
quip NYC Inc.
Brooklyn direct-to-consumer oral care company behind the quip electric toothbrush and refill subscription service.
Company Type
private
Founded
2015
Headquarters
Brooklyn, New York, United States
Revenue
Approximately $50 million (estimated)
Employees
Approximately 130
Primary Market
United States
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Disclosure: We may earn commission from purchasesAbout quip NYC Inc.
Who owns quip? Quip is a private, venture-backed company, legally quip NYC Inc. Co-founder Simon Enever remains CEO; major investors include Sherpa Capital, Blue Scorpion Investments, and TD Cowen.
Is quip the same as Quip the Salesforce product? No. Quip the oral care company is a separate business from Quip, the productivity software Salesforce acquired in 2016. They share only a name.
How does the quip subscription work? Customers buy a starter brush and opt into a refill plan that ships new brush heads, toothpaste, and batteries roughly every three months for a flat fee.
Where is quip made? Quip is headquartered in Brooklyn, New York, and designs its products in-house. Manufacturing is handled by contract partners, primarily in Asia.
History of quip NYC Inc.
Industrial designer Simon Enever and engineer Bill May founded quip in Brooklyn in February 2015, launching the first toothbrushes that November. The pitch was that most electric brushes were ugly, expensive, and complicated, and that a simple $25 brush with refillable heads could win on design.
Early traction was strong. A $10 million Series A in 2017, backed by investors including Demi Lovato and Sherpa Capital, funded the Target retail expansion. A $40 million round followed in November 2018, and by January 2019 the company had sold more than one million brushes and signed up one million refill subscribers.
The product line widened into toothpaste, floss, a water flosser, gum, whitening strips, and a kids brush. A $100 million Series B in August 2021 pushed total funding near $180 million and supported expansion into professional services, including a teledentistry and dental-network initiative. The company remains independent under Enever, competing against Oral-B and Philips Sonicare at the mass tier and against Burst in the DTC channel it pioneered.
quip NYC Inc. Sustainability & Ethics
Quip's refill model reduces full-device waste relative to disposable brushes, and the company has run take-back programs for used heads. It holds no major third-party sustainability certifications.
Brands Owned by quip NYC Inc.
quip NYC Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
quip NYC Inc.
private · Founded 2015 · Brooklyn, New York, United States
1
brands
quip NYC Inc. Ownership: Pros & Cons
Advantages
- +Design-led brand created and still defines the DTC oral care category
- +Subscription refill base produces predictable recurring revenue
- +Mass retail presence extends reach beyond online subscribers
- +Roughly $178 million in funding gives it more runway than most DTC peers
Considerations
- -Oral-B and Sonicare dominate retail shelf space and professional endorsement
- -DTC economics weaken when the device is a one-time $25 purchase
- -Venture investors will eventually seek an exit, with strategics like P&G or Haleon as likely buyers





