
Clean & Clear is owned by Kenvue Inc. (NYSE: KVUE), the publicly traded consumer health company spun off from Johnson & Johnson in 2023. Kenvue is the world's largest pure-play consumer health company by revenue, with approximately $14.9 billion in FY2024 revenue. Clean & Clear operates as one of Kenvue's skin care and beauty brands alongside Neutrogena, Aveeno, and Lubriderm. Kenvue is headquartered in Jersey City, New Jersey, and led by CEO Kirk Perry.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Clean & Clear | Kenvue | Wholly owned |
Clean & Clear was introduced in 1957 by Johnson & Johnson as a line of facial cleansers. The original product was a liquid facial cleanser designed to remove oil and dirt without drying the skin. The brand was created to serve the teenage and young adult market, which Johnson & Johnson identified as underserved in the skincare category. At the time, most skincare products were marketed to older women focused on anti-aging rather than to younger consumers concerned with oil control and acne prevention.
The brand name "Clean & Clear" was chosen to communicate the two key benefits of the product: cleaning the skin and leaving it clear. The original packaging featured a distinctive blue and white color scheme that would become a recognizable element of the brand identity for decades.
During the 1970s and 1980s, Clean & Clear expanded its product line beyond the original facial cleanser. The brand introduced astringents, moisturizers, and acne treatment products. The expansion was driven by growing demand for skincare products among teenagers, particularly as acne treatment became a larger market segment. Johnson & Johnson's dermatology expertise, developed through its pharmaceutical division, informed the formulation of Clean & Clear products.
The 1990s marked a period of significant growth for Clean & Clear. The brand launched its iconic "Clean & Clear" advertising campaign, featuring young women with clear skin and the tagline "Clean & Clear, and under control." The campaign targeted teenage girls and young women, positioning Clean & Clear as the go-to skincare brand for this demographic. The advertising was notable for its diverse casting and upbeat messaging, which differentiated Clean & Clear from competitors that focused on clinical or problem-focused messaging.
In the 2000s, Clean & Clear expanded internationally, entering markets in Asia, Latin America, and Europe. The brand was particularly successful in Asia, where the demand for oil-control and brightening skincare products was strong. Clean & Clear launched region-specific products, including formulations designed for Asian skin types and climate conditions. The brand also expanded its product line to include wipes, masks, and spot treatments.
In 2013, Clean & Clear introduced its Essentials line, a simplified three-step skincare routine consisting of a cleanser, moisturizer, and spot treatment. The Essentials line was designed to appeal to busy teenagers and young women who wanted a simple skincare routine. The line was marketed with the tagline "See the beautiful in you."
Clean & Clear faced increasing competition in the 2010s from indie skincare brands, K-beauty (Korean beauty) products, and social media-driven skincare trends. Brands like The Ordinary, CeraVe, and Cetaphil gained market share among younger consumers, offering ingredient-focused formulations and dermatologist-recommended positioning. Clean & Clear's teen-focused messaging became less effective as younger consumers shifted toward more sophisticated skincare routines influenced by YouTube and TikTok.
The COVID-19 pandemic in 2020 affected Clean & Clear as it did the entire skincare market. While overall skincare sales increased during the pandemic due to increased self-care spending, acne treatment sales declined initially as people stayed home and wore masks. The "maskne" (mask-related acne) phenomenon later drove demand for acne treatment products, benefiting Clean & Clear.
In 2023, Clean & Clear became part of Kenvue following the spin-off from Johnson & Johnson. Under Kenvue's ownership, the brand has continued to focus on teen and young adult skincare. Kenvue has invested in reformulating some Clean & Clear products to address changing consumer preferences, including paraben-free and sulfate-free formulations. The brand has also expanded its digital marketing efforts, partnering with social media influencers to reach younger consumers.
In 2024, Kenvue reported that its Skin Health and Beauty segment faced challenges, with Q3 2025 net sales declining 3.5% and adjusted diluted EPS of $0.28 for the quarter. The segment's performance reflected competitive pressure from indie skincare brands and private label products. Clean & Clear's specific revenue is not separately disclosed by Kenvue, but the brand is listed among Kenvue's key skin health brands in investor communications.
Who owns Kenvue?
Kenvue is a publicly traded company listed on the New York Stock Exchange under the ticker KVUE. No single shareholder holds a controlling stake. Institutional investors hold the majority of shares. Johnson & Johnson fully divested its Kenvue shares in August 2023 through an exchange offer. Upon completion of the Kimberly-Clark acquisition, expected in Q4 2026, Kenvue will become a wholly owned subsidiary of Kimberly-Clark Corporation.
Is Kenvue being acquired?
Yes. On November 2, 2025, Kimberly-Clark announced a definitive merger agreement to acquire Kenvue for approximately $48.7 billion in cash and stock. Shareholders of both companies approved the transaction on January 29, 2026. The HSR waiting period expired on February 4, 2026. The transaction is expected to close in Q4 2026, subject to foreign regulatory approvals.
What is Kenvue's revenue?
Kenvue reported FY2025 net sales of $15.1 billion, down 2.1% from $15.5 billion in FY2024. FY2025 net income was $1.47 billion, with diluted EPS of $0.76 and adjusted diluted EPS of $1.08. In Q1 2026, net sales grew 3.2% and organic sales grew 1.2%. In Q2 2026, the company reported its third consecutive quarter of growth across all segments and regions.
Who is the CEO of Kenvue?
Kirk Perry serves as CEO of Kenvue. He was named interim CEO in early 2025 following the termination of previous CEO Thibaut Mongon, and was named permanent CEO in November 2025. Under Perry's leadership, Kenvue has delivered three consecutive quarters of net and organic sales growth and is executing a 2026 Restructuring Initiative targeting $250 million in pre-tax charges for supply chain optimization.
Is Kenvue still publicly traded?
Yes, Kenvue continues to trade on the New York Stock Exchange under the ticker KVUE as of August 2026. Upon completion of the Kimberly-Clark acquisition, expected in Q4 2026, Kenvue shares will be delisted as the company becomes a wholly owned subsidiary of Kimberly-Clark.
When was Kenvue founded?
Kenvue was spun off from Johnson & Johnson in May 2023 via an IPO that raised $3.8 billion. J&J completed the full separation in August 2023 through an exchange offer. The company was created to operate independently as a focused consumer health company, allowing J&J to concentrate on its pharmaceutical and medical device businesses.
What brands does Kenvue own?
Kenvue owns Tylenol, Listerine, Band-Aid, Neutrogena, Aveeno, Zyrtec, Johnson's, Motrin, Benadryl, Sudafed, Pepcid, Imodium, Nicorette, Visine, and Calpol. These brands hold number-one or number-two market positions in their respective categories.
Where is Kenvue headquartered?
Kenvue is headquartered in Summit, New Jersey, USA. The company relocated from Skillman, New Jersey, where it was initially based following the spin-off from Johnson & Johnson. Kenvue is incorporated in Delaware and maintains manufacturing facilities, research and development centers, and distribution networks across the United States, Europe, Asia, and Latin America.
What is the Kimberly-Clark Kenvue merger?
The Kimberly-Clark Kenvue merger is a pending acquisition announced on November 2, 2025, under which Kimberly-Clark will acquire all outstanding Kenvue shares in a cash and stock transaction valued at approximately $48.7 billion enterprise value. The combined company would generate approximately $32 billion in annual revenue and $7 billion in adjusted EBITDA. Kimberly-Clark identified $1.9 billion in cost synergies and $500 million in revenue synergies. The transaction is expected to close in Q4 2026.
Clean & Clear's sustainability practices are integrated within Kenvue's corporate ESG framework. Kenvue publishes an annual ESG report covering environmental performance, responsible sourcing, and social impact across its brand portfolio.
On cruelty-free status, Clean & Clear is not certified by Leaping Bunny or listed on PETA's Beauty Without Bunnies database. Johnson & Johnson, the brand's former parent, historically tested some products on animals where required by law, particularly for markets like China that previously required animal testing for imported cosmetics. Kenvue has stated that it is committed to ending animal testing for its products and is working toward cruelty-free certification. However, as of 2026, Clean & Clear does not carry independent cruelty-free certification.
Clean & Clear is not certified vegan by The Vegan Society or equivalent organizations. Some Clean & Clear products may contain animal-derived ingredients, though the brand has not publicly disclosed which products are vegan. Kenvue has stated that it is reviewing its formulations for animal-derived ingredients across its portfolio.
On packaging sustainability, Kenvue has committed to making 100% of its packaging recyclable, reusable, or compostable by 2025. Clean & Clear's packaging is primarily plastic, including tubes, bottles, and pumps. The brand has not transitioned to post-consumer recycled (PCR) plastic at a rate publicly disclosed by Kenvue. Some Clean & Clear products are sold in recyclable PET bottles, but the brand's pumps and multi-material packaging components are not easily recyclable through standard municipal recycling programs.
Kenvue has set targets to reduce its carbon footprint, including a commitment to carbon neutrality for its operations by 2030. The company has implemented energy efficiency measures and renewable energy sourcing at its manufacturing facilities. Clean & Clear-specific carbon data is not separately reported.
On ingredient transparency, Clean & Clear discloses ingredients on product packaging and on its website, complying with FDA and international cosmetic labeling regulations. The brand has reformulated some products to remove parabens and sulfates in response to consumer preferences. However, Clean & Clear products still contain some ingredients that have been criticized by clean beauty advocates, including fragrance and certain preservatives.
Clean & Clear does not have organic certification, fair trade certification, or non-GMO verification. The brand is not listed on Open Beauty Facts with specific sustainability certifications. Kenvue's ESG report provides some information about ingredient sourcing and supply chain practices but does not provide brand-specific sustainability data for Clean & Clear.
Clean & Clear has received limited independent industry awards recognition in recent years. The brand's recognition is primarily based on its market position and longevity rather than recent accolades.
Clean & Clear has been recognized by Allure magazine in past editions of the Allure Best of Beauty awards, particularly for its Essentials line and acne spot treatments. The brand's Essentials Foaming Facial Cleanser received recognition in the cleanser category. However, Clean & Clear has not appeared prominently in recent Allure Best of Beauty awards as the publication has shifted focus to newer and more premium brands.
In Asian markets, Clean & Clear has received recognition from beauty publications and consumer polls. The brand has been named among the best skincare brands for teens in publications including Cosmopolitan Philippines and Cleo magazine in various Asian markets. These recognitions reflect Clean & Clear's strong market position in Asia.
Clean & Clear's advertising has received industry recognition. The brand's "Clean & Clear, and under control" campaign from the 1990s was recognized for its effective targeting of teenage consumers. More recent Clean & Clear advertising campaigns have received recognition at regional advertising festivals, particularly in Asia.
The brand has not received recognition from major independent testing organizations such as Consumer Reports or Which? in recent years. Clean & Clear's budget positioning and teen focus place it outside the typical product categories evaluated by these organizations, which tend to focus on general skincare products.
Clean & Clear has faced limited product safety controversies. The brand has not been subject to major product recalls in recent years. Kenvue's quality control processes for Clean & Clear production have not resulted in publicly reported safety incidents.
The brand has faced criticism from clean beauty advocates regarding its ingredient formulations. Clean & Clear products contain some ingredients that have been questioned by consumer advocacy groups and clean beauty proponents. These include fragrance, which can cause skin irritation in sensitive individuals, and certain preservatives. The Environmental Working Group (EWG) has rated some Clean & Clear products with moderate hazard scores, citing concerns about fragrance ingredients and potential allergens. Clean & Clear complies with all FDA and international cosmetic safety regulations, and the brand has reformulated some products to remove parabens and sulfates.
Clean & Clear's cruelty-free status has been a source of consumer concern. The brand is not certified by Leaping Bunny or PETA, and some consumers avoid Clean & Clear products due to uncertainty about animal testing practices. Kenvue has stated that it is working toward ending animal testing, but the lack of independent certification means consumers cannot verify the brand's cruelty-free status through recognized third-party databases.
The brand has faced criticism regarding its marketing to teenagers. Some consumer advocates have argued that Clean & Clear's marketing creates unrealistic expectations about skin appearance for teenage girls, contributing to body image concerns. The brand's historical advertising, featuring models with flawless skin, has been cited in discussions about beauty standards in advertising aimed at young people. Clean & Clear has not faced regulatory action related to its marketing practices, but the criticism reflects broader societal concerns about beauty advertising targeting teenagers.
Clean & Clear's parent company, Kenvue, has faced legal challenges related to its skincare portfolio. In 2023, Johnson & Johnson and Kenvue faced lawsuits alleging that certain Neutrogena and Aveeno sunscreen products contained benzene, a known carcinogen. While these lawsuits did not directly involve Clean & Clear products, they raised questions about ingredient safety across Kenvue's skincare portfolio. Kenvue has stated that its products are safe and comply with all applicable regulations.
The brand has also faced competitive pressure from the clean beauty movement, which advocates for products with simpler, more transparent ingredient lists. Clean & Clear's formulations, which include synthetic ingredients and fragrance, do not align with clean beauty standards. This has led to some negative consumer perception, particularly among Gen Z consumers who are increasingly interested in ingredient transparency and natural formulations.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Clorox | USA | 1984 | Mass market | United states | Unisex | |
| Lvmh | United States | 2017 | Premium | Global | Womens | |
| Unilever | USA (Elida Beauty) | 1914 | Mass market | United states | Unisex | |
| Unilever | United States | 1955 | Mass market | Global | Unisex |
Beauty Personal CareOwned by The Clorox Company
American personal care and cosmetics brand specializing in natural products, owned by The Clorox Company.
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American skincare brand founded in 1914 and known for its medicated deep cleansing cream. Owned by Elida Beauty, a Yellow Wood Partners portfolio company, since June 2024. Previously owned by Unilever (2010-2024), Alberto-Culver (2008-2010), and Procter & Gamble (1989-2008).
Beauty Personal CareOwned by Unilever plc
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Market Positioning: Clean & Clear competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Beauty Personal CareOwned by Evyap
Men's personal care and grooming brand owned by Evyap, a privately held Turkish personal care company founded in 1927. Gibbs offers shaving products, deodorants, and grooming items primarily in European, Middle Eastern, and Central Asian markets.
Gibbs is privately owned, unlike Clean & Clear which is under a publicly traded parent company.
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