Who Owns quip?
quip is owned by quip NYC Inc., a private venture-backed company headquartered in Brooklyn, New York. Founded in 2015 by Simon Enever and Bill May, it created the first direct-to-consumer oral care subscription, selling slim electric toothbrushes and refill plans through its website and retailers including Target. The company has raised roughly $178 million.
Who Owns quip?
- Parent Company: quip NYC Inc.
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| quip | quip NYC Inc. | Wholly owned |
Where to Buy
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History of quip
- Founded: 2015
- Founders: Simon Enever, Bill May
Industrial designer Simon Enever and engineer Bill May founded quip in Brooklyn in February 2015 and launched the first brushes that November. The insight was that electric toothbrushes were ugly, overbuilt, and underused, and that a $25 slim brush with a subscription for replacement heads could win on simplicity.
The design-first positioning worked immediately. Subway and podcast advertising made the brand ubiquitous in the late 2010s, a $10 million Series A in 2017 brought in investors including Demi Lovato, and the Target retail deal in 2018 took the brand into mass distribution. By January 2019 it had sold more than one million brushes and signed up one million refill subscribers.
A $40 million round in late 2018 and a $100 million Series B in 2021 funded product expansion into toothpaste, floss, water flossers, whitening, and a kids line, plus an emerging professional services effort. The company pioneered the DTC oral care category that Burst and others copied, and it continues to compete as the design-led independent against the Oral-B and Sonicare duopoly.
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About quip NYC Inc.
Who owns quip? Quip is a private, venture-backed company, legally quip NYC Inc. Co-founder Simon Enever remains CEO; major investors include Sherpa Capital, Blue Scorpion Investments, and TD Cowen.
Is quip the same as Quip the Salesforce product? No. Quip the oral care company is a separate business from Quip, the productivity software Salesforce acquired in 2016. They share only a name.
How does the quip subscription work? Customers buy a starter brush and opt into a refill plan that ships new brush heads, toothpaste, and batteries roughly every three months for a flat fee.
Where is quip made? Quip is headquartered in Brooklyn, New York, and designs its products in-house. Manufacturing is handled by contract partners, primarily in Asia.
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- Founded: 2015
- Headquarters: Brooklyn, New York, United States
- Company Type: Privately Held
- Revenue: Approximately $50 million (estimated)
- Employees: Approximately 130
Where Is quip Made / Based?
- Headquarters: Brooklyn, New York, USA
- Manufacturing / Operations: China
quip Categories & Tags
quip Sustainability & Ethics
The refill subscription is marketed as lower-waste than disposable brushing, and quip has run brush-head take-back programs. It holds no major third-party sustainability certifications.
quip Ownership: Pros & Cons
Advantages
- +Created and still owns the design-led DTC oral care positioning
- +One million-plus subscriber relationships produce recurring revenue
- +Mass retail presence extends well beyond the original online channel
Considerations
- -Small scale against the Oral-B and Sonicare duopoly
- -Low device price caps lifetime value per customer
- -Venture investors will eventually seek a sale to a strategic buyer
Sources & Further Reading
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Competitors to quip
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Burst Oral Care | USA | 2017 | Mass market | United states | All Genders | |
| Procter Gamble | USA | 1950 | Premium | Global | Unisex | |
| Philips | Netherlands | 1992 | Mass market | Global | All Genders |
Learn More About Competitors
Beauty Personal CareBURST Oral Care
Owned by BURST.USA, Inc.
Venice-based oral care brand selling sonic toothbrushes through a network of dental professional ambassadors.
oral-careelectric-toothbrushsubscription
Beauty Personal CareOral-B
Owned by Procter & Gamble Company
American oral care brand known for its electric toothbrushes, manual toothbrushes, and dental floss products. Owned by Procter & Gamble, which reported $84 billion in fiscal year 2025 net sales.
oral-caretoothbrushelectric-toothbrush
Beauty Personal CarePhilips Sonicare
Owned by Koninklijke Philips N.V.
Sonic electric toothbrush brand owned by Philips, the main global rival to Oral-B since the 1990s.
oral-careelectric-toothbrushdental-hygiene
Competitive Analysis
Market Positioning: quip competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to quip
Looking for brands with different ownership structures? These similar brands are not owned by quip NYC Inc., giving you alternative choices that support different corporate structures.
Beauty Personal CareBURST Oral Care
Owned by BURST.USA, Inc.
Venice-based oral care brand selling sonic toothbrushes through a network of dental professional ambassadors.
oral-careelectric-toothbrushsubscription
Privately Owned
BURST Oral Care operates independently without a large parent corporation.
Beauty Personal CareDr. Bronner's
Owned by Dr. Bronner's
Family-owned American maker of organic and fair trade Pure-Castile soaps, the top-selling natural soap brand in North America.
soapcastile-soaporganic
Privately Owned
Dr. Bronner's operates independently without a large parent corporation.
Beauty Personal CareOral-B
Owned by Procter & Gamble Company
American oral care brand known for its electric toothbrushes, manual toothbrushes, and dental floss products. Owned by Procter & Gamble, which reported $84 billion in fiscal year 2025 net sales.
oral-caretoothbrushelectric-toothbrush
Publicly Traded
Oral-B is owned by Procter & Gamble Company, a public company, a different structure than quip's parent.
Beauty Personal CareAquafresh
Owned by Haleon plc
British oral care brand known for its three-stripe toothpaste, owned by Haleon plc and sold across the UK, United States, and more than 100 international markets.
toothpasteoral-careconsumer-health
Publicly Traded
Aquafresh is owned by Haleon plc, a public company, a different structure than quip's parent.
Beauty Personal CareColgate
Owned by Colgate-Palmolive Company
American oral care brand known for toothpaste, toothbrushes, and mouthwash. Owned by Colgate-Palmolive Company (NYSE: CL). Founded in 1873. Global leader in dental hygiene with approximately 35% US toothpaste market share.
oral-caretoothpastedental-hygiene
Publicly Traded
Colgate is owned by Colgate-Palmolive Company, a public company, a different structure than quip's parent.
Beauty Personal CareCrest
Owned by Procter & Gamble Company
American oral care brand owned by Procter & Gamble, known for introducing the first fluoride toothpaste clinically proven to fight cavities and for the Crest 3D White and Crest Pro-Health product lines.
oral-caretoothpastefluoride
Publicly Traded
Crest is owned by Procter & Gamble Company, a public company, a different structure than quip's parent.
Jobs at quip NYC Inc.
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