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  3. Newell Brands Inc.
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Newell Brands Inc.

All Brands Owned by Newell Brands Inc.

Newell Brands Inc. owns 19 brands in our database. Browse the complete portfolio of Newell Brands Inc. subsidiaries and brands across various industries.

Company Type

public

Headquarters

Atlanta, Georgia, USA

Brand Portfolio

19 brands

Stock

NASDAQ: NWL

Filter by Category

All Categories (19)Baby Care (3)Furniture & Appliances (6)Sports (1)Household & Consumer Goods (9)

Showing Baby Care brands

3 of 19 total brands

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Baby Care Brands

Baby JoggerBaby Care

Baby Jogger

Owned by Newell Brands Inc.

American brand of premium jogging strollers and baby gear, founded in 1984 by Phil Baechler and owned by Newell Brands (NASDAQ: NWL), sold in over 60 countries worldwide.

jogging-strollersbaby-gearstrollers
GracoBaby Care

Graco

Owned by Newell Brands Inc.

American brand of baby gear and infant products including strollers, car seats, and playards, owned by Newell Brands.

baby-gearstrollerscar-seats
NUKBaby Care

NUK

Owned by Newell Brands Inc.

German baby care brand founded in 1956, specializing in baby bottles, pacifiers, and infant feeding products. Owned by Newell Brands (NASDAQ: NWL) since 2011. Known for orthodontic pacifier designs developed with input from dental professionals. Faced a microplastics class action lawsuit in 2024.

baby-bottlespacifiersbaby-care

About Newell Brands Inc.

What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.

Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.

Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.

Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.

How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.

Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.

What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.

Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.

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Stock Information

Competitors to Newell Brands Inc.

No competing brands found in the same categories. This could be because Newell Brands Inc.operates in unique market segments or we're still building our competitor database.

Newell Brands Inc. Brand Portfolio Overview

Newell Brands Inc. maintains a diverse portfolio of 19 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Baby Care: 3 brands
  • Furniture & Appliances: 6 brands
  • Sports: 1 brands
  • Household & Consumer Goods: 9 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Newell Brands Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.

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Company Details

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Last updated: August 7, 2026