Who Owns Sensodyne?
Sensodyne is owned by Haleon (LSE/NYSE: HLN), the global consumer health company spun off from GlaxoSmithKline and Pfizer's consumer healthcare joint venture in July 2022. Sensodyne was launched in 1961 in the United States and has grown into the world's best-selling sensitivity toothpaste brand, sold in more than 130 countries.
Parent Company
Haleon plc
Acquired
2000
Status
Private
Headquarters
Weybridge, Surrey, UK (Haleon)
Who Owns Sensodyne?
- Parent Company: Haleon plc
- Ownership Type: Wholly owned
- Acquisition Year: 2000
- Company Type: Publicly Traded
- Stock Ticker: LSE: HLN
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Sensodyne | Haleon plc | Wholly owned |
History of Sensodyne
- Founded: 1961
- Founders: Block Drug Company
- Acquired by Haleon plc: 2000
Sensodyne was introduced in the United States in 1961 by Block Drug Company, which developed a stannous fluoride formulation designed to address tooth sensitivity. For the first several decades of its existence, Sensodyne was a niche product marketed primarily through dental professional recommendation rather than mass advertising.
The brand's growth accelerated through the 1990s and 2000s as professional dental recommendation became more consistent and consumer awareness of tooth sensitivity increased. Sensodyne Pronamel, launched in 2006 to specifically address acid erosion alongside sensitivity, was a major product innovation that broadened the brand's consumer base.
Under GSK Consumer Healthcare and subsequently Haleon, Sensodyne received significant above-the-line marketing investment including television advertising, clinical endorsement marketing, and dental professional outreach, making it one of the most dentist-recommended toothpaste brands globally.
About Haleon plc
What does Haleon own?
Haleon owns a portfolio of approximately 24 global and regional consumer health brands across five categories: oral health, vitamins and supplements, pain relief, respiratory health, and digestive health. Key brands include Sensodyne (sensitivity toothpaste), Panadol (pain relief), Centrum (multivitamins), Advil (ibuprofen), Voltaren (topical pain relief), Otrivin (nasal decongestant), Parodontax (gum health), Polident and Poligrip (denture care), Aquafresh (oral care), and Emergen-C (vitamin C). Products are sold in more than 170 countries.
Is Haleon publicly traded?
Yes, Haleon plc is listed on the London Stock Exchange under ticker HLN, with American Depositary Shares also listed on the New York Stock Exchange under the same ticker. Haleon completed its listing on the London Stock Exchange on 18 July 2022, in what was the largest London Stock Exchange listing in over a decade. The company does not have a controlling shareholder, and its shares are held primarily by institutional investors.
Who founded Haleon?
Haleon was formed through the demerger of GSK's consumer healthcare division in July 2022 and does not have a traditional founder. The consumer healthcare business that became Haleon was assembled by GSK and Pfizer through decades of acquisitions. In 2019, GSK and Pfizer combined their consumer healthcare businesses into a joint venture, which was subsequently demerged as Haleon in 2022. Brian McNamara, who had led the GSK Consumer Healthcare joint venture, became CEO of Haleon at the time of the demerger.
Where is Haleon headquartered?
Haleon is headquartered in Weybridge, Surrey, United Kingdom. The company's registered office and principal executive offices are located in Weybridge. Haleon operates manufacturing facilities in the United Kingdom, the United States, India, Germany, Ireland, and China, among other locations. The company sells products in more than 170 countries through a global commercial organization.
How many brands does Haleon own?
Haleon owns approximately 24 global and regional consumer health brands. The company's portfolio is concentrated in five categories: oral health (Sensodyne, Parodontax, Polident, Poligrip, Aquafresh), vitamins and supplements (Centrum, Caltrate, Emergen-C), pain relief (Advil, Panadol, Voltaren), respiratory health (Otrivin, Theraflu, Robitussin), and digestive health (Nexium Control, Tums). The company's strategy is to build global scale in a small number of category-leading brands rather than operate a large number of smaller brands.
Who owns Haleon?
Haleon plc is a publicly traded company with no controlling shareholder. At the time of the July 2022 demerger, GSK plc and Pfizer Inc. each retained significant stakes in Haleon, but both companies have been reducing their positions over time. As of early 2026, both GSK and Pfizer have substantially reduced their stakes. The remaining shares are held by institutional investors and public shareholders. The company's board includes a majority of independent non-executive directors.
- Founded: 2022
- Headquarters: Weybridge, Surrey, United Kingdom
- Company Type: Publicly Traded
- Stock: LSE: HLN
- Revenue: approximately £10.2 billion (FY2025)
- Employees: Approximately 24,000
Where Is Sensodyne Made / Based?
- Headquarters: Weybridge, Surrey, UK (Haleon)
Sensodyne Sustainability & Ethics
Haleon, Sensodyne's parent company, has committed to sustainable packaging goals including increasing recycled content and improving recyclability of its product packaging across the brand portfolio.
Brands Owned by Haleon plc
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Sensodyne
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Haleon | United Kingdom | 1973 | Mass market | Global | Unisex | |
| Church And Dwight | USA | 1867 | Mass market | United states | Unisex | |
| Unilever | Netherlands | 1967 | Mass market | Global | Unisex | |
| Colgate Palmolive | USA | 1873 | Mass market | Global | Unisex | |
| Procter Gamble | USA | 1955 | Mass market | Global | Unisex | |
| Unilever | Netherlands | 1915 | Mass market | Global | Unisex |
Learn More About Competitors

Aquafresh
Owned by Haleon plc
British oral care brand known for its three-stripe toothpaste, owned by Haleon plc and sold across the UK, United States, and more than 100 international markets.

Arm & Hammer
Owned by Church & Dwight Co., Inc.
American consumer goods brand owned by Church & Dwight, best known for baking soda-based products including toothpaste, laundry detergent, cat litter, and deodorant.

Close-Up
Owned by Unilever plc
Global oral care brand owned by Unilever, launched in 1967 as the world's first transparent gel toothpaste.

Colgate
Owned by Colgate-Palmolive Company
American oral care brand known for its toothpaste, toothbrushes, and mouthwash products, maintaining global leadership in dental hygiene.

Crest
Owned by Procter & Gamble Company
American oral care brand owned by Procter & Gamble, known for introducing the first fluoride toothpaste clinically proven to fight cavities and for the Crest 3D White and Crest Pro-Health product lines.

Pepsodent
Owned by Unilever plc
Global toothpaste brand owned by Unilever outside North America, founded in 1915 in Chicago and known for its oral care products worldwide.
Competitive Analysis
Market Positioning: Sensodyne competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Haleon plc Stock Information
Jobs at Haleon plc
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