Who Owns Stayfree?

Stayfree was introduced by Johnson & Johnson in 1971 as a feminine hygiene brand specializing in menstrual pads. The product was developed to provide women with reliable, comfortable protection during menstruation. Johnson & Johnson's expertise in healthcare and consumer products made it well-positioned to enter the feminine hygiene market.

The brand quickly gained market share in the menstrual care category, becoming one of the leading pad manufacturers. Stayfree's product line expanded to include various pad sizes, absorbency levels, and specialized formulations. The brand became known for its comfort, reliability, and innovation in feminine hygiene products.

Throughout the 1980s and 1990s, Stayfree continued to innovate with new product designs and materials. The brand introduced ultra-thin pads, wings for better protection, and products designed for different activity levels. Stayfree maintained its position as one of the leading feminine hygiene brands globally.

In recent decades, Stayfree has continued to evolve with new formulations and product variants. The brand has expanded into related feminine care categories while maintaining its core focus on menstrual protection. Stayfree remains a leading feminine hygiene brand globally, with products available in virtually every country.