
Palmolive is owned by Colgate-Palmolive Company (NYSE: CL), a publicly traded consumer goods company headquartered in New York City. The Palmolive brand was created in 1898 by B.J. Johnson Soap Company in Milwaukee, Wisconsin. Palmolive merged with Colgate Company in 1928 to form Colgate-Palmolive. The brand is best known for its dishwashing liquid, sold in over 100 countries. Colgate-Palmolive reported net sales of $20.1 billion in 2025.
Parent Company
Acquired
1928
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Palmolive | Colgate-Palmolive Company | Wholly owned |
B.J. Johnson founded a soap company in Milwaukee, Wisconsin, in 1864. The company initially produced standard soap products for household use. In 1898, Johnson's company introduced a new soap made from palm oil and olive oil. The product was named Palmolive, combining the two key ingredients. The natural-oil formula was marketed as gentler on skin than soaps made from animal fats, which were the industry standard at the time. Palmolive soap proved commercially successful, and the company renamed itself the Palmolive Company in 1910 to reflect its flagship product.
Palmolive became one of the best-selling soaps in the United States in the early 20th century. The company invested heavily in advertising, including full-page magazine advertisements and radio sponsorships. By the 1920s, Palmolive was one of the most recognized soap brands in America.
In 1916, the Palmolive Company merged with Peet Brothers, a Kansas-based soap manufacturer, to form Palmolive-Peet Company. The merger combined Palmolive's brand strength with Peet Brothers' manufacturing capacity and distribution network. The combined company expanded its product line and geographic reach.
In 1928, Palmolive-Peet Company merged with Colgate Company, a New York-based soap and candle manufacturer founded in 1806 by William Colgate. The merger created Colgate-Palmolive-Peet Company, one of the largest soap and consumer goods companies in the world. The company was renamed Colgate-Palmolive Company in 1953.
Through the mid-20th century, Palmolive soap remained a major product for Colgate-Palmolive. The brand expanded beyond bar soap into dishwashing liquid, laundry detergent, and other household cleaning products. Palmolive dishwashing liquid was introduced and eventually became the brand's most widely sold product, particularly in international markets.
In the 1970s and 1980s, Colgate-Palmolive expanded Palmolive's geographic reach, establishing the brand in Latin America, Europe, and Asia. In many of these markets, Palmolive became the leading dishwashing liquid brand. The brand's product line also expanded to include personal care products such as body wash, hand soap, and shampoo in select markets.
In the 2000s and 2010s, Palmolive faced increasing competition in the dishwashing liquid category from Procter and Gamble's Dawn brand in the United States and from private label products in Europe. Colgate-Palmolive responded with product innovation, including Palmolive Ultra Concentrated dishwashing liquid and eco-focused variants. The brand also expanded into dishwashing tablets and dishwasher detergent pods in European markets.
In 2020, Colgate-Palmolive announced a restructuring program to streamline its global portfolio. The company divested certain lower-margin businesses, including some Palmolive product lines in specific markets, to focus on higher-growth, higher-margin categories. Despite these divestitures, Palmolive dishwashing liquid remains a core brand in Colgate-Palmolive's Home Care portfolio.
In 2025, Colgate-Palmolive continued to invest in the Palmolive brand with new product formulations and packaging innovations. The company reported that Home Care net sales, which include Palmolive dishwashing products, grew modestly despite a challenging consumer environment. The brand's strongest performance was in Latin America and Asia Pacific, where volume growth offset pricing pressures in Europe.
What does Colgate-Palmolive own?
Colgate-Palmolive owns a portfolio of consumer brands across four categories: oral care (Colgate, elmex), personal care (Palmolive, Softsoap, Irish Spring, Speed Stick), home care (Ajax, Fabuloso, Murphy Oil Soap), and pet nutrition (Hill's Science Diet, Hill's Prescription Diet, Prime100). The Colgate brand holds the number one global market share in toothpaste.
Is Colgate-Palmolive publicly traded?
Yes, Colgate-Palmolive Company trades on the New York Stock Exchange under ticker symbol CL. The company has no controlling shareholder, with ownership distributed among institutional investors including Vanguard Group and BlackRock. As of January 31, 2026, there were approximately 801.5 million shares outstanding.
What is Colgate-Palmolive's annual revenue?
For FY2025, Colgate-Palmolive reported net sales of $20,382 million ($20.4 billion), up 1.4% from $20,101 million in FY2024. Organic sales also grew 1.4%. Oral care accounted for 44% of net sales, personal care 17%, home care 16%, and pet nutrition approximately 23%.
Who is Colgate-Palmolive's CEO?
Noel Wallace serves as Chairman, President, and Chief Executive Officer. He became CEO in 2019 and Chairman in 2020. He joined the company in 1987 and has led Colgate-Palmolive through a period of pricing-driven growth followed by volume-led growth.
Who founded Colgate-Palmolive?
The Colgate business was founded by William Colgate in 1806 in New York City as a starch, soap, and candle manufacturer. The modern Colgate-Palmolive Company was formed through the 1928 merger of Colgate Company and Palmolive-Peet Company.
What is Hill's Pet Nutrition?
Hill's Pet Nutrition is a Colgate-Palmolive subsidiary that markets premium science-based pet food under the Hill's Science Diet and Hill's Prescription Diet brands. Acquired by Colgate-Palmolive in 1976, Hill's pioneered the concept of veterinary-channel pet food and accounts for approximately 23% of total company revenue. In 2025, the company exited the private label pet food business and acquired Prime100 in Australia.
How many people does Colgate-Palmolive employ?
As of December 31, 2025, Colgate-Palmolive employed approximately 33,600 people across over 100 countries. Over 84% of employees are located outside the United States, with approximately 33% in Asia Pacific, 31% in Latin America, 17% in North America, 15% in Europe, and 4% in Africa/Eurasia.
Does Colgate-Palmolive pay dividends?
Yes. Colgate-Palmolive has paid dividends for 131 consecutive years and increased dividends for 63 consecutive years, making it one of the longest-paying dividend growth stocks in the S&P 500. In FY2025, the company returned $2.9 billion to shareholders through dividends and share repurchases.
Colgate-Palmolive publishes sustainability information through its annual sustainability report. The company has set environmental targets relevant to Palmolive products.
Sustainable Palm Oil: Colgate-Palmolive is a member of the Roundtable on Sustainable Palm Oil (RSPO) and has committed to sourcing 100% RSPO-certified palm oil. The company reports progress toward this target in its sustainability disclosures. Palm oil is a key raw material for Palmolive products, and the company's sourcing practices affect the brand's environmental footprint.
Recyclable Packaging: Colgate-Palmolive has committed to making 100% of its packaging recyclable, reusable, or compostable. The company reports progress in its annual sustainability report, with the majority of Home Care packaging already meeting recyclability criteria. Palmolive dishwashing liquid bottles are made from recyclable HDPE plastic.
Water Conservation: Colgate-Palmolive has set water reduction targets for its manufacturing operations. The company reports water usage reductions across its facilities and has implemented water recycling programs at multiple manufacturing sites.
Cruelty-Free Status: Colgate-Palmolive has committed to ending animal testing for its products. The company has been recognized by PETA for its cruelty-free practices. However, Colgate-Palmolive products sold in China are subject to Chinese regulations that may require animal testing for certain cosmetic and personal care products, which creates a partial exception to the company's cruelty-free commitment.
Palmolive has been recognized as one of the most trusted household cleaning brands in international markets. The brand has received consumer choice awards in Latin American and European markets for dishwashing liquid. Colgate-Palmolive has been recognized for its sustainability efforts, including inclusion in the Dow Jones Sustainability Indices and recognition from the RSPO for its palm oil sourcing practices.
The Palmolive brand has been featured in advertising industry awards for its marketing campaigns in international markets. The brand's long history, dating to 1898, makes it one of the oldest continuously marketed consumer brands in the world.
Palm Oil Sourcing: Colgate-Palmolive has faced scrutiny from environmental organizations regarding its palm oil supply chain. While the company is an RSPO member and has committed to certified sustainable palm oil sourcing, environmental groups have periodically questioned the effectiveness of RSPO certification and the company's supply chain traceability. Colgate-Palmolive has responded by increasing transparency in its palm oil sourcing disclosures.
Plastic Packaging Waste: As a major producer of plastic-bottled cleaning products, Colgate-Palmolive has faced criticism from environmental groups about plastic waste. The company has committed to recyclable packaging and has joined industry initiatives to improve plastic recycling infrastructure. Palmolive dishwashing liquid bottles are made from recyclable HDPE, but recycling rates vary significantly by market.
Animal Testing in China: Colgate-Palmolive's commitment to cruelty-free practices is partially limited by Chinese regulations that may require animal testing for certain cosmetic and personal care products sold in China. The company has stated that it is working with Chinese authorities to promote alternative testing methods, but this issue remains a point of criticism from animal rights organizations.
Competition with Dawn: In the U.S. market, Palmolive has lost market share to P&G's Dawn over the past two decades. Dawn's marketing campaigns, including its longtime association with wildlife rescue efforts (cleaning animals affected by oil spills), have given it a strong brand position that Palmolive has not matched in the U.S. market. Palmolive remains stronger in international markets where Dawn has less presence.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Unilever | United Kingdom | 1957 | Mass market | Global | Womens | |
| Unilever | United Kingdom | 1923 | Mass market | Global | All Genders | |
| Unilever | Netherlands | 1967 | Mass market | Global | Unisex | |
| Evyap | Turkey | 1970 | Mass market | Europe | Unisex | |
| Unilever | Netherlands | 1894 | Mass market | Global | Unisex | |
| Unilever | Netherlands | 1915 | Mass market | Global | Unisex |
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Market Positioning: Palmolive competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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