
Sistema is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia and listed on NASDAQ under ticker NWL. Founded in 1977 in New Zealand, the brand makes clip-sealed plastic food storage containers sold in more than 100 countries. Newell acquired it in 2017 for approximately $660 million, adding a global food storage brand to its Rubbermaid business.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Sistema | Newell Brands Inc. | Wholly owned |
Brendan Lindsay founded Sistema Plastics in Auckland, New Zealand in 1977, growing it from a small plastics manufacturer into a global food storage brand. The company's signature clip-seal container design, a hinged lid with locking clips, differentiated its products from standard snap-lid containers and became its visual trademark.
Sistema expanded internationally through the 1990s and 2000s, building distribution across more than 100 countries while keeping manufacturing in New Zealand. Its products became staples in lunchbox and food storage categories in Europe, Asia, and the Americas, positioned as a mid-range alternative to premium brands and cheap generics.
Newell acquired the company in 2017 for approximately $660 million, folding it into its food storage portfolio alongside Rubbermaid. The deal gave Newell a globally distributed food storage brand with particular strength in markets where Rubbermaid had less presence.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
No direct competitors found in the same category. This could be because Sistemaoperates in a unique market segment or we're still building our competitor database.
Looking for brands with different ownership structures? These similar brands are not owned by Newell Brands Inc., giving you alternative choices that support different corporate structures.
Household Consumer GoodsOwned by Party Products LLC
American brand of plastic food storage containers founded in 1946 by Earl Tupper, known for the airtight "burping" seal and the Tupperware party direct selling model. Now owned by Party Products LLC after the 2024 bankruptcy of Tupperware Brands Corporation.
Tupperware is privately owned, unlike Sistema which is under a publicly traded parent company.
Household Consumer GoodsOwned by S.C. Johnson & Son, Inc.
American brand of resealable zipper storage bags and containers developed by Dow Chemical in 1968, now owned by S.C. Johnson and Son, Inc. since 1998. Dominates the US zipper food storage bag market by sales volume and share.
Ziploc is privately owned, unlike Sistema which is under a publicly traded parent company.
Household Consumer GoodsOwned by Dotdash Meredith (IAC)
Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.
Better Homes & Gardens is privately owned, unlike Sistema which is under a publicly traded parent company.
Household Consumer GoodsOwned by iSpring Water Systems, LLC
American water filtration brand founded in 2007 in Georgia, known for reverse osmosis systems, whole-house filters, and water softeners sold direct to consumers.
iSpring is privately owned, unlike Sistema which is under a publicly traded parent company.
Household Consumer GoodsOwned by Cabinetworks Group
American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.
KraftMaid is privately owned, unlike Sistema which is under a publicly traded parent company.
Household Consumer GoodsOwned by Ree Drummond
Licensed kitchenware and home decor brand created by Ree Drummond, featuring rustic-inspired products available exclusively at Walmart.
The Pioneer Woman is privately owned, unlike Sistema which is under a publicly traded parent company.
Discover popular brands and companies in the Household & Consumer Goods category and related searches from other users.

American household cleaning brand launched in 1947 by Colgate-Palmolive, known for its powdered cleanser and the iconic "Stronger than dirt" tagline.

Procter & Gamble's international laundry detergent brand and the Tide equivalent in Europe, Latin America, and emerging markets, first launched in 1967.

American consumer goods brand owned by Church & Dwight, best known for baking soda-based products including toothpaste, laundry detergent, cat litter, and deodorant.