Who Owns BMW Motorrad?
BMW Motorrad is owned by BMW Group, a publicly traded German multinational automotive manufacturer listed on the Frankfurt Stock Exchange (FSE: BMW). BMW Motorrad operates as the motorcycle division of BMW Group, producing premium motorcycles since 1923.
Parent Company
BMW Group
Founded
1923
Status
Publicly Traded
Headquarters
Munich, Bavaria, Germany
Who Owns BMW Motorrad?
- Parent Company: BMW Group
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: FSE: BMW
| Brand | Parent Company | Ownership Type |
|---|---|---|
| BMW Motorrad | BMW Group | Brand division |
History of BMW Motorrad
- Founded: 1923
- Founders: BMW Group (internal development)
BMW built its first complete motorcycle, the R32, in 1923. The R32 introduced the opposed-twin boxer engine layout paired with shaft drive, a configuration BMW still uses in most of its touring and adventure models a century later. BMW had been producing aircraft engines before the Treaty of Versailles restricted German aircraft manufacturing after World War I, and motorcycle production gave the company's engineers a new outlet for that expertise.
BMW Motorrad built a racing program through the 1920s and 1930s that set multiple land speed records for motorcycles, reinforcing the boxer engine's reputation for reliability. World War II halted civilian production, and BMW's Munich and Eisenach plants sustained heavy damage. Motorcycle manufacturing resumed after the war, though the loss of the Eisenach factory to Soviet-occupied East Germany forced BMW to rebuild its motorcycle operations from Munich alone.
BMW Motorrad diversified its lineup from the 1980s onward, adding the R 80 G/S in 1980, generally credited as the first mass-produced adventure motorcycle and the ancestor of today's best-selling R 1300 GS. The company added sport bikes with the K and S series, cruiser-style models, and small-displacement urban motorcycles built through partnerships in Asia over subsequent decades.
BMW Motorrad entered electric two-wheelers with the C evolution scooter in 2014 and its successor, the CE 04, in 2022. The division reported record annual deliveries exceeding 220,000 units in 2023, and the R 1300 GS, launched in 2023 as a full redesign of BMW's flagship adventure model, has remained the company's top-selling motorcycle through 2025.
About BMW Group
What does BMW Group own?
BMW Group owns four brands: BMW (premium automobiles), MINI (premium compact vehicles), Rolls-Royce (ultra-luxury automobiles), and BMW Motorrad (premium motorcycles). The company also operates BMW Financial Services, which provides financing, leasing, and insurance products in more than 50 countries.
Who owns BMW Group?
BMW Group is publicly traded on the Frankfurt Stock Exchange under ticker BMW. The Quandt family (Stefan Quandt and Susanne Klatten) holds approximately 47% of shares as the dominant shareholder. The remaining shares are held by institutional investors and individual shareholders.
What is BMW Group's annual revenue?
In FY2024, BMW Group reported revenue of €142.4 billion and profit before tax of €11.0 billion. The company delivered approximately 2.45 million passenger vehicles and more than 210,000 motorcycles.
Who is BMW's CEO?
Oliver Zipse has served as Chairman of the Board of Management of BMW AG since August 2019, succeeding Harald Krueger. Zipse has led BMW Group's technology-neutral electrification strategy and its continued expansion in electric vehicles.
Does BMW own Rolls-Royce?
Yes, BMW Group owns Rolls-Royce Motor Cars, the manufacturer of ultra-luxury automobiles. BMW acquired the rights to produce Rolls-Royce automobiles in 1998 and began production at a purpose-built factory in Goodwood, England, in 2003. Rolls-Royce Motor Cars is a wholly owned subsidiary of BMW Group and is distinct from Rolls-Royce Holdings, the British aerospace and defense company.
What is BMW's relationship with the Quandt family?
The Quandt family, specifically Stefan Quandt and Susanne Klatten, holds approximately 47% of BMW Group shares. Their father, Herbert Quandt, rescued BMW from near-bankruptcy in 1959 by investing in the company, and the family has maintained its dominant ownership position ever since. The Quandt family's concentrated ownership gives them significant influence over BMW Group's strategic direction.
- Founded: 1916
- Headquarters: Munich, Bavaria, Germany
- Company Type: Publicly Traded
- Stock: FSE: BMW
- Revenue: approximately €142.4 billion (FY2024)
- Employees: Approximately 154,000
Where Is BMW Motorrad Made / Based?
- Headquarters: Munich, Bavaria, Germany
- Manufacturing / Operations: Germany, Thailand, Brazil, India
BMW Motorrad Sustainability & Ethics
BMW Motorrad falls under BMW Group's company-wide commitment to net zero emissions by 2050, aligned with the Paris Agreement. BMW Group targets an 80 percent reduction in CO2 emissions per vehicle produced by 2030 against a 2019 baseline, covering Scope 1 and 2 manufacturing emissions across all divisions including Motorrad's Berlin plant.
BMW Group has increased use of secondary materials across its manufacturing operations, including recycled metals in motorcycle components, as part of a broader circular economy push. BMW Motorrad's electrification push, through the C evolution and CE 04 scooters, gives the division a lower-emissions option for urban riders, though the large-displacement touring and adventure models that make up most of its sales remain gasoline-powered.
BMW Group is a member of the Responsible Minerals Initiative and requires suppliers to meet environmental and labor standards under its supplier code of conduct, which applies to Motorrad's component suppliers in Germany and Asia.
Awards & Recognition
Red Dot Design Award: BMW Motorrad has received multiple Red Dot Design Awards for motorcycle design, including recognition for the R 1250 GS adventure series and the CE 04 electric scooter.
MOTORRAD Magazine Readers' Choice 2024: BMW Motorrad won five categories and finished on the podium nine times total in MOTORRAD magazine's 2024 readers' choice "Motorcycle of the Year" awards, including victories in Sports Bikes, Crossover, Power Naked, Adventure Touring, and Tourers/Sport Tourers.
EICMA and Intermot Recognition: BMW Motorrad models have received "Best of Show" recognition at major international motorcycle exhibitions, including EICMA in Milan and Intermot in Cologne.
BMW Motorrad Recalls & Controversies
R 1300 GS Starter Relay Recall (2024): BMW Motorrad issued a worldwide safety recall affecting approximately 25,000 units of the R 1300 GS produced between July 2023 and March 2024. The recall addressed a manufacturing defect in the starter relay housing that could allow moisture infiltration, leading to electrical short circuits, overheating, and in rare cases fire risk. This was the third corrective action on the same issue, after service bulletins in November 2023 and February 2024 failed to resolve it. BMW reported no confirmed injuries linked to the defect and completed the recall through free component replacement.
ABS Modulator Recall (2022 to 2023): BMW recalled roughly 12,000 R 1250 RT and K 1600 GTL motorcycles built in 2021 and 2022 over potential ABS modulator valve failures that could reduce braking performance. BMW offered free repairs and extended warranty coverage to affected owners.
Chain Tensioner Recall (2021): Approximately 8,500 R 1250 GS Adventure units from 2020 and 2021 production were recalled for chain tensioner failures that could cause chain derailment. BMW replaced the tensioner component and revised inspection procedures for subsequent production.
Emissions Certification Inquiry (2024): European regulators reviewed emissions certification for certain 2022 and 2023 model year motorcycles. BMW cooperated with the inquiry and updated engine management software to confirm Euro 5 compliance.
Brands Owned by BMW Group
- BMW 3 Series - Compact luxury sedan manufactured by BMW, known for performance, driving dynamic...
- BMW - German luxury automobile brand known for performance-oriented sedans, SUVs, and ...
- Rolls-Royce Motor Cars - British ultra-luxury automotive brand, exclusively manufactured in Goodwood, Eng...
BMW Motorrad Ownership: Pros & Cons
Advantages
- +Strong engineering heritage and reputation for quality
- +Backed by BMW Group's R&D investment and technological expertise
- +Premium positioning in the global motorcycle market
- +Global distribution network through BMW Group dealerships
- +Innovation in motorcycle safety and connectivity technology
Considerations
- -Premium pricing in a competitive motorcycle market
- -Dependence on global economic conditions affecting motorcycle sales
- -Competition from established motorcycle manufacturers
- -Need for continuous investment in electrification and technology
- -Regulatory requirements for emissions and safety standards
Frequently Asked Questions About BMW Motorrad
Sources & Further Reading
- BMW Motorrad Official Website -
- BMW Group Responsibility & Sustainability -
- Frankfurt Stock Exchange: BMW Group (BMW) -
- BMW Group Investor Relations -
- BMW Motorrad MOTORRAD Magazine "Motorcycle of the Year 2024" Press Release -
- NHTSA R 1300 GS Recall Information -
- ADV Pulse BMW R 1300 GS Recall Coverage -
- UN Global Compact -
- Paris Agreement -
- BMW Group Environmental Statement 2024 -
- BMW Group Vehicle Footprint Reports -
- Rider Magazine 2025 BMW Lineup Coverage -
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to BMW Motorrad
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
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| Stellantis | USA | 1900 | Premium | United states | All-ages | |
| General Motors | USA | 1992 | Premium | United states | Unisex | |
| Stellantis | USA | 1941 | Mass market | Global | Unisex | |
| Toyota Motor | Japan | 1989 | Luxury | Global | All-ages |
Learn More About Competitors

Dodge
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Hummer
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Jeep
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Lexus
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Competitive Analysis
Market Positioning: BMW Motorrad competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
BMW Group Stock Information
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