
Chevrolet is owned by General Motors Company, a publicly traded American automotive manufacturer founded in 1908 and headquartered in Detroit, Michigan, trading on NYSE under ticker GM. Chevrolet was founded in Detroit on November 3, 1911, by racing driver Louis Chevrolet and GM founder William C. Durant, and was folded into General Motors in 1918. It is GM's highest-volume brand, selling 1,829,235 vehicles in the United States in 2025, up 4.7% year over year, led by Silverado, Equinox, and Traverse.
Parent Company
Acquired
1918
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Chevrolet | General Motors Company | Wholly owned |
William C. Durant, ousted from General Motors in 1910, founded the Chevrolet Motor Car Company in Detroit on November 3, 1911, with Swiss-born racing driver and engineer Louis Chevrolet. The brand launched its first car, the Classic Six, in 1912 and adopted the bowtie emblem in 1913, one of the longest-running logos in the industry.
Durant used Chevrolet's success to regain control of General Motors, folding Chevrolet into GM in 1918 and returning as its president. Chevrolet grew into GM's volume backbone, battling Ford for US market leadership from the 1920s onward. Landmark models included the Suburban (1935, the longest continuously used nameplate in the industry), the Corvette (1953), the Corvair, Camaro (1967), and the C/K truck line that became Silverado.
Through the late twentieth century Chevrolet remained America's best-selling automotive brand in many years, expanding globally into Latin America, Europe, and Asia. GM's 2009 bankruptcy restructuring concentrated the company around four brands, with Chevrolet as the volume core. In the 2020s the brand pivoted toward EVs on the Ultium platform, launching the Equinox EV, Blazer EV, and Silverado EV while keeping combustion trucks and SUVs as its profit base.
What does General Motors own?
General Motors owns four automotive brands: Chevrolet, GMC, Buick, and Cadillac. The company also owns GM Financial (captive finance), Cruise (autonomous vehicles), and OnStar (connected vehicle services). GM operates manufacturing facilities in the United States, Canada, Mexico, China (through joint ventures), Brazil, and South Korea. GM previously owned Pontiac, Saturn, Saab, Hummer, and Opel/Vauxhall, all of which were divested or discontinued.
Is General Motors publicly traded?
Yes, General Motors is listed on the New York Stock Exchange under ticker GM. The company relisted on the NYSE in November 2010 following its emergence from bankruptcy in 2009. GM has no controlling shareholder, and its shares are held primarily by institutional investors. The U.S. government sold its remaining stake in GM in 2013. As of December 31, 2025, the company had 904 million shares outstanding.
What is General Motors' annual revenue?
For fiscal year 2025 (ended December 31, 2025), GM reported revenue of $185.0 billion, down 1.3% from FY2024. EBIT-adjusted was $12.7 billion, at the high end of guidance. Net income was $2.7 billion, reduced by more than $7.2 billion in special charges primarily related to EV capacity realignment. Adjusted EPS was $10.60. The company generated $10.6 billion in adjusted automotive free cash flow.
Who is the CEO of General Motors?
Mary Barra has served as Chairman and CEO since January 2014, making her the first female CEO of a major global automaker. She joined GM in 1980 as a co-op student and rose through the engineering and manufacturing ranks. Under her leadership, GM delivered a 54% total return for shareholders in 2025 and announced a 20% dividend increase and new $6 billion share repurchase authorization for 2026.
What is GM's 2026 guidance?
For 2026, GM projects EBIT-adjusted of $13.0-$15.0 billion, net income of $10.3-$11.7 billion, EPS-diluted of $11.00-$13.00, and adjusted automotive free cash flow of $9.0-$11.0 billion. The company expects North America adjusted profit margins to return to 8-10%, up from 6.8% in 2025. CEO Barra stated that 2026 "should be an even better year for GM."
Who founded General Motors?
General Motors was founded by William Crapo Durant on September 16, 1908, in Flint, Michigan. Durant was a successful carriage manufacturer who had acquired Buick Motor Company in 1904 and used it as the foundation for GM. Alfred P. Sloan Jr. subsequently became the dominant figure in GM's management and is credited with developing the multi-brand strategy.
Where is General Motors headquartered?
General Motors is headquartered in Detroit, Michigan, USA. The company has been significantly downsizing its headquarters, a move expected to save tens of millions of dollars annually. GM operates manufacturing facilities in the United States, Canada, Mexico, China, Brazil, and South Korea, among other locations.
Chevrolet is central to GM's commitment to carbon neutrality in products and operations by 2040. The brand's EV portfolio is GM's primary volume electrification lever, and GM eliminated tailpipe-emission goals alignment through its Ultium platform strategy. Combustion trucks still dominate sales, so the brand's fleet emissions remain a material footprint.
Chevrolet has been the most-awarded brand in J.D. Power dependability and initial quality studies in multiple years. The Corvette won the 2020 North American Car of the Year award, and the Silverado EV has been recognized for its up-to-450-mile range capability.
6.2L V8 engine recall (2025): GM recalled approximately 600,000 trucks and SUVs, including Silverado 1500s, over L87 engine bearing defects that could cause engine failure, alongside lawsuits and an NHTSA investigation.
Ignition switch crisis (legacy): The 2014 GM ignition switch scandal, centered on Chevrolet Cobalt and other small cars linked to 124 deaths, led to over $2 billion in fines and settlements and reshaped GM's safety organization.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Ford Motor | USA | 1903 | Mass market | Global | Unisex | |
| General Motors | USA | 1992 | Premium | United states | All Genders | |
| Stellantis | USA | 1900 | Premium | United states | All-ages | |
| Stellantis | USA | 1941 | Mass market | Global | All Genders | |
| Paccar | USA (parent) | 1923 | Market leader | United states | All-ages | |
| Paccar | USA (parent) | 1939 | Market leader | United states | All-ages |
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Flagship vehicle marque of Ford Motor Company founded in 1903 by Henry Ford, maker of the F-Series trucks, Mustang, Bronco, and Explorer.
AutomotiveOwned by General Motors Company
American automotive brand producing electric trucks and SUVs under the GMC division of General Motors.
AutomotiveOwned by Stellantis
American brand of automobiles and performance vehicles, specializing in muscle cars, SUVs, and performance-oriented vehicles, owned by Stellantis.
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American brand of automobiles and off-road vehicles, specializing in SUVs and off-road vehicles, owned by Stellantis.
AutomotiveOwned by PACCAR Inc
Premium heavy and medium-duty truck brand of PACCAR Inc, producing iconic American Class 8 trucks for the North American market.
AutomotiveOwned by PACCAR Inc
Premium heavy and medium-duty truck brand of PACCAR Inc, producing iconic American Class 8 trucks for the North American market.
Market Positioning: Chevrolet competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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