Who Owns BURST Oral Care?
BURST Oral Care is owned by BURST.USA, Inc., a private company headquartered in Venice, California. Founded in 2017 by Hamish Khayat and Brittany Stewart, it sells sonic toothbrushes and oral care products largely through a network of more than 25,000 dental professional ambassadors. Backers include Volition Capital and Goldman Sachs' GS Growth.
Who Owns BURST Oral Care?
- Parent Company: BURST.USA, Inc.
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| BURST Oral Care | BURST.USA, Inc. | Wholly owned |
Where to Buy
Disclosure: We may earn commission from purchases
BURST Oral Care on AmazonAdvertisement
History of BURST Oral Care
- Founded: 2017
- Founders: Hamish Khayat, Brittany Stewart
Hamish Khayat, a London-born entrepreneur, had been designing toothbrush concepts since he was 19, convinced there was a gap between cheap manual brushes and overpriced electrics. He teamed with Brittany Stewart in 2017 and launched BURST in California as a subscription oral care company.
The differentiator was the salesforce. Instead of relying on advertising, BURST recruited dental hygienists and dentists as ambassadors who recommended the brush to patients and earned commissions. The model produced 80,000 subscribers in the first year and an ambassador network that passed 9,000 and later exceeded 25,000 professionals.
Volition Capital's 2018 investment funded expansion beyond the flagship sonic brush into refills, toothpaste, floss, whitening strips, kids' brushes, and a water flosser. The 2020 GS Growth Series C supported retail entry into Walmart and Amazon. BURST now competes with quip for subscription oral care buyers and pitches itself as the professionally endorsed alternative within the DTC segment.
Advertisement
About BURST.USA, Inc.
Who owns Burst Oral Care? Burst is a private company, legally BURST.USA, Inc., owned by founders Hamish Khayat and Brittany Stewart along with investors Volition Capital and Goldman Sachs' GS Growth.
Where is Burst based? Venice, California, in the Los Angeles area.
How does the Burst ambassador program work? Dental hygienists and dentists join as ambassadors, recommend and sell Burst products to patients, and earn commissions. The network has exceeded 25,000 professionals.
Is Burst publicly traded? No. The company is venture-backed and private, last raising a Series C led by GS Growth in May 2020.
Advertisement
- Founded: 2017
- Headquarters: Venice, California, United States
- Company Type: Privately Held
- Employees: Approximately 50
Where Is BURST Oral Care Made / Based?
- Headquarters: Venice, California, USA
- Manufacturing / Operations: China
BURST Oral Care Categories & Tags
BURST Oral Care Sustainability & Ethics
BURST markets cruelty-free positioning and promotes its refill model as lower-waste. It holds no major third-party sustainability or cruelty-free certifications, so claims remain self-declared.
BURST Oral Care Ownership: Pros & Cons
Advantages
- +25,000+ professional ambassadors give it credibility inside dental offices
- +Subscription refills create recurring revenue after the initial sale
- +Goldman Sachs and Volition backing funded national expansion
- +Founder-led with no conglomerate parent
Considerations
- -Far smaller than the P&G and Philips brands it competes with
- -Ambassador salesforce must be continuously recruited and motivated
- -Concentrated in the US market with limited international reach
Sources & Further Reading
Advertisement
Competitors to BURST Oral Care
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Procter Gamble | USA | 1950 | Premium | Global | Unisex | |
| Philips | Netherlands | 1992 | Mass market | Global | All Genders | |
| Quip | USA | 2015 | Mass market | United states | All Genders | |
| Colgate Palmolive | USA | 1873 | Mass market | Global | All Genders | |
| Evyap | Turkey | 1995 | Mass market | Eastern europe | Unisex |
Learn More About Competitors
Beauty Personal CareOral-B
Owned by Procter & Gamble Company
American oral care brand known for its electric toothbrushes, manual toothbrushes, and dental floss products. Owned by Procter & Gamble, which reported $84 billion in fiscal year 2025 net sales.
oral-caretoothbrushelectric-toothbrush
Beauty Personal CarePhilips Sonicare
Owned by Koninklijke Philips N.V.
Sonic electric toothbrush brand owned by Philips, the main global rival to Oral-B since the 1990s.
oral-careelectric-toothbrushdental-hygiene
Beauty Personal Carequip
Owned by quip NYC Inc.
Brooklyn DTC oral care brand behind the slim quip electric toothbrush and refill subscription, founded in 2015.
oral-careelectric-toothbrushsubscription
Beauty Personal CareColgate
Owned by Colgate-Palmolive Company
American oral care brand known for toothpaste, toothbrushes, and mouthwash. Owned by Colgate-Palmolive Company (NYSE: CL). Founded in 1873. Global leader in dental hygiene with approximately 35% US toothpaste market share.
oral-caretoothpastedental-hygiene
Household Consumer GoodsSanino
Owned by Evyap
Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.
toothpasteoral-carepersonal-care
Competitive Analysis
Market Positioning: BURST Oral Care competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to BURST Oral Care
Looking for brands with different ownership structures? These similar brands are not owned by BURST.USA, Inc., giving you alternative choices that support different corporate structures.
Beauty Personal Carequip
Owned by quip NYC Inc.
Brooklyn DTC oral care brand behind the slim quip electric toothbrush and refill subscription, founded in 2015.
oral-careelectric-toothbrushsubscription
Privately Owned
quip operates independently without a large parent corporation.
Beauty Personal CareOral-B
Owned by Procter & Gamble Company
American oral care brand known for its electric toothbrushes, manual toothbrushes, and dental floss products. Owned by Procter & Gamble, which reported $84 billion in fiscal year 2025 net sales.
oral-caretoothbrushelectric-toothbrush
Publicly Traded
Oral-B is owned by Procter & Gamble Company, a public company, a different structure than BURST Oral Care's parent.
Beauty Personal CareColgate
Owned by Colgate-Palmolive Company
American oral care brand known for toothpaste, toothbrushes, and mouthwash. Owned by Colgate-Palmolive Company (NYSE: CL). Founded in 1873. Global leader in dental hygiene with approximately 35% US toothpaste market share.
oral-caretoothpastedental-hygiene
Publicly Traded
Colgate is owned by Colgate-Palmolive Company, a public company, a different structure than BURST Oral Care's parent.
Beauty Personal CareDr. Bronner's
Owned by Dr. Bronner's
Family-owned American maker of organic and fair trade Pure-Castile soaps, the top-selling natural soap brand in North America.
soapcastile-soaporganic
Privately Owned
Dr. Bronner's operates independently without a large parent corporation.
Beauty Personal CareAquafresh
Owned by Haleon plc
British oral care brand known for its three-stripe toothpaste, owned by Haleon plc and sold across the UK, United States, and more than 100 international markets.
toothpasteoral-careconsumer-health
Publicly Traded
Aquafresh is owned by Haleon plc, a public company, a different structure than BURST Oral Care's parent.
Beauty Personal CareCrest
Owned by Procter & Gamble Company
American oral care brand owned by Procter & Gamble, known for introducing the first fluoride toothpaste clinically proven to fight cavities and for the Crest 3D White and Crest Pro-Health product lines.
oral-caretoothpastefluoride
Publicly Traded
Crest is owned by Procter & Gamble Company, a public company, a different structure than BURST Oral Care's parent.
Jobs at BURST.USA, Inc.
Advertisement
Latest News About BURST Oral Care
Related Articles About BURST Oral Care
View more articles
Company History
The Colgate-Palmolive Story: Oral Care to Global Brand
Founded in 1806 as a soap and candle company, Colgate-Palmolive grew into a $20 billion consumer goods giant. The full history of how toothpaste became the cornerstone of a global empire.
Who Brands StaffMar 30, 2026
Colgate PalmoliveOral CareCompany History
Industry Ownership
Who Owns the Toothpaste Market
Colgate, Procter & Gamble, Unilever, and GSK (now Haleon) together control the global toothpaste market. Here is a full breakdown of which companies own which toothpaste brands, and how this market became one of the most concentrated in consumer goods.
Who Brands StaffMar 22, 2026
ToothpasteOral CareIndustry Ownership
Brand Ownership
Crest vs Colgate: The Ownership Story Behind Your Toothpaste
Two toothpaste brands have dominated the oral care market for 70 years. But the companies behind them could not be more different. Here is the full ownership story.
Who Brands StaffFeb 5, 2026
CrestColgateOral Care
Advertisement
People Also Searched
Discover popular brands and companies in the Beauty & Personal Care category and related searches from other users.
Brandluxury
Acqua di Parma
Italian luxury fragrance and grooming brand founded in Parma in 1916, owned by LVMH since 2001. Known for its signature Colonia fragrance and a full range of home and lifestyle products made in Italy.
Brand in Beauty & Personal Care
fragranceitalian-heritage
Brandantibacterial
Activex
Turkish antibacterial soap and personal hygiene brand owned by Evyap, one of Turkey's largest consumer goods manufacturers. Activex uses silver ion technology and is sold primarily in Turkey and Middle Eastern markets.
Brand in Beauty & Personal Care
soappersonal-hygiene
Brandfeminine-hygiene
Always
Procter & Gamble's feminine hygiene brand launched in 1983, holding approximately 27% global market share in menstrual pads and sold in more than 100 countries.
Brand in Beauty & Personal Care
menstrual-padspanty-liners