luxury automobile brand known for performance-oriented sedans, SUVs, and electric vehicles.
luxury-carsautomotivegerman-brand
AutomotiveCupra
Owned by Volkswagen Group
Spanish performance car brand owned by Volkswagen Group through SEAT S.A., producing sporty electric and combustion vehicles including the Formentor, Born, and Terramar.
performance-carsspanish-brandelectric-vehicles
AutomotiveDenza
Owned by BYD Company Limited
Chinese premium electric vehicle brand owned by BYD, producing luxury EVs including the D9 MPV and N9 SUV.
electric-vehiclesevsautomobiles
Competitive Analysis
Market Positioning: Jaecoo competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Independent Alternatives to Jaecoo
Looking for brands with different ownership structures? These similar brands are not owned by Chery Automobile Co., Ltd., giving you alternative choices that support different corporate structures.
AutomotiveGWM
Owned by Great Wall Motor Company Limited
Chinese automotive brand specializing in SUVs and pickup trucks, owned by Great Wall Motors and sold in over 60 countries.
suvpickup-trucksautomobiles
Publicly Traded
GWM is owned by Great Wall Motor Company Limited, a public company, a different structure than Jaecoo's parent.
AutomotiveHaval
Owned by Great Wall Motor Company Limited
Chinese SUV and crossover brand owned by Great Wall Motors, sold in over 170 countries with 758,554 units sold in 2025.
suvcrossoverautomobiles
Publicly Traded
Haval is owned by Great Wall Motor Company Limited, a public company, a different structure than Jaecoo's parent.
AutomotiveJeep
Owned by Stellantis
American brand of automobiles and off-road vehicles, specializing in SUVs and off-road vehicles, owned by Stellantis.
automotivesuvoff-road
Publicly Traded
Jeep is owned by Stellantis, a public company, a different structure than Jaecoo's parent.
AutomotiveHyundai
Owned by Hyundai Motor Group
South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.
korean-carvalue-brandglobal-automaker
Privately Owned
Hyundai is owned by Hyundai Motor Group, a private company, a different structure than Jaecoo's parent.
AutomotiveKia
Owned by Hyundai Motor Group
South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.
korean-carvalue-brandsporty-design
Privately Owned
Kia is owned by Hyundai Motor Group, a private company, a different structure than Jaecoo's parent.
AutomotiveLincoln
Owned by Ford Motor Company
American luxury vehicle brand owned by Ford Motor Company (NYSE: F), specializing in premium SUVs including the Navigator, Aviator, Corsair, and Nautilus. Founded in 1917 by Henry Leland, acquired by Ford in 1922.
luxuryautomotivepremium-vehicles
Publicly Traded
Lincoln is owned by Ford Motor Company, a public company, a different structure than Jaecoo's parent.
Chery Automobile Co., Ltd. Stock Information
Jobs at Chery Automobile Co., Ltd.
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