Toyota's origins trace to the Toyoda family's textile machinery business. Sakichi Toyoda founded Toyoda Automatic Loom Works in 1926, and his son Kiichiro Toyoda used proceeds from the sale of the loom patent to fund automobile research. Kiichiro Toyoda established the automobile division of Toyoda Automatic Loom Works in 1933 and produced the company's first prototype passenger car in 1935.
Toyota Motor Corporation was formally established as an independent company in August 1937, separating from Toyoda Automatic Loom Works. The company's name was changed from Toyoda to Toyota, partly for marketing reasons and partly because Toyota requires eight brush strokes to write in Japanese, a number considered lucky.
Toyota began exporting vehicles to the United States in 1958, initially with limited success. The company's fortunes in the US market improved significantly in the 1960s and 1970s as American consumers sought fuel-efficient alternatives to domestic vehicles, particularly following the 1973 oil crisis. The Corolla, launched in 1966, became one of the best-selling cars in history.
Toyota established its first US manufacturing plant in Georgetown, Kentucky in 1988, as part of a broader strategy to localize production in key markets and reduce trade friction. The Georgetown plant, known as Toyota Motor Manufacturing Kentucky, became one of the largest automotive manufacturing facilities in North America.
In 1989, Toyota launched the Lexus brand in the United States, targeting the luxury vehicle segment with a focus on quality, reliability, and customer service. The Lexus LS 400 received critical acclaim upon launch and established Toyota's credibility in the premium market.
The 1997 launch of the Toyota Prius marked a pivotal moment in automotive history. The Prius was the world's first mass-produced hybrid electric vehicle, combining a conventional gasoline engine with an electric motor and battery system to achieve significantly improved fuel economy. The Prius became a cultural symbol of environmental consciousness and established Toyota as the leader in hybrid vehicle technology.
Toyota faced a significant crisis in 2009 and 2010 when the company issued a series of large-scale vehicle recalls related to unintended acceleration issues. The recalls affected millions of vehicles globally and resulted in substantial costs and reputational damage. Toyota subsequently invested heavily in quality control and safety systems.
In 2021, Toyota announced a comprehensive electrification strategy, committing to invest 8 trillion yen in electrification through 2030 and to offer battery electric vehicle options across all vehicle segments. The company launched the bZ4X battery electric SUV in 2022 as the first model in its dedicated bZ (beyond Zero) electric vehicle lineup.
Koji Sato succeeded Akio Toyoda as President and CEO in April 2023. Akio Toyoda, grandson of founder Kiichiro Toyoda, had served as president since 2009 and transitioned to the role of Chairman.
For fiscal year 2025 (ended March 31, 2025), Toyota reported consolidated net revenues of approximately 47.5 trillion yen, with operating income of approximately 4.8 trillion yen. The company achieved record US sales of approximately 2.5 million vehicles in calendar year 2025, with approximately 47% of sales being electrified models.