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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Automotive
  4. Chevrolet
Chevrolet logo
Automotive

Who Owns Chevrolet?

Chevrolet is owned by General Motors Company, a publicly traded American automotive manufacturer founded in 1908 and headquartered in Detroit, Michigan, trading on NYSE under ticker GM. Chevrolet was founded in Detroit on November 3, 1911, by racing driver Louis Chevrolet and GM founder William C. Durant, and was folded into General Motors in 1918. It is GM's highest-volume brand, selling 1,829,235 vehicles in the United States in 2025, up 4.7% year over year, led by Silverado, Equinox, and Traverse.

Parent Company

General Motors Company

Acquired

1918

Status

Publicly Traded

Headquarters

Detroit, Michigan, USA

Chevrolet Timeline

1908
General Motors Company

Parent company established in Detroit, Michigan, USA

Company Founded
1911

Chevrolet

Founded by Louis Chevrolet, William C. Durant

Founded
1918
Acquired by General Motors Company

General Motors Company acquired Chevrolet

Acquired
mid rangemass marketGlobalunisexOfficial Website

Who Owns Chevrolet?

  • Parent Company: General Motors Company
  • Ownership Type: Wholly owned
  • Acquisition Year: 1918
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: GM
BrandParent CompanyOwnership Type
ChevroletGeneral Motors CompanyWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonChevrolet on Amazon

History of Chevrolet

  • Founded: 1911
  • Founders: Louis Chevrolet, William C. Durant
  • Acquired by General Motors Company: 1918

William C. Durant, ousted from General Motors in 1910, founded the Chevrolet Motor Car Company in Detroit on November 3, 1911, with Swiss-born racing driver and engineer Louis Chevrolet. The brand launched its first car, the Classic Six, in 1912 and adopted the bowtie emblem in 1913, one of the longest-running logos in the industry.

Durant used Chevrolet's success to regain control of General Motors, folding Chevrolet into GM in 1918 and returning as its president. Chevrolet grew into GM's volume backbone, battling Ford for US market leadership from the 1920s onward. Landmark models included the Suburban (1935, the longest continuously used nameplate in the industry), the Corvette (1953), the Corvair, Camaro (1967), and the C/K truck line that became Silverado.

Through the late twentieth century Chevrolet remained America's best-selling automotive brand in many years, expanding globally into Latin America, Europe, and Asia. GM's 2009 bankruptcy restructuring concentrated the company around four brands, with Chevrolet as the volume core. In the 2020s the brand pivoted toward EVs on the Ultium platform, launching the Equinox EV, Blazer EV, and Silverado EV while keeping combustion trucks and SUVs as its profit base.

About General Motors Company

What does General Motors own?
General Motors owns four automotive brands: Chevrolet, GMC, Buick, and Cadillac. The company also owns GM Financial (captive finance), Cruise (autonomous vehicles), and OnStar (connected vehicle services). GM operates manufacturing facilities in the United States, Canada, Mexico, China (through joint ventures), Brazil, and South Korea. GM previously owned Pontiac, Saturn, Saab, Hummer, and Opel/Vauxhall, all of which were divested or discontinued.

Is General Motors publicly traded?
Yes, General Motors is listed on the New York Stock Exchange under ticker GM. The company relisted on the NYSE in November 2010 following its emergence from bankruptcy in 2009. GM has no controlling shareholder, and its shares are held primarily by institutional investors. The U.S. government sold its remaining stake in GM in 2013. As of December 31, 2025, the company had 904 million shares outstanding.

What is General Motors' annual revenue?
For fiscal year 2025 (ended December 31, 2025), GM reported revenue of $185.0 billion, down 1.3% from FY2024. EBIT-adjusted was $12.7 billion, at the high end of guidance. Net income was $2.7 billion, reduced by more than $7.2 billion in special charges primarily related to EV capacity realignment. Adjusted EPS was $10.60. The company generated $10.6 billion in adjusted automotive free cash flow.

Who is the CEO of General Motors?
Mary Barra has served as Chairman and CEO since January 2014, making her the first female CEO of a major global automaker. She joined GM in 1980 as a co-op student and rose through the engineering and manufacturing ranks. Under her leadership, GM delivered a 54% total return for shareholders in 2025 and announced a 20% dividend increase and new $6 billion share repurchase authorization for 2026.

What is GM's 2026 guidance?
For 2026, GM projects EBIT-adjusted of $13.0-$15.0 billion, net income of $10.3-$11.7 billion, EPS-diluted of $11.00-$13.00, and adjusted automotive free cash flow of $9.0-$11.0 billion. The company expects North America adjusted profit margins to return to 8-10%, up from 6.8% in 2025. CEO Barra stated that 2026 "should be an even better year for GM."

Who founded General Motors?
General Motors was founded by William Crapo Durant on September 16, 1908, in Flint, Michigan. Durant was a successful carriage manufacturer who had acquired Buick Motor Company in 1904 and used it as the foundation for GM. Alfred P. Sloan Jr. subsequently became the dominant figure in GM's management and is credited with developing the multi-brand strategy.

Where is General Motors headquartered?
General Motors is headquartered in Detroit, Michigan, USA. The company has been significantly downsizing its headquarters, a move expected to save tens of millions of dollars annually. GM operates manufacturing facilities in the United States, Canada, Mexico, China, Brazil, and South Korea, among other locations.

  • Founded: 1908
  • Headquarters: Detroit, Michigan, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: GM

Visit General Motors Company website

View full company profile for General Motors Company

Where Is Chevrolet Made / Based?

  • Headquarters: Detroit, Michigan, USA
  • Manufacturing / Operations: United States, Mexico, Canada, South Korea, China, Brazil

Chevrolet Categories & Tags

AutomakerVehiclesTrucksSuvAmerican Brand

Chevrolet Sustainability & Ethics

Chevrolet is central to GM's commitment to carbon neutrality in products and operations by 2040. The brand's EV portfolio is GM's primary volume electrification lever, and GM eliminated tailpipe-emission goals alignment through its Ultium platform strategy. Combustion trucks still dominate sales, so the brand's fleet emissions remain a material footprint.

Awards & Recognition

Chevrolet has been the most-awarded brand in J.D. Power dependability and initial quality studies in multiple years. The Corvette won the 2020 North American Car of the Year award, and the Silverado EV has been recognized for its up-to-450-mile range capability.

Chevrolet Recalls & Controversies

6.2L V8 engine recall (2025): GM recalled approximately 600,000 trucks and SUVs, including Silverado 1500s, over L87 engine bearing defects that could cause engine failure, alongside lawsuits and an NHTSA investigation.

Ignition switch crisis (legacy): The 2014 GM ignition switch scandal, centered on Chevrolet Cobalt and other small cars linked to 124 deaths, led to over $2 billion in fines and settlements and reshaped GM's safety organization.

Brands Owned by General Motors Company

BuickAutomotive

Buick

Owned by General Motors Company

American mid-premium automotive brand owned by General Motors. Founded in 1903, Buick is GM's bridge between mainstream Chevrolet and luxury Cadillac. Buick sells approximately 800,000 vehicles annually in China and over 200,000 in the United States.

mid-premiumautomotiveluxury-vehicles
CadillacAutomotive

Cadillac

Owned by General Motors Company

American luxury automotive brand and division of General Motors, known for premium vehicles and electric vehicle transition.

luxury-carselectric-vehiclesamerican-brand
Chevrolet CorvetteAutomotive

Chevrolet Corvette

Owned by General Motors Company

American sports car manufactured by Chevrolet, a division of General Motors, since 1953.

sports-caramerican-brandperformance-car
GMAutomotive

GM

Owned by General Motors Company

Flagship corporate brand of General Motors Company, encompassing the GM nameplate, Ultium electric platform identity, and shared technology across its vehicle divisions.

automakercorporate-brandultium
GMCAutomotive

GMC

Owned by General Motors Company

Premium truck and SUV division of General Motors dating to 1912, producing Sierra pickups, Yukon SUVs, the Denali luxury line, and Hummer EV.

truckssuvdenali
HummerAutomotive

Hummer

Owned by General Motors Company

American automotive brand producing electric trucks and SUVs under the GMC division of General Motors.

suvelectric-vehicletrucks
View all brands owned by General Motors Company

Chevrolet Ownership: Pros & Cons

Advantages

  • +Broadest lineup in the GM portfolio, spanning $20K to supercar price points
  • +Full-size truck leadership with Silverado's 588,709 sales in 2025
  • +Ultium-based EV lineup gives Chevy one of the widest affordable EV ranges
  • +National dealer network and parts availability are among the industry's deepest

Considerations

  • -Quality perception trails Toyota and Honda in several segments
  • -EV ramp-up has faced software and production growing pains
  • -Recalls including the 2025 6.2L V8 engine action dented truck reliability perception
  • -Sedan lineup has thinned as the market shifted to SUVs and trucks

Frequently Asked Questions About Chevrolet

Sources & Further Reading

  • [Chevrolet Official Website](
  • [General Motors Official Website](
  • [GM 2025 US Sales Release](
  • [GM Investor Relations](
  • [Chevrolet on Wikipedia](

Competitors to Chevrolet

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
FordFord
Ford Motor
USA
1903
Mass marketGlobalUnisex
HummerHummerSister Brand
General Motors
USA
1992
PremiumUnited statesAll Genders
DodgeDodge
Stellantis
USA
1900
PremiumUnited statesAll-ages
JeepJeep
Stellantis
USA
1941
Mass marketGlobalAll Genders
KenworthKenworth
Paccar
USA (parent)
1923
Market leaderUnited statesAll-ages
PeterbiltPeterbilt
Paccar
USA (parent)
1939
Market leaderUnited statesAll-ages

Learn More About Competitors

FordAutomotive

Ford

Owned by Ford Motor Company

Flagship vehicle marque of Ford Motor Company founded in 1903 by Henry Ford, maker of the F-Series trucks, Mustang, Bronco, and Explorer.

automakertrucksf-series
HummerAutomotive

Hummer

Owned by General Motors Company

American automotive brand producing electric trucks and SUVs under the GMC division of General Motors.

suvelectric-vehicletrucks
DodgeAutomotive

Dodge

Owned by Stellantis

American brand of automobiles and performance vehicles, specializing in muscle cars, SUVs, and performance-oriented vehicles, owned by Stellantis.

automotivemuscle-carsperformance
JeepAutomotive

Jeep

Owned by Stellantis

American brand of automobiles and off-road vehicles, specializing in SUVs and off-road vehicles, owned by Stellantis.

automotivesuvoff-road
KenworthAutomotive

Kenworth

Owned by PACCAR Inc

Premium heavy and medium-duty truck brand of PACCAR Inc, producing iconic American Class 8 trucks for the North American market.

trucksheavy-duty-trucksclass-8
PeterbiltAutomotive

Peterbilt

Owned by PACCAR Inc

Premium heavy and medium-duty truck brand of PACCAR Inc, producing iconic American Class 8 trucks for the North American market.

trucksheavy-duty-trucksclass-8

Competitive Analysis

Market Positioning: Chevrolet competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Chevrolet

Looking for brands with different ownership structures? These similar brands are not owned by General Motors Company, giving you alternative choices that support different corporate structures.

Interstate BatteriesAutomotive

Interstate Batteries

Owned by Interstate Battery System of America

American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.

batteriesautomotive-batterieslead-acid-batteries
Privately Owned

Interstate Batteries is privately owned, unlike Chevrolet which is under a publicly traded parent company.

carVerticalAutomotive

carVertical

Owned by CV Group (carVertical)

Lithuanian vehicle history company that generates VIN-based reports on used cars across 37 markets, operating as the private company CV Group.

vehicle-historyvin-checkused-cars
Privately Owned

carVertical is privately owned, unlike Chevrolet which is under a publicly traded parent company.

HyundaiAutomotive

Hyundai

Owned by Hyundai Motor Group

South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.

korean-carvalue-brandglobal-automaker
Privately Owned

Hyundai is privately owned, unlike Chevrolet which is under a publicly traded parent company.

KiaAutomotive

Kia

Owned by Hyundai Motor Group

South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.

korean-carvalue-brandsporty-design
Privately Owned

Kia is privately owned, unlike Chevrolet which is under a publicly traded parent company.

AutoNationAutomotive

AutoNation

Owned by AutoNation, Inc.

America's largest single-brand automotive retailer, operating new-vehicle franchises, collision centers, and service operations under one national banner.

automotive-retailcar-dealershipsautonation
Publicly Traded

AutoNation operates independently without a large parent corporation.

CarParts.comAutomotive

CarParts.com

Owned by CarParts.com, Inc.

American online retailer of aftermarket auto parts and accessories, listed on Nasdaq as PRTS and headquartered in Torrance, California.

auto-partsecommerceaftermarket-parts
Publicly Traded

CarParts.com operates independently without a large parent corporation.

General Motors Company Stock Information

Jobs at General Motors Company

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Last reviewed: September 25, 2026 · Reviewed by Who Brands Editorial Team