
Pears is owned by Unilever (LSE: ULVR), the British multinational consumer goods company headquartered in London. Pears was created in 1789 by Andrew Pears in London, making it the world's oldest continuously marketed soap brand. Lever Brothers acquired the brand in 1917 and it remains part of Unilever today, with its strongest market in India through Hindustan Unilever.
Parent Company
Acquired
1917
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Pears | Unilever plc | Wholly owned |
Andrew Pears, a Cornish barber, opened a Soho salon in London and developed a transparent glycerin soap in 1789 as a gentler alternative to the harsh animal-fat soaps of the era. The amber, see-through bar became famous partly through pioneering advertising, including the use of Millais' painting Bubbles in 1886.
The Pears family sold the business in the early 20th century, and Lever Brothers acquired the brand in 1917, folding it into Unilever after the 1929 merger. In 2009 Unilever reformulated the soap, prompting consumer complaints about the changed scent and formula, and adjusted it again in response.
Today Pears is manufactured mainly in India, where it is one of the country's best-known glycerin soap brands, sold alongside variants such as Pears Pure and Gentle.
What does Unilever own?
As of April 2026, Unilever owns a portfolio of over 400 brands across four business groups: Beauty and Wellbeing (Dove, Vaseline, TRESemme, Pond's), Personal Care (Axe/Lynx, Rexona/Sure, Lux, Lifebuoy, Close Up), Home Care (Domestos, Cif, Surf, Omo, Comfort), and Nutrition (Knorr, Hellmann's, pending transfer to McCormick upon deal close). Unilever no longer owns ice cream brands (Magnum, Walls, Ben & Jerry's, Breyers) following the 2025 Ice Cream demerger. The March 31, 2026 McCormick combination, expected to close mid-2027, will transfer Hellmann's, Knorr, Frank's RedHot, French's, Cholula, and Maille to the expanded McCormick entity. The company also owns approximately 61% of Hindustan Unilever Limited, a publicly listed subsidiary in India.
Is Unilever publicly traded?
Yes, Unilever plc is listed on the London Stock Exchange under ticker ULVR and on Euronext Amsterdam under ticker UNA. American Depositary Receipts are listed on the New York Stock Exchange under ticker UL. The company does not have a controlling shareholder, and its shares are held primarily by institutional investors. Unilever simplified its dual-listed structure in 2020, consolidating its legal headquarters in the United Kingdom.
Who founded Unilever?
Unilever was formed in 1929 through the merger of Lever Brothers, a British soap company founded by William Hesketh Lever in 1885, and Margarine Unie, a Dutch margarine producer formed through the merger of the Jurgens and Van den Bergh companies in 1927. The founders of the predecessor companies include William Lever, James Darcy Lever, Antonius Johannes Jurgens, and Samuel van den Bergh.
Where is Unilever headquartered?
Unilever is headquartered in London, United Kingdom. The company's registered office and principal executive offices are located in London. Unilever simplified its dual-listed structure in 2020, consolidating its legal headquarters in the United Kingdom and ending the separate Unilever N.V. Dutch entity. The company's shares continue to trade on both the London Stock Exchange and Euronext Amsterdam.
How many brands does Unilever own?
Unilever currently owns over 400 brands across Beauty and Wellbeing, Personal Care, Home Care, and Nutrition. Following the completion of the McCormick Foods combination (expected mid-2027), Unilever's portfolio will narrow to its HPC brands, with the largest being Dove, Axe/Lynx, Rexona/Sure, Vaseline, Domestos, Cif, Surf, and Omo. The company's food brands (Hellmann's, Knorr) are included in the McCormick deal and will transfer upon close.
Who owns Unilever?
Unilever plc is a publicly traded company with no controlling shareholder. The company's shares are held primarily by institutional investors including major asset managers and index funds. No single shareholder holds a majority stake in Unilever. Fernando Fernandez serves as CEO, having been appointed in March 2025 following the departure of Hein Schumacher. The company's board includes a majority of independent non-executive directors.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Unilever | United Kingdom | 1923 | Mass market | Global | All Genders | |
| Evyap | Turkey | 1970 | Mass market | Europe | Unisex | |
| Colgate Palmolive | USA | 1898 | Mainstream | Global | All-ages | |
| Unilever | United Kingdom | 1957 | Mass market | Global | Womens |
Beauty Personal CareOwned by Unilever plc
Global beauty soap and body wash brand owned by Unilever. Launched in 1923 as the world first mass-market beauty soap, now sold in over 100 countries with annual revenue exceeding 1.2 billion euros.
Beauty Personal CareOwned by Evyap
Mass-market soap and personal care brand owned by Evyap, sold in over 100 countries with strong positions in Eastern Europe and the Middle East.
Household Consumer GoodsOwned by Colgate-Palmolive Company
Household cleaning and personal care brand founded in 1898, best known for its dishwashing liquid. Owned by Colgate-Palmolive Company since the 1928 merger.
Beauty Personal CareOwned by Unilever plc
Personal care brand owned by Unilever, known for beauty bars and skincare products. Over $5 billion in annual revenue.
Market Positioning: Pears competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Beauty Personal CareOwned by Evyap
Mass-market soap and personal care brand owned by Evyap, sold in over 100 countries with strong positions in Eastern Europe and the Middle East.
Fax is privately owned, unlike Pears which is under a publicly traded parent company.
Beauty Personal CareOwned by Evyap
Turkish brand of men's grooming and shaving products manufactured and marketed by Evyap, known for affordable quality shaving soaps.
Arko is privately owned, unlike Pears which is under a publicly traded parent company.
Beauty Personal CareOwned by Evyap
Turkish beauty and bath soap brand manufactured by Evyap. Sold in over 100 countries. Known for natural ingredients including olive oil, shea butter, and coconut. Market leader in Eastern Europe and Central Asia.
Duru is privately owned, unlike Pears which is under a publicly traded parent company.
Beauty Personal CareOwned by Evyap
Men's personal care and grooming brand owned by Evyap, a privately held Turkish personal care company founded in 1927. Gibbs offers shaving products, deodorants, and grooming items primarily in European, Middle Eastern, and Central Asian markets.
Gibbs is privately owned, unlike Pears which is under a publicly traded parent company.
Beauty Personal CareOwned by Great Clips, Inc.
Value hair salon franchise brand owned by Great Clips, Inc. and operated through more than 4,400 franchisee-owned salons.
Great Clips is privately owned, unlike Pears which is under a publicly traded parent company.
Beauty Personal CareOwned by Kenvue
American skincare brand producing facial cleansers, moisturizers, and acne treatments for teens and young women, owned by Kenvue Inc.
Clean & Clear is privately owned, unlike Pears which is under a publicly traded parent company.
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