
Ford is the flagship vehicle brand of Ford Motor Company, a publicly traded American automotive manufacturer founded in 1903 by Henry Ford and headquartered in Dearborn, Michigan, trading on NYSE under ticker F. The Ford marque sells trucks, SUVs, and commercial vehicles, led by the F-Series pickup line which has been America's best-selling truck for 49 consecutive years. Ford brand vehicles drove Ford Motor Company to 2.2 million US sales in 2025, its best year since 2019.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Ford | Ford Motor Company | Wholly owned |
Henry Ford incorporated Ford Motor Company on June 16, 1903, with twelve investors including John S. Gray and the Dodge brothers. The company's first car, the Model A, sold that year; in 1908 the Model T launched and changed transportation history. Ford's moving assembly line, introduced in 1913, cut Model T build time from twelve hours to ninety minutes and made cars affordable for the masses.
The Ford marque built the twentieth century's most consequential products: the Model T (15 million sold by 1927), the flathead V8, the F-Series pickup (1948), the Thunderbird (1955), and the Mustang (1964), which created the pony car class. Ford famously avoided the 2009 bailouts taken by GM and Chrysler, financing its own restructuring.
The modern Ford brand pivoted decisively to trucks and SUVs, dropping most US sedans by 2020. The Bronco returned in 2021 to strong demand, the all-electric F-150 Lightning and Mustang Mach-E launched the EV era, and the Ford+ plan reorganized the company around customer segments. In 2025 Ford posted 2.2 million US sales, its best year since 2019, powered by record truck, hybrid, and Bronco demand.
Is Ford Motor publicly traded?
Yes. Ford Motor Company trades on the New York Stock Exchange under the ticker symbol F. The company has been publicly traded since its IPO in 1956. The Ford family maintains significant voting control through special Class B shares, giving them approximately 40% of voting power.
Who is the CEO of Ford Motor Company?
Jim Farley is the President and Chief Executive Officer of Ford Motor Company. He took over in October 2020 and has led the company's reorganization into three segments (Ford Blue, Model e, and Ford Pro) and the strategic pivot in electric vehicle strategy.
What was Ford's revenue in 2025?
Ford reported record revenue of $187.3 billion for fiscal year 2025, up 1% from $185 billion in 2024. This was the fifth consecutive year of full-year revenue growth. However, the company reported a net loss of $8.2 billion due to $15.5 billion in special charges related to EV restructuring.
How much did Ford's EV unit lose in 2025?
Ford's Model e electric vehicle segment posted an operating loss of $4.8 billion in 2025, an improvement from a $5.1 billion loss in 2024. The segment is expected to lose $4.0-$4.5 billion in 2026. Ford has pushed back Model e profitability to 2029.
What is Ford's electric vehicle strategy?
Ford has pivoted from expensive pure electric vehicles to focus on hybrids, extended-range electric vehicles (EREVs), and affordable EVs. The F-150 Lightning is being retooled as an EREV with a gas-powered generator. The company is developing a midsize pickup truck for 2027 and targeting 8% adjusted EBIT margin by 2029.
How many people does Ford employ?
Ford Motor Company employs approximately 169,000 people worldwide across manufacturing, engineering, sales, and administrative functions.
What brands does Ford own?
Ford Motor Company's vehicle brands are Ford and Lincoln. The Ford brand includes iconic nameplates such as the F-150, Mustang, Explorer, Bronco, and Transit. Lincoln is the company's luxury brand, including the Navigator, Aviator, and Nautilus.
Ford targets carbon neutrality globally by 2050 and invested heavily in electrification before recalibrating in 2025. Hybrid volume grew 21.7% to a record 228,072 in 2025, positioning the brand between combustion and full EV demand. The company faces ongoing scrutiny over emissions compliance and EV battery supply chain labor standards.
F-Series holds the record for America's best-selling truck (49 years) and best-selling vehicle (44 years). Ford hybrid trucks earned best-selling hybrid pickup honors in 2025, and the brand's sales streak outperformed the US industry for ten consecutive months ending December 2025.
Recall volume: Ford led US recall counts in recent years, issuing more than 130 recalls in 2025 covering millions of vehicles, including backup camera and door latch actions. Quality improvement is a stated Farley priority.
EV pullback charges (2025): Ford recorded $15.5 billion in special charges canceling the next-generation F-150 Lightning and retooling its EV roadmap, contributing to an $8.2 billion FY2025 net loss.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| General Motors | USA | 1911 | Mass market | Global | Unisex | |
| General Motors | USA | 1992 | Premium | United states | All Genders | |
| General Motors | USA | 1912 | Premium | North america | Unisex | |
| Paccar | USA (parent) | 1923 | Market leader | United states | All-ages | |
| Paccar | USA (parent) | 1939 | Market leader | United states | All-ages |
AutomotiveOwned by General Motors Company
American automotive marque founded in 1911, General Motors' largest brand, producing cars, trucks, and SUVs including Silverado, Equinox, and Corvette.
AutomotiveOwned by General Motors Company
American automotive brand producing electric trucks and SUVs under the GMC division of General Motors.
AutomotiveOwned by General Motors Company
Premium truck and SUV division of General Motors dating to 1912, producing Sierra pickups, Yukon SUVs, the Denali luxury line, and Hummer EV.
AutomotiveOwned by PACCAR Inc
Premium heavy and medium-duty truck brand of PACCAR Inc, producing iconic American Class 8 trucks for the North American market.
AutomotiveOwned by PACCAR Inc
Premium heavy and medium-duty truck brand of PACCAR Inc, producing iconic American Class 8 trucks for the North American market.
Market Positioning: Ford competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Ford Motor Company, giving you alternative choices that support different corporate structures.
AutomotiveOwned by Interstate Battery System of America
American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.
Interstate Batteries is privately owned, unlike Ford which is under a publicly traded parent company.
AutomotiveOwned by CV Group (carVertical)
Lithuanian vehicle history company that generates VIN-based reports on used cars across 37 markets, operating as the private company CV Group.
carVertical is privately owned, unlike Ford which is under a publicly traded parent company.
AutomotiveOwned by Hyundai Motor Group
South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.
Hyundai is privately owned, unlike Ford which is under a publicly traded parent company.
AutomotiveOwned by Hyundai Motor Group
South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.
Kia is privately owned, unlike Ford which is under a publicly traded parent company.
AutomotiveOwned by AutoNation, Inc.
America's largest single-brand automotive retailer, operating new-vehicle franchises, collision centers, and service operations under one national banner.
AutoNation operates independently without a large parent corporation.
AutomotiveOwned by CarParts.com, Inc.
American online retailer of aftermarket auto parts and accessories, listed on Nasdaq as PRTS and headquartered in Torrance, California.
CarParts.com operates independently without a large parent corporation.
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