Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Companies
  3. Newell Brands Inc.
  4. All Brands
Newell Brands Inc.

All Brands Owned by Newell Brands Inc.

Newell Brands Inc. owns 19 brands in our database. Browse the complete portfolio of Newell Brands Inc. subsidiaries and brands across various industries.

Company Type

public

Headquarters

Atlanta, Georgia, USA

Brand Portfolio

19 brands

Stock

NASDAQ: NWL

Filter by Category

All Categories (19)Baby Care (3)Furniture & Appliances (6)Sports (1)Household & Consumer Goods (9)

Showing Household & Consumer Goods brands

9 of 19 total brands

Clear filter

Household & Consumer Goods Brands

ContigoHousehold Consumer Goods

Contigo

Owned by Newell Brands Inc.

American water bottle and drinkware brand known for AutoSeal spill-proof technology, owned by Newell Brands since 2007.

water-bottlesdrinkwarespill-proof
DymoHousehold Consumer Goods

Dymo

Owned by Newell Brands Inc.

American label maker brand owned by Newell Brands (NASDAQ: NWL). Founded in 1958. Market leader in labeling and organizational products, sold in over 100 countries. Known for LabelWriter and Rhino product lines.

labelslabel-makersoffice
Elmer'sHousehold Consumer Goods

Elmer's

Owned by Newell Brands Inc.

American brand of adhesives, glue, and craft products owned by Newell Brands (NASDAQ: NWL). Known for its iconic white school glue and Elmer the Bull mascot. Founded in 1947 by Borden Chemical Company.

glueadhesivesschool-supplies
ExpoHousehold Consumer Goods

Expo

Owned by Newell Brands Inc.

American brand of dry erase and wet erase markers manufactured by Newell Brands, known for classroom and office supplies.

dry-erasemarkerswhiteboard
Paper MateHousehold Consumer Goods

Paper Mate

Owned by Newell Brands Inc.

American ballpoint pen and writing instrument brand owned by Newell Brands since 2000. Known for smooth-writing pens and the double-heart logo.

pensballpointwriting
ParkerHousehold Consumer Goods

Parker

Owned by Newell Brands Inc.

American fine writing instruments brand founded in 1888, owned by Newell Brands (NASDAQ: NWL), known for iconic models including the Parker 51 and Jotter.

pensfine-writingluxury
RubbermaidHousehold Consumer Goods

Rubbermaid

Owned by Newell Brands Inc.

American household and commercial products brand owned by Newell Brands, producing storage containers, cleaning tools, and commercial equipment since 1933.

food-storagecleaning-productshousehold-goods
SharpieHousehold Consumer Goods

Sharpie

Owned by Newell Brands Inc.

American brand of permanent markers, pens, and highlighters manufactured and marketed by Newell Brands. Launched in 1964 by Sanford Ink Company as the first pen-style permanent marker, Sharpie holds an estimated 60% share of the U.S. permanent marker category.

markerspermanentpens
Yankee CandleHousehold Consumer Goods

Yankee Candle

Owned by Newell Brands Inc.

American brand of scented candles and home fragrance products owned by Newell Brands, known for premium fragrances and seasonal collections.

candlesscentedhome-fragrance

About Newell Brands Inc.

What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.

Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.

Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.

Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.

How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.

Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.

What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.

Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.

Visit official website

Stock Information

Competitors to Newell Brands Inc.

No competing brands found in the same categories. This could be because Newell Brands Inc.operates in unique market segments or we're still building our competitor database.

Newell Brands Inc. Brand Portfolio Overview

Newell Brands Inc. maintains a diverse portfolio of 19 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Baby Care: 3 brands
  • Furniture & Appliances: 6 brands
  • Sports: 1 brands
  • Household & Consumer Goods: 9 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Newell Brands Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.

Explore More

Company Details

View detailed information about Newell Brands Inc.

All Companies

Browse other parent companies and their brand portfolios

Jobs at Newell Brands Inc.

Latest News About Newell Brands Inc.

Articles About Newell Brands Inc.

View more articles
The Corporate Owners Behind Award Show Sponsors
Pop Culture

The Corporate Owners Behind Award Show Sponsors

Disney broadcasts the Oscars and competes for them. LVMH, Kering and Richemont dress every attendee. Mastercard, IBM and Sony sponsor the Grammys. Discover the corporate owners behind award show sponsors. Explore our database.

Who Brands StaffAug 27, 2026
Award ShowsOscarsGrammys
Cookware Brand Ownership: Who Makes Your Pots and Pans?
Industry Analysis

Cookware Brand Ownership: Who Makes Your Pots and Pans?

All-Clad, T-fal, Calphalon, Cuisinart, and Le Creuset are owned by just a few companies. Discover who controls the cookware industry, from Groupe SEB to Newell Brands and beyond. Explore our database.

Who Brands StaffMay 4, 2026
CookwareGroupe SebNewell Brands
Ski and Winter Sports Brand Ownership: Who Makes Your Gear?
Industry Analysis

Ski and Winter Sports Brand Ownership: Who Makes Your Gear?

Salomon and Atomic are both owned by Amer Sports. K2, Völkl, and Marker are owned by private equity. Discover who controls the ski and winter sports equipment industry. Explore our database.

Who Brands StaffApr 26, 2026
SkiingWinter SportsAmer Sports
View more articles

Last updated: August 7, 2026