Kenvue was created in 2023 through a strategic spin-off from Johnson & Johnson, representing one of the most significant corporate restructurings in the consumer health industry. Johnson & Johnson separated its consumer health division to create an independent, focused company dedicated to over-the-counter health and wellness products, allowing both entities to concentrate on their respective core businesses and strategic priorities.
The spin-off was completed in August 2023, with Kenvue beginning operations as a standalone public company trading on the New York Stock Exchange under the ticker symbol KVUE. The company inherited a portfolio of well-known consumer health brands from Johnson & Johnson, including iconic names like Tylenol, Listerine, Band-Aid, Neutrogena, Aveeno, Motrin, Imodium, and Pepcid, which had been developed and marketed under Johnson & Johnson for decades.
Following the spin-off, Kenvue has focused on building its independent identity while maintaining the strength of its established brand portfolio. The company has invested significantly in innovation and product development for the consumer health market, leveraging its expertise in over-the-counter medications, personal care products, and wellness items to serve consumers globally.
Throughout late 2023 and 2024, Kenvue has established itself as an independent consumer health company competing in the over-the-counter market. The company has maintained strong market positions in pain relief, oral care, wound care, and skincare categories, benefiting from the brand recognition and consumer trust built over decades under Johnson & Johnson's stewardship.
In 2025, Kenvue appointed Kirk Perry as permanent Chief Executive Officer and announced additional key leadership appointments, strengthening the company's management team as it continued to build its independent corporate identity and strategic direction. Under Perry's leadership, the company has focused on four operating priorities to drive improved performance, including operational efficiency, brand innovation, market expansion, and digital transformation.
In the third quarter of 2025, Kenvue reported net sales decrease of 3.5% versus the prior year period, primarily reflecting organic sales decline of 4.4%, partially offset by foreign currency benefit of 1.0%. The company's gross profit margin expanded 60 basis points to 59.1% from 58.5% in the prior year period, with adjusted gross profit margin expanding 50 basis points to 61.2%, reflecting savings from productivity gains attributable to global supply chain optimization initiatives.
For the full year 2025, Kenvue affirmed its outlook with net sales and organic sales expected to be down low-single-digits, adjusted operating income margin expected to decline year-over-year, and adjusted diluted earnings per share expected to be in the range of $1.00 to $1.05, including a low-single-digit unfavorable impact from foreign currency. The company's performance demonstrates the challenges and opportunities of operating as an independent consumer health company in a competitive global market.
In 2026, Kenvue continues to operate as the world's largest pure-play consumer health company by revenue, leveraging its portfolio of iconic brands and global distribution network to serve consumers across multiple health and wellness categories. The company remains focused on executing its strategic priorities while navigating market challenges including competitive pressures, regulatory oversight, and changing consumer preferences in the over-the-counter health and wellness market.